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Tag: International Yoga Day

  • TV, Radio urged to mark International Yoga day in befitting manner

    TV, Radio urged to mark International Yoga day in befitting manner

    NEW DELHI: All television channels, FM Radio, and Community Radio stations are expected to take ‘all possible steps this year also to promote the International Yoga Day (lYD) on 21 June by carryrng special features or in any other befitting manner during the period leading to the occasion’.

    In a note on the Information and Broadcasting Ministry website, it has been pointed out that all TV channels, FM channels and community radio stations have contributed immensely to the cause of promotion of Yoga and International Day of Yoga in the past.

    The message from the ministry says that it has special significance for India to mark the day in a befitting manner since the genesis of Yoga is associated with this country.

    Meanwhile Ayush Minister Shripad Naik said while the Government was prepared to consider the demand for declaring the day as a holiday, no such demand had come so far as Yoga gets over before 8 am in the morning and so there is no need for a holiday

    As part of the Internatinal Yoga Day, video clips of 20 celebrity endorsements including Amitabh Bachchan, Shilpa Shetty, Virat Kohli, etc. will be telecast on multiple channels.

    Video spots of thirty secnds each on important Yog Asnanas will be telecast on Doordarshan as Asana of the Day. 

    There will be articles in the print media and social media is expected to carry blogs, on mobile apps, Twitter, Facebook etc.

    A new dynamic and interactive IDY Web Portal has been launched on 25 May and carries interesting online quizzes and contests. 

    The I and B note says that the United Nations General Assembly had on 11 December 2014 declared 21 June to be celebrated as the International Yoga Day (lYD) each year, after the call in this regard by Prime Minister Narendra Modi during his address to the UN General Assembly on 27 September 2O14. Modi had stated that “Yoga is an invaluable gift of India’s ancient tradition which embodies unity of mind and body that provides a holistic approach to health and well-being.”

    The note said several initiatives have been taken by institutions, both public and private, to promote the cause.

  • International Yoga Day, Father’s Day, World Music Day keeps TV channels busy

    International Yoga Day, Father’s Day, World Music Day keeps TV channels busy

    MUMBAI: If you think, you’re going to spend this Sunday, 21 June, watching show repeats or movies on entertainment channels… think again!

     
    It’s a busy Sunday for TV channels as we celebrate World Music Day, Father’s Day and International Yoga Day on 21 June. To keep viewers glued to their TV sets, channels will be showcasing relevant content pertaining to the three occasions.

     

    International Yoga Day

     
    Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being.

    With International Yoga Day around the corner, Zee Group’s media & entertainment companies are gearing up to actively participate in the same. The companies, which are lending support to this initiative are Zee Entertainment Enterprises Limited (Zeel), Zee Media Corporation Limited (ZMCL), Z Living, Zee Learn Limited and Zee Digital Convergence. The network plans to make this a major national and global event.

     
    Among Zee Entertainment’s bouquet of channels, Zee TV will feature Yoga-based content integration in its popular shows, Satrangi Sasural and Neeli Chhatri Waale while &TV will be integrating the essence of International Yoga Day through its shows – Dilli Wali Thakur Gurls, Bhaghyalakshmi and Gangaa.

     
    Zindagi, the premium Hindi GEC, will espouse the effectiveness of practicing Yoga through its afternoon show Simply Beautiful, which is based on healthy living. The network’s free-to-air (FTA) channel, Zee Anmol will run fillers, each of which will focus on one Chakra of the body and how a particular type of Yoga cleanses that chakra, infusing energy into the body and bringing about a positive change.

     
    Zeel’s Hindi movie cluster will integrate Yoga and Bollywood to commemorate International Yoga Day. The channels will urge audiences to adopt Yoga as a lifestyle choice by showcasing advice from Yoga instructors as well as trivia and quotes from stars practicing Yoga.

     
    Truly living up to the name ‘International’ Yoga Day, Zeel’s international territories will also be supporting and celebrating this ancient Indian tradition in Zee Americas, ZLiving, Zee UK & Europe, Zee TV Russia and Zee TV Africa.

     
    The various channels of ZMCL like Zee News, Zee Business, Zee 24 Taas, Zee Sangam etc are also participating in the International Yoga Day celebrations.

    Speaking on the importance of International Yoga Day, Zee & Essel Group chairman Dr. Subhash Chandra said, ”The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon’ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”

     
    Elaborating on the Group’s participation in the International Yoga Day, Zeel MD & CEO Punit Goenka added, ”Yoga is a way of living, which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors.”

