ITV

Tag: International Yoga Day

  • ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    Mumbai: ManipalCigna Health Insurance, a standalone health insurance company, announces the launch of its generative AI-powered guided meditation; Mini Mindful Moments in celebration of International Yoga Day.

    Mini Mindful Moments by ManipalCigna in collaboration with Terribly Tiny Tales (TTT) invites individuals to explore and connect with their unique idea of bliss. This initiative aims to encourage people to take a moment from the daily hustle-bustle, chaos and monotony and rejuvenate themselves or gift that moment of bliss to their loved ones. Through the #MiniMindfulMoments portal, users can access customized meditation experiences crafted using cutting-edge generative AI. Each video is uniquely tailored, ensuring a personalized journey towards relaxation and inner peace.

    ManipalCigna Health Insurance chief marketing officer Sapna Desai said “In this fast-growing hustle culture, finding calm in between chaos becomes a necessity. Studies show one in every third of Indians struggle with stress and anxiety. This International Yoga Day, we aim to make mindfulness more essential with our Mini Mindful Moments initiative. This AI-generated innovative experience offers personalized guided meditation videos that is tailored to an individual’s unique idea of bliss, showcasing that Health is the real Wealth.”

    The AI-powered ‘Mini Mindful Moments’ by ManipalCigna showcases that even embracing 60 secs of calm in this busy world can be blissful. The guided meditation based on the imagination of “What my happy place looks like” focuses on recharging your soul through a minute of mindfulness. The AI-generated personalised guided meditation pushes you to have some time of the day only for yourself, even if you must steal from your schedule.  

    On the microsite #MiniMindfulMoments www.minimindfulmoments.in. Users can create and gift a uniquely tailored meditation experience in just a few prompts, which will be transformed into a personalised mini meditation video. The personalized meditation will have a custom audio and name which will be created using generative AI technology. The output will then be shared with users, allowing them to listen and share with their family and friends.

    ManipalCigna Health Insurance will leverage this initiative through social media platforms for widespread promotion. Additionally, the company will be collaborating with multiple social media influencers, who will use the portal to create customized meditation experiences and express how they feel.

  • ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    Mumbai: ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’. 

    ZEE also launched a microsite, where partners from across the country could register themselves and upload videos practicing Yoga, performing asanas as part of the daily challenge. The company has announced 450 lucky winners, rewarding them with fitness bands and yoga mats. Giving this activity a quirky angle, ZEE Entertainment coined the tagline – ‘Aap Fit Toh Manoranjan Hit’, paying an ode to the unmatchable contribution and support of the Cable and DTH industry.

    The first-of-its-kind campaign launched on 15 June 2022, witnessed the company’s distribution partners take up the seven day Yoga Challenge, wherein each day the partners participated to practice a new Yoga pose. Through this initiative, the company aims to emphasize on the importance of health as well as spread awareness about Yoga among the masses.

    The fitness challenge garnered massive support from partners and larger community across the country, who shared videos and posts across social media platforms, using the campaign hashtag #YogaWithZEE. Dedicating the week-long campaign towards health and fitness as well as the well-being of over nine hundred partners, the company has been consistently engaging with partner offices and other stakeholders through such on-ground activations and pioneering initiatives.

    Speaking on the campaign, ZEEL chief revenue officer- affiliate sales Atul Das said, “We are delighted with the huge response received from partner offices for this first-of-its-kind initiative. At ZEE, we firmly believe in promoting healthy lifestyle habits and work-life balance among employees as well as other stakeholders, which includes our distribution partners from Cable and DTH industry. Through this campaign, we wanted to spread awareness about the benefits of Yoga as well as urge our partners to include yoga as part of their daily lives, just the way they ensure an uninterrupted dose of entertainment to our viewers. As an industry and an ecosystem, it is imperative for us to ensure that each and every member of the stakeholder community gives priority to their health and makes physical fitness regime an integral part of daily routine.”

