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Mumbai: As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the...
Mumbai: Popularity and excitement around IPL in India continue to grow year on year. This time, social chatter around the tournament grew by 33 per cent over...
Mumbai: Cred does it again! It has made veteran cricketer Kapil Dev do the unthinkable…strut around on a cricket pitch in costumes bordering on the outrageous,...
Mumbai: Global sports brand Puma has partnered with Royal Challengers Bangalore (RCB) to launch an all-new athleisure range. Having garnered huge success in the first season...
Mumbai: Star India Network has reported that it is on track to breach 400 million viewers’ mark on TV, for the fourth year in a row....
Mumbai: Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of...
Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive...
Mumbai: As the IPL season resumes for its second leg, a Bengaluru-based meat, fish and fresh produce e-tailer FreshToHome has launched its new campaign “Totally Fresh” to nudge...
Mumbai: Ceat Tyres has launched a new integrated marketing campaign featuring Bollywood actor Aamir Khan that aims to propagate road safety through a resounding message. The campaign, which...
Mumbai: Edtech firm upGrad has unveiled its new campaign titled ‘Fast Forward Your Career’ to promote the online courses from the education portal. Launched on Sunday with...
Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high...
Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition...
Mumbai: The Vivo Indian Premier League (IPL) 2021 resumes on 19 September with the five-time champions and current title holders Mumbai Indians taking on three-time IPL...
Mumbai: The Walt Disney Company reported 174 million paid subscribers across Disney+, Hulu, and ESPN+ at the end of the third quarter 2021. Direct-to-consumer revenues for...
Mumbai: The Board of Control for Cricket in India (BCCI) has decided to resume the remainder of the suspended edition of the 14th Indian Premier League...
Kolkata: In what could be good news to many in business, Indian Premier League (IPL 2021) is likely to resume on 18 or 19 September in...
KOLKATA: The absence of live sports during the pandemic has not only been felt by fans, but by brands and advertisers alike. Even when the games...
Mumbai: Sporting fans will return to spectator stands after more than a year of a forced hiatus due to the Covid-19 pandemic, as India faces off...
New Delhi: The remainder of the suspended Indian Premier League (IPL) 2021 will be played outside the country, said Board of Cricket Control in India (BCCI)...
KOLKATA: The Indian Premier League (IPL) going into limbo due to the current Covid2019 crisis has thrown up a whole host of problems for the stakeholders...
KERALA: Board of Control for Cricket in India (BCCI) president Sourav Ganguly has revealed that the governing body will incur a loss of Rs 2,500 crore...
KERALA: With the ongoing edition of the Indian Premier League (IPL) 2021 suspended indefinitely due to the devastating second wave of Covid2019, the fate of the...
KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come...
National, 19th April 2021 – After a successful partnership during IPL 2020, HDFC Life Insurance Company Limited, a leading long-term life insurance solutions provider in India,...
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian...
MUMBAI: Casio’s G-Shock range of watches has tied up with Indian Premier League franchise Rajasthan Royals as its official toughness partner. The tie-up kickstarts G-Shock’s formal...
MUMBAI: Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins Puma’s...
KOLKATA: Star India network has clocked 323 million total impressions for the opening match of IPL 2021. Although the curtain raiser between defending champions Mumbai Indians and...
KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among...
KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept...
MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock...
KOLKATA: With the commencement of the Indian Premier League (IPL 2021), microblogging site Twitter is kick-starting League of Brands on 9 April. It will highlight outstanding...
NOIDA: TV9 Network has extended its partnership with Indian Premier League 2021 (IPL 2021) team Kolkata Knight Riders for the second year in a row, ensuring...
NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a...
KOLKATA: As Indian Premier League(IPL) 2021 is around the corner, telecom giant Jio has unveiled new offerings. Four of its prepaid plans include Disney+ Hotstar VIP...
KOLKATA: Homegrown super app MX TakaTak has become the official short form video partner for seven Indian Premier League (IPL) teams – namely, Delhi Capitals, Kolkata Knight Riders,...
MUMBAI: In a noteworthy win for the South Asian content devoted OTT platform, YuppTV has acquired the digital broadcasting rights for Indian Premier League (IPL) 2021....
MUMBAI: For the second year in a row, Marriott International’s loyalty program, Marriott Bonvoy, has unveiled an exclusive series of experiences in store for its members...
KOLKATA: As the country slowly descends into the second wave of the pandemic, a sudden sense of bleakness is on the rise among the populace. More...
MUMBAI: Indian Premier League franchise Delhi Capitals has secured its highest ever sponsorship revenue owing to a record 25 brand partners, the team said in a press...
KOLKATA: With the clock rapidly winding down to IPL 2021, Disney+ Hotstar VIP has unveiled a new multilingual anthem, India Ki Vibe Alag Hai, to dial up...
MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) has come onboard as the principal sponsor of Royal Challengers Bangalore (RCB), renewing its partnership with...
MUMBAI: For the eighth year in a row, consumer durables manufacturer Usha International has come onboard as an official partner of Mumbai Indians ahead of the...
MUMBAI: Consumer electronics brand TCL has signed on as the official sponsor of IPL franchise Sunrisers Hyderabad (SRH), for the second consecutive year. TCL India general manager Mike Chen said, "SRH has...
KOLKATA: Star Sports, the official broadcaster of the Vivo IPL 2021, has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead...
NEW DELHI: Indian Premier League (IPL) franchise Delhi Capitals has entered into a one-year partnership with OctaFX as the team’s official trading partner for the 14th...
MUMBAI: The IPL is around the corner and Kansai Nerolac Paints has announced its continued association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition....
KOLKATA: As India prepares for the launch of its most celebrated cricket phenomenon, Vivo IPL, Disney+ Hotstar VIP has rolled out an exciting new campaign –...
MUMBAI: Micro-finance lender Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for IPL 2021. It will be the official retail banking partner...
MUMBAI: The Indian Premier League is undoubtedly the biggest celebration of cricket as a sport. And no desi celebration is complete without some music and verve....
