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Tag: IOS Sports

  • From boxing rings to Hindi cinema, IOS Sports unveils bold new logo as it marks 20 years of sporting glory

    From boxing rings to Hindi cinema, IOS Sports unveils bold new logo as it marks 20 years of sporting glory

    MUMBAI: In a career-defining rally that started from the squash courts of India, IOS Sports and Entertainment has launched a vibrant new logo to mark its 20 anniversary—an era that has seen it shape the trajectory of Indian sports management.

    Founded in 2005 by former squash player Neerav Tomar and industrialist Sanjeev Khandelwal, IOS has grown from a modest operation into one of India’s leading sports management agencies. The firm has managed over 150 elite athletes and partnered with 500+ brands.

    The new logo, revealed on 27 May, features a striking ’20’ in gradient hues, symbolising the breadth of sports it represents. It sits alongside the bold ‘IOS’ typography and the dates ‘2005 – 2025’, underpinned by the tagline ‘SPORTS & ENTERTAINMENT’.

    “This new logo represents not just our journey, but the evolution of sports management in India”, said MD & CEO Tomar. “The vibrant colours symbolise the diversity of talent we represent, while the modern design reflects our forward-thinking approach”.

    Over the years, IOS has transformed how Olympic sports are perceived and monetised in India. It began its innings with Olympic boxer Vijender Singh and went on to represent top names like Suresh Raina, Lovlina Borgohain, Mirabai Chanu, Saina Nehwal, Geeta Phogat, and Ishan Kishan.

    Singh reminisced, “My journey with IOS began when they were just starting out, and we’ve grown together over these 20 years. They believed in me when Olympic sports athletes had limited commercial opportunities in India”.

    IOS also provides services to sports bodies including the Indian Olympic Association, Athletics Federation of India, Paralympic Committee of India, and Weightlifting Federation. Beyond athletes, the firm has overseen franchise operations like the Gujarat Lions in the IPL.

    Its entertainment credentials are equally robust, having delivered brand integrations in films like Mary Kom, Toofaan, and Rock On, seamlessly blending sport and cinema.

    With a refreshed identity and a legacy to match, IOS is entering its third decade at full sprint. The new branding will roll out across platforms from 27 May, kicking off a year of celebrations.

  • IOS Sports & Entertainment bags marketing rights for documentary on Sachin

    IOS Sports & Entertainment bags marketing rights for documentary on Sachin

    MUMBAI: 200 Not Out, the producers of the film on Sachin Tendulkar, have appointed sports and entertainment group – IOS Sports & Entertainment, as the exclusive marketing agency for the docu-feature.

     

    The film will capture the life of Master Blaster Sachin Tendulkar. IOS will be the central agency for all brand associations for in-film and out-of-film promotions.

     

    The documentary on the legend, to be directed by renowned James Erskine, will capture the phenomenal rise of Tendulkar and will be released worldwide in both English and Hindi languages.

     

    This will also be the first instance in the cricketing world when an icon of this stature will be captured through a film. This film also marks Tendulkar being the first Asian to join the list of personalities like Michael Jackson and Ayrton Senna, whose lives have been captured in documentary for theatrical releases.

     

    200 Not Out founder Ravi Bhagchandka said, “We are very delighted to have IOS Sports & Entertainment on board for the project. It is a very special project for us and we are sure they will add immense value to same with their marketing expertise in sports and entertainment sector.”

     

    IOS Sports & Entertainment managing director & CEO Neerav Tomar said that his company was proud that its efforts are being recognised. “We are excited to acquire the exclusive marketing rights for the film and have the opportunity to be a part of a film, which revolves around the Master Blaster. We are confident of living up to the expectations of the Film,” he said.

     

    Earlier, IOS Sports & Entertainment worked in a similar capacity with Bhansali Productions & Viacom 18 Motion Pictures for its film Mary Kom. IOS Sports & Entertainment gave the rights of making the film to the production house and then worked closely from scripting stage to the release of the film.