    The ‘Aap Fit Toh Manoranjan Hit’ campaign is a tribute to the entire entertainment distribution ecosystem which has efficiently been able to deliver entertainment to the Indian audiences, even when the country was going through turbulent times. ZEE took this initiative to award this spirit by taking care of its partners’ health. 

    The winners have been announced on the company’s micro-site and social media pages.

  • Colors Tamil celebrates yoga from home

    New Delhi: Several stars of Colors Tamil came together virtually to celebrate the International Yoga Day 2021 on Monday, advocating the importance of yoga in one’s emotional, mental and physical well-being in these pandemic-hit times.

    Colors Tamil hosted the virtual yoga session in partnership with the Rotary Club of Madras Central, for the second consecutive year, bringing in health experts, sports therapy consultants, reputed yoga instructors, fitness experts and physiotherapists from across the country.

    Spread over an hour, through a Facebook Live for its viewers, the e-yoga meet was led by experts of Ayurveda and fitness trainers, including sports therapy consultant, Dr Dharmesh Kubendran, physiotherapists Dr Simranjeet Kaur and Dr Krishna Shah Ayurveda expert Nathiya and Rotary Club of Madras, president, Supriya Sundaraman. The session had experts talk about coping with stress during the pandemic, working on the body’s flexibility, and overall well-being. 

    COLORS Tamil- business head, Anup Chandrasekharan said, “We have partnered with the Rotary Club of Madras Central for the second time on International Yoga Day and are extremely pleased and enlightened after the virtual session. It’s a privilege to be a part of such a healthy initiative and strongly believe that we all need to include and explore a lot of other exciting things, apart from the usual work schedules and other commitments.” 

    The Colors Tamil stars who took part in the session, said in a joint statement, “It was a very delightful experience to be refreshed and guided by such fine minds and health experts, who have been doing a yeoman’s service through their insightful sessions where fitness, health and Yoga have always been an inspiring force for many to transform their lives with good health, calmness and a healthy lifestyle“.

    The serene yoga session early in the morning had renowned actor/comedian Badava Gopi along with Reshma Muralidharan, Sanjay Raja and Suju from Colors Tamil’s ‘Abhi Tailors’, Sameer, Dharshini, Hanna, VJ Ayub and Shyam from ‘Sillunu Oru Kaadhal’, Amaljith, Pavitra, Vaigha and Harishankar from ‘Amman’ and many others in attendance.

  • B4U 4 Mental and Physical Well Being

    B4U 4 Mental and Physical Well Being

    In the current scenario, when people everywhere are grappling with disastrous effects of the pandemic, any kind of celebration is always welcome! Undoubtedly, the past few months proved to be a nightmare that challenged people both emotionally and psychologically. Keeping this in mind, the HR department of the B4U Network invited its employees to celebrate International Yoga Day, World Music Day, and International Father’s Day. The department took initiatives to arrange several webinars on the occasion of all three events to give their employees and colleagues a relief from the monotonous life that they are surrounded with. Since offices are closed off and employees are working from home, these webinars were conducted virtually.

    First and foremost, a 5-day Yoga challenge was arranged for the internal employees, from 15 June -19 June. Also, special sessions were held by their wellness spocs under the observation of experienced and renowned trainers. Music helps heal mind and soul and therefore, on 21st June, B4U Network celebrated World Music day by arranging an exclusive webinar for its employees to experience a wonderful musical evening of live Antakshari. Along with that, the Network also celebrated International Father’s Day to appreciate and thank them for their sacrifices and unconditional love. Further, the Network’s HR department arranged an exclusive webinar session for its employees on “Co-Parenting” and also held a session on “Parenting Tips during Lockdown” on 22nd June. These initiatives aimed to revitalize their employees and give them an out from their stress.

