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Tag: Internet Saathi

  • Google India marketing chief calls it quits after 14 years

    Google India marketing chief calls it quits after 14 years

    MUMBAI: After nearly 14 years climbing Google’s ranks, Neha Barjatya has bid farewell to the tech behemoth. The marketing director announced her departure from Google India on LinkedIn, marking the end of a tenure that spanned the country’s digital transformation from the early mobile internet days to the current artificial intelligence boom.

    Barjatya’s stint at Google reads like a greatest hits album of Indian digital marketing. She masterminded campaigns that brought back Hindi cinema’s Mr India with Pixel phones, gamified search with Google Googlies, and launched the country’s Pixel manufacturing operations. Most recently, she shepherded the launch of Gemini, Google’s AI assistant.

    But perhaps her most significant legacy lies in Internet Saathi, one of the world’s largest digital literacy programmes. The initiative, a collaboration between Google and Tata Trusts, has reached over 290,000 villages and benefited more than 30 million rural women. Barjatya even took a secondment to establish Frend (Foundation for Rural Entrepreneurship Development), aimed at creating livelihood opportunities for digitally skilled women.

    Her career at Google began in November 2011 as head of business marketing and digitising India initiatives. She climbed to marketing director in March 2020, overseeing consumer apps including Search, Gemini, and Maps, alongside platforms and devices such as Pixel, Android, and the Play Store.

    Before joining Google, Barjatya cut her teeth at Viacom 18 Media for over five years, following earlier stints at Zee Turner and advertising agency Lintas.

    In her farewell post, she credited leaders including Sapna Chadha, Sandeep Menon, and former country head Rajan Anandan for their support. “This company has taught me to push past hurdles, stay grounded in purpose and never lose sight of what’s possible,” she wrote.

    Barjatya’s next move remains under wraps, though she hinted at “the next chapter” without revealing details.

  • Rural India to dominate next set of internet users

    Rural India to dominate next set of internet users

    MUMBAI: India, with over 300 million internet users, is the second largest mobile market of the world, only after China. But, 300 million out of 1.2 billion population, surely leaves a lot of room for improvement. Urban India dominates 33 per cent of India’s total population, which means the next set of internet users will majorly come from the rural part, where people mostly communicate in their regional language.

    The recently launched ‘Internet Saathi’ initiative by Google India in association with Tata Trusts and Intel promises to bridge the language gap. Speaking to Indiantelevision.com Google south east Asia and India VP and managing director Rajan Anandan said, “Google will introduce more and more regional languages with more technical upgradations. Also, the voice search feature will be strengthened to make the use of internet easier for the rural part of the country.”

    As per analysis, in the first six months of 2015, India is estimated to have added 52 million internet users of which 50 per cent (26 million) have come from rural India. For the first time India is going to witness equal growth rate.

    But the discrimination of internet is not only limited to rural and urban, but very much evident in male and female also. A large part of rural India considers internet as a tool for male counterpart. Only 12 per cent women from rural India uses internet and it is highly important to change this mindset, do away with the fear and make women from rural India active part of internet explosion.

    “We are working with various partners to help spread awareness about the benefits of being online amongst women. While we have now started the ‘Internet Saathi’ initiative, in association with Tata Trusts and Intel, earlier we had launched a new film to inspire young digital natives to bring their mothers online. There are a large number of educated women in India with internet access in their households, but they still do not use it. We are targeting them with our initiative,” informed Google country marketing director India Sandeep Menon.

    India now has over 100 million online shoppers, 200 million plus wireless internet users, 140 million smartphones, over 85 million 3G users out of which 9.3 million were added in past three months. But when Prime Minister Narendra Modi speaks about ‘Digital India’, he dreams of 1.2 billion people benefiting from digital. But to achieve that, the rural-urban, male-female barrier needs to be tarnished as soon as possible with various initiatives.

    When it comes to frequency of internet usage, reports signify that a good 61 per cent of users are daily users. About 18 per cent access internet several times a day, 10 per cent users at least use it once a day and 33 per cent access it on all seven days of the week.

    If we take the example of mobile phones, the multiplications happened only once the device was made affordable in the rural and sub urban part of the country. India is a mass country with aspiration in every eyes and internet, if used adequately, can be a tool to achieve dreams in rural part where hi-tech education is yet to reach.

    Also, e-commerce can grow at a double speed if rural India starts shopping online. While infrastructure and pricing of wireless data puts India on the back foot, Initiatives like ‘Digital India’ and ‘Internet Saathi’ enthralls optimism. It remains to be seen how Modi, Google, Tata, Ambani, Mittal strategises to take internet to rural India.  

  • “I am delighted that PM has given preference and priority to digitise India:” Ratan Tata

    “I am delighted that PM has given preference and priority to digitise India:” Ratan Tata

    MUMBAI: In a marquee philanthropic move, Tata Trusts has teamed up with Google India to take internet closer to women of rural India with its ‘Internet Saathi’ initiative. The move comes at a time when India is celebrating ‘Digital India Week’.

     

    The initiative has been built on the philosophy that it is important to digitise the entire country and not just a particular geography or gender.

