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Tag: Intex

  • Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex – The INFIE 33 & INFIE 3

    Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex – The INFIE 33 & INFIE 3

    MUMBAI: After enjoying Dual Selfie camera phones, it’s time for Life Dekho Thoda Extra, as Intex Technologies launches a big & beautiful surprise for consumers with a new range of 18:9 display FULL VIEW smart phones.

    Initially, Full View series comes with 2 models – INFIE 33 (5.5 Full View) & INFI 3 (5 Full View). The 4G-Volte smart phones come with Intex UI and Android Oreo GO respectively. Intex UI has innovative features such as Face Unlock, Privacy System, APP Freezer and Android Go has SPY Capture along with varied camera features such as Watermark, Bokeh Effect, Face Cute, Time Lapse in both models. The Life-Size display smartphones with elegant looks & design come at a very pocket friendly price of sub- 5K: INFIE 33 @ ₹5,049/- and INFIE 3 @ ₹4,649/-.

    The 18:9 Full View INFIE 3 model is supported with 2.5D curved glass giving a smoother touch & swipe experience and its ergonomic design gives the smart phone a premium and elegant look. INFIE 33 is powered with a 1.3GHz quad-core processor, while INFIE 3 has a 1.1GHz quad core with both devices supporting 1GB RAM to ensure smooth performance and multitasking. The devices are powered with a big 3000mAh & 2000mAh Li-Ion battery giving talktime of up to 13 hours & 9 hours and standby of 230hrs & 180hrs respectively.

    Although INFIE 33 & INFIE 3 models run on the latest Android  OS, they have been enhanced with Intex UI and Android Oreo GO to enhance user experience on the big screen.

    Commenting on the launch of the new FULL VIEW series, Ms. Nidhi Markanday, Director, Intex Technologies, said, “With each passing year, consumer demands especially from the youth keep evolving, leading to ever changing trends in smart phones, the most important tech gadget in our life today. After body design, processor, big display and camera, it’s time for bigger screen ratios giving life-size view and perspective. The Full View Series from house of Intex is all about Big View and INFIE 33 & 3 models are tech marvels for discerning consumers brought in the affordable new sub-5K price point for the market.”

    Some of the key features of the Full View series include:

    Face Unlock: In view of security, this feature enables users to unlock the smart phone with their face recognition, making the device much more secure.

    SPY Capture: This feature keeps a check on any stranger trying to unlock the smart phone with a security pattern and after 3 failed attempts, the front camera secretly captures the image of the person trying to unlock without notification. So, when the owner of the smart phone unlocks the device, the stranger’s captured image is visible.

    Privacy System: An independent private system that ensures that only users can view their private information. In the private system, users can even be disguised as a virtual system and will encrypt all your private & sensitive content. Only in INFIE 33 model.

    APP Freezer: In order to enhance system efficiency, this feature creates virtual freezer where users can shift those APPs that aren’t used frequently rather than deleting them. This helps in flexible access and independent distribution of mobile phone resources. Only in INFIE 33 model.

    APP Clone: This feature enables cloning of Apps like FB, WhatsAPP, etc. so that the user can access multiple accounts. Only in INFIE 33 model.

    Bokeh Effect: Users need to choose the focus portion and with Bokeh mode can blur the background with a single camera. Only in INFIE 33 model.

    Face Beauty: Various in-built filters for users to enhance their Face Beauty by adjusting the whitening and neat image degrees by up to 6-levels for an adorable photo.

    Watermark: Tab a watermark on the photos you like with 6 types of watermarks to choose from – Hotspot, Location, Time, Mood, Lover, & Food. Only in INFIE 33 model.

    Additional interesting features include Face Cute that is capable of processing images including videos or live chats. Time Lapse Mode lets you take a photo at time intervals like recording sunrise & sunset; after that, you can play the photos one by one like a movie. This mode also allows you to set multiple different time intervals as per your convenience.

    For photography enthusiasts and selfie lovers, INFIE 33 comes with 5MP +5MP camera with dual flash having selfie features like Face Cute, Beauty Mode, Night Mode and INFIE 3 has a 5MP + 2MP camera with single flash with selfie modes such as Face Beauty, Night Mode, Mirror Selfie, resulting in stunning images and elevate photography experience to next level.

    The Full View smartphone models come with 8GB ROM that is expandable up to 128GB, allowing users to save as much as they want. INFIE 33 model comes with G-sensor, Proximity and light sensor whereas INFIE 3 has only G-Sensor.  The elegant INFIE 33will be available in Black, Blue and Champagne colours, while INFIE 3 in Grey, Gold and Light Blue.

