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Tag: IPL 2021

  • Get ready to groove to multilingual IPL anthem ‘India Ki Vibe Alag Hai’

    Get ready to groove to multilingual IPL anthem ‘India Ki Vibe Alag Hai’

    KOLKATA: With the clock rapidly winding down to IPL 2021, Disney+ Hotstar VIP has unveiled a new multilingual anthem, India Ki Vibe Alag Hai, to dial up fans’ excitement. Kick-starting the tournament this year with the uproar that brings diverse cultures of India together, the league will once again see fans cheering for their favourite teams. Capturing this inter-city rivalry and friendly banter, the anthem symbolises the many emotions of cricket fans – pride, heartbreak, happiness and celebration.

    Developed by one of India’s most loved and electrifying musicians, Nucleya, the upbeat anthem has the flavour of eight Indian languages and is sung by eight uber cool rappers – Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal – each representing their beloved city while displaying its unique local quirk.

    Understanding that dance is integral to how Indians express themselves, the video does justice to each team’s vibe by headlining a signature hook step to commemorate big moments from the matches.

    Whether it's Delhi dancing to Shikhar Dhawan’s ‘Gabru step’, or Mumbai taking on ‘arm rotations’ to represent Keiron Pollard’s victorious moves – there is a dance to celebrate every high point of this tournament. Fans can join in the ‘cradle move’ with Punjab’s super player Gayle, and Chennai can rejoice with Bravo’s ‘Champion dance’, Jofra Archer’s iconic ‘call me maybe’ dance is going to sweep away Rajasthan. Picking up the pace, Hyderabad will now be able to celebrate with Rashid Khan’s ‘finger rotation’ movement, Kolkata’s iconic ‘Arm Thrusting’ with Andre Russell and Bengaluru ‘blowing a kiss’ like Virat; fans across the country will not be able to resist dancing to the tune of this electrifying anthem while cheering for their favourite teams.

    Nucleya said, “For many years, the Indian Premier League has brought excitement and happiness to millions of Indians. The passion with which they support their teams in moments of victory or loss is simply amazing! This anthem is an ode to that very love and competitive spirit. ‘India Ki Vibe Alag Hai’ captures the quirks of each city but showcases the shared love of cricket among all fans.”

    Starting 9 April 2021, all live matches of Vivo IPL 2021 will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (Rs 399/- for 12 months) and Disney+ Hotstar Premium (Rs 1499/- for 12 months). Fans will be able to enjoy commentary in eight languages – English, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam and an exclusive feed-in Marathi.

  • IPL 2021: MPL renews RCB sponsorship in two-year deal

    IPL 2021: MPL renews RCB sponsorship in two-year deal

    MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) has come onboard as the principal sponsor of Royal Challengers Bangalore (RCB), renewing its partnership with the IPL team for a period of two years. The partnership will see MPL continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 season.

    "With our brand ambassador Virat Kohli leading a strong RCB side, we are confident that the team will have a good season this year too," MPL senior vice president – growth and marketing Abhishek Madhavan said in a statement. MPL began its association with RCB in the league’s 2020 edition, played in the UAE.

    Royal Challengers Bangalore vice president & head Rajesh V Menon said, “We are delighted to have Mobile Premier League as one of our key jersey partners again for this season and the next. MPL and RCB share a common ethos of being at the forefront of creating cutting edge mobile gaming experiences and engaging content platforms respectively and this partnership combines the power of both to further create heightened levels of engagement for our fans.”

    Thanks to the huge fan following that most IPL teams command, associating with the cash-rich league and the T20 teams has returned good dividends for start-ups in the past. Many brands become easily recognisable as well, with the T20 tournament’s record-breaking viewership numbers.

  • IPL 2021: Usha International partners with Mumbai Indians

    IPL 2021: Usha International partners with Mumbai Indians

    MUMBAI: For the eighth year in a row, consumer durables manufacturer Usha International has come onboard as an official partner of Mumbai Indians ahead of the 14th season of the Indian Premier League. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss.

    LED walls, jumbo screens, and perimeter boards across the ground will play up the Usha brand at various points during the game. A series of activations across various digital platforms to grow stakeholder engagement and brand recall are also in the works. This includes contests on days when Mumbai Indians is playing, wherein consumers can win an opportunity to virtually interact with their favourite MI players. Additionally, Usha will also launch a digital campaign, featuring select players.

    Usha International head – sports initiatives and associations Komal Mehra said, “Consistent effort delivers consistent performance and that is the story of Mumbai Indian – the most successful team in the league. Usha as a brand personifies resilience and consistency, attributes which sync beautifully with MI as a team. The players in the MI team are a living testament to promoting an active and healthy lifestyle which is Usha's brand ethos as well. We look forward to ‘play’ with Mumbai Indians this season.”

