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Tag: Intertrust

  • No option but to protect digital IPs today: SonyLIV’s Manish Verma

    No option but to protect digital IPs today: SonyLIV’s Manish Verma

    MUMBAI: The increasing popularity of streaming platforms brings with it the threat of piracy. To tackle this menace, SonyLIV recently chose Intertrust’s cloud-based multi-DRM (digital rights management) service, ExpressPlay DRM, to protect content streaming and downloads, including both online and offline playbacks on all devices.

    “We all want to protect content. If the content is available freely, the value of the content goes down. Piracy is one of the key concerns for all of us and we want to make sure that we minimise the piracy. It is one of the key considerations when we talk about content protection,” SonyLIV technology head Manish Verma said.

    Verma said that they had been discussing the deal for six-eight months.

    “When you are using a DRM, there is a lot of backend processing, packaging, content integration, etc., and we need to make the change across all these. When you get into such a strategic partnership, you need to keep in mind what is available now, what is going to be available in the future, what is the potential of the company and the evolution of the product,” he added.

    Intertrust Technologies India strategy and business DVP Manas Mati said that it isn't just about security. As SonyLIV is available across many countries with live sports channels, it is also to ensure that it can give lower latency along with encryption services. As to what makes it different from competitors, Mati said they have better knowledge of content security standards and guidelines, having worked with a lot of large studios in the US with a larger geographical footprint.

    “We always work in the future. For example, today we are streaming SD, HD content; we have customers who are streaming 4k content. That means if somebody wants to stream 4k content, we can bring the technology soon to them,” Mati added.

    “This (DRM) is not an option anymore. Over a period of time, all the OTT players have started investing in content protection. We have no other option to protect the IP that we are producing and if you don’t do it, you will be at a loss. So it is a necessity to protect premium content and offers seamless buffering across devices,” Verma added. 

  • Intertrust and Jjadooz announce partnership to deliver virtual reality experiences to indian cinemas

    Intertrust and Jjadooz announce partnership to deliver virtual reality experiences to indian cinemas

    MUMBAI: Intertrust Technologies Corporation, the world’s leading provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality (VR) content, today announced a partnership to bring the first of its kind VR entertainment to cinemas in mid-size cities across India.  Jadooz VR will use Intertrust Kiora™, an all-in-one offline content delivery platform that will bring first-run movies to cinemas to create a novel entertainment destination for movies and gaming. 

    The creation of industry leaders across the fields of content, technology, virtual reality, and gaming, Jadooz will bridge the entertainment divide across emerging markets. Jadooz is focused on revolutionizing the e-sports, sportainment, and edutainment audience segments.

    Bangalore-based Kiora provides a revolutionary software and hardware system combining world-class secure digital rights management with a content distribution architecture designed to distribute content over its own local wi-fi network. Kiora’s secure and open content delivery platform will empower Jadooz to deliver content through the cloud. Providing a seamless content streaming experience with Kiora Freestyle™, viewers will be able to simultaneously stream hours of content at 90 frames per second at a speed of 120Mbps. 

    “The main inhibiter to VR adoption is poor connectivity,” said Anahita Poonegar, General Manager, India at Intertrust. “Audiences exposed to HD TV quality expect VR content to have close to zero latency.  Jadooz has an innovative solution that focuses on ensuring a great user experience for these audiences, and Kiora helps them deliver this novel customer experience.”

    Co-Founders, Rahul Nehra and Rajat Ojha added, “Jadooz will transform the way entertainment is consumed across emerging markets and will bring the world of HD-VR-AR-MR within arm’s length of a common man. We are excited about our partnership with a global leader like Intertrust we and look forward to bridging this entertainment divide together.”

    Gaming Guru Justin Berenbaum observed, “Jadooz will be the next-door entertainment destination and this game changer will help bring a new world of experience to one and all.”