    Apart from powerful specifications, the smart phones also include Intex’s key pre-loaded impressive feature services for the users. One such service is Xender app that helps subscribers transfer contacts, photos, SMS, files etc from their old phone to Infie 33. SwiftKey uses artificial intelligence to learn the writing patterns and make suggestions to make messaging easy. Gaana allows the users to enjoy unlimited access to all their favourite songs.

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  • Vodafone India modernises for IoT-ready future

    Vodafone India modernises for IoT-ready future

    MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this year. Telecom operator Vodafone India has marked itself as the first brand to undergo this evolution in India by asking consumers to be future ready.

    Vodafone has repositioned itself as a modern, contemporary, inspiring and future-fit brand with its new tagline, “The future is exciting, Ready?’’. It is a significant metamorphosis for one of India’s most iconic and loved brands from its earlier ‘Power to you’ tagline, which was introduced in 2009. This new positioning, part of Vodafone’s global rebranding exercise across 36 countries, is designed to underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society.

    Although the repositioning is a part of its global campaign, Vodafone wants Indian consumers to understand technology by showcasing Indian characters and Indian scenarios in its campaigns. The new visual identity will place greater emphasis on Vodafone’s iconic ‘speech mark’ logo that will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral in a new 2D design in place of a skeuomorphic 3D approach.

    Vodafone India managing director and chief executive officer Sunil Sood said that the telco has marked a 180 per cent growth in SIM cards used for IoT devices in India. Although the numbers are small, the market is still emerging and with government’s smart cities initiative, a lot of IoT solutions would be used, making it an exciting time to reposition itself. Globally, 60 million SIM cards have been sold for IoT solutions.

    “India is entering a new exciting era of digital, convergence, big data, IoT, cloud, augmented realities, robotics and AI. The real and virtual worlds are converging at an unprecedented pace to create a bold new future. Our new brand positioning emphasises Vodafone’s mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world,” he adds.

    The company recently tied up with various smartphone makers like Intex, Micromax, Lava and Nokia to encourage current non-users of 4G to upgrade and use internet. Vodafone India chief operating officer Balesh Sharma mentioned that the company has a well distributed network in India and now wants to make feature phones more affordable in rural India.

    The telecom corporation will invest only selectively in print media but its digital spends will increase. “Our media spends will evolve over the next few years and we will invest heavily in digital and social media as that is where the opportunity lies,” he adds.

    It remains to be seen whether Vodafone can replicate its success of earlier campaigns, such as its evergreen Zoozoos, into the unknown territory of IoT.

  • Vivo wins IPL title rights for Rs 21.9 bn

    MUMBAI: Vivo has won the title rights bid for IPL for 2018-2022 for Rs 21.9 billion — which is a 554 per cent hike over the previous contract. Oppo, with Rs 14.3 bn-bid, Motorola, Xaiomi, and Intex were the other bidders.

    21 June was the last day for interested companies to pick up the bid document, which was available from 31 May.

    The IPL’s title sponsorship has been held by three brands since the tournament’s launch in 2008. For the first five years, DLF held the rights while, in 2013, Pepsi came on board.

    However, after the BCCI found itself in a mess with the betting and spot-fixing scam, the beverage giant discontinued its deal in late 2015. This made way for Vivo to pick up the rights for the last two years of Pepsi’s contract tenure.

  • Intex TVC by Publicis shows prevention from ‘bill shock’

    MUMBAI: Intex Technologies, a leading consumer electronics major, which had recently announced its first ever range of air-conditioners to complete its bouquet of consumer durables offerings, has come out with its maiden ad campaign for the range today. The ad conceptualized by Publicis India depicts the situation of a typical middle-class Indian household using air-conditioners guzzling electricity and in turn grappling with the after-affects of high electricity bills.

    ACs consume a lot of electricity when used regularly for long hours during summers. This often results in very high electricity bills that is quite shocking for a common man. The advertisement draws a comparison between this extreme shock or ‘Dill ka Daura’ with the creative expression of ‘Bill Ka Daura.’ The campaign stresses that with the installation of Intex Super Saver Inverter ACs in the house, a middle-class family saves 30% electricity, gets 15% faster cooling and thereby prevents itself from having a ‘Bill Ka Daura’.

    Speaking about the first AC campaign, Nidhi Markanday, Director & Business Head, Intex Technologies said, “The TVC is aimed at eliminating the fear in the minds of common people that in summers switching ON air-conditioners means incurring high electricity bills. With Intex ACs, we have made sure that every household can now freely use their ACs to enjoy the cool atmosphere without thinking of power consumption. Intex has always striven to change people’s lives through affordable and quality products. Our power packed range of air conditioners complete our consumer durables product portfolio and strengthen our positioning in the Indian market.”

