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Tag: International Women’s Day

  • Godrej Group promotes gender equality and women empowerment on International Women’s Day

    Godrej Group promotes gender equality and women empowerment on International Women’s Day

    MUMBAI: To commemorate International Women’s Day, brands across the Godrej Group, came together to celebrate womanhood and their contribution towards different aspects of life. The Godrej Masterbrand thanked its women employees by featuring them in a digital video on gender equality and women empowerment while brands like Godrej Expert Rich Crème and Godrej Appliances unveiled their campaigns around Women’s Day. The group’s other brands like Cinthol Original Soap, Godrej Locks and Godrej Security Solutions rolled out female-led influencers and digital campaigns.

    This year, International Women's Day theme is #EachforEqual depicting an equal world is an enabled world. Godrej Group is committed to offering equal opportunities in employment through an Equal Opportunities Policy. Godrej Group brands have come together for multiple initiatives that promote gender equality, women empowerment and how women can bring about larger societal change.

    Commenting on the same, Godrej Group executive director and chief brand officer Tanya Dubash said, “At Godrej, we are committed to empowering our women employees to transform their social disadvantages into opportunities. We empower them with the right to make their own choices in their professions. Our objective is to develop an ecosystem where they are given the freedom to enjoy the best of both worlds i.e., professional as well as personal.”

    She further added, “We, as an organisation do our best to understand women’s professional challenges and provide constant support and assurance so that they bring their whole selves to the workplace. The Godrej Masterbrand video highlights the little things that Godrej is doing to support women within as well as outside Godrej to reach their full potential and recognise and appreciate the contribution made by them.”

    Godrej Masterbrand  

    In line with this year’s theme #EachforEqual, Godrej Masterbrand new digital film highlights the little things that the organisation is doing to support women to reach their full potential and recognise and appreciate the contribution made by them. #TheLittleThingsWeDo film reflects on the Godrej Group’s policy of equal opportunities for everyone. Conceptualized by Creativeland Asia, the film is in line with Godrej’s commitment to respect women’s rights through gender equality and non- discrimination. The video also highlights Godrej’s effort of standing by their women employees and ensuring they never have to stand at crossroads between their personal goals and professional goals. 

    Godrej Expert Rich Crème

    Godrej Expert Rich Crème rolled out a digital film that encourages conversations around what ‘beautiful’ means. This digital film features beauticians of Godrej Salon-I, a flagship programme by Godrej Consumer Products Limited (GCPL), aiming at enhancing the livelihood of young girls and women by skilling them for beauty and hair care industry. Understanding that beauty is something that is discussed by women all over, this digital film asks several women to speak about when do they feel most beautiful.  The digital film is conceptualized by DDB group.  Godrej Expert Rich Crème has been the key knowledge partner for Godrej Salon-I programme. The hair colour brand has designed modules on hair and beauty care, delivered to over 2.5 lakh women young girls and women. Godrej Expert Rich Crème has periodically provided free products to these women to help kick-start their journey.

    Godrej Appliances 

    Conceptualized by WAT Consult, this women’s day, Godrej Appliances launches a campaign encouraging women to question the prevalent label of ‘housewife’ in our society. It underscores how even women use the labels for themselves without realizing that it is underselling them and hardly does justice to her role and her skills.  The film begins with a social media savvy teenager, who urges her mother to join in a social media community. Despite her mother’s initial reluctance, the teenager starts creating an online profile for her and poses her questions like her profession, skills etc. While doing so, the teenager points out how her mother – who perceives herself to be just a housewife lacking real skills, is in truth, so multiskilled. It beautifully captures the nuances of a mother-daughter relationship while seeding in a new thought of changing our labels, “#HomemakerNotHousewife.

    Godrej Locks

    Safety begins at home! Reflecting on this concept, Godrej Locks, a brand synonymous with trust, quality, and safety, embarked on #AgentOfSafety, a digital campaign conceptualized for Women’s Day. Through women influencers, the brand is highlighting the role of a woman in ensuring safety of not just herself but how she ensures safety at home. Godrej Locks has roped in digital influencers from across India, who will inspire their female counterparts to ensure that safety begins at home.