     

    Tata Group chairman Ratan Tata at the time of launch of the initiative said, “It’s a privilege for us (Tata Trusts) to join hands with Google, a company I vastly admire because of the way it has digitised billions of people with its broad connectivity.”

     

    Tata further added, “It took 7 to 10 years for India to popularise telephone, but today, right from a pan wala to a rickshaw driver, there are millions using the mobile phone. They can buy a prepaid sim and use the device and that has helped in enhancing their self respect and has brought education and knowledge closer to them. Such is the power of internet. I am delighted that our Prime Minister (Narendra Modi) has given preference and priority to digitise India.”   

     

    India is a booming market when it comes to mobile phones and wireless internet. “It’s absolutely unbelievable. No one thought India would have so many mobile phone users who are now gradually transforming into smartphone consumers. It’s very essential for women in rural India to earn their livelihood and be self dependent. I hope this initiative takes internet closer to them and takes commerce closer to them. I wish luck to Google, Intel and my colleagues at Tata Trusts,” he concluded. 

  • Tata Trusts, Google India and Intel team up to launch Internet Saathi

    Tata Trusts, Google India and Intel team up to launch Internet Saathi

    MUMBAI: The definition of philanthropy is changing with time. In a philanthropic move and in keeping with the ‘Digital India’ campaign started by Prime Minister Narendra Modi, business giant Tata Trusts and digital ruler Google India have tied up to launch a special programme called ‘Internet Saathi’ to empower women and their communities in rural India by enabling them to use internet and benefit from it in their daily lives.

     

    The joint initiative is aimed at bridging the technology gender divide, which currently puts women in rural India at further risk of getting marginalized in the society as the world around them benefits from going online. The ‘Internet Saathi’ initiative adds on to the ‘Digital India’ vision of the country. The launch event was also attended by Tata Trusts chairman Ratan Tata.

     

    The initiative will provide basic training on the usage and benefits of internet for women through specially designed internet cycle carts which will be used to visit areas in villages which women can easily access and also learn more from the internet.

     

    Built on the back of a cycle, the cart is modeled on India’s traditional distribution system that is used to carry everything right from ice-creams to industrial supplies. The operator or the ‘Internet Saathi’ keen to train the women, would be akin to the village postman who was the single point contact for the village with the outside world both in terms of information as well as communication. Tata Trusts, with its vast field based ecosystem, will manage the on-ground rollout with its partners whereas Google will invest in providing the internet-enabled carts and the training content.

     

    Google South East Asia and India VP and managing director Rajan Anandan said, “While women are making rapid progress on adoption of internet in urban areas, women in rural India are being left behind. Today only 12 per cent of internet users in rural India are women. We need to come together to address this challenge and empower women in rural India through training and programmes that can truly transform their lives. We are delighted to partner with the most respected and well known Tata Trusts who have years of experience in managing programmes of this scale. By combining our strengths, I am confident that we can achieve great results and overcome the challenges of providing easy access and digital education to women in rural India.”

     

    “Tata Trusts strongly believes that innovative use of technology should be at the core of all its interventions that are undertaken for the benefit of the communities. Internet connectivity has become a fundamental need in any society and improves literacy and access to information that is instrumental for socio-economic development. We are glad that this joint initiative with Google will reach out to the rural communities, especially women in our country and we are confident that it will contribute towards their empowerment and also self-sustenance,” Tata Trusts executive trustee R Venkataramanan.

     

    Speaking to Indiantelevision.com, Google country marketing director India Sandeep Menon asserted, “With this initiative we will educate and empower women of rural India about internet and take them a step closer to entrepreneurship which will enable them to be self dependent. The next set of internet users will be totally different as majority of them will come from the rural part so it’s very important to make them aware about internet.”

     

    The initiative will also be supported by Intel who has been a long term partner of Google India’s Helping Women Get Online initiative. “We believe that the vision of Digital India will empower every Indian citizen with equal opportunities irrespective of cast, creed and gender. At Intel, we believe that skill development and innovation are imperative for realizing the Digital India vision and we are very proud to collaborate with Google and Tata Trusts on the ‘Helping Women Get Online’ initiative especially as we celebrate the Digital India Week,” said Intel vice president SMG, managing director- South Asia Debjani Ghosh.

     

    The initiative will kick off from Gujarat, Rajasthan and Jharkhand and will be rolled out across the country eventually reaching out to over 4500 villages and 5 lakh women and rural communities across rural India over the next eighteen months. The internet cart would be available in the village for a minimum of two days every week for over a period of four to six months. It will create awareness and also try to ensure that adequate training is provided to use the devices till women are confident of using them independently. Once the cart has completed the training in a cluster of three villages, it will be moved to the adjoining cluster for completion of a similar cycle. The training of women, and the community at large would be ensured by involving SHG federations / local NGO members as trainers.

     

    Google’s helping women get online is an initiative to create awareness about the benefits of internet amongst 50 million women in India. Under this initiative, Google conducts various outreach and educational programmes. The programme includes an awareness module, coupled with hands-on training modules aimed at teaching women how to use the internet, including via mobile devices. Since the launch of this initiative, Google has directly trained over 1.5 million women on the basics of the internet.