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Tag: Internet and Mobile Association of India

  • India Affiliate Summit edition 10 concludes on a high note

    India Affiliate Summit edition 10 concludes on a high note

    Mumbai: The tenth edition of the India Affiliate Summit (IAS), organised by the Internet and Mobile Association of India (IAMAI) was concluded on 8 November. The two-day summit brought together leading marketers, industry experts, and innovators, creating a dynamic forum to explore the latest trends and strategies in performance marketing. The conference featured an expansive expo floor, engaging agenda of keynotes, masterclasses, panel discussions, and networking sessions, providing invaluable insights into the future of the industry.

    The summit commenced with an insightful keynote session by vCommission CEO Parul Bhargava, on ‘Future Trends: Shifting Paradigms of Affiliate Partnerships’. She highlighted the transformative shifts underway in affiliate marketing and the need for brands to adapt to these evolving dynamics. She stated, “Our industry is at a pivotal juncture where embracing change is not only essential but urgent. On the advertiser side, the pillars of transparency, compliance, clean media, and long-term engagement have become fundamental. For affiliates, the focus lies in achieving stability and campaign sustainability.”

    A highlight of the event was the panel discussion on ‘Winning Touchpoints: Less Clicks, More Sales’, featuring insights from Adani Group joint president and chief digital officer Nitin Sethi. Sethi emphasised the importance of precision, personalization through analytics, micro-conversations, mobile voice search, and A/B testing frameworks in today’s competitive market. “In today’s landscape, out of every 100 consumers, about 90 tend to bounce back on the first page. At each stage of the funnel, drop-off rates close to 70-80 percent are common. Even with significant investment to bring in 1,000 customers, conversion rates average only 10-15 percent, which is the industry’s best,” he said.

    NP Digital founder Neil Patel, in a fireside chat on AI, opined, “When you think about your KPIs and business goals, start by asking how AI can help you achieve them. Many marketers run ads, but when AI is used alongside human creativity, it creates a powerful combination. AI can analyze data in real time, helping optimize content and ad strategies on the go. Personally, AI has been instrumental in scaling my content. The next big trend I see coming to social media is live selling it’s already huge in China but hasn’t yet taken off globally. I believe it’s going to generate significant revenue in the near future.”

    India Today CMO Vivek Malhotra while moderating the panel discussion on ‘The Modern Data Stack: Revolutionising Customer Insights and Marketing Agility’, remarked, “In the past 12 months alone, we have collectively gathered more customer consent than in many previous years combined. I believe the key to unlocking future opportunities lies within this consent, empowering us to build more personalized and impactful customer experiences.”

    Indian Express Digital CEO Sanjay Sindhwani commented, “In the media industry, if we look back five years, data largely rested with intermediaries, and we didn’t focus on it as much. Over the last five years, however, we’ve witnessed a tremendous shift. Media now has massive reach and relevance to advertisers, who increasingly seek more definitive, targeted insights. As subscriptions grow, the intersection of technology and marketing becomes even more critical in shaping this data-driven landscape.”

    HDFC Bank SVP Deepak Oram said, “The modern data stack today essentially unifies a brand’s data, encompassing behavioural insights and predictive information. What many tend to overlook, however, is the importance of third-party data and the concept of data reflexes. While it’s relatively easy to hire data engineers in the industry, what’s truly lacking are data reflexes, the ability to quickly and effectively respond to data insights for real-time decision-making.”

    In a panel discussion on ‘Bridging Online and Offline: The Impact of Programmatic Advertising on Consumer Behaviour’, Uniqlo India head of marketing Nidhi Rastogi said, ‘We strategically leverage data from our e-commerce platform to gain insights on order origins, guiding our decisions on store locations and optimizing our product assortment for each market. This data-driven approach is integral to our expansion and product mix strategies. Additionally, programmatic advertising has been highly effective in precisely reaching our target audiences.

    More than 50 stalwarts from the digital marketing ecosystem addressed over 15 engrossing sessions over two days. Over 6500 industry professionals and around 50 exhibitors participated in the summit. Some of the major partners supporting IAS 2024 are vCommission, Valueleaf, Flickstree, Optiminastic, and Seventynine Digital.

  • Stalwarts to explore how marketing is embracing technology to shape the landscape

    Stalwarts to explore how marketing is embracing technology to shape the landscape

    Mumbai: The Marketing Conclave (Marcon), one of India’s largest marketing conferences, organized annually by the Internet and Mobile Association of India (IAMAI), is all set to return with its 19 edition on 22 November 2023 at the Taj Lands End in Mumbai. This year Marcon will explore, through a plethora of sessions, the dynamic relationship between marketing and technology. The conference is being co-powered by Whistle Feed.

    This year’s Marcon promises to offer a multifaceted experience with four distinct tracks and more than 30 sessions. With over 75 prominent industry leaders converging on one platform, attendees can anticipate engaging discussions on the latest marketing trends. These insights are designed to provide valuable guidance for advertising and marketing professionals, assisting them in aligning their goals with the ever-evolving and technology-driven landscape of marketing.