    Cinthol Original Soap

    Cinthol Original Soap kick-started its #LiveYourDreams campaign. The doctor recommended soap brand is working with female influencers in Chennai to encourage women to live and pursue their dreams. The brand has created an exclusive Cinthol Original Soap 'Live Your Dreams’ kit which is personalized and will be given to influencers.

    Godrej Security Solutions

    Godrej Security Solutions, India’s largest home security solution provider, announced its new digital campaign, #DidItForMYSAFETY which aims to empower women to take charge of their security, and that of their loved ones. As part of the campaign, the brand is offering a 10 per cent discount on all products on its e-commerce platform – https://shop.godrejsecure.com/. The campaign is part of brand’s constant endeavour to instil confidence among consumers to follow best practices in personal and home security and help them attain peace of mind by feeling absolutely safe.

  • This International Women’s Day, KLAY Schools through their #BackForBetter campaign, captures Extraordinary Stories of Extraordinary Women

    This International Women’s Day, KLAY Schools through their #BackForBetter campaign, captures Extraordinary Stories of Extraordinary Women

    MUMBAI: On the occasion of International Women’s Day, KLAY Schools ran a week-long video series campaign featuring remarkable women from different walks of life in the first week of March 2020. The #BackforBetter tribute series captured the stories of women who managed work-life integration on their own terms, while dealing with life-altering milestones such as childbirth, sending their children off to college work, or even caring for their aging parents. Through sharing, the campaign aims to inspire more women to take the plunge and do what they believe in, while building the best of support systems in place.

    The series features stories of women from different professions including an entrepreneur, an author, a renowned Bharatanatyam dancer, a social media influencer, a movie producer, a Lawyer, a Product Evangelist and a Consumer Communications Lead. The series portrays inspiring tales of women who took charge of their lives and decided to follow their dreams such as a homemaker turned athlete in her fifties, a management employee turned fitness guru and an engineer turned farmer.

    KLAY Schools was started with the objective of bringing women back to work 8 years back. In this time, this chain of pre-schools and day care centres has managed to bring over 10,000 women back to the workforce (just as part of the full day care centres). The actual number is much more. As the work-life dynamic evolves, KLAY is looking to join hands with companies and dig deeper into the reasons why women drop-out of the workforce.  While maternity is a well-known barrier, today’s multi-generational workforce has different needs that change at every stage including schooling, college, and aging parents. For instance, an analysis by Infosys pointed out that around 5000 women quit in 2019 owing to Class X and Class XII board exams of their children.

    Commenting on the campaign, Priya Krishnan – CEO, KLAY Schools said, “The objective of this video campaign is to extend our support and motivate all women out there who are considering returning to the workforce in order to pursue their dreams. These phenomenal women who have been identified and featured in these videos have displayed some extraordinary courage and grit towards building a strong ecosystem for women to thrive in their careers as well as their family lives. Through this year's theme, Back for Better, we would like to encourage women to stand up for each other and be each other's biggest cheerleaders”

    Along with the hashtags #backforbetter, #bridgethegap and #eachforequal, the video series were featured and promoted across all of KLAY’s social media assets, such as Twitter, Facebook, LinkedIn and Instagram.

    Here are the links to the videos from the campaign –

    ●        Nidhi Agarwal – Co – owner, RealSteel Fitness – https://www.instagram.com/p/B9ODSEGpPh-/

    ●        Namrata Sadhvani – Editor, Momspresso – https://www.instagram.com/p/B9Qd-jypTtr/

    ●        Shreya Krishnan – VP – Marketing and Communications, Anviti Insurance Brokers – https://www.instagram.com/p/B9TZrUKJpU7/

    ●        Savita Sastry – a renowned Bharatanatyam dancer – https://www.instagram.com/p/B9WLC_CpkVx/

    ●        Nish Amarnath – New York based author and journalist, Warburg Pincus – https://www.instagram.com/p/B9YG6uOJkAJ/

    ●        Abhilasha Padhy – co-founder, 80 dB Communications – https://www.instagram.com/p/B9YdgjJpFQp/

    ●        Goda Raghavan –  corporate transactional lawyer and partner of AK Law Chambers – https://www.instagram.com/p/B9YgrgnpnXy/

