ITV

Tag: Iodex

  • Iodex presents Active Muscle Care Cream to combat daily muscle stiffness

    Iodex presents Active Muscle Care Cream to combat daily muscle stiffness

    MUMBAI: Iodex, has introduced its latest innovation—Iodex Active Muscle Care cream, a non-sticky formula designed for rapid relief from pain and stiffness caused by everyday activities.

    Formulated with four potent ingredients boswellia extract, eucalyptus oil, capsaicin extract, and camphor—the cream delivers a warming sensation that improves blood circulation, easing muscle stiffness and discomfort.

    The brand’s latest national campaign, conceptualised by Leo India, uses the song Dauda Dauda Bhaaga Bhaaga Sa to capture the fast-paced nature of modern life, where physical strain often limits quality time with loved ones. The campaign film portrays a father unable to play with his child due to muscle pain, until Iodex Active Muscle Care comes to his rescue.

    Haleon India category leader for pain & respiratory Pavan Wani said, “For decades, Iodex has been a trusted part of Indian households, providing effective relief when pain strikes. Most individuals rely on common household remedies or rest at the end of each day to combat their physical discomfort or muscle stiffness arising due to daily activities. With Iodex Active Muscle Care, our aim is to aid you in getting relief from this daily pain and muscle stiffness. At Haleon India, our purpose is to deliver better everyday health with humanity, and this launch is a direct reflection of that. By providing an accessible and effective solution for muscle care, we’re empowering individuals to stay ahead of this stiffness, maintain an active lifestyle, and ultimately, take control of their well-being.”

    The campaign will be amplified across television, print, and digital platforms. The new Iodex Active Muscle Care cream is now available at prominent pharmacies, supermarkets, and e-commerce platforms across India.

  • Iodex partners with Cult.fit for ‘Rapid Recovery Program’

    Iodex partners with Cult.fit for ‘Rapid Recovery Program’

    Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of exercise i.e. ‘Rest & Recovery’ are being rolled out exclusively for Cult.fit members.

    Led by Cult.fit in-house experts, the videos will emphasize on the importance of rest and recovery post any exercise schedule. While exercise and training are important for overall fitness and health, people often tend to ignore the recovery phase. ‘Rest and recovery’ are paramount as they support the body in repairing and strengthening itself in between workout sessions and more importantly allows one to recover, both physically and psychologically. By following the rapid recovery program, individuals will be able to reduce the risk of injuries, increase flexibility, range of motion and improve performance.

    The series is beneficial for fitness enthusiasts and athletes at different stages of their fitness journey. Iodex Rapid Action Spray is a perfect ally to not let pain stop them in their quest for achieving their dreams.

    Commenting on this association, GSK Consumer Healthcare’s area marketing lead – pain & respiratory health, India Subcontinent, Bineet Jain said, “We are happy to partner with Cult.fit for this uniquely curated rapid recovery program, customized for individuals with an interest in sports and exercising. As a brand that encourages individuals to stay fit and active without the worry of body pain, we are confident that this series will be highly beneficial and help with faster recovery and lay the foundation for improved physical performance day after day.”

    Cult.fit’s Brand head Prachita Pujari said, “We are looking forward to working with a brand that has such a strong legacy in pain relief and has been an essential part of Indian homes for decades. With this partnership, we are together propagating the idea and approach of efficient recovery and avoiding injuries, which is a vital part of fitness. We look forward to a fruitful association together!”

    As a true body pain expert, Iodex understands pain needs of its consumers and continues to bring out innovations that cater to their evolving requirements. The brand offers an exhaustive portfolio of pain relief products including Iodex Balm, Iodex UltraGel & Iodex Rapid Action Spray, which can cater to different pain states & address varied format preferences of consumers.

  • Iodex launches influencer campaign with Bani J and Sunil Chhetri

    Iodex launches influencer campaign with Bani J and Sunil Chhetri

    Mumbai: Iodex, the pain relief brand from GSK has launched an Instagram Influencer campaign roping in personalities like VJ and actor Bani J and footballer Sunil Chhetri amongst others, for its latest product – Iodex Rapid Action spray. The legacy brand aims to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort.