    Talking about the sessions, the HR Head of B4U Network, Priyanka Bhushan says that, “This is a stressful situation which is taking a toll on everyone. B4U cares for the holistic well-being of employees. Due to the current pandemic and the multiple after effects it is leaving behind, we at B4U felt the need to address these concerns in a holistic and immediate manner. To this end, we had a week long celebration including International Yoga Day, Father’s Day, World Music Day and a spectrum of employee connect activities like Yoga, Co-Parenting workshops, Antakshri all aimed at enabling employees and their families to be in the prime of health and well-being. This is a difficult time, and we want our employees to know that we are facing this crisis as a united front.”

  • This International Yoga Day, Nickelodeon says #YogaSeHiHoga

    This International Yoga Day, Nickelodeon says #YogaSeHiHoga

    MUMBAI: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. As a leader in the kids’ category, Nickelodeon continues to engage young viewers with initiatives like #YogaSeHiHoga marking the occasion of International Yoga Day. The uniqueness of the campaign is that kids favorite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others are teaching kids to practice yoga to stay physically and mentally healthy.

    Through a host of quirky videos and astons on-air, all the Nickelodeon franchise channels- Nick, Sonic, Nick Jr and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. One can see Motu doing the Tadasanato Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos. The campaign is brought to life on social media with a#YogaSeHiHoga social media challenge and a lot of fun short form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. All kids must do is watch their favorite toons perform the yoga asanas on the channels and share a picture or a video of them doing the same on nickindia.com and the best entries would get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with one of the fastest growing influencer community on facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in!

    Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance.

    Ministry of AYUSH Joint Secretary PN Ranjit Kumar said, “As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief.”

    As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.

    The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.

    Digital engagement/Social Creatives:

  • BIG Ganga brings ‘YOGA FUTUREFIT’, a two-hour yoga show on International Yoga Day

    BIG Ganga brings ‘YOGA FUTUREFIT’, a two-hour yoga show on International Yoga Day

    MUMBAI: BIG Ganga, ZEE Entertainment Enterprise Ltd's Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal, brings to its viewers a morning of fitness to promote healthy living. Celebrating the occasion of International Yoga Day, the channel brings a fitness show ‘YOGA FUTUREFIT’ to motivate viewers to take up the habit of Yoga to reduce their anxiety and keep their mental health at check. The two-hour show will be telecast on 21 June between 7 am to 9 am on BIG Ganga and  6 am to 8 am on Facebook.

    Advocating the benefits of the practice, YOGA FUTUREFIT will be a two-hour yoga special initiative on International Yoga Day, that will feature Yoga Guru Suneel Singh. The renowned expert teaches and practices Yogasana, Pranayama, Bandha, Mantra, Mudra, meditation, cleansing Kriyas and Japanese Tao Yoga all across the globe. Joining him on the show will be Yoga enthusiast Nidhi Jha. The duo will come together to speak about the benefits of Yoga and give viewers tips to make their future fit and healthy. Helping the audience make the smart and healthy lifestyle choice, these two experts will also be seen teaching them a host of Yoga postures that they can practice at home.

    ZEEL Cluster Head Samrat Ghosh said, “We have always kept our audience at the very core of what we stand for and elevated their mood during festivities, celebrations, or such testing times. In our endeavour to eliminate the current anxiety and negativity that we see, we curated this initiative to help our viewers maintain calm and a healthy lifestyle. Yoga has always been a relaxing exercise that has many benefits and through this activity, we would want to urge our audience to incorporate it as part of their daily routine and move towards a healthier future. We would also like to thank Suneel Singh and Nidhi Jha for taking time out and helping our viewers.”

    BIG Ganga and ZEE Biskope business head Amarpreet Singh Saini said, “We always give importance to the wellbeing of society and reiterate the same through each of our shows and offerings. YOGA FUTUREFIT is yet another initiative by us to instil a sense of how important it is to lead a healthy and happy life. As people cannot go to gyms or go out for their regular walks, Yoga is a perfect workout which we all can follow at home at present and long after the lockdown ends.”