    ●        Karen Annunciation – Lead Consumer Communication at OYO Hotels and Homes – https://www.instagram.com/p/B9a02I0Jjxk/

    ●        T. Rukmini Devi – Secretary of the Chennai Masters Athletic Association – https://www.instagram.com/p/B9a1Ub5JwKJ/

    ●        Kuppulakshmi Krishnamoorthy – Product Evangelist, Zoho – https://www.instagram.com/p/B9a2ygGJehc/

    ●        Abirami Dusshyanth – Producer and Co-founder – Eshan Productions – https://www.instagram.com/p/B9bRrHkpucO/

    ●        Krupalini Sreenivasalu – Engineer turned Farmer – https://www.instagram.com/p/B9dYBFFpwNe/

    ●        Lakshna Chaddha Jha – Founder & CEO, sRide – https://www.instagram.com/p/B9dYP60p3up/

    ●        Pooja Talwar – Co-founder, KLAY London Learning Centre (LLC) – https://www.instagram.com/p/B9dYdTfJKVz/

    ●        Priya Krishnan – Priya Krishnan – CEO, KLAY Schools – https://www.instagram.com/p/B9dZ3LvpHUA/

  • SOCIAL unveils the S(#stree)CIAL campaign for International Women’s Day

    SOCIAL unveils the S(#stree)CIAL campaign for International Women’s Day

    March 2020: SOCIAL has always believed in paving new paths with the spaces it creates. This International Women’s Day, the brand is kickstarting some trailblazing activities – both inside and outside SOCIAL – to empower and enable its community of women.

    Led by culture and inspired by our community, S(#stree)CIAL is not a one-off token day of celebration. Rather, it is an always-on conversation that is deeply embedded in the DNA of the brand. Divya Aggarwal, Head – Marketing, Impresario Handmade Restaurants, says, “SOCIAL is known for creating spaces that epitomize its core values of community and creativity. This International Women’s Day, we are doing just that by initiating conversations around the pillars of Safety, Inclusivity, and Opportunity. These pillars are the driving forces behind our pledge to move forward with the community and leaving no one behind.”

    On the back of substantial experience in curating forward-thinking events across the country, the all-day café and high energy bar is hosting three exciting #charcha panel discussions around the topics of Safety, Inclusivity, and Opportunity at select outposts in Mumbai, Delhi, and Bangalore on March 8, 2020. Adding to the conversation will be talk-worthy Live Art demos with three female artists. What’s more, SOCIAL is also collaborating with like-minded brands like MTV, LXME (India’s first financial planning platform for women), and Ladies, Wine and Design, to give its community a free and safe space to convene, collaborate, and communicate.

    Special events include a fun session called Girls Just Want To Have Funds in collaboration with LXME, at antiSOCIAL Mumbai. FC Road SOCIAL in Pune will see Art Baithak in association with Palat Studios and Ladies, Wine and Design, where you can come by and discuss art with like minds and even buy handpicked art pieces created by women.

    Says Riyaaz Amlani, MD & CEO, Impresario Handmade Restaurants, “We have also internalised the core pillars of Safety, Inclusivity, and Opportunity at a company-wide level. Since January 2020, we have been working actively to make our spaces safer, more inclusive, and employment friendly for women. I hope this gives impetus to other brands in the Indian F&B industry to follow suit.” 

    To make its customers’ day and nights safer at SOCIAL, the company has proactively employed women bouncers – aka Safety Warriors – who are always on hand to help, should you need it. SOCIAL also has a zero-tolerance policy towards incidents that make women uncomfortable in its spaces. Having shots at 12 AM? Going for a late-night gig? They’ll be there. If you need a cab back home after a late night of partying, the staff will help you book one and also make call backs to check if you’ve reached home safely. The goal is to ensure that your SOCIAL outing is fun, and more importantly, safe. 

    The company has also signed a year-long partnership with the not-for-profit organisation One Future Collective, to create company-wide policy changes and new trainings on sexual harassment in the workplace, gender sensitisation, as well as gender diversity and inclusion with empathy and heart at its core. Impresario is committed to the cause of inclusivity and diversity by also recently hiring a Diversity Officer to lead the initiative.