    A Mumbai Indians spokesperson said, “We are pleased to continue our association with Usha International. They have been part of the Mumbai Indians family for eight years now, one of the longest partnerships in sports sponsorships in India. Our association with Usha reflects the faith and commitment vested in each other by both brands over the course of all these years. We look forward to yet another successful campaign with them, setting new benchmarks on and off the field.”

     IPL 2021 opening match is set to be played between defending champion Mumbai Indians and Royal Challengers Bangalore on 9 April in M A Chidambaram Stadium, Chennai. The tournament will be a closed event to begin with and a call on allowing spectators will be taken at a later stage.

  • IPL 2021: TCL renews partnership with Sunrisers Hyderabad

    IPL 2021: TCL renews partnership with Sunrisers Hyderabad

    MUMBAI: Consumer electronics brand TCL has signed on as the official sponsor of IPL franchise Sunrisers Hyderabad (SRH), for the second consecutive year.

    TCL India general manager Mike Chen said, "SRH has constantly demonstrated consistency through its dashing performances and gained wider traction among cricket fans. Joining forces with them once again will help us augment our reach and popularity across India. It also allows us to reiterate our vision of promoting sports and create great cricket moments for our customers."

    Sunrisers Hyderabad chief executive officer K Shanmugham said, "With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”

    The brand had come on board as SRH’s official sponsor last year. The continued partnership for the upcoming championship underlines TCL’s commitment to creating and delivering best-in-class entertainment experiences to India’s rapidly-growing customer base, while cementing its stance across the country.

  • IPL 2021: 18 sponsors hop onto the bandwagon

    IPL 2021: 18 sponsors hop onto the bandwagon

    KOLKATA: Star Sports, the official broadcaster of the Vivo IPL 2021, has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead of the commencement of the league.

    The 18 sponsors onboard for the 2021 edition are Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, Groww, Cred, Garnier Men, and Havells. The categories of advertisers include edtech, fantasy sports, beverages, pay wallets, home décor, auto, telecom, consumer durables, FMCG, financial services, amongst others. 

    Star Sports executive vice president Anil Jayaraj said, “We are delighted with the response received from brands across categories. Vivo IPL on Star Sports has established itself as a marquee marketing platform, and the interest among advertisers has only grown with each passing year. We have been associating and providing sponsors with customised and innovative solutions that drive high impact and engagement.”

    Vivo IPL 2021 will broadcast live on the Star Sports Network and stream on Disney+ Hotstar starting 9 April 2021 from 7.30 pm onwards across multiple languages. Select Dugout will be back on Star Sports Select with legends providing cricket enthusiasts with an in-depth analysis of each match.

  • IPL 2021: OctaFX is Delhi Capitals’ official trading partner

    IPL 2021: OctaFX is Delhi Capitals’ official trading partner

    NEW DELHI: Indian Premier League (IPL) franchise Delhi Capitals has entered into a one-year partnership with OctaFX as the team’s official trading partner for the 14th edition of the tournament. The deal includes an exclusive digital content partnership with the brand. Under the partnership, Delhi Capitals’ flagship digital asset, DCTV, and all content produced under it will be sponsored by OctaFX.

    Forex broker OctaFX has signed the exclusive deal to maximise its digital outreach and amplify engagement. The brand will sponsor six digital IPs under the DCTV umbrella – DC All Access, DC on The Pitch, Capitals Unplugged, DC Specials, Salaam Dilli and FanCam. Apart from this, the brand will also have access to the team’s marquee players for developing its key communication and elevating its customer engagement.

    Delhi Capitals chief executive officer Vinod Bisht said, “This association highlights the value of our digital platforms in providing sponsors visibility and access to the large and engaged audience cultivated by Delhi Capitals. OctaFX’s consumer-first approach is in sync with our team’s values and our strong connection with our key stakeholders – the fans. We are honoured and grateful to receive their support on our quest for the title”.

    OctaFX official representative Anna Raes said, “Sponsoring Delhi Capitals is an exciting opportunity for the OctaFX team. We strive to support young and diligent players on their way to fulfil their ambitions and realise their full potential. OctaFX and Delhi Capitals share the same views. When it comes to ambitions, online investing and sports are very much alike. We also appreciate this opportunity to become a part of a modern, engaging, and exciting Indian cricket environment and provide the best game experience to its fan base.”

  • IPL 2021: Kansai Nerolac continues its association with Sunrisers

    IPL 2021: Kansai Nerolac continues its association with Sunrisers

    MUMBAI: The IPL is around the corner and Kansai Nerolac Paints has announced its continued association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition. As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.

    Kansai Nerolac Paints executive director Anuj Jain said, “Cricket is loved by people across age-groups and cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility and connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”

    Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues and championships for decades and with T20 franchisees since 2016.

