ITV

Tag: IPL 17

  • IPL 2025 advertising volumes surge by seven per cent: 22 match scorecard from TAM Sports

    IPL 2025 advertising volumes surge by seven per cent: 22 match scorecard from TAM Sports

    MUMBAI:  Advertising volumes for the Indian Premier League (IPL) have jumped by seven per cent in 2025, surpassing the previous season’s 22-match milestone. The tournament, cricket’s glitziest carnival, continues to be an advertiser’s dream with volumes climbing from 100 in IPL 17 to a whopping 107 in IPL 18, according to TAM Sports (A Division of TAM Media Research).

    growth everywhere

    The league’s magnetic pull for brands remains undeniable, with the latest data showing remarkable growth across the board. IPL 2024 witnessed a two per cent growth in categories, 14 per cent rise in advertisers, and an impressive 21 per cent surge in brands – clear evidence of advertisers’ unwavering confidence in the tournament’s broad consumer reach.

    Among the heavy hitters, Parle biscuits claimed the top spot across all 21 matches (barring the opening game). The top five advertisers in IPL 18 accounted for 30 per cent of overall volumes, with Parle Biscuits leading the charge while Sports Technologies and Volini Packaging maintained their strong presence in both IPL 18 and IPL 17.

    Collectively, the top five categories represented more than 40 per cent of total ad volumes. Ecom-gaming and mouth freshener emerged as recurring crowd-pleasers, featuring prominently in both seasons. Notably, two of the top five categories in IPL 18 came from the food & beverages sector, with mouth freshener dominating IPL 18’s advertising landscape.

    New categories

    The tournament also welcomed 24 new categories and 84 new brands advertising across 22 matches compared to IPL 17. Among these fresh faces, Parle Platina Hide & Seek established itself as the leading newcomer, followed by Rajshree Silver Coated Elaichi.

    With these numbers, IPL continues to prove it’s not just cricket’s biggest party – it’s also the advertising world’s most lucrative playground.

  • TAM Sports: IPL 17 TV ad volumes grew 19 per cent per channel compared to IPL 16

    TAM Sports: IPL 17 TV ad volumes grew 19 per cent per channel compared to IPL 16

    Mumbai: TAM Sports has released an IPL report based on the first 71 matches of IPL 17 and for all the channels on which matches are telecasted.

    On television, advertising for IPL 17 observed growth of 19 per cent in ad volumes/per channel compared to IPL 16.

    Compared to IPL 16, the count of categories and advertisers in IPL 17 were increased by 40 per cent and 28 per cent respectively.

    In IPL 17, the top five categories collectively added 44 per cent share of ad volumes, in which Pan Masala dominated the list. Ecom-gaming and pan masala were the only common categories between IPL 17 & IPL 16. Parle Products was the top advertiser in IPL 17 with 11 per cent share of ad volumes. Also, Sporta Technologies, K P Pan Foods and Vishnu Packaging were the common advertisers between IPL 17 and IPL 16. The top five advertisers of IPL 17 together added 34 per cent share of ad volumes. Parle Products was the leading advertiser in 48 matches of IPL 17.

    Compared to IPL 16, there were 34 new categories and 117 new brands present in IPL 17. Among the top five new categories, two of them were from the F&B sector and two belonged to the BFSI sector. Parle Food Products dominated the top five new brands list, followed by Fogg in 71 matches of IPL 17.

    During IPL 17, Dabur Real Range was the top brand on Hindi plus English language channels. Additionally, Mobil Super/Mobil Super Moto dominated the top brands list on regional language channels. Among the 110 brands that advertised on both Hindi plus English and regional language channels, Parle Food Products secured first position.

  • TAM Sports: Two out of five new categories in IPL 17 from e-commerce sector

    TAM Sports: Two out of five new categories in IPL 17 from e-commerce sector

    Mumbai: TAM Sports has released an IPL report based on the first 31 matches of IPL 17 and for all the channels on which matches are telecasted.

    Advertising on television for IPL 17 observed growth in ad volumes/per channel by nine per cent compared to IPL 16.

    The count of categories and advertisers during IPL 17 increased by 59 per cent and 38 per cent compared to IPL 16.