    The campaign is set in a house with family members and a doctor where the man has suffered from an extreme shock which has been caused due to the high electricity bill. Intex Super Saver Inverter AC comes out as a solution for this ‘Bill Ka Daura’ in a humorous and entertaining manner.

    The superior technology of Intex ACs acts as an enabler by appealing to the ‘cost consciousness’ of the Indian family and so is assured that they can go ahead and switch ON the AC whenever they want. The Air Conditioners boast of E3 Chill proposition – Efficient, Effective and Economical.

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  • Joy Mohanty to head creative for Lowe Lintas, North & East

    Joy Mohanty to head creative for Lowe Lintas, North & East

    MUMBAI: Lowe Lintas has appointed Joy Mohanty as regional president – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to CCO Arun Iyer.

    In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

    Prior to Publicis Capital, Joy was with Contract Advertising as Creative Director. Preceding that he worked as Creative Director, Enterprise Nexus and was also at Leo Burnett as Associate Creative Director. He handled brands like LML Motorcycles, Opel Corsa, Chevrolet Optra, 8PM Whisky, Thums Up, Limca, Maaza, Dabur Chyawanprash, Somany Tiles, Dabur Honey, Escotel Mobile, etc.

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

  • Joy Mohanty to head creative for Lowe Lintas, North & East

    Joy Mohanty to head creative for Lowe Lintas, North & East

    MUMBAI: Lowe Lintas has appointed Joy Mohanty as regional president – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to CCO Arun Iyer.

    In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

    Prior to Publicis Capital, Joy was with Contract Advertising as Creative Director. Preceding that he worked as Creative Director, Enterprise Nexus and was also at Leo Burnett as Associate Creative Director. He handled brands like LML Motorcycles, Opel Corsa, Chevrolet Optra, 8PM Whisky, Thums Up, Limca, Maaza, Dabur Chyawanprash, Somany Tiles, Dabur Honey, Escotel Mobile, etc.

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

  • IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    MUMBAI: The newly formed Rajkot IPL Team announced its official name as ‘Gujarat Lions’ with Suresh Raina as its captain.

     

    Raina will lead a star-studded side that will have former New Zealand skipper Brendon McCullum besides experienced all-rounders like Ravindra Jadeja, James Faulkner and Dwayne Bravo.

     

    “Suresh Raina is a remarkable player with an impeccable record in all formats of the game. His extensive experience combined with his great leadership skills, will help us in putting together a winning strategy for the team”, said Gujarat Lions owner &  Intex Technologies director Keshav Bansal.

     

    Commenting on his appointment as team captain, Raina stated, “I am honoured to have been chosen for this role. We already have some of the best cricketing talent in the team and I look forward to the challenges, the opportunity, the excitement, the energy and will lead from the front to ensure we have a great debut.”

     

    On the other hand, Brad Hodge was named as the coach of the team while Arvinder Singh was named as the CEO of the team.

     

    “We finalized Brad Hodge as the team coach on the basis of his successful contribution to the Australian National team and his excellent stint in IPL. I am confident that our team will benefit immensely from his guidance and mentorship”,  Bansal added.

     

    Speaking about the team name, Bansal added, “Gujarat as a state has a rich cricketing history with a passion and commitment to the game that is unmatched. We have named our team as ‘Gujarat Lions’ to try and capture this spirit of Gujarat. The name brings an instant connect with fans not just across the state but all over the world. As do the Lions, we would like to rule the game of cricket.”

     

    Along with the name and captaincy,  the team logo was also unveiled —  a Lion in golden yellow  and hues of red. The logo symbolizes pride, energy and prosperity with a uniquely styled ‘N’ that showcases creativity, innovation and cutting-edge of technology that defines brand Intex.

  • IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    IPL 2016: Intex names Rajkot franchise Gujarat Lions, Raina to lead

    MUMBAI: The newly formed Rajkot IPL Team announced its official name as ‘Gujarat Lions’ with Suresh Raina as its captain.

     

    Raina will lead a star-studded side that will have former New Zealand skipper Brendon McCullum besides experienced all-rounders like Ravindra Jadeja, James Faulkner and Dwayne Bravo.

     

    “Suresh Raina is a remarkable player with an impeccable record in all formats of the game. His extensive experience combined with his great leadership skills, will help us in putting together a winning strategy for the team”, said Gujarat Lions owner &  Intex Technologies director Keshav Bansal.