  • Disney+ Hotstar promotes its entertainment offering amid IPL fever

    Disney+ Hotstar promotes its entertainment offering amid IPL fever

    KOLKATA: As India prepares for the launch of its most celebrated cricket phenomenon, Vivo IPL, Disney+ Hotstar VIP has rolled out an exciting new campaign – Entertainment Ka All-Rounder. Conceptualised by DDBMudra Group, these new films feature popular actors Ajay Devgn and Tamannaah Bhatia; each in a recognisable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on live cricket action.

    Ajay Devgn stars as Sudarshan and Tamannaah Bhatia as Manickam, both are put in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The quirky campaign signifies the fierce battle that will be fought between the biggest superstars – on & off the cricketing field as they try to win the viewers’ attention.

    Disney+ Hotstar EVP & chief marketing officer Sidharth Shakdher said, “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo IPL 2021, we will give them a no-holds-barred entertainment experience – cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia.”

    Starting 9 April 2021, all live matches of Vivo IPL 2021 will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (Rs 399/- for 12 months) and Disney+ Hotstar Premium (Rs 1499/- for 12 months). Fans will be able to enjoy commentary in eight languages – English, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam and an exclusive feed in Marathi.

    As cricket fever takes over the country, Disney+ Hotstar VIP will soon be home to some of the most anticipated titles of the year including mega blockbuster films that will directly release on the platform (The Big Bull, Bhuj: The Pride of India), the best of global movies and shows (The Falcon and the Winter Soldier) dubbed in Hindi, Tamil and Telugu, upcoming exclusive Hotstar Specials shows in seven languages (Special Ops 1.5, Season 2 of Aarya) and much more; that promise a full year of quality entertainment. These ad-films have been rolled out in three languages – Hindi, Tamil and Telugu and are available on Disney+ Hotstar VIP’s digital platforms.

  • IPL 2021: Equitas Small Finance Bank renews partnership with CSK

    IPL 2021: Equitas Small Finance Bank renews partnership with CSK

    MUMBAI: Micro-finance lender Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for IPL 2021. It will be the official retail banking partner for the MS Dhoni-led team. 

    Along with the logo positioning at the back of the helmet and cap sported by CSK players, Equitas is also going to launch a new campaign titled ‘The bank behind every champion’ to drive its visibility.

    With this new campaign, the company aims to communicate that Equitas has been transforming the lives of individuals through its lending and social responsibilities over time with the support and funds of people who are banking with them. Equitas Small Finance Bank has been previously associated with the three-time IPL champions from season 2018-2020.

    Through this association, the bank hopes to highlight some of the key benefits of banking with them which includes up to seven per cent interest on savings, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfer and reward points on all debit card spends thereby transforming lives of customers with the aim to build stronger communities.

    Equitas Small Finance Bank president & country head- branch banking, liabilities, product & wealth Murali Vaidyanathan said, “Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow.”

    Chennai Super Kings CEO KS Viswanathan said: "I'm delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into the CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support."

  • ‘Yeh apna mantra hai’ is the official anthem of IPL 2021

    ‘Yeh apna mantra hai’ is the official anthem of IPL 2021

    MUMBAI: The Indian Premier League is undoubtedly the biggest celebration of cricket as a sport. And no desi celebration is complete without some music and verve. With the 2021 edition just around the corner, Star Sports has rolled out a new anthem for the IPL, launched during the first India versus England ODI on Tuesday.

    The cash-rich league has always been known for producing upbeat anthems with exciting themes woven around it. For its 14th edition, the league’s reputation to have a catchy theme has been kept intact. The video starts with a teacher asking his students the mantra for success. At this, the student starts rattling off all the mantras he knows, but the teacher interrupts him saying these are quite old and outdated. With this, the music video takes off with the song, “yeh apna mantra hai, India ka apna mantra” (this is our mantra, India’s own mantra). The theme of the video revolves around how India is rapidly changing and racing ahead at a swift pace. 

    Throughout the video, one can catch glimpses of celebrated Indian cricketers. Each of the IPL teams has a representation in the film. The tournament openers, Mumbai Indians and Royal Challengers Bangalore lead the way in the video along with their captains and star players, Rohit Sharma and Virat Kohli. Shubman Gill of Kolkata Knights Riders and Punjab Kings’ captain KL Rahul are also seen taking part in the short video. 

    From Chennai Super Kings, new recruit K Gowtham is seen while Wriddhiman is the torchbearer for Sunrisers Hyderabad. Rishabh Pant is the representative of Delhi Capitals while young batsman Riyan Parag bears the flag for the Rajasthan Royals. From the looks of it, the video seems to have been shot during the Test series between India and England, which ended earlier this year. 

    IPL 14 is all set to kickstart with a bang on 9 April. After the 2020 edition had to be played out of India, in the United Arab Emirates due to the Covid scare, this time around with the league back on its home ground, there is a lot of excitement. The opening match will see Kohli’s RCB take on the defending champions Mumbai Indians led by Rohit Sharma in Chennai.