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  •  Top notch marketer Lara Balazs joins Adobe as CMO & EVP

     Top notch marketer Lara Balazs joins Adobe as CMO & EVP

    MUMBAI: She’s found her corporate abode in Adobe. The cutting edge software firm today announced that former Intuit chief marketing officer (CMO) & general manager, strategic partner group, Lara Balazs  has joined it as CMO & executive vice president. She will be having a direct reporting line to Adobe chair & CEO Shantanu Narayen.

    At Intuit, Lara was really into it, re-imagining the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.

    Balazs will lead the global marketing organisation responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.

    “As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact,” voiced Narayen, 

    Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the protax group to its highest, most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades.

    Named to Forbes’ list of the world’s most influential CMOs and a recipient of AdWeek’s CMO Vanguard award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.

    Balazs holds a bachelor of arts degree in pre-law from the university of Washington and a master of business administration from the Kellogg School of Management at Northwestern University.

  • Nagra highlights new growth opportunities and IP strategies for pay-TV at Communicasia 2016

    Nagra highlights new growth opportunities and IP strategies for pay-TV at Communicasia 2016

    Comprehensive showcase of latest content protection and cloud/IP technologies enable a secure, engaging and everywhere pay-TV experience for consumers

    Cheseaux, Switzerland And Singapore – May 24, 2016 – Nagra, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of content protection and multiscreen television solutions, will be at Communicasia 2016, From May 31-June 3 In Singapore, highlighting new growth opportunities and IP-based strategies designed to help the region’s pay-TV operators deliver a secure, engaging and everywhere experience to consumers. Nagra will be located on booth 1H-214, along with Kudelski Group subsidiaries Conax and Smardtv, at the Marine Bay Sands convention.

    “Pay-TV Operators, particularly in the asia-pacific region, are at the crossroads of exciting new opportunities to reach consumers on any screen, anytime and anywhere, as well as engage into a more interactive viewer relationship,” said Stéphane Le Dréau, Nagra’s general manager for Southeast Asia. “Largely driven by the accelerated adoption of IP-based delivery networks, these opportunities also bring about new technical challenges – from content protection to the consumer experience – where Nagra is uniquely positioned to help. We look forward to unveiling our latest innovations and demonstrating how service providers can embrace the new IP environment.”

    Nagra’s technology showcase will feature the award-winning intuiTV solution, a managed cloud-based platform that can be configured with a full line-up of premium content and advanced TV services featuring live TV, VOD, SVOD services (like Netflix and YouTube), PVR/nPVR, social TV and other standard TV features such as search and recommendation (including voice) – all accessible via an innovative streaming device, ‘swipe-to-tune’ user interface and a contextual, programmable e-ink remote control. 

    Visitors will also learn about Nagra’s growing footprint in the Asia-Pacific region and see latest deployments of the MediaLive Suite, including OpenTV 5 connectware and Nagra’s set-top box reference solution for Netflix which was recently deployed at StarHub in Singapore. Such innovations have enabled operators to deploy next generation services – from basic to more advanced – and expand their offering by enabling them, for instance, to seamlessly integrate SVOD services in their content line-up through a single user interface and TV input.

    New developments in content protection will complement the showcase and feature anyCAST’s unique adaptive security concept which comprehensively addresses all devices and use cases for a new generation of enhanced content, featuring connected security, 4K content protection and watermarking. Nagra anyCAST gives pay-TV service providers the industry’s largest and most trusted range of conditional access (CAS) and digital rights management (DRM) solutions. Using a single Security Services Platform, Nagra anyCAST seamlessly controls an entire range of cardless, card-based, embedded and two-way connected secure clients as well as 3rd-party DRMs, enabling any service provider to create the perfect security solution for their network or combination of networks.

     

  • Nagra highlights new growth opportunities and IP strategies for pay-TV at Communicasia 2016

    Nagra highlights new growth opportunities and IP strategies for pay-TV at Communicasia 2016

    Comprehensive showcase of latest content protection and cloud/IP technologies enable a secure, engaging and everywhere pay-TV experience for consumers

    Cheseaux, Switzerland And Singapore – May 24, 2016 – Nagra, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of content protection and multiscreen television solutions, will be at Communicasia 2016, From May 31-June 3 In Singapore, highlighting new growth opportunities and IP-based strategies designed to help the region’s pay-TV operators deliver a secure, engaging and everywhere experience to consumers. Nagra will be located on booth 1H-214, along with Kudelski Group subsidiaries Conax and Smardtv, at the Marine Bay Sands convention.

    “Pay-TV Operators, particularly in the asia-pacific region, are at the crossroads of exciting new opportunities to reach consumers on any screen, anytime and anywhere, as well as engage into a more interactive viewer relationship,” said Stéphane Le Dréau, Nagra’s general manager for Southeast Asia. “Largely driven by the accelerated adoption of IP-based delivery networks, these opportunities also bring about new technical challenges – from content protection to the consumer experience – where Nagra is uniquely positioned to help. We look forward to unveiling our latest innovations and demonstrating how service providers can embrace the new IP environment.”

    Nagra’s technology showcase will feature the award-winning intuiTV solution, a managed cloud-based platform that can be configured with a full line-up of premium content and advanced TV services featuring live TV, VOD, SVOD services (like Netflix and YouTube), PVR/nPVR, social TV and other standard TV features such as search and recommendation (including voice) – all accessible via an innovative streaming device, ‘swipe-to-tune’ user interface and a contextual, programmable e-ink remote control. 

    Visitors will also learn about Nagra’s growing footprint in the Asia-Pacific region and see latest deployments of the MediaLive Suite, including OpenTV 5 connectware and Nagra’s set-top box reference solution for Netflix which was recently deployed at StarHub in Singapore. Such innovations have enabled operators to deploy next generation services – from basic to more advanced – and expand their offering by enabling them, for instance, to seamlessly integrate SVOD services in their content line-up through a single user interface and TV input.

    New developments in content protection will complement the showcase and feature anyCAST’s unique adaptive security concept which comprehensively addresses all devices and use cases for a new generation of enhanced content, featuring connected security, 4K content protection and watermarking. Nagra anyCAST gives pay-TV service providers the industry’s largest and most trusted range of conditional access (CAS) and digital rights management (DRM) solutions. Using a single Security Services Platform, Nagra anyCAST seamlessly controls an entire range of cardless, card-based, embedded and two-way connected secure clients as well as 3rd-party DRMs, enabling any service provider to create the perfect security solution for their network or combination of networks.