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Tag: Intex

  • Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

    Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

    BENGALURU: Intex Technologies (India) that got into the mobile business around two years ago, had initially focused on the north and west Indian markets. Now, it has set its eyes on the south to help grow its business, starting off with Karnataka. The company is targeting revenues of Rs 6500 crore (a little more than $1 billion) by FY 2016.

     

    It has roped in Kannada actor Sudeep, who is also the anchor of Suvarna TV’s reality show Bigg Boss Kannada 2, as its brand ambassador for a year. The TV/movie star launched Intex’s new range of aqua mobile handsets – Aqua Style- in Bengaluru earlier this week.

     

    The company states that its revenue doubled to Rs 2000 crore in FY-2014 as compared to Rs 1000 crore in FY-2013 and it plans to close the current fiscal with revenue of Rs 3500 crore. 65 per cent of the company’s business comes from mobile phone sales.

     

    Intex senior general manager mobile business Sanjay Kumar Kalirona said, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality.” 

     

    Earmarked for brand spends is Rs 150 crore for FY-2015, with around Rs 100 crore solely on mobile phone promotion. Intex is planning a Rs 30 crore to Rs 40 crore campaign over the next three to four months, with a big percentage of the spends in south India. The campaign will cover print, television, radio, outdoor, social media and BTL activities, along with retail branding strategies. 

     

    Intex had roped in Farhan Akhtar as its brand ambassador in 2013, and launched two TVCs featuring its smartphones – Aqua i5 and Aqua i7 with him. It plans to launch its third TVC, also with Farhan for Aqua i5 HD as one of the four to five TVCs planned for this fiscal. 

     

    To enhance its customer base, Intex has joined hands with various players in the sports and entertainment industry through associations with cricket tournaments and a partnership with Sanjay Leela Bhansali for the Priyanka Chopra-starrer biopic on Mary Kom.

     

    Most of the creative work has been done in-house, and the company has two to three agencies for media-buying, sources at Intex said.

     

    Intex is a player in India in mobile handset, consumer durables and IT accessories. It claims that it has a pan India presence through its wide network comprising 29 stock and sales offices and over 800 service touch points.

  • Intex campaign becomes bigger, better for Aqua i7

    Intex campaign becomes bigger, better for Aqua i7

    Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products.

    The multi-crore TVC was shot in Mumbai and Malaysia while the VFX and editing had been done out of Singapore, says Keshav Bansal

    This time, Intex has launched a new campaign for its latest smartphone, Aqua i7. The insight for the campaign came from a research highlighting Intex’s hold across major tier 2 and tier 3 cities. The TVC is done by an in-house team.

    Keeping in mind the target consumers for Aqua i7, the focus was to devise a TVC that will help in its aggressive marketing of the product in Tier 1 cities, majorly in the metros like Delhi, Mumbai and others.

    The phone comes with features packed at an aggressive price range of Rs 22,000 which is a huge leap from the 12,000 price range of its previous flagship smartphone. “The phone caters to a niche segment, therefore the richness and the elegance of the phone needs to be communicated to the audience through TVC. Thus, the objective was to communicate these features to the consumer in an engrossing manner,” said Intex Technologies director – marketing (mobile) Keshav Bansal.

    Talking about the key issues kept in mind while executing the TVC, Bansal says, “We wanted the TVC to focus on the remarkable features of Aqua i7 and hence the TVC was crafted in a way that it is able to etch these features in the mind of consumers with its visual grandeur. The multi-crore TVC was shot in Mumbai and Malaysia while the VFX and editing had been done in Singapore to give it an unmatched appearance. Since we are coming out with a quality product for a niche segment, we left no stones unturned in terms of execution, visual effects or editing to bring out a one of its kind TVC in the fastest possible time.”

    The TVC features the brand ambassador Frahan Akhtar and an action packed fight sequence between a Samurai and Ninja.

    The major media vehicles chosen are TV, print, outdoor hoardings and digital. “Intex is giving extra importance to social media platforms such as YouTube, Facebook and Twitter and is aggressively engaging with its customer base on these platforms,” emphasises Bansal.

  • Intex ropes in Farhan Akhtar as brand ambassador for its mobility business

    Intex ropes in Farhan Akhtar as brand ambassador for its mobility business

    NEW DELHI: Bollywood ace actor-director Farhan Akhtar has been appointed brand ambassador for Intex range of smartphones.

    The alliance between Akhtar and Intex Technologies is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal.

    Intex Technologies GM-Mobility Division Sanjay Kumar Kalirona said: “We are pleased to announce one of the leading icons of film industry, Farhan Akhtar as our brand ambassador who would be the face of our mobility division. Farhan is a versatile actor with youthful zeal and positive influence will distinctly bring forth shared synergies, values and beliefs and help Intex further expand its customer reach. Being one of the most multitalented actors we believe he will best fit with our brand. A tech enthusiast himself, we look forward to his refreshing ideas and are confident of a successful partnership that would take the Intex mandate to another height.”

    Expressing his excitement about his association with the Intex brand, Bollywood star Farhan Akhtar said: “I am excited to represent a forward-looking innovator like Intex. To me, Intex has been a long standing player that spells trust, credibility and innovation and evolves with the usage patterns of consumers like us. The products are versatile and offer value for money. I am looking forward to this association and the next line up of innovative offerings from the Intex stable.”