ITV

Tag: IPL 2024

  • Disney Star India shortlisted for IBC2024 Innovation Awards

    Disney Star India shortlisted for IBC2024 Innovation Awards

    MUMBAI: Disney Star India is in the running for this year’s IBC2024 Innovation Awards which are to be held on 15 September at 18 hours. The category for which it has been shortlisted is the social impact award for its work with India Signing Hands through which it brought the IPL 2024 coverage to almost 67 million hard of hearing and 34 million visually impaired fans on Star Sports.

    Late last month, the IBC announced the finalists for the IBC Innovation Awards which celebrate and honour collaborative initiatives leading to ground-breaking solutions that address real-world media, entertainment and technology industry challenges. This year’s awards bring together under one roof IBC’s innovation and social impact awards to create a unified celebration of industry advances, with five categories now being judged: content creation, content distribution, content everywhere, social Impact, and environment & sustainability.

    “This year’s entries once again showcased the global reach and appeal of the IBC Innovation Awards with projects of the highest quality received from six continents,” said chair of the 2024 IBC Innovation Awards jury Fergal Ringrose. “Meanwhile, constantly evolving delivery methods and audience consumption patterns demand that content producers around the globe must innovate dynamically in order to stay relevant and competitive in the modern media and entertainment technology ecosystem. I would like to sincerely thank our panel of judges for their diligence and ability to adapt, as we brought our three content categories together with environment and sustainability and social impact this year for our new-look IBC Innovation Awards.”

    Former news anchor Sasha Qadri is set to host the awards in the auditorium complex at the RAI on Sunday.

    This year’s finalists in the Content Creation category include:

    * The National Football League (US), ESPN, Disney/Pixar and Beyond Sports for creating the first fully animated, real-time NFL alternative broadcast set in the Toy Story universe.

    * Olympic Broadcasting Services and partners for live broadcast production with more than 200 smartphones contributing video for the Paris 2024 Opening Ceremony and a sea-based 5G network for sailing competitions in Marseille.

    * Aspire for working with Vislink and FocalPoint VR to develop a virtual reality over RF wireless solution for the inaugural season of Aspire’s Abu Dhabi Autonomous Racing League (A2RL).

    The organisations named as finalists in Content Distribution are:

    * Claro for creating a new approach to pay TV in Brazil, integrating streaming channels and applications, delivering entertainment to consumers with a complete pay TV offer.

    * NBCUniversal Operations and Technology for its pioneering project to transform the way its TV channels are delivered to consumers worldwide.

    * The National Hockey League (Canada and US) in partnership with Verizon, AWS, Zixi, Vizrt and Evertz, for producing a 5G and Edge compute framework for assembly, control and delivery of live broadcast.

    The Content Everywhere finalists are:

    * LaLiga for working with Play Anywhere and Ease Live to enable true fan interactivity for itself and its worldwide broadcast and streaming partners.    

    *Red Bull Media House for bringing together real-time GPS tracking, data management and advanced visualisation to transform viewing experience across live broadcast, web widgets and AR mobile app.

    * Franceinfo (France Télévisions) for working with PimpMyCompany to aggregate text/audio/video/photo messages from various platforms and broadcasting them live on air.

    Apart from Disney Star, the  Social Impact finalists are:

    * CultureQ for a new technology platform developed by indigenous-owned tech company Kiwa Digital that enables indigenous peoples globally to revitalise their language and culture at scale, while retaining sovereignty

    * Sesame Workshop for its Watch Play Learn Distribution Hub which allows government agencies and aid organisations to preview and request videos for children in crisis settings.

    The Environment & Sustainability finalists are:

    * France Télévisions for reducing CO2 emissions by 300 tons via a pioneering 100% glass-to-glass cloud production and private 5G network.

    * GreeningofStreaming for addressing growing industry concerns about the energy impact of the streaming sector, with international reach and over 30 member organisations.

    * Anton/Bauer for Salt-E Dog which harnesses the power of sodium chemistry to enable sustainable television production practices.

    The Innovation Awards ceremony will also feature the presentation of the IBC International Honour for Excellence, which goes to an individual or organisation that has made an outstanding impact in the industry, and the best technical paper, with all papers being presented at the 2024 IBC Conference that runs 13-15 September in the auditorium complex of the RAI.

  • Make the most of the cricket fever at Hitchki Stadium

    Make the most of the cricket fever at Hitchki Stadium

    Mumbai – As the excitement of the IPL season sweeps the nation, Hitchki, the popular resto-bar chain with outlets across Mumbai, Bangalore, and Nagpur, is taking the IPL viewing experience to the next level with the introduction of its new campaign – Hitchki Stadium. Coupled with the fusion of creative cocktails like Pehchan Kaun, Jab V Met, and Khulla Sand and eclectic dishes like How’s the Josh, Aakhri Pasta and Chicken Dhinchak guests can witness live screening of matches at all Hitchki outlets.

