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Tag: Intex Technologies

  • Big Synergy appoints Rajiv Bakshi as CEO

    Big Synergy appoints Rajiv Bakshi as CEO

    MUMBAI: Reliance Entertainment's Big Synergy Media Ltd has appointed Rajiv Bakshi as its chief executive officer.

    At Big Synergy, Bakshi will take forward the mantle of enhancing multi-platform reach, driving strategic partnerships & developing the Original Content portfolio.

    Speaking about his new role, Bakshi said, “I am incredibly excited to join Big Synergy at this stage of the company's evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behaviour and will strive to create a competitive advantage and long-term value for the business and our esteemed clients.”

    On the development, Reliance Entertainment group COO Shibasish Sarkar said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”

    An alumnus of Harvard Business School, Bakshi comes with over two decades of experience and a proven track record across TV, internet, media, telecom and consumer durable industries. He has a deep understanding of broadcast media & OTT, digital, mobile and FMCG industries.

    Previously, Bakshi was the chief marketing officer at Intex Technologies where he led the brand strategy across 4 business verticals – smartphones, electronics, durables and accessories.

    Prior to Intex, he was at Discovery Networks Asia-Pacific as VP & Head products & marketing, India & South Asia where he steered strategic development and localisation initiatives for a multi-channel portfolio for Discovery Channel serving 100+ million Pay TV households.

  • Intex Technologies appoints Rajiv Bakshi as CMO

    Intex Technologies appoints Rajiv Bakshi as CMO

    MUMBAI: In line with the company’s continued efforts to strengthen and professionalise management to accomplish accelerated growth, mobile and consumer electronics company Intex Technologies (Intex) has appointed Rajiv Bakshi as its chief marketing officer (CMO).

    An alumnus of the Harvard Business School, Bakshi has distinguished reputation of spearheading strategic brand development, business transformation, consumer acquisition and digital strategy to drive long-term growth and profitability. As the CMO, he will envision Intex’s go-to-market strategy for the entire range of its mobile and consumer durables.

    Intex director Keshav Bansal said, “We are delighted to have Mr. Bakshi amidst us and are certain that his diverse experience will go a long way in contributing to the growth of the company in India and international markets. His immense expertise in strategic marketing and brand management will augment Intex’s growth and profitability.”

    Bakshi will lead the generation of consumer insights for incisive product development and planning, augment the sales and distribution network across the general trade, e-commerce portals, large-format stores and the company-branded retail network. Additionally, he will pioneer the digital strategy and boost international operations.

    Commenting on the appointment, Bakshi said, “Serving millions of customers, Intex is recognised amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades. Its unstinted commitment to provide access to technology and best-in-class experience to consumers has propelled its nationwide recognition.”

    Prior to Intex, Bakshi had a 13-year stint at Discovery Networks India & South Asia region as the VP and head of marketing and products. He expanded the company’s portfolio from a single TV channel to 11 channels. He also pioneered India’s first lifestyle channel TLC and created a differentiated kids’ network with Discovery Kids.

  • Intex launches ‘digi pay’ campaign

    Intex launches ‘digi pay’ campaign

    MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian mobile handset and consumer durables company, taking a cue from the current scenario launches a pan-India Digital Payments Awareness campaign showing businesses and consumers on how they can start with cashless transactions using online and mobile methods. This noble initiative to educate consumers was kick-started from Varanasi in the country’s biggest state, Uttar Pradesh.

    The pan-India education drive is aimed at giving financial literacy to consumers to make them comfortable with the new & evolving digital or cashless transactions. For this, at all Intex Smart World stores in the city, there will be trained professionals who will via live in-store demonstrations give small sessions on what is digital payment, how to use new payment modes for daily purposes and will assist people in getting started.

    “Intex has always made efforts towards consumer convenience and experience. Cashless transaction is the future and high street is the place where both consumers and sellers are facing crisis. We are trying to help the consumer in getting digital ready and solve the problem of lull market in the high street right now, caused by demonetization. This is a time for all businesses to come together and find innovative ways to bring about the cashless revolution. Intex Smart World has immense presence in UP state and so thought of beginning this initiative from the most populous state and will be driving it throughout the country,” stated Intex Technologies Head- Retail Vishal Malik.

  • Intex launches ‘digi pay’ campaign

    Intex launches ‘digi pay’ campaign

    MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian mobile handset and consumer durables company, taking a cue from the current scenario launches a pan-India Digital Payments Awareness campaign showing businesses and consumers on how they can start with cashless transactions using online and mobile methods. This noble initiative to educate consumers was kick-started from Varanasi in the country’s biggest state, Uttar Pradesh.

    The pan-India education drive is aimed at giving financial literacy to consumers to make them comfortable with the new & evolving digital or cashless transactions. For this, at all Intex Smart World stores in the city, there will be trained professionals who will via live in-store demonstrations give small sessions on what is digital payment, how to use new payment modes for daily purposes and will assist people in getting started.

    “Intex has always made efforts towards consumer convenience and experience. Cashless transaction is the future and high street is the place where both consumers and sellers are facing crisis. We are trying to help the consumer in getting digital ready and solve the problem of lull market in the high street right now, caused by demonetization. This is a time for all businesses to come together and find innovative ways to bring about the cashless revolution. Intex Smart World has immense presence in UP state and so thought of beginning this initiative from the most populous state and will be driving it throughout the country,” stated Intex Technologies Head- Retail Vishal Malik.