    “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs,” said GSK Consumer Healthcare head of marketing India sub-continent Anurita Chopra. “With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

    The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey – and the road to success requires having ‘Courage’ to stretch beyond one’s comfort zone to power personal transformations. The commercial aims to strike the right chord by positioning the brand’s spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves.

    Eighteen influencers across the board, including Sunil Chhetri and Bani J, will be posting 50 content pieces, which will be reaching out to an audience of over 10 million, said the brand.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by LadyRocknRolla (@banij)

     

  • Iodex helps women stretch their limits

    Iodex helps women stretch their limits

    MUMBAI: Women are known to be the ultimate multi-taskers as they perfectly manage their home and families while fulfilling their own dreams and ambitions. Bringing alive this insight, Iodex, a brand in India since 1919, has introduced an all-new campaign ‘Thodi Himmat, Thoda Iodex’ featuring actress Swara Bhaskar.

    Iodex, through this campaign, aims to be women’s everyday ally by helping them stretch further and explore their true potential.

    GSK area marketing lead for pain relief and respiratory health Saurabh Nandi says, “With our new platform – Thodi Himmat, Thoda Iodex, we are talking to the modern woman representing a progressive India. These are women who are not only giving their 100 per cent to their home and family but also stretching themselves physically to give their 110 per cent to do something extra. The extra could come with the desire of supporting their family financially or following their pursuits. In this journey, pain is inevitable. And instead of giving up, Iodex wants to convey to these women that all they need is a little courage and a little Iodex.

    The film features the eminent film actress Swara Bhaskar playing a Bharat Natyam dance teacher. It begins with her teaching dance to her students, and she sprains her back while showing them a slightly difficult step. To this, her husband questions her as to why she takes on so much work at once, be it her dance class or managing household chores. She says that she wants to equally take on the financial responsibility hence needs to be courageous. Her husband is touched and applies Iodex on her sprained back reiterating the brand’s proposition ‘Thodi Himmat, Thoda Iodex’.

    Leo Burnett, South Asia chief creative officer Rajdeepak Das says, “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households. We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”

    The film has been executed by Prodigious India, Publicis Communications’ in-house production house.

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

  • ‘Mary Kom’ a hit amongst advertisers

    ‘Mary Kom’ a hit amongst advertisers

    MUMBAI:  MC Mary Kom winning the Bronze in Olympics made news everywhere and so did the announcement of her biopic starring Priyanka Chopra. The news not only excited the viewers and audiences, but it has also thrilled the advertisers.

     

    The marketing leaders found a perfect opportunity to be associated with the brand ‘Mary Kom.’

     

    The biopic has partnered with 20 brands including Havmor, Monte Carlo, Usha International, Artemis Hospitals, Edelweiss, Tokio Life Insurance and many more. Media channels like Ten Sports and India TV have also been incorporated in the movie.

     

    Viacom18 Motion Pictures marketing head Rudrarup Dutta says, “Powerful stories like Mary Kom reaches out to all sections of society. It also touches the lives of people across demographics and interests. The story lends itself to collegial propositions with brands.”

     

    “All the brands have been woven into the movie’s script,” he adds.

     

    To leverage the integration, the brands too are promoting the movie through co-branded TVC, radio and digital contests. For instance, Mother Dairy has a TV campaign which promotes its product featuring Priyanka Chopra as Mary Kom.

     

    Dutta says that the biopic became a sensation from the moment it was announced. “And due to its association with names like Viacom 18, Sanjay Leela Bhansali, Priyanka Chopra and Mary Kom, the brands were interested in getting attached to the name since day one.”

     

    Even though Dutta did not comment on the cost of the movie or the revenue garnered by the brands, he mentions that the partnerships is giving the movie an impact value of Rs 20 crore – 25 crore.