    The Hic Wicket League presents an interactive spin-the-wheel contest offering guests the chance to win dhamaka offers. Landing on a ‘Full Toss’ can let guests enjoy a complimentary Whiskey Sour, while a ‘No Ball’ lets the winner pick a free chakna to munch on. Scoring a ‘Wide Ball’ will let guests savour delicious Paneer or Chicken Tikka and hitting a ‘Boundary’ will win two refreshing Kingfisher Premium Pints. And if luck favours one with a mighty ‘Six,’ they’ll be treated to 6 Gummy Bear Jello Shots, while a ‘Free Hit’ reward one with 15% off their total bill. On the other hand, the Dhoni Chopper offer caters to groups looking to enjoy the live match experience with friends and family. This offer includes 2 beers and a starter for just INR 777, ensuring a memorable and affordable outing for all. Additionally, guests are encouraged to share their experiences on social media platforms by tagging Hitchkiindia and using the hashtag #Hitchki.

    “We’re excited to spice up the IPL season for our patrons with our irresistible offerings and dhamaka prizes,” said Mirah Hospitality chief advisor & consultant Aji Nair, the parent brand of Hitchki. “At Hitchki, we strive to create unforgettable experiences, and what better way to enjoy the cricket frenzy than with delectable food, signature cocktails, and a chance to win big.”

    Echoing this sentiment, Mirah Hospitality DGM – marketing Reeti Khowal added, “Our goal is to offer not just great cocktails and dishes, but also memorable moments that guests will cherish. With the IPL wheel and our delectable offerings, we aim to create a vibrant atmosphere where guests can celebrate their love for cricket in style. We encourage everyone to join us at Hitchki, indulge in our culinary delights, and spin their way to a winning experience!”

     

  • ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    Mumbai: ITC Master Chef Creations, renowned for its delectable range of  North Indian delicacies, is excited to announce its partnership with  Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing exciting tastes beyond the game. This collaboration will once again provide a flavourful experience for everyone in Bengaluru.

    Throughout this season, fans can look forward to an experience driven by ITC Master Chef Creations’ dedication to top-notch quality and authenticity. From Chole Kulche and Dabeli to Biryanis and Kebabs, the brand’s  RCB Special menu is sure to tantalize taste buds. This time cricket fans can savour a menu featuring a variety of delightful dishes, whether its snack platters or refreshing Shikanji there’s a treat for everyone’s craving, during the matches.

    Bringing the RCB enthusiasm outside the stadium, this season, ITC Master Chef Creations has introduced RCB Special Menu, to allow fans to savour their meals conveniently through the Swiggy app at home, guaranteeing they catch every epic moment of the match without any interruptions.

    Speaking on the occasion, ITC Food – tech VP & business head Rohit Bhalla said, “We are delighted to return as the official Gourmet Food Partner for Royal Challengers Bengaluru for IPL 2024. This partnership continues to celebrate shared values of authenticity and a passion for creating unparalleled experiences during the match. We’re even more excited to offer an expanded menu with even more delicious options for fans and the added convenience of Swiggy delivery. Hope our collaboration continues to fuel the passion of RCB fans throughout the season.”

  • My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    Mumbai: Games24x7, a user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024 with a new captivating campaign launched by its fantasy sports platform, My11Circle. The campaign titled ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’, promises to not only spark curiosity but also elevate the thrill for users, making the largest celebrated cricket tournament more engaging for them. Hinting at a monumental first prize that exceeds a staggering Rs One crore, this new brand campaign invites cricket fans to delve deeper into the performances of their selected players, enriching their connection with the sport and enhancing their experience.  

    Building on the larger-than-life personas of My11Circle’s brand ambassadors with cricket sensations such as Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, the campaign encapsulates the excitement that defines the spirit of cricket. My11Circle is IPL’s Official Partner and the title sponsor for Lucknow Super Giants, further solidifying its role in enhancing experiences for its users and elevating the cricketing extravaganza to new heights.

    The campaign will be launched across various platforms, including television via Star Sports, OTT through Jio Cinema, and various social media channels. Further, My11Circle has also partnered with JioCinema as the presenting sponsor of the successful Jeeto Dhan Dhana Dhan, facilitating optimal consumer connectivity throughout the IPL 2024

    Commenting on the campaign,  Games24x7  chief operating officer Saroj Panigrahi said, “This IPL season marks a significant milestone for us, as My11Circle proudly stands as the official partner of one of the grandest cricketing extravaganzas in the world. Leveraging our official partnership with IPL, title sponsorship of Lucknow Super Giants, strategic collaborations with partners like JioCinema, and fan engagement activities, our campaign celebrates the tournament and offers various engagement avenues for our fans.  We are confident that this campaign will resonate with cricket enthusiasts nationwide, fostering a sense of excitement and anticipation around every match and every win.”

