ITV

Tag: internet

  • TNS appoints Mezzasalma as head of internet, television and radio audience measurement sector

    TNS appoints Mezzasalma as head of internet, television and radio audience measurement sector

    MUMBAI: TNS has appointed Andrea Mezzasalma as head of TNS’ Internet, Television and Radio Audience Measurement sector (iTRAM), responsible for managing the global business.

    Mezzasalma will take over from Mike Gorton who has been with TNS for five years and played a key role in developing the iTRAM sector and consolidating TNS as an industry leader in TV and radio audience measurement, informs an official release.

    Gorton will be retiring from TNS this year but will remain with the Group as a consultant.

    Mezzasalma will be relocated from Milan to London, has a high profile in the global media measurement industry. He became the youngest partner in Eurisko, a leading Italian marketing information company, where he was pivotal in developing and marketing innovative technologies for audience measurement. Eurisko was acquired by NOP World in 2003, and more recently by GfK.

    TNS chief executive David Lowden said: “Andrea has an excellent track record as an innovator with a deep understanding of technology. With rapid changes in technology, media measurement is becoming more complex and TNS is responding to this challenge by developing more sophisticated models to enable data segmentation, digitisation and internet measurement. Andrea will provide valuable expertise in the technology and audience measurement fields to take the iTRAM team forward and deliver growth in this important sector.

    TNS has recently secured a number of high profile contracts across the globe including its appointment to the RAJAR/BARB London Portable Meter/Panel Development audience measurement programme and a pioneering TV audience measurement agreement in the US with Charter Communications. Andrea will oversee these projects and manage the teams involved in driving international plans forward, the release adds.

  • Reliance, Orbit target Middle East hospitality industry with RiTV

    Reliance, Orbit target Middle East hospitality industry with RiTV

    MUMBAI: Telecom service provider Reliance Communications in association with Orbit Communications Company (OCC) has launched RiTV, which is an interactive television, broadband and media solution.

    OCC and Reliance Communications have introduced a “Go to Market Strategy” that offers a variety of interactive TV services. RiTV was demonstrated at the three-day ‘The Hotel Show’ held at the World Trade Centre, Dubai.

    The new multi media solution delivers on-demand entertainment, internet access and information services through an intuitive interface. It is said to be compatible with a variety of television screens including Plasma and LCD screens and through a remote and keyboard multiple service offerings can be accessed.

    RiTV is believed to present opportunities to develop a new revenue stream for Hotels.

    RiTV CEO Gurjeet Sandhu has been quoted in media reports as saying, “The cutting edge guest room media solution offers new incremental revenue streams for hoteliers. We look forward to tap the tremendous potential of RiTV to all existing hotels as well as thousands of hotels scheduled for construction in the Middle East.”

    The latest Hotel Interactive system, is expected to enhance the customer value proposition for the hospitality industry in the Middle East. Through an interface with a hotel’s Property Management System, it also has the ability to extract data relating to customer behaviour and preferences.

    OCC business development manager Fadi Ghazzaoui added, “RiTV is a powerful interactive guest room solution offering high quality experience for guests. The system can be customised as per the need of hoteliers and has capabilities to be scaled up to meet the future needs of hotels and their guests. We will also offer integrated solutions encompassing a gamut of TV Channels, movies, Internet via Satellite and VOIP (Voice over Internet Protocol) solutions to the Hospitality market.”

  • Internet access at work & home increases: study

    Internet access at work & home increases: study

    MUMBAI: The number of adults who are online at home, in the office, at school, library or other locations continues to grow at a steady rate.

    In the past year, the number of online users has reached an estimated 172 million, a five per cent increase, according to the latest Harris Poll.

    In research among 2,032 US adults surveyed by telephone in February and April 2006, Harris Interactive found that 77 per cent of adults are now online, up from 74 per cent in February/April 2005, 66 per cent in the spring of 2002, 64 per cent in 2001 and 57 per cent in spring of 2000.

    When Harris Interactive first began to track Internet use in 1995, only nine per cent of adults reported they went online.

    Internet access increases at home and at work

    The proportion of adults who are now online at home has risen to 70 per cent, up from 66 per cent in 2005 and 55 per cent in the spring of 2002

    The percentage of those online at work has not really changed (35 per cent now, 36 per cent in 2005) yet is still up from 30 per cent in the spring of 2002. Adults who are online at a location other than their home or work also remains steady at 22 per cent (21 per cent in 2005, 19 per cent in the spring of 2002)
    The demographic profile of Internet users in the United States looks like the country as a whole

    As Internet penetration rises, the demographic profile of Internet users continues to look more like that of the nation as a whole. The study indicates that that more young than older people, and more affluent than low-income people, are online.

    However, eight percent of those online are now age 65 or over (compared to 16 per cent of all adults who are 65 or over), 39 per cent of those online (compared to 47 per cent of all adults) did not go to college and 14 per cent have incomes of less than $25,000 (compared to 19 per cent of all adults).