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Tag: IPL 2021

  • Star Sports signs 14 sponsors for Vivo IPL 2021

    Star Sports signs 14 sponsors for Vivo IPL 2021

    KOLKATA: Star Sports has begun the countdown to Vivo IPL on a strong note with 14 sponsors already on board for this season. The broadcaster has announced Dream11, Byjus, Phone Pe, Just Dial, Bingo, Kamla Pasand, AMFI, Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, and Groww as sponsors a fortnight before the tournament.

    After a delayed start to the league in 2020, Star India managed to rake in Rs 2,800 crore in TV ad revenue and is expecting this figure to get a substantial boost during IPL 14. This year, Star Sports has witnessed significant interest from multiple brand categories including ed tech, fantasy sports, FMCG, beverages, financial services, pay wallets, home décor among others.

    “Vivo IPL is back on the Indian soil, and in its original summer window. The tournament spans across two months, giving brands the advantage to have extended engagement with their consumers and provide a platform that has the most significant brand value and recall, like no other. After the launch of our network campaign, there is high anticipation around the most awaited cricket tournament and brands are eager to capitalise on its popularity. The response from the advertisers is extremely encouraging; with only a few sponsor slots left for grabs,” Star Sports executive vice president Anil Jayaraj said.

     Star Sports launched the IPL campaign – #IndiaKaApnaMantra earlier this month featuring MS Dhoni in two completely new avatars. The campaign reflected the resilience, determination, and enterprise of the nation. Through the aperture of Vivo IPL, the campaign is seen saluting the attitude of a generation that is redefining conventional rules of the game to overcome seemingly insurmountable challenges.

    IPL 2021 will broadcast live on the Star Sports Network and stream on Disney+ Hotstar from 9 April, 2021 from 7.30 pm onwards across multiple languages. Select Dugout will be back on Star Sports Select with legends providing cricket enthusiasts with an in-depth analysis of each match.

  • PhonePe goes all out for IPL 2021, inks 6 different sponsorships

    PhonePe goes all out for IPL 2021, inks 6 different sponsorships

    KOLKATA: In a bid to drive its reach and growth, digital payments platform PhonePe is betting big on the IPL by taking up six different sponsorships for this year’s edition. Besides being the official co-presenting partner for the television broadcast of IPL 2021 on Star Sports Network, PhonePe is also the associate sponsor for the digital broadcast of the league on Disney+ Hotstar. Additionally, the fintech start-up is also bankrolling four IPL franchises – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore, and Delhi Capitals.

    This is the third year in a row that PhonePe is co-sponsoring IPL as the league continues to be the biggest sporting event in India, offering its advertising partners considerable national reach. This year, however, its IPL campaign will run equally aggressively across multiple platforms including TV, digital and social media platforms. 

    In the biggest-ever marketing push for the brand, its marketing interventions will run through the year with a focus on the upcoming IPL 2021. The crux of the marketing activities will largely be on expanding the user base from 280 million currently to 500 million by December 2022 and drive preference for PhonePe among millions of new-to-digital users.

    PhonePe founder & CEO Sameer Nigam said, “We are kicking off our most aggressive national marketing campaign ever, starting with IPL 2021 next month. We have invested even more heavily on IPL this year, taking up six different sponsorships. As the category leader, it is our vision as well as our ambition to bring digital payments to every Indian household. Our aggressive marketing efforts are in line with this strategic priority.”

  • IPL 2021: BKT Tires to sponsor 7 teams as official tire partner

    IPL 2021: BKT Tires to sponsor 7 teams as official tire partner

    MUMBAI: Balkrishna Industries has entered into sponsorship agreements with seven teams in the upcoming season of the Indian Premier League. BKT Tires will be the official tire partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals in the league. The season marks BKT’s first collaboration with Royal Challengers Bangalore, and the second consecutive partnership with the remaining six teams, following IPL 2020.

    Balkrishna Industries joint managing director Rajiv Poddar said, “We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the biggest global leagues. As the premier league returns this year to India, we are sure that this will be a time of growing greatly together, as we all unite to celebrate one of the most popular sporting events of our times.”

    Indian multinational group Balkrishna Industries Ltd (BKT Tires) is a global player in the off-highway tire market. However, the tie-up with IPL is not its first partnership with sports leagues. The company has been a known supporter and follower of sporting events all over the world, courtesy its associations with a variety of games, be it cricket, football, or kabaddi. 

    It has been the official and exclusive tire manufacturer for American motor show Monster Jam since 2014 and has also been the title sponsor of several European football competitions.

    In India, the tire brand had a partnership with eight out of twelve teams of the Pro Kabaddi League in the 2019 season. IMG Reliance is the exclusive sports consulting agency for BKT in India.

  • #IndiaKaApnaMantra is Star Sports’ new IPL campaign

    #IndiaKaApnaMantra is Star Sports’ new IPL campaign

    KOLKATA: The year 2020 threw up unprecedented challenges but the nation endured the impact and found innovative ways to overcome them. The year saw India dig deep into its reserves of enterprise and "can do" spirit to bounce back. The IPL stands as a reflection of India's "can do" spirit, of resilience, enterprise and innovation, as a brand itself and in the stories it has brought to the fore over the years. Inspired by this thought, Star Sports is kick-starting the Vivo IPL 2021 with its new campaign – India Ka Apna Mantra. Through the aperture of IPL, the campaign is seen saluting the attitude of a generation that is redefining conventional rules of the game to overcome seemingly insurmountable challenges.