     

    In the past, too, films have incorporated brands in the script by giving them prominent visibility in scenes like Coca-Cola in Taal (1999) and more recently, Nokia in Chennai Express.

     

    The film production house organised ‘Cineshorts,’ a short-film contest, which allowed aspiring filmmakers and documentary makers to submit five-minute long films on the theme ‘Against All Odds’. According to the marketing head, this was purely a Viacom 18 initiative and the associated brands did not sponsor the contest.

     

    On 5 September, Mary Kom will hit 1800-2000 screens in India and around 300 screens internationally. While Zee has the music rights, Colors has the satellite rights for the movie.

     

    Viacom 18 earlier hit gold with a biopic on Milkha Singh and now hopes that it will be able to punch its way in box-office with Mary Kom.

  • Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

    Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

    BENGALURU: Nutritional products and OTC drug major Glaxosmithkline Consumer Healthcare spent Rs 164.78 crore or 18.96 per cent of Income from operations in the quarter ended 31 December  towards advertisement and promotion. This was the highest amount spent on advertising and promotion by the company in terms of percentage of operating income as well as in value terms over seven consecutive quarters starting quarter ended 30 June, 2012.

    Note : (1) GCHL’s fiscal ends on December 31, however in keeping with standard conventions in India, the following periods have been used in this report:
    Q1-2013 is the Quarter ended June 30, 2012; Q2-2013 is the quarter ended September 30, 2012
    Q2-2013 is the quarter ended December 31, 2012 ; Q4-2013 is the quarter ended March 31, 2013
    Q1-2014 is the quarter ended June 30, 2013 ; Q2-2014 is the quarter ended September 30, 2013 and Q3-2014 is the quarter ended December 31, 2013.
    (2)Rs 1 Crore  = Rs 100,00,000 = Rs 100 lakhs = 10 million

    The company’s nutritional products brands include Horlicks, Boost, Foodles , while its OTC drugs brands include Crocin, Eno and Iodex.

    Let us look at the company’s results over the seven quarters under consideration:

    Figure A shows that Linear PAT as percentage of Op Inc is trending downwards. Ad Exp as both percentage of Op Inc and Total Expense (Total Exp) is trending upwards linearly. The company explains the lower PAT to high inflation in milk and milk powders and dilution in PAT growth due to higher tax rates. GHCL plans to partially offset this by renewed focus on various cost control initiatives.

    However, as per Figure B below, in value terms, PAT trend is almost flat linearly over the seven quarters, with GCHL reporting maximum PAT in quarter ended 31 March 2013 at Rs 156.41 crore, the lowest being Rs 69.65 crore in Q3-2013. The company reported PAT at Rs 79.79 crore in Q3-2014. Operating Income peaked in quarter ended 30 September, 2013 at Rs 1014.08 crore, with Rs 734.51 crore in quarter ended 31 December 2012 being the lowest operating income over the seven quarters under consideration. Operating income in the quarter ended 31 December, 2013 was Rs 869 crore.

    As mentioned above, the company’s Ad Exp in quarter ended 31 December, 2014 was the highest, both in terms of percentage of operating income and in rupee value. As figure C shows, the company’s q-o-q change in percentage terms for Op Inc as well as Ad Exp have been zigzag lines, however the linear rate of change tending downwards for both.

    GCHL says that it has had a good overall performance with Health Food Drinks (HFD) and Foods growing at 17 per cent and 29 per cent respectively in quarter ended 31 December, 2014. Its domestic volume growth has been 11 per cent, while exports grew by 36 per cent. It claims that GHCL continues to hold second position in Oats; Horlicks Kesar Badam launched during the quarter.

    The company claims that its HFD brands comprising Horlicks and Boost grew 17 per cent, while its packaged foods brands comprising of Horlicks biscuits, Horlicks Nutribics, Foodles (noodles), Horlicks Oats and Boost Biscuits grew 29 per cent during the period.