    The property will be supported through a 360-degree marketing campaign where TV channels BIG Ganga and ZEE Biskope will run the promo and will further be amplified through graphical support. In addition to the above, a one-week pre-promotion across all the digital platforms through cover, GIF, static and micro content shall further amplify the reach of the property.

    BIG Ganga has been enhancing and enriching regional pride through its new offerings. Adding to the excitement and keeping its audiences entertained, the channel will also be coming up with its Sawaan line-ups. These new and original Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.

  • Tasty Treat celebrates International Yoga Day with a twist

    Tasty Treat celebrates International Yoga Day with a twist

    MUMBAI: Good food and some humor can add a lot of meaning to the fast pace life we are living in. While everyone unites to celebrate International Yoga Day on 21st June, Tasty Treat the popular munching brand by Future Consumer Limited presents, ‘Tasty Treat Yogasan’. Connecting with the foodie hidden in everyone, ‘Tasty Treat Yogasan’ is a humorous campaign that highlights how Tasty Treat fans have their own ways, knacks and mannerisms to enjoy every Tasty Treat product.Tasty Treat Yogasan features asans like Stretch-asan, Chabao-asan, Chatkara-asan andCrawl-asanwhich are promoted through a series of videos on the brands social media handles.

    The campaign demonstrates the different Tasty Treat Yogasan’s like ‘Stretch-asan’; when you stretch your arms to grab your favourite Tasty Treat biscuits from the table while sitting on the couch. ‘Chabao-asan’ – when you exercise your mouth and gums by non-stop munching. ‘Chatkara-asan’ – when you do facial exercises by taking chatkaras while eating chatpatabhujia. Lastly, the ‘Crawl-asan’ – when you exercise by crawling and sneaking from your family to get your favourite wafer biscuit.

    Speaking about the interesting take of the campaignSadashiv Nayak, CEO – Food Business, Future Group says, “Tasty Treat is a fun brand that connects instantly with anyone who loves to indulge in food. We believe in communicating with our consumers in the moment and like to engage with them on an ongoing basis. The campaign has tongue-in-cheek humor which will make you smile at the same time will get your taste buds craving for some masaledar chips or munch on some thin cookies.”

    So follow Tasty Treat on Facebook and Instagram and let’s do the Tasty Treat Yogasans. Tasty Treat products are available at your nearest Big Bazaar, Big Bazaar GEN NXT, Easyday Club, Heritage, Aadhar and the stores near you. 

  • Nickelodeon’ Motu & Patlu celebrate International Yoga Day

    Nickelodeon’ Motu & Patlu celebrate International Yoga Day

    MUMBAI: It was a fun filed Sunday for kids in Mumbai. On the occasion of International Yoga Day, kids along with Motu & Patlu performed simple yoga aasans. This event took place at Nehru Center, Worli.

    The event saw around 500 kids interact with the characters; they helped the children perform aasans like butterfly, Starfish, flower, slide and many more. Motu and Patlu also spoke about the benefits of being healthy. On this occasion, Mrs Singh, one of the parents said “Introducing children to yoga at an early age helps them inculcate healthy lifestyle habits and set the foundation for a fit future. I am glad that such events happen in our city “Kian D’cruz a 4 year old student of Don Bosco said “I had a good time. I learnt flower and starfish, and I will also teach my mom this”

    “I don’t like to exercise. But, Motu Patlu are my favorite. Motu taught me a few aasans and I enjoyed performing those aasanas. So I think I will do it daily,” said Yuvraj Sharma, 7, a student of Podar Jumbo Kids.

    “I have seen my mom do yoga at home, but they are very hard for me to do. But the ones I learnt here today are simple and easy” said 8 year old Shelly Mahajan who is a resident of Kolkata.

    Vidhi from St Xaviers high school, Airoli said “I did not know yoga had so many benefits, like proper breathing, weight loss. The poses I learnt today was so doable. I had a great time. After today, I’m in love with Motu Patlu even more. They made me do something I don’t like and I enjoyed myself. So now I can teach all my friends too”

    The smiles on the faces of all these children were a true testament of happiness.