    Through a series of visually stunning films, the sensational cricket stars line-up of My11Circle’s ambassadors will take centre stage in larger-than-life characters and a narrative of grandeur, echoing the sentiment that ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’. Each film depicts a story that transcends the mere concept of winning a monumental prize of one crore on My11Circle, leaving viewers with a lingering curiosity and a sense of anticipation for what lies beyond.

  • Star Sports signs Asia’s number one YouTuber CarryMinati for IPL 2024

    Star Sports signs Asia’s number one YouTuber CarryMinati for IPL 2024

    Mumbai: As the countdown to IPL 2024 begins, Star Sports, India’s leading sports broadcaster, has collaborated with Asia’s number-one YouTuber and India’s foremost content creator, CarryMinati aka Ajey Nagar. The 24-year-old Delhi-based creator, who is widely loved for his satirical roasting videos and gaming content, has been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport. With a long-term vision to transform sports broadcasting, the exceptional collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience. The first episode airs on 21 March, 9:30 pm, on the Star Sports Network.

    Expressing enthusiasm about the collaboration, CarryMinati stated, “Cricket is a religion in India, and cricketers are worshipped. I got super excited when my business partner Deepak Char got me this opportunity to align creative forces with Star Sports for my first-ever cricket-led association. IPL is not just a cricket tournament; it’s a massive festival that brings the whole country and different nationalities together. I’m excited to add my twist to the show, making it more entertaining and engaging for the younger audiences and cricket fans alike.”

    With the IPL as a backdrop, ‘Cheeky Singles’ will feature CarryMinati encapsulating the highlights from the week in his known style. His personality and character coming together with the world of cricket stirs intrigue in the minds of Indian audiences. The show is being written by Vishal Dayama, who has worked with CarryMinati on some of his previous YouTube sketches. The show which will air once a week on the Star Sports Network throughout the IPL 2024 season will also cover trending topics, satirical takes on moments from the week.

    Watch the new edition of Cheeky Singles with CarryMinati, on 21 March, 9:30 pm onwards on the Star Sports Network.

  • Ocean Sharma becomes the first e-sports caster to join IPL 2024

    Ocean Sharma becomes the first e-sports caster to join IPL 2024

    Mumbai: Ocean Sharma, a prominent caster of the country’s e-sports industry, has been appointed as the national presenter for the highly anticipated season of the Indian Premier League (IPL) 2024 by Star Sports. This  move marks a historic moment in e-sports and sports broadcasting, as Ocean becomes the first Indian Esports caster to join the world’s premier franchise cricket league.

    Ocean is widely recognised within India’s Esports landscape for his extensive experience and expertise as a caster and game analyst. His notable achievements include casting for official Battlegrounds Mobile India (BGMI) tournaments and global Esports events such as the PUBG Mobile Global Championship 2021: League – East, PUBG Mobile Global Championship 2021: Grand Finals, and PUBG Mobile Pro League – South Asia Spring 2022.

    For IPL 2024, Ocean will join hands with the league’s national presenters Mayanti Langer Binny, Jatin Sapru, Tanay Tiwari, Suren Sundaram and more to undertake various responsibilities as an anchor and reporter.

    Expressing his excitement about this groundbreaking role in the IPL, Sharma said, “As a passionate cricket fan, being appointed as the national presenter for IPL 2024 is truly a monumental moment for me. It presents an incredible opportunity to bridge the gap between Esports and mainstream sports in India, and I am honored to be at its forefront. With my experience, I am committed to delivering an unparalleled experience for all viewers and cannot wait to kickstart this innings of my career.”

    Having enjoyed an illustrious career in Esports, this will not be Ocean’s first stint in the country’s sporting landscape as he has previously showcased his casting talent in high-profile tournaments such as Ultimate Kho Kho and Pro Kabaddi League.

    “We are thrilled to see Ocean making strides in India’s sports industry after establishing himself as a notable figure in Esports. His journey is an inspiration for aspiring Esports enthusiasts, showcasing that the sector offers lucrative growth prospects in roles other than being a gamer as well. We are confident that his distinctive presenting skillset will enhance the excitement of IPL viewing for fans nationwide,” said Ocean’s business manager and Phiesi founder Ketan Singhal.

    Ocean’s unique content has established him as a distinguished figure in the Indian video gaming community with his Youtube channel comprising more than 858k subscribers and Instagram handle exceeding 450k followers. His inclusion in the IPL star cast is not only an individual achievement but also signifies a significant step forward in recognizing the growing influence of Esports in mainstream sports.