    The top five categories present in IPL 17 contributed 48 per cent share of ad volumes. Also, ecom-gaming was the leading category in IPL 17 with 18 per cent share. Ecom-gaming and pan masala were the common categories present between IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Among the top five advertisers in IPL 17, Sporta Technologies maintained the top position during 16 matches and Parle Products dominated the top position during 15 matches. The top five advertisers in IPL 17 together covered 37 per cent share of ad volumes. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

    There were 37 new categories and 94 new brands present in 31 matches of IPL 17 compared to the same number of matches in IPL 16. Among the top five new categories in IPL 17, two of them were from the e-commerce sector. Parle Food Products and Groww obtained first and secnd positions respectively among the top five new brands in IPL 17.

  • TAM Sports: Top advertisers added more than 38 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added more than 38 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 23 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 experienced a six per cent increase in ad volumes per channel compared to IPL 16 during the first 23 matches played.

    During IPL 17, the count of categories and advertisers increased by 65 per cent and 37 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 50 per cent share of ad volumes with ecom-gaming leading the list. Among the top five categories, ecom-gaming and pan masala were the common categories in IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in seven matches during IPL 17. Together, the top advertisers added more than 38 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

    In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to the same no of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 15 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 observed growth in ad volumes/per channel of one per cent compared to IPL 16.

    During IPL 17, the count of categories and advertisers increased by 63 per cent and 26 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 52 per cent share of ad volumes with Ecom-gaming leading the list. Also, throughout all the 15 matches of IPL 17, Ecom-Gaming dominated the category list. Ecom-gaming and pan masala were the common categories between IPL 17 and IPL 16. Among the top five categories in IPL 17, two of them were from food & beverages sector. In advertisers, Sporta Technologies secured first position from Match one to seven and Parle Products was the leading advertiser from Match eight to eleven during IPL 17. Together, the top advertisers added 37 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 & IPL 16.

    In the 15 matches of IPL 17, there were 36 new categories and 73 new brands present compared to the same no. of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • TAM Sports: IPL 17 ad volumes surge by four per cent in seven matches

    TAM Sports: IPL 17 ad volumes surge by four per cent in seven matches

    Mumbai: TAM Sports has released an IPL report based on the first seven matches of IPL 17 and for all the channels on which matches are telecasted.

    IPL 17 ad volumes surge by four per cent over the previous season’s seven match span.

    The count of categories in IPL 17 increased significantly by 65 per cent compared to IPL 16. Also, the count of advertisers increased by 28 per cent during IPL 17 over IPL 16.

    In categories, Ecom-Gaming, maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52 per cent share of ad volumes. Ecom-Gaming & Pan Masala were the only common categories in IPL 17 and IPL 16. Out of the total five categories, two of them belonged to F&B sector in IPL 17. The top five advertisers of IPL 17 contributed 34 per cent share of ad volumes with Sporta Technologies leading the list. Sporta Technologies, Vishnu Packaging and Bharti Airtel were the common advertisers between IPL 17 & IPL 16. Among the top five advertisers in IPL 17, Sporta Technologies retained its 1st position during all the seven matches.

    30 new categories and 55 new brands advertised in seven matches of IPL 7 compared to the same number of matches in IPL 16. Among the 55 new brands, ‘Parle Food Products’ was the leading brand followed by ‘Airtel Xstream Fiber’.

  • IPL ’17: Mumbai Indian tickets go live, exclusive for JioMoney users

    MUMBAI: Mumbai Indians today, through its website, commenced the online ticket sales for its home games in the upcoming Vivo Indian Premier League 2017.

    As Mumbai Indians’ official partner, JioMoney brings an exclusive six-day window for its users and Mumbai Indians fans. Starting today till 21 March, Mumbai Indians’ fans using JioMoney can be among the first to book vantage seats for the Mumbai Indians home matches at Wankhede Stadium. Starting 22 March, tickets will be available for purchase through various other online payment modes.

    Mumbai Indians third home game, i.e. 16 April Vs Gujarat Lions is dedicated to Reliance Foundation Education For All (EFA) where Mumbai Indians reserve the entire stadium for its NGO partners’ underprivileged children.

    Mumbai Indians tickets are priced from Rs 800/- (Sunil Gavaskar Stand) to Rs 8,000/- (Sachin Tendulkar hospitality Stand), while the corporate box tickets range between Rs 12000/- to Rs 30000/-. The commencement date for Box office ticket sales will be announced later.

    Rohit Sharma led Mumbai Indians will kick off the season against Pune on 6th April in an away match. Mumbai Indians home matches are scheduled as : 9th April Vs KKR; 12th April Vs SRH; 16th April Vs GL (EFA match); 24 April Vs RPS; 1 May Vs RCB; 6th May Vs DD; 11th May Vs KXIP.