    Fans were overjoyed to spend a day with their favorite on screen characters. All in all, it was a glorious success. And the kids were seen leaving the place with lasting memories and happy faces.

  • Nickelodeon’ Motu & Patlu celebrate International Yoga Day

    Nickelodeon’ Motu & Patlu celebrate International Yoga Day

    MUMBAI: It was a fun filed Sunday for kids in Mumbai. On the occasion of International Yoga Day, kids along with Motu & Patlu performed simple yoga aasans. This event took place at Nehru Center, Worli.

    The event saw around 500 kids interact with the characters; they helped the children perform aasans like butterfly, Starfish, flower, slide and many more. Motu and Patlu also spoke about the benefits of being healthy. On this occasion, Mrs Singh, one of the parents said “Introducing children to yoga at an early age helps them inculcate healthy lifestyle habits and set the foundation for a fit future. I am glad that such events happen in our city “Kian D’cruz a 4 year old student of Don Bosco said “I had a good time. I learnt flower and starfish, and I will also teach my mom this”

    “I don’t like to exercise. But, Motu Patlu are my favorite. Motu taught me a few aasans and I enjoyed performing those aasanas. So I think I will do it daily,” said Yuvraj Sharma, 7, a student of Podar Jumbo Kids.

    “I have seen my mom do yoga at home, but they are very hard for me to do. But the ones I learnt here today are simple and easy” said 8 year old Shelly Mahajan who is a resident of Kolkata.

    Vidhi from St Xaviers high school, Airoli said “I did not know yoga had so many benefits, like proper breathing, weight loss. The poses I learnt today was so doable. I had a great time. After today, I’m in love with Motu Patlu even more. They made me do something I don’t like and I enjoyed myself. So now I can teach all my friends too”

    The smiles on the faces of all these children were a true testament of happiness.

    Fans were overjoyed to spend a day with their favorite on screen characters. All in all, it was a glorious success. And the kids were seen leaving the place with lasting memories and happy faces.

  • TV, Radio urged to mark International Yoga day in befitting manner

    TV, Radio urged to mark International Yoga day in befitting manner

    NEW DELHI: All television channels, FM Radio, and Community Radio stations are expected to take ‘all possible steps this year also to promote the International Yoga Day (lYD) on 21 June by carryrng special features or in any other befitting manner during the period leading to the occasion’.

    In a note on the Information and Broadcasting Ministry website, it has been pointed out that all TV channels, FM channels and community radio stations have contributed immensely to the cause of promotion of Yoga and International Day of Yoga in the past.

    The message from the ministry says that it has special significance for India to mark the day in a befitting manner since the genesis of Yoga is associated with this country.

    Meanwhile Ayush Minister Shripad Naik said while the Government was prepared to consider the demand for declaring the day as a holiday, no such demand had come so far as Yoga gets over before 8 am in the morning and so there is no need for a holiday

    As part of the Internatinal Yoga Day, video clips of 20 celebrity endorsements including Amitabh Bachchan, Shilpa Shetty, Virat Kohli, etc. will be telecast on multiple channels.

    Video spots of thirty secnds each on important Yog Asnanas will be telecast on Doordarshan as Asana of the Day. 

    There will be articles in the print media and social media is expected to carry blogs, on mobile apps, Twitter, Facebook etc.

    A new dynamic and interactive IDY Web Portal has been launched on 25 May and carries interesting online quizzes and contests. 

    The I and B note says that the United Nations General Assembly had on 11 December 2014 declared 21 June to be celebrated as the International Yoga Day (lYD) each year, after the call in this regard by Prime Minister Narendra Modi during his address to the UN General Assembly on 27 September 2O14. Modi had stated that “Yoga is an invaluable gift of India’s ancient tradition which embodies unity of mind and body that provides a holistic approach to health and well-being.”

    The note said several initiatives have been taken by institutions, both public and private, to promote the cause.