Tag: Into The Wild with Bear Grylls

  • Discovery set to premiere ‘Into The Wild with Bear Grylls and Ajay Devgn’

    Discovery set to premiere ‘Into The Wild with Bear Grylls and Ajay Devgn’

    Mumbai: Discovery India is all set to premiere “Into The Wild with Bear Grylls and Ajay Devgn” on 25 October on Discovery channels and digitally on 22 October via streaming platform discovery+.

    The broadcast premiere of the show is scheduled at 8 p.m IST on 14 linear channels including Discovery Channel, Discovery HD, Discovery Tamil, Animal Planet, Animal Planet HD, TLC, TLC HD, Discovery ID, Discovery ID HD, Discovery Science, Discovery Turbo, Discovery Kids, Eurosport, and Eurosport HD. 

    The broadcaster has also released a trailer giving a sneak peek into the episode.

    “This is my first ever expedition into the wild and I can tell you it wasn’t child’s play!” said Devgn. “My father was an action director and in my career span of 30 years in the Indian industry, I have had the fortune to play several roles including some dangerous action ones too. And, this was one of those times when I had to put those learnings to the test again.”

    The special episode has attracted marquee advertisers including Vini Cosmetics and Citroen as ‘co-powered by’ sponsors. While Dell, Omron Healthcare, Spotify, and Amazon Alexa have come on board as ‘associate’ sponsors, LIC is the ‘partner’ sponsor for the title.

    “Into the Wild with Bear Grylls is one of our most acclaimed and loved series and with the new episode, the motive was clear – to make it bigger, better and widen our audience base. The show has been appreciated worldwide and we expect to land big with this special season,” said Discovery Inc managing director – South Asia Megha Tata.

    Produced by The Natural Studios and Banijay Asia, the show will be available in seven languages including English, Hindi, Tamil, Telugu, Bangla, Malayalam, and Kannada. The episode will exclusively premiere on discovery+ India and the Philippines followed by other EMEA regions, including the United Kingdom, Netherlands, Poland, Italy, Denmark, Finland, Norway, and Sweden. It will also be showcased on Discovery’s network of channels in over 140 countries.

    “To get to take the legendary Ajay into the wild and have an adventure with him was a privilege,” said Bear Grylls. “Desert islands are always tough to survive on and Ajay showed total commitment to do what we needed to get out in one piece. He was also incredibly honest, sharing so many insights into his life and career and I value that honesty so much.”

    “Into The Wild with Bear Grylls” has featured many recognised faces in the Indian film industry including Rajinikanth, Akshay Kumar, and also featured India’s prime minister Narendra Modi.

  • Discovery garners 89% genre share on premiere of ‘Into The Wild with Bear Grylls & Superstar Rajinikanth’

    Discovery garners 89% genre share on premiere of ‘Into The Wild with Bear Grylls & Superstar Rajinikanth’

    MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered highest-rated TV show in the genre this year so far and second highest ratings in the history of the genre delivering an impressive four million impressions. The cumulative reach of the premiere across network was 12.4 million, solid 86 per cent higher than the previous four weeks. The premiere helped the network garner 89 per cent share in the infotainment genre. The slot viewership grew five times as compared to previous four weeks.

    The simultaneous premiere of the show on regional entertainment brand DTamil grew the slot by 20 times and helped DTamil nudge ahead of leading channels including Colors Tamil, Jaya and Raj TV during the slot.

    The show created huge buzz on the social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions (Source: Meltwater)

    Into The Wild with Bear Grylls is an innovative new format inspired by Man Vs Wild, which is one of the most watched wilderness survival television series in the world. Last year, Man Vs Wild with Bear Grylls & PM Modi episode disrupted the Indian media landscape, establishing itself as the TV event of the year. Other than prime minister Narendra Modi, Bear Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, Julia Roberts and many more.

  • Discovery to premiere Rajinikanth’s TV debut show ‘Into The Wild With Bear Grylls’ on March 23

    Discovery to premiere Rajinikanth’s TV debut show ‘Into The Wild With Bear Grylls’ on March 23

    MUMBAI: Ral-life entertainment network Discovery is all set to premiere  the much-anticipated TV debut show of Superstar Rajinikanth ‘Into The Wild with Bear Grylls’ at 8:00 pm on March 23 across 12 Discovery channels including Discovery Channel, Discovery HD,  DTamil, Animal Planet, Animal Planet HD, TLC, TLC HD, Investigation Discovery, Investigation Discovery HD, Discovery Science, Discovery Turbo, and Discovery Kids.  The premiere on Discovery and Discovery HD will be available in 8 languages including Hindi, Tamil, Malayalam, Kannada, Bengali, Telugu, Marathi and English.  Viewers can download newly launched streaming app Discovery Plus to get access to the episode at 6 AM on March 23, 2020.  Into The Wild with Bear Grylls is produced for Discovery Communications India by The Natural Studios and Banijay Asia.

    The special episode, shot in Bandipur National Park, will see Superstar Rajinikanth in a never seen before avataar, on an adventure trip with Bear Grylls, doing stunts never done before, discussing wide variety of topics including intimate details about his personal life and issues close to his heart such as water conservation.