     

    Commenting on his appointment as team captain, Raina stated, “I am honoured to have been chosen for this role. We already have some of the best cricketing talent in the team and I look forward to the challenges, the opportunity, the excitement, the energy and will lead from the front to ensure we have a great debut.”

     

    On the other hand, Brad Hodge was named as the coach of the team while Arvinder Singh was named as the CEO of the team.

     

    “We finalized Brad Hodge as the team coach on the basis of his successful contribution to the Australian National team and his excellent stint in IPL. I am confident that our team will benefit immensely from his guidance and mentorship”,  Bansal added.

     

    Speaking about the team name, Bansal added, “Gujarat as a state has a rich cricketing history with a passion and commitment to the game that is unmatched. We have named our team as ‘Gujarat Lions’ to try and capture this spirit of Gujarat. The name brings an instant connect with fans not just across the state but all over the world. As do the Lions, we would like to rule the game of cricket.”

     

    Along with the name and captaincy,  the team logo was also unveiled —  a Lion in golden yellow  and hues of red. The logo symbolizes pride, energy and prosperity with a uniquely styled ‘N’ that showcases creativity, innovation and cutting-edge of technology that defines brand Intex.

  • Rajkot IPL team roars at season 9 auction; pockets Raina, Jadeja

    Rajkot IPL team roars at season 9 auction; pockets Raina, Jadeja

    MUMBAI: The newly formed Rajkot based Indian Premier League (IPL) team owned by Intex Mobiles has unveiled its first set of players for the upcoming IPL season 9.

     

    In the auction held for the two newly formed teams, Intex managed to win some of the brightest stars of the game. The bid for this season was held at NCA Grounds in Mumbai, Maharashtra today.

     

    At the auction, the team successfully bid for Suresh Raina (Rs 12.5 crore), Ravindra Jadeja (Rs 9.5 crore), James Faulkner (Rs 5.5 crore) and Brendon McCullum (Rs 7.5 crore). With this, the Rajkot IPL team has set the ball rolling for a star-studded line-up to represent the team in the ninth season of the cash rich tourney, starting 9 April, 2016.

     

    “Our intent is to put together a really strong team to ensure a thrilling tournament for the fans. I am very happy with the players that we have been able to fix today as they are amongst the best talents in the sports. Being a new team we will inject new ideas and hopefully add lots of excitement to the upcoming season,” stated Rajkot IPL team owner and Intex Technologies director Keshav Bansal.

     

    “Intex is the leading domestic mobile handset brand in Gujarat and have a huge connect with the people of the state. We are absolutely delighted and it is an honour for us to bring the IPL to the vibrant and cricket loving state of Gujarat. I am confident of getting the love and support of our fans in Rajkot and all across the state,” he added.

  • FunOnGo releases ‘Singh Is Bliing’ mobile game

    FunOnGo releases ‘Singh Is Bliing’ mobile game

    MUMBAI: FunOnGo Entertainment has released the official mobile game of Akshay Kumar’s upcoming film – Singh is Bliing, which is directed by Prabhu Deva.

     

    The action comedy is scheduled to release on 2 October, 2015 and also stars Amy Jackson, Lara Dutta and Kay Kay Menon in lead roles.

     

    FunOnGo Entertainment is the publisher and distributor of the mobile game. The company provides customised platform and managed services to clients such as Samsung, Micromax, Karbonn, Intex, Spice and Gionee.

     

    The game is designed in a manner where gamers get a feel of being in the shoes of action hero Akshay Kumar. The run up to the castle and the fight sequences on the floor are evocative of the fast pace, taut action that Kumar is famed for.

     

    Kumar said, “I really liked the game, the fights were so good that I ended up playing the game for most of the day.”

    The interactive mobile action game requires Rafttaar Singh to go on a mission to save Sara, who has been captured and held captive in a castle. The gamer plays as Rafttaar Singh and can unlock up to three stages of game play as he succeeds from one level to another. 

     

    FunOnGo Entertainment CEO Vijay Singh said, “We see the mobile phone as a fantastic gateway for film makers to reach their potential consumer. Our team plays an active role in publishing, marketing and distribution of the games we do. Mobile games provide for an immersive experience and turn curious bystanders to engaged fans.”

     

    Reliance Big Entertainment COO Shibasish Sarkar added, “In the business of entertainment, fans create customers and this impacts box office performance. Our alliance with FunOnGo to publish the official game is with the view to provide the customer a value added cinematic experience.”

     

    The Singh Is Bliing official mobile game is available for download on Android, iOS marketplace as well as on other app stores online.