    Marcon 2023 has a lineup of distinguished speakers, who will discuss and deliberate on the Marcon theme. Government of India & Ministry of Information and Broadcasting joint secretary Vikram Sahay will be the Guest of Honour at the conference. He will deliver a keynote address on ‘Empowering Digital Advertising and Marketing: Regulatory Insights and Industry Collaboration for Sustainable Growth’.

    Among other speakers at Marcon 2023 will be industry captains from renowned companies such as Amazon Pay, Mondelez, Adobe, Physics Wallah, DBS India, Inshorts, Airtel Payments Bank, Tata Cliq, PhonePe, Federal Bank, and Hotstar. These key speakers, representing diverse sectors, will share their expertise and insights, contributing to the rich discussions on the latest marketing trends and the evolving landscape of technology in the field. Attendees can look forward to gaining valuable perspectives from these accomplished professionals at the event.

    Marcon 2023 is being supported by key industry players, including Route Mobile, Rocketship Films (A Jagran New Media Initiative), Haptik , Indus App Store, True Balance, Hexawebony, and ValueFirst, among others.

    Also, part of this conference is an award ceremony –  Digital Native Brand Awards, which celebrates and honours businesses and brands that have harnessed the power of digital technology, epitomizes the spirit of digital entrepreneurship, and leverages technology as a core driver of their success.

  • India Today, Jagran New Media & Meta to lead IAMAI’s Digital Advertising Council

    India Today, Jagran New Media & Meta to lead IAMAI’s Digital Advertising Council

    Mumbai: India Today Group CMO Vivek Malhotra has been elected the new chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI). Jagran New Media CEO Bharat Gupta and Meta director and head – ad business Arun Srinivas have been appointed co-chairs of the DAC.

    The Digital Advertising Council (DAC) under IAMAI is a strong voice in the advertising ecosystem. With over 110 active members including agencies, publishers, affiliates, adtech and martech companies, DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites.

    DAC is working with digital advertising stakeholders towards the goal of the growth of the digital advertising sector and is committed to delivering value. In the last 18 years of its existence, it has helped the industry grow from a one per cent of the total advertising spends in the country to approximately between 30-34 per cent today. Of the many things it engages in, one of the most prominent processes it has set up, is the Billing and Payment Recovery process (BNPP), which helps IAMAI publishers and agencies alike to be paid on time.

    The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.

  • Vikash Jalan is the new chair of IAMAI’s TravelTech Committee

    Vikash Jalan is the new chair of IAMAI’s TravelTech Committee

    Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Paytm Travel chief business officer Vikash Jalan as the new chair of its TravelTech Committee.

    Jalan brings with him a wealth of experience and a passion for cultivating and nurturing innovative ideas into successful ventures. With a deep-rooted entrepreneurial spirit, he has consistently demonstrated his ability to transform ideas into reality, embodying the concept of moving from ‘Zero to One’ with remarkable zeal. He has extensive experience in working across global roles and consumer domains which has helped build his diverse leadership and business perspective.  At Paytm, he leads the travel business.

    Expressing his excitement about his new role, Jalan stated, “The travel industry is undergoing a remarkable transformation, powered by technological innovations that are reshaping the way we explore the world. At this juncture, I am thrilled to take on the role of Chair for IAMAI’s TravelTech Committee and I’m eagerly looking forward to collaborating with fellow industry leaders, pooling our expertise to fuel innovation, drive sustainable growth, and collectively chart the course for the future of travel.”

    IAMAI’s TravelTech Committee is set to benefit immensely from Jalan’s wealth of experience and leadership acumen. His appointment promises to catalyse innovation, drive growth, and steer the travel industry toward a dynamic and promising future.

  • Devendra Nagle joins edtech platform RISE as VP of marketing

    Devendra Nagle joins edtech platform RISE as VP of marketing

    Mumbai: RISE, the edtech platform, has announced the appointment of Devendra Nagle as the company’s vice president of marketing, in a major boost to its leadership group. Incidentally, this is the first leadership hire outside of the founding team.

    Prior to joining RISE, Nagle was associate vice president at the Internet and Mobile Association of India, where he spearheaded digital advertising and venture capital committees.

    Earlier, he had conceptualised and created award-winning IPs in the startup space. He brings 10+ years of extensive experience in marketing across various sectors like media, education, and startups. Nagle had earlier worked at Google, India Today, and Hindustan Times, where he was responsible for leading various marketing initiatives. He holds a B.Tech degree in computer science and an MBA from IIM Bangalore.

    In his role at RISE, Devendra will be responsible for scaling the brand’s industry-led and localised programmes, alongside supporting RISE’s vision to help colleges and universities expand their offerings by focusing on creating new digital credentials and degree programmes with industry-led training. His mandate would be to lead all marketing initiatives for RISE.