     
    News channels are also busy preparing their special bulletins and features around Yoga. NewsX’s Cover Story celebrates the first World Yoga Day with its senior executive producer Priya Sahgal, who will focus on the art of Yoga with the well-known Yoga expert, Ira Trivedi. On this Yoga special episode, Trivedi will take viewers through some quick fix exercises for healthy living while we are struggling hard with our urban lifestyle.

     
    On the other hand, CNN-IBN has planned an extensive programming lineup with World Bows to Yoga. The programming will cover various elements of Yoga ranging from its origin and history to its commercialization and diversification.

     
    The special programming will also bring together Yoga and spiritual gurus such as Sri Sri Ravi Shankar, Baba Ramdev, Jaggi Maharaj and volunteers from Parmarth Niketan who will share their experiences with the viewers. The channel will also telecast special segments featuring politicians, celebrities and activists who practice Yoga on a regular basis and will highlight their take on the same.

     
    CNN-IBN has collaborated with OBVI (Overseas Volunteers for Better India) and TV Asia to bring its viewers an international perspective on the celebration from more than 100 cities in the United States as well as the live telecast of the Yogathon.

    IBN7 will telecast exclusive programming titled Yog Ka Mahakumbh for its viewers. The programming will cover all aspects of Yoga extensively and will demonstrate its history and culture, different techniques and its therapeutic effect. The special programming will also bring together Yoga experts from the country and exhibiting Yoga Asans for our audience. The programming will also feature prominent public figures and celebrities who practice Yoga on a regular basis and their take on the same.

     

    World Music Day

    Music is timeless and the song always remains the same. This World Music Day, 9XO will celebrate hits from across the decade featuring legends like Michael Jackson, Bruno Mars, Taylor Swift, Shania Twain, Backstreet Boys and One Direction. Commenced from 19 June, it runs over three days (till 21 June) and gives viewers a chance to discover great music with 20 artists.

     
    9X Jalwa will be celebrating different moods of Hindi film music, from melodious romantic ballads to upscale, groovy dance numbers to fun, naughty songs all through the day.

     
    Taking viewers closer to the most successful, loved and sensational youth boy band of the decade, One Direction will be AXN India. Viewers will witness the superstars come alive in their concert film One Direction: This Is Us.

     
    The band came in limelight when it participated in the British show X Factor. One Direction: This Is Us will take viewers to the stunning live concert footage, showcase their meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London’s famed O2 Arena.

    Martin Scorsese, Chris Rock and Alexis Petridis, who have been part of the band’s journey will be making guest appearances in the film. It will air on 12 pm and 6 pm on AXN India.

     
    Vh1 will be hosting a first-of-its-kind online music festival – Vh1 Relay Music Festival on Twitter from 12 noon onwards. Each artist associated with the festival will take over the Vh1 Twitter ID for an hour and a half each and consistently share YouTube video links along with a one-line description. The artists will engage with Vh1 fans following the handle and revert to comments and tweets related to World Music Day.

     

     
    Father’s Day special

     
    English Entertainment channel, Sony Pix will celebrate Father’s Day with three back-to-back movies on 21 June from 6 pm onwards. The channel will air The Lion King at 6 pm, followed by the beautiful bond of a father-son relationship in The Pursuit of Happyness at 8 pm, and the transformation of a young boy into a confident warrior in The Karate Kid at 10.30 pm.

  • Siti Cable gears up for World Yoga Day

    Siti Cable gears up for World Yoga Day

    MUMBAI: Siti Cable Network, an Essel Group Company plans to celebrate the International Day of Yoga on 21 June by organising Yoga sessions, concurrently at various venues all across India involving 1500 employees, 9000 business partners and reaching out to 40 million viewers.

     

    The previous year, Prime Minister Narendra Modi, addressed the United Nations General Assembly to get this day recognised as the International Day of Yoga. Acknowledging the effects of Yoga on an individual, he says one needs to make changes to contemporary lifestyle by making Yoga a way of life. He says, “Yoga embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature.” He adds, “Yoga is an invaluable gift of our ancient tradition. It is not about exercise but to discover the sense of oneness with yourself, the world and the nature.”