    The TV debut with twists and turns

    Superstar Rajinikanth waited 43 years before making his TV debut as part of this unscripted adventure show. Speaking about his life, Rajinikanth says, “Well, yes, actually, my whole life has been a miracle. It’s a miracle! Even consider this show for example, I never thought of this, not even in my dreams that one day I'll do a show like this for Discovery!”

    The show has many challenging feats that the Superstar performs with great perseverance along with Bear, such as crossing a ravine while balancing off an iron bridge suspended 50 feet above a dried riverbed. Rajinikanth, who crosses the bridge with much élan is seen saying, “If anything goes wrong over here….it's just a rope after all. Moreover, the iron of that bridge it is extremely hot! I couldn't hold for long as it was hot so I had to move continuously. My God! It is really…yes! I did it!”

    The intimate Rajinikanth

    Shedding light on his journey as an actor who initially began his career as a bus conductor in Bangalore, the episode will feature Rajinikanth in a light that best humanizes him and depicts him the way he is in real life.

    Explaining how he keeps himself grounded while being revered by the world, Rajnikanth, says, “Yeah, once you’ve acted, it’s finished, I forget Rajinikanth. I go back to Shivaji Rao. Yeah. That’s just work life for me. When somebody reminds me “you are Rajinikanth” then I'll be like, oh yes! I am Rajinikanth.”

    The Superstar with a purpose:

    Through the episode, Rajinikanth fans will witness the charming superstar’s never-dying passion to spread awareness about the need to conserve water as he embraces the challenges of the wild. Speaking about the dire need to save the world from the issues faced due to the scarcity of water, the superstar says, “He who rules the water, rules the world.” He continues, “The current situation is heart wrenching. In the world there are 2.1 billion people suffering due to water scarcity.”

    Rajinikanth’s friends join the adventure

    Into the Wild with Bear Grylls is an interesting new format where Rajinikanth not only gets to take on the adventure with the ace explorer Grylls but also get goodwill messages from close friends. You will have to watch the show to know more about who the friends are and what transpires?

  • Discovery to feature Rajinikanth in first episode of ‘Into The Wild with Bear Grylls’

    Discovery to feature Rajinikanth in first episode of ‘Into The Wild with Bear Grylls’

    MUMBAI: Discovery, after featuring PM Modi in the first episode of Man Vs Wild, which was shot in India, has now signed Superstar Rajinikanth, to feature in the first episode of a new format series called ‘Into The Wild with Bear Grylls’ produced by The Natural Studios and Banijay Asia. The show marks the television debut for Rajinikanth, admiringly addressed as Thailavia, who has gained a cult status for being a Humane Superstar – simple, humble, generously loved – and adored by millions for more than four decades.  Rajinikanth will join the world's most recognizable face of survival and outdoor adventure, Bear Grylls.

    Into The Wild with Bear Grylls is an innovative new format inspired by Man Vs Wild, which is one of the most watched wilderness survival television series in the world. Last year, ‘Man Vs Wild with Bear Grylls & PM Modi’ episode disrupted the Indian media landscape, establishing itself as the TV event of the year. Beyond Prime Minister Narendra Modi, Bear Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, Julia Roberts and many more.

    “Into The Wild is a truly unique show – at one level it offers adrenaline pumping action, while at another, the show lends itself beautifully to driving a specific purpose for the larger good of society. So, when, officials from Discovery, a brand globally respected for offering inspiring real-life entertainment, approached me, I agreed to finally make my debut on TV after more than four decades of Cinema. Kavithalayaa, the iconic Production house founded by my guru, K. Balachander also played a significant role,” said, Rajinikanth. “Bear Grylls has tested the survival skills of multiple celebrity guests, pushing them to their limits; I look forward to the survival challenge in the mesmerizing wilderness of India.”

    Talking about raising awareness about water conservation, Rajinikanth, said, “Every Indian will need to come forward and contribute in conserving water; this war has to be led at all levels including government, community as well as on the individual front. I believe this show on Discovery is a perfect platform to take the message of conserving water to every home across the country.”

    “Our team is all very excited to work closely with Thalaiva! Much more than a cine star, Rajinikanth is a phenomenon who has captivated audiences across the world with his on-screen and off-screen work,” said, Bear Grylls. “He has always shown such energy and flair in all he does and he will need that courage and determination again on our journey into the beautiful wilds of India.”

    “The combination of Rajinikanth in a never seen before avatar and Bear Grylls’ edge of the seat challenges, will make the show a must watch for every Indian,” said, Discovery South Asia managing director Megha Tata. “We have decided to give a layer of purpose to each episode of the newly commissioned series, Into The Wild with Bear Grylls, as we aim to contribute to humanity in our unique way. Last year, the show featuring PM Modi, generated much desired attention on conservation of Wildlife; we are confident that the forthcoming episode featuring Rajinikanth will sensitize each one of us about conservation of water.”

    Into The Wild with Bear Grylls is produced for Discovery Communications India by The Natural Studios and Banijay Asia, where Bear Grylls, Delbert Shoopman and Deepak Dhar are Executive Producers.