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MUMBAI: Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s Managing Director & Chief Executive Officer has been appointed as Broadcast Audience Research Council (BARC) India’s new Chairman...
MUMBAI: It’s hoping to get a large enough agency side audience in India. Independent sell-side advertising company Magnite announced the expansion of Magnite Audiences and its...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the creative and media mandate for Super League Kerala (SLK), Kerala’s very own football...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the social media mandate of Racing Promotions Pvt Ltd (RPPL), a formula racing and...
Mumbai: Driven by outstanding player performances, new records, epic turnarounds, and nail-biting moments, the ICC Men’s Cricket T20 World Cup garnered unprecedented social media chatter. Interactive...
Mumbai: Indian advertising industry continues its growth trajectory from ₹1.1 trillion ($13.1 billion) in 2023 to Rs 1.2 Trillion (US$14.6 billion) in 2024, 50 per cent...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of...
Mumbai : The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach $853bn this year, more than...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the full-service digital mandate for Daawat, a flagship brand of LT Foods, a...
NEW DELHI: BBH & Publicis Worldwide India Chief Executive Officer Subhash Kamath has been elected chairman of the board of governors of the Advertising Standards Council...
MUMBAI: Going by the recently released half yearly Adex report by IPG Mediabrands India, the Indian advertising industry is growing at a rate of +16.2 percent...
MUMBAI: Going by the recently released half yearly Adex report by IPG Mediabrands India, the Indian advertising industry is growing at a rate of +16.2 percent...
MUMBAI: IPG Mediabrands India has decided that Interactive Avenues, its new acquisition, will partner with creative agency network Lowe Lintas & Partners. The two entities will...