     

    Siti Cable Network with an aim to ‘Embrace a Healthier Lifestyle’ has scheduled Yoga sessions by professionals on the International Day of Yoga in 70+ cities across India, with major events taking place in 25 cities. Siti Cable executive director and CEO VD Wadhwa says, “Our fundamental nature is usually overshadowed by the activity of the mind, and Yoga keeps the mind peaceful. It is a way of freedom and by practicing it continually we can free ourselves from distress and anxiety. It promotes spiritual, mental and physical wellbeing, and should be practiced by all.”

     

    The World Yoga Day celebrations will be covered by Siti’s 100+ local channels across 130+ Cities. Siti Cable Network aims to promote and support the noble initiative taken by Prime Minister Narendra Modi by creating social awareness about this age old practice amongst its stakeholders; employees, business partners and subscribers.

  • Zee group gears up to celebrate the International Yoga Day

    Zee group gears up to celebrate the International Yoga Day

    MUMBAI: With the International Yoga Day around the corner, the ZEE Group’s Media & Entertainment companies are gearing up to actively participate, making it a huge success. The companies which are lending support to this initiative are Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living, Zee Learn Limited and Zee Digital Convergence.

     

    Last year, our  Prime Minister, Narendra Modi while addressing the 193-member UN General Assembly at the United Nations said, “Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being. It is not about exercise but to discover the sense of oneness within yourself, the world and the nature. By changing our lifestyle and creating consciousness, it can help us deal with climate change. Let us work towards adopting an International Yoga Day.”

     

    Commenting on the importance of International Yoga Day, Dr. Subhash Chandra, Chairman – ZEE & Essel Group said, “The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon’ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”

     

    Elaborating on the Group’s participation in the International Yoga Day, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, “Yoga is a way of living which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors.”

     

    As the world prepares to celebrate the International Yoga Day, and with India leading the charge, the ZEE Group is committed to making this a major national and global event.

     

    Some of the key initiatives that will be showcased across the ZEE Group companies and channels are as follows:

    ·         Among Zee Entertainment’s bouquet of channels, Zee TV, the flagship Hindi GEC will feature yoga-based content integration in its popular shows, Satrangi Sasural and Neeli Chhatri Waale while &TV will be integrating the essence of International Yoga Day through its shows – Dilli Wali Thakur Gurls, Bhaghyalakshmi and Gangaa.

     

    ·         Zindagi, the premium Hindi GEC will espouse the effectiveness of practising Yoga through its afternoon show ‘Simply Beautiful’ which is based on healthy living while our FTA channel, Zee Anmol will run fillers, each of which will focus on one Chakra of the body and how a particular type of Yoga cleanses that chakra, infusing energy into the body and bringing about a positive change.

     

    ·         ZEEL’s Hindi Movie Cluster will integrate yoga and Bollywood to commemorate International Yoga Day. The channels will urge audiences to adopt Yoga as a lifestyle choice by showcasing advice from Yoga instructors as well as trivia and quotes from stars practising yoga.

     

    ·         ZEEL’s Regional Channels have also planned a slew of yoga-based activities. The leading Marathi GEC, Zee Marathi will advocate the benefits of Yoga through content integration in leading fiction and non-fiction shows like Julun Yeti Reshimgaathi, Honaar Sunn Mee Hya Gharchi, Dil Dosti Duniyadaari, Chala Hawa Yeu Dya and Ka Re Durawa. Similarly, Zee Bangla’s shows like Kojagori, Didi No. 1 and Sa Re Ga Ma Pa will inspire viewers to be fit and practice yoga through Yoga integrations within the content.

     

    ·         In the South, Zee Telugu, with an aim to promote health and well-being will showcase the importance and benefits of practicing Yoga for a well-balanced mind, body and soul through integration of information related to Yoga in the following shows – Muddu Mandaram, Abhishekam, Subhamastu, Vahreva, Lakshmi Raave Maa Intiki and Omkaram. Zee Telugu is also associating with Siti Network for a ground event based out of Hyderabad where celebrities will interact with participants to demonstrate and practise yoga. Yoga-based content integration will also occur on Zee Kannada’s top two fiction shows, LoveLavike and Jothe Jotheyalli and on Zee Tamizh’s shows Parambariya Maruthavam and Enga Veetu Penn.

     

    ·         Among the Regional Movie Channels, Zee Bangla Cinema will be positioning its family drama, Maach Mishti & More as the face of the Yoga practice movement while Zee Talkies will be featuring ‘Cinema-Asan’ – A Filmy way of celebrating Yoga where celebrities will perform asanas, share tips and engage with consumers on the topic of Yoga.