    Commenting on the appointment, Nagle said, “With technology as an enabler, there is tremendous scope in the edtech sector across the world. RISE is leading the way in the ed-tech space through a tech-facing strategy that embraces innovation and is focusing on growing its operations rapidly. I am excited to be onboard this rocket ship and look forward to working with Gaurav Bhatia and the team.”

    RISE offers various postgraduate and professional certification courses. Each course is affordable and, crucially, is curated and taught by industry experts, thus increasing the chances of employability. The platform also aims to help colleges and universities expand and add digital content to their offerings, and benefit from the hybrid mode of imparting education.

    RISE CEO Gaurav Bhatia believes Devendra’s varied and vast experience will add to the company’s knowhow. He shared, “We at RISE are always looking to evolve and to introduce new paradigms to the edtech sector, keeping in mind how education overall has transformed since 2020. Getting Devendra on board is just another step in our plans to continue pushing the envelope and ensure that our students are as industry-ready as possible. And with his work experience across various domains, I believe Devendra will bring substance and value to RISE and add to our growth story.”

  • India Affiliate Summit (IAS) 2022 sheds light on trends, predictions and innovation in two-day conference

    India Affiliate Summit (IAS) 2022 sheds light on trends, predictions and innovation in two-day conference

    Mumbai: The Internet and Mobile Association of India (IAMAI) and vCommission jointly organised the 8th edition of The India Affiliate Summit (IAS) 2022 on 14-15 September, 2022. The event, which included engrossing keynote sessions, masterclasses, panel discussions, and exhibitions, was held at The Leela Ambience, Gurugram.

    The country’s biggest affiliate marketing event saw the participation of national and international attendees from over 700 companies and provided ground for them to network and discuss opportunities to accelerate business.

    On the first day of the two-day long event, vCommission CEO Parul Bhargava opened the floor for discussion with her keynote session, wherein she spoke about the lessons that she has learnt from her entrepreneurial journey in affiliate. “Affiliate marketing has made businesses millions and people millionaires. The affiliate industry is so young and innovative that no one can say, we know it all.”

    Looking at the journey of the India Affiliate Summit since 2015, she added, “As I stand here, from where we started this journey, I am very proud that affiliate as an industry, as a department, is now prevalent in most brands, companies, and agencies.”

    As a piece of advice to marketers, Valueleaf vice president – delivery & ad operations Ameya Kaulgi pointed out, “Affiliate is a massive pull. If you make your funnel right, with the right checks, you can build your brand with the bottom funnel.”

    Patanjali Ayurved COO-media and communications Anita Nayyar spoke about how a brand should optimise its customer lifetime value. “It is important to go back to basics in terms of brand benefits and customer engagement, and once this war is won, optimising ‘lifetime value’ will follow.”

    On the first day of the conference, industry veterans presented new insights, data-driven strategies, and innovative ideas on affiliate, ecommerce, D2C, etc. Twitter business head Kanika Mittal, Meta industry head automotive & D2C Hari Pulipati, HDFC Bank VP and head-acquisition content and social media marketing Jahid Ahmed, and The Man Company director-brand marketing Rumi Ambastha, were among the other key speakers on the inaugural day.

    The second day of the event threw light on several subjects, such as social media listening, influencer marketing, and creativity. Admitad country head Neha Kulwal spoke about Indian SMEs, “For SMEs, partner marketing is a great way to increase their reach and raise brand awareness without breaking the bank. Since most SMEs strike a balance between productivity and profitability, including low-cost and high ROI-driven channels such as partner marketing is a must. Also, the world is moving to ‘Digital First’ and with this shift, performance/partner marketing will be a major driver in their marketing mix.”

    Addressing a session titled, “From celebrities to social media influencers.. what’s next?”, HDFC Bank vice president and head-digital acquisition content and social media marketing Jahid Ahmed said, “Today celebs and influencers are shaping up well. But as a brand, to ensure stronger and long-term communication for the audience, it is important that they focus on building individual brand advocates who can further educate micro communities. And that’s how they can turn this around to build a large pool of their brand lovers.”

    On a panel about “Programmatic reach by using new age media-CTV, audio & DOOH etc.,” Optimise Media Group – India CEO Shaan Raza revealed, “The IAS as a platform has evolved over the years. This year, they’ve discussed new marketing trends like programmatic and connected TV, which are preparing the audience for the web 3.0 space. The new age media has now become popular and it is in its transition phase. Various new trends are entering India, and new age performance marketers should look forward to them. They should use their creativity and imagination to engage with them from the performance marketing aspect.”

    Amongst other prominent speakers who spoke on the concluding day at IAS22 were Google Cloud head of regional marketing-India Virginia Sharma, Samsung Electronics deputy general manager Nitin Guleria, Max Life Insurance VP & head of D2C ecommerce Sameer Jain, and Niva Bupa SVP head of marketing Nimish Agrawal.

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.