  • Intex Partners with Reliance Jio

    Intex Partners with Reliance Jio

    MUMBAI: Intex technologies has announced its partnership with Reliance Jio to make 4G accessible to the ever growing base of digital consumers. With this collaboration, Intex consumers will be able to access an exclusive preview of the Reliance Jio 4G services for a period of 90 days, absolutely free. Under the terms of the Jio Preview Offer, consumers who purchase Intex 4G smartphones will get a Reliance Jio 4G SIM with complementary access to unlimited HD Voice & Video calling, unlimited SMS, unlimited High-Speed Data services, and access to Jio Apps.

    Commenting on the partnership, Gurbinder Sodhi, Head LFR and Operator business, Intex Technologies, said, “Intex Technologies has led from the front in democratizing smartphones in India by making them accessible to consumers across the country. With the advent of the 4G revolution, Intex has one of the largest 4G portfolio of devices with compelling features and great prices. Through this partnership with Reliance Jio, we aim to bring to our consumers a truly differentiated 4G experience.”

  • Intex Partners with Reliance Jio

    Intex Partners with Reliance Jio

    MUMBAI: Intex technologies has announced its partnership with Reliance Jio to make 4G accessible to the ever growing base of digital consumers. With this collaboration, Intex consumers will be able to access an exclusive preview of the Reliance Jio 4G services for a period of 90 days, absolutely free. Under the terms of the Jio Preview Offer, consumers who purchase Intex 4G smartphones will get a Reliance Jio 4G SIM with complementary access to unlimited HD Voice & Video calling, unlimited SMS, unlimited High-Speed Data services, and access to Jio Apps.

    Commenting on the partnership, Gurbinder Sodhi, Head LFR and Operator business, Intex Technologies, said, “Intex Technologies has led from the front in democratizing smartphones in India by making them accessible to consumers across the country. With the advent of the 4G revolution, Intex has one of the largest 4G portfolio of devices with compelling features and great prices. Through this partnership with Reliance Jio, we aim to bring to our consumers a truly differentiated 4G experience.”

  • Intex launches gaming cabinets for high performance

    Intex launches gaming cabinets for high performance

    NEW DELHI: Intex Technologies today launched its first gaming cabinets: HULK & JUMBO.

    Ensuring ‘extensive cooling advantages‘ and expandability; these gaming cabinets are specially designed to meet the needs of hardcore gamers across the country, at a very cost effective price.

    Flaunting a shiny finish, both these heavy duty gaming cabinets excel in the build quality besides looking sturdy with thick sheet metal body. To disperse the accumulation of heat generated by the system, these cabinets have 3 X 8cm cooling fans at the front, side and the back of it, for superior cooling airflow. Utilising seven expansion slots these cabinets are compatible with most of the GPUs available in the market. They also have tool-less 5.25-inch and 3.5-inch drive bays for easy installation. The ergonomics of the cabinet ensures extensive cooling advantages and expandability, making them suitable choice for gaming enthusiasts in the country.

    Commenting on the launch, Vikram Kalia, General Manager- Product Management, Intex Technologies said, “The launch of HULK & JUMBO gaming cabinets is in line with Intex brand’s decade long lineage of providing good products at a decent price. These two new products have brought a gaming cabinet within the reach of enthusiastic young gamers and it addresses the prolific need gap of our customers to combine gaming needs with computing . These gaming cabinets fit into needs of gamers, tech enthusiasts, corporate users as well as home users. These gaming cabinets are designed for higher performance and is clubbed with fans to maintain the air flow in order to cope with heavy gaming conditions. Extended specifications and features like 7 expansion slots and 4 USB ports especially for gaming make it a good option for high performance users to build a high end PC. We will soon be adding more products to this range.”

    Intex technologies sees a strong growth for the gaming business in India. Indian gaming industry is estimated to grow at an annual rate of 49 per cent by 2015. Technological advancements, continuous discoveries in the digital world will create new impetus for this growth. With the growth of the Gaming segment in India, these strong built cabinets will be a perfect choice for a budget Gaming PC.

    Affordably priced at Rs 2,550 each, both of these cabinets are available pan-India and can be brought through 15,000 plus distributors and reseller outlets and is available at more than 50 Intex Squares and several hypermarkets across the country.

  • Intex to spend Rs 50 million during cricketing season

    MUMBAI: Intex Technologies, the Delhi-based IT accessories, mobile phones and electronic products company, has signed up as on-ground sponsor for England, Pakistan and Australia bilateral series.

    As part of this collaborative effort, Intex Aqua smartphones will be displayed throughout all 19 matches (Test, ODIs & T20) being played across various cities in India.

    Alongside, the brand will be prominently placed on 28 giant digital boards encircling the grounds and two life-size screens placed strategically inside the play ground.

    Intex Technologies general manager for mobile business Sanjay Kumar said that the company will spend Rs 40-50 million on sponsorship as well as activations through hoardings and retail point promotions.

    The company believes that the branding exercise will help to create brand recall among sports enthusiasts visiting the stadiums as well as watching the matches live on their television sets.

    “Intex has been promoting cricket through its various associations in the past. This is yet another step to reaffirm its commitment to the game. We have been key sponsors for various cricket series including IPL-Season 5 in the recent past. With this association, we are confident to take brand ‘Intex‘ to the next level. It is therefore our honour to associate with this power packed series,” Kumar said.

    The company was earlier associated with Rajasthan Royals as official partner.