     

    ·         On the occasion of International Yoga Day, ZEEL’s English Cluster, Zee Café and Zee Studio, will feature yoga trivia and quotes from famous shows like Desperate Housewives and The Big Bang Theory and Hollywood movies like Pretty Woman, Aeon Flux, Iron Man 3 and The Lincoln Lawyer. 

     

    ·         Among ZEEL’s Niche Channels, ZETC will be running a mini-campaign ‘Bollywood GuruCool’ which will propagate yoga, highlight different actors who practice yoga and suggest suitable music for yoga while Zing will feature Bollywood Yoga vignettes throughout the day. Zee Khana Khazana, India’s premium 24-hour food channel will be showcasing ‘Yoga Cuisine – Spiritual Foods’ on its shows – Suryanamaskar Starts, Saatvik Bites, Jiyo with Jia and The Beauty Fridge. To build interest in Yoga among kids, our edutainment channel, Zee Q will telecast an episode of its show ‘Bandbudh Aur Budbak’ titled ‘Yoga Se Hoga’ at different timeslots during the day.

     

    ·         Truly living up to the name ‘International’ Yoga Day, ZEEL’s International Territories will also be actively supporting and celebrating this ancient Indian tradition.

     

    o   ZEE Americas and ZLiving will be engaging with audiences through their popular shows like Rock Your Yoga, Yoga Sutra Now with Jai Sugrim, Yogapalooza, Yogi Cameron: A Model Guru and Yoga for Life. 

     

    o   ZEE UK & Europe is dedicating an entire week to promote Yoga and will bring in various Yoga experts on its live TV show, Zee Companion to demonstrate the practice, interact with viewers and answer their queries about Yoga. ZEE UK & Europe will also be participating in the UK’s biggest International Yoga Day event which is being held at the Alexandra Palace.

     

    o   Additionally, Zee TV Russia has partnered with the yoga centre ‘Organic People’ to arrange a mass celebration for yoga lovers under the guidance of famous Russian yoga guru Rauf Asadov which will be aired live on Zee TV Russia’s website.

     

    o   In the Asia-Pacific region, ZEEL’s channels will air a special AV on Yoga, hold various contests for viewers and also broadcast the International Yoga Day events being held in major cities in Thailand, Australia and China.

     

    o   Zee TV Africa has partnered with the Consulate General of India in Durban and High Commissioner of India in Johannesburg on a range of activities in support and celebration of International Yoga Day including an on-air awareness campaign and eighteen on-ground events across various regions of South Africa.

     

    o   ZEEL channels in the MENAP region are also creating awareness about Yoga and its benefits by running an on-air and social media campaign.

     

    ·         Zee Digital Convergence will extend support to the different channels and amplify their yoga-based content in the digital space. Furthermore, ZEEL’s OTT platform, DittoTV, will highlight special live yoga features run by different news channels, yoga shows and videos from ZLiving and a brand new show-‘Yoga for Life’.

     

    ·         The various channels of Zee Media Corporation Limited (ZMCL) are also enthusiastically participating in the International Yoga Day celebrations.

     

    o   Zee News is celebrating International Yoga Day through special programming, ‘Yoga Living’ which features demonstrations by renowned yoga gurus, yoga documentaries, bytes from famous celebrities like director Mohit Suri, wrestler Sushil Kumar and actress Shilpa Shetty, and yoga advice and tips.

     

    o   Zee Business is inviting business honchos, entrepreneurs, politicians and yoga experts to be a part of their special Yoga show. Prominent personalities who will be sharing their Yoga advice and recommendations include Jayant Sinha, MoS Finance, Government of India, Anand Rathi – Founder & Chairman, Anand Rathi Financial Services Ltd., Amish Tripathi, Author of The Shiva Trilogy and Bharat Thakur, the famous Yoga Guru.

     

    o   On Zee 24 Taas, a campaign named as ‘Zee 24 Taas Yog Abhiyan’ is being run to promote the practice of Yoga in daily life. News stories featuring Yoga experts highlighting the importance of Yoga in today’s time is being showcased along with celebrity wishes for the campaign. On-ground, students from more than 100 schools from Vidarbha, Marathwada, Western Maharashtra, Konkan and Khandesh will take the pledge that they will practice Yoga everyday, which will help them build their bodies and minds in a positive way, thus building a healthier society. Also, as a part of this initiative, lakhs of students from various schools will voluntarily perform different asanas of Yoga at the same time across the cities and villages of Maharashtra.