    IPL stars too, faced with on-field challenges, have set aside conventional wisdom to devise their own 'mantra' to achieve glory. From Rohit Sharma's hunger for continued success to Virat Kohli channelling his aggression to be called 'King', the league has spawned many such mantras.

    Star India sports head Sanjog Gupta said, “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country. Fans are excitedly looking forward to what promises to be a very different IPL. Our campaign ‘India Ka Apna Mantra’ reflects the resilience, determination and enterprise of the nation. We believe IPL is a platform for expression of the same ‘nothing is impossible’ spirit on the field. Hunger for success in the IPL inspires players to take risks and challenge conventional wisdom. And it is their inner belief and indomitable ‘must do’ spirit that drives their commitment. We see this as a ‘capturing the mood of a generation’ campaign – one that reflects a more confident, enterprising, entrepreneurial attitude of the country. With the campaign launch, we are geared up to engage millions of fans and offer them high-quality content clubbed with innovative and immersive experiences.”

    Star Sports has launched two promotional films as a part of the #IndiaKaApnaMantra campaign featuring ‘Captain Cool’ MS Dhoni in two completely new avatars. The films capture the emotions and the success mantras of the players in their pursuit of excellence and success.

    Conceptualised by the creative team of Star India, the first film opens in a martial arts training camp with students playing cricket. Dhoni is seen teaching the kids how the continued hunger for success can be a driver for excellence. The Chennai Super Kings (CSK) captain cites his Mumbai Indians (MI) counterpart Rohit Sharma’s track record of winning five IPL trophies and his hunger to add on to his tally in 2021. The second promo opens in a summer camp with youngsters ready for a drill led by team leader Dhoni. Dhoni narrates the story of Virat Kohli, delivering the message that aggression when channelised in the right way, can help achieve success.

    The Vivo IPL has evoked intense emotions and exhilaration amongst its vociferous fans and this time too, Star Sports promises to bring back the same thrill as the marquee tournament returns to the country after nearly two years. 

  • IPL 2021: New promo features Captain Cool in monk avatar

    IPL 2021: New promo features Captain Cool in monk avatar

    MUMBAI: The Indian Premier League's official broadcaster Star Sports is leaving no stone unturned to build hype with the tournament's fourteenth edition right around the corner. It has rolled out a new promotional campaign titled #IndiaKaApnaMantra which talks about saluting the new Indian spirit that is eager to innovate and rewrite the rulebook.

    The latest promo sees former India captain and Chennai Super Kings (CSK) skipper MS Dhoni in a brand new avatar, donning the robes of a monk. In the film, Dhoni sports a bald look and is seen explaining to his young disciples that greed is not a bad thing so long as it ensures victory and continued success. In the backdrop, a montage of Mumbai Indian (MI) captain Rohit Sharma holding the IPL 2020 Title appears while Dhoni doles out the gyaan. He recounts how even after lifting the IPL trophy five times with Mumbai Indians, ‘the Hitman’ (aka Rohit Sharma) still hungers to add the IPL 2021 trophy to his kitty.

    This, of course, is a reference to MI having won the IPL five times, while CSK has emerged champions on three occasions.

    In another promo released earlier, Captain Cool Dhoni portrays the leader of an NCC cadets group where he gives lessons on how anger can be converted into a tool for success, narrating the fable of a ‘Virat khiladi’ who won the title of King by vanquishing big teams by means of his anger.

    IPL 2021 is all set to kickstart on 9 April when defending champions Mumbai Indians will take on Royal Challengers Bangalore in the tournament opener.

    For the fourteenth edition of the IPL, Star Sports has roped in two new brand partners – Kamla Pasand and Frooti as associate sponsors. They will join the ranks of Bingo, and Mutual Funds- Sahi Hai, the existing associate sponsors. Vivo is the title sponsor and Dream11, PhonePe, Byju’s, and Just Dial are the co-presenting sponsors this year. The names of these eight sponsors were released by Star along with the promotional campaign launched on Sunday.

  • Disney+ Hotstar onboards 10 sponsors for IPL 2021

    Disney+ Hotstar onboards 10 sponsors for IPL 2021

    KOLKATA: Disney+ Hotstar is gearing up for Vivo IPL 2021 and has already signed 10 sponsors for this year's tournament. Last year’s title sponsor, Dream11, has returned as the co-presenting sponsor this time, while Upstox and Vimal Elaichi are the ‘co-powered by’ sponsors. Phone Pe, Association of Mutual Funds in India (AMFI), Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have come on board as associate sponsors. 

    “IPL is a prime sporting property that provides advertisers an opportunity for real-time consumer engagement on Disney+ Hotstar. Going by the response from the market, IPL 2021 promises to be an even more significant opportunity for brands. All key features such as Super 4s, Super 6s, Fall Of Wickets, Milestones, and Super Savers have sold out within a short period, and we see early closures across categories,” Star & Disney India ad sales president Nitin Bawankule said.

    “With a host of innovative advertising formats, targeting on connected TVs, and custom branded content solutions, brands have the unique opportunity to reach a highly engaged and affluent audience through the sharp targeting options available on live sports,” he added.

    IPL 14 will be streamed on Disney+ Hotstar in five languages – English, Hindi, Telugu, Kannada, and Tamil and will be exclusively available to subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).

    The last season of the IPL was a blockbuster event for the network after resumption of live sports in post-Covid times. Top global disney executives have also emphasised the league’s contribution to Disney+ Hotstar's success. In the tournament’s thirteenth edition, the platform innovated around user experience and interactivity in the absence of live audiences.