     

    o   In Rajasthan, Zee Marudhara is highlighting the State Govt.’s initiatives on Yoga including the Live coverage of the state’s IYD function in which Chief Minister, Vasundhara Raje will be participating. The channel is also running regular stories on ‘How yoga can be beneficial in our day to day Life’ and broadcasting a series of chat shows with Yoga Experts, Teachers, Ministers, etc. on the importance of Yoga and its benefits.

     

    o   Zee Sangam has done a series of shows with yoga gurus who have spoken on its importance and also demonstrated various ‘asanas’. Case studies on individuals who have benefited from yoga are also being aired on the channel.

     

    o   Zee Punjab Haryana Himachal will broadcast the live coverage of the IYD functions across the major cities as well as discussion programmes on Yoga, ZLiving yoga tips and content integration in major bulletins.

     

    ·         To educate students about the importance of Yoga, the educational division of the Group, Zee Learn Limited will be organizing lectures, demonstrations, Yoga shivirs and sessions across its various schools and institutes – Kidzee, Mount Litera Zee School, ZICA, ZIMA as well as at Himgiri Zee University.

  • IBN7 lines up special programming for International Yoga Day

    IBN7 lines up special programming for International Yoga Day

    MUMBAI: As the world is all set to mark the celebration of first ever International Yoga Day, IBN7 will telecast exclusive programming titled Yog Ka Mahakumbh for its viewers. Yoga is perhaps one of India’s greatest contribution to the world and with an aim to celebrate this unique practice, International Yoga Day – An initiative taken by the Indian Government will bring together 192 countries for the celebration on 21 June, 2015.

     

    IBN7 has put together an extensive programming line-up for the occasion. The programming will cover all aspects of Yoga and will demonstrate its history and culture, different techniques and its therapeutic effect.

     

    The special programming will also bring together Yoga experts from the country and exhibiting Yoga Asans for our audience. The programming will also feature prominent public figures and celebrities who practice Yoga on a regular basis and their take on the same.

     

    Yog Ka Mahakumbh will air from 14 – 21 June, 2015 on IBN7.

     

    Programming Schedule:

     

    13 June: NaMo Ki Yog Yatra, 9 pm & 14 June at 11.30 am (R)

    14 June: NaMo Ki Yog Yatra, 8.30 pm & 15 June at 11.30 am (R)

    15 June: Ramdev Ka Yog, 8.30 pm & 16 June at 11.30 am (R)

    16 June: Modi Ke Yog Guru, 8.30 pm & 17 June at 11.30 am (R)

    17 June: Yog Katha, 8.30 pm & 18 June at 11.30 am (R)

    18 June: Swami Se Seekhiye Yog, 8.30 pm & 19 June at 11.30 am (R)

    19 June: NaMo Ki Yog Bhoomi, 8.30 pm & 20 June at 11.30 am (R) 

     

  • Broadcasters urged to publicize International Yoga Day on 21 June

    Broadcasters urged to publicize International Yoga Day on 21 June

    NEW DELHI: With the United Nations’ endorsement of observing 21 June as International Yoga Day for the first time, representatives of the Information and Broadcasting and AYUSH Ministries today met broadcasters to seek their proactive participation.

     

    I&B secretary Bimal Julka and AYUSH secretary Nilanjan Sanyal interacted with the representatives of News Broadcasters Association, Indian Broadcasting Foundation, CRFI, FCSR and representatives from Digital Cinema to ensure enhanced coverage, content and reach across news, GECs, digital, CRS and radio platforms.

     

    Both emphasized that the collaborative effort would also reinforce the vision of the Prime Minister Narendra Modi and this would also enable the event having an international impact with the focus on Yoga being a people’s movement.

     

    Representatives from the industry bodies promised to proactively participate in promoting the event while at the same time providing and broadcasting content free of cost.

     

    They mentioned that content would be sourced in the form of spots featuring popular TV artists on GEC platforms, and messages endorsing the relevance of Yoga. These spots would run across the broadcaster’s network on both news and GEC segments.

     

    Industry representatives also agreed to take forward content created by the AYUSH Ministry on their platforms pro bono.

     

    They agreed to popularize the Yoga initiative on news platform on the news segment through Special programmes, discussions and studio-based events. It was also agreed that the events associated with International Yoga day would be covered appropriately.

     

    Representatives of the industry from radio, digital cinema and community radio stream also offered to take the advocacy efforts forward through their network and distribution platforms.