    At your nearest Impresario restaurant, you will now find a lot more women working across all levels, with a new internal policy that mandates that a minimum of 20% of the workforce is to comprise women. By proactively employing more female staff across its culinary, managerial and guest relations teams, the company will provide more opportunities for employment and engagement.

  • Success depends on conviction and perseverance, not gender: WATConsult CEO Heeru Dingra

    Success depends on conviction and perseverance, not gender: WATConsult CEO Heeru Dingra

    MUMBAI: Businesses are no longer male-centered. Women entrepreneurs are attempting to break the glass ceiling and some of them have. Heeru Dingra, CEO of WATConsult, the digital agency from the house Dentsu Aegis Network (DAN), is a strong believer in gender equality and strives to provide equal platforms to everyone for growth and success. WATConsult, which started as a blogging site in 2007, now boasts of 400 people and showed a whopping 60 per cent growth in net revenue and a 54 per cent growth in bottom-line making it the profitable digital agency within DAN.

    “Despite 2019 being a challenging year for the industry, we have registered a growth of 35-40 per cent. We aim to project a similar growth rate or more in the next two years. The share of digital in India’s advertising space is increasing rapidly and soon digital will become the second-largest medium in India, overtaking print as a medium. While we are already a sizable entity as a digital agency, we will continue to build scale on scale, keeping creativity and people at the heart of the business,” said WATConsult CEO Heeru Dingra.

    In a candid interview with indiantelevision.com Heeru Dingra spoke at length about her journey, challenges and much more.

    Edited excerpts:

    Tell us about WATConsult's journey from a blogging site to one of India's prominent digital agencies. 

    WATBlog’s instant success led to the birth of WATConsult. A brainchild of Rajiv Dingra, currently the chief mentor and advisor, the agency has had a roller-coaster journey since its inception in 2007. From thereon, the agency grew in leaps and bounds thanks to the constant support of friends, family and benevolent WATizens. In the very first year, we bagged big names like HSBC, Lay's and Mahindra. We not only survived the 2008 Lehmann Brothers crash, which pretty much put a pause on all marketing spends but also scaled up the agency during very competitive times from 2012-2015 before being acquired by DAN. In 2015 a majority stake of WATConsult was sold to DAN and in just three years it not only became the fastest-growing agency within the network but also the most internationally awarded agency within the network.

    Post Dentsu how has the scenario changed in the digital agency space?

    Specifically, for WATConsult, a lot has changed and yet, nothing has changed. We became a part of the network in 2015 but we still feel as independent as ever, in our thinking, creativity and the manner in which we serve our clients. There has been no dilution of culture or working style. If at all, we have only got better with time. What has changed though is more collaborations with group agencies and integrated pitches. 18 per cent of our business comes from DAN clients. By cross-leveraging the strengths of group agencies, we are able to build deeper integration with current clientele and become a one-stop-shop across domains.

    What are your marketing and brand strategy activites for 2020 and the future?

    Our strategy for 2020 and ahead, is to live by our company philosophy, coined collectively by the people of WATConsult – ‘Impact what matters, create what lasts’, six powerful words we truly believe in. A philosophy that comes alive in every interaction one would have with WATConsult, as a client and a partner.

    Did you experience failures? If so, what did you learn from them?

    Like everyone else, I have also experienced failures and here is what I have learnt from it.

    I firmly believe that success is overrated, and failure is unacceptable in our society. According to me, failure should be our teacher rather than our undertaker. It is nothing but a temporary detour that pushes a person to strike back again with more effort and passion. We as a company failed in 2008. During the recession period, we had to shut shop. However, it taught us many valuable lessons. We realised our mistakes and made sure it was never repeated. Today, we are what we are, thanks to our failures. I must mention, to showcase our value for failure, at WATConsult, we have put in action an HR initiative called ‘FAIL-First Attempt in Learning’.

    We have boards put up in the office for this initiative. Everyone, from the top bosses to the juniors are encouraged to write what they have failed at.

    What has been your most successful marketing campaign? And why?

    ·  The ‘Powerless Queen’ campaign created for Project Nanhi Kali has certainly been our most successful marketing campaign. It broke down the myth that digital agencies cannot produce outstanding and effective creative work. The campaign struck a chord nationally and internationally. We received awards and accolades from everywhere.

    · The ‘Mind Your Language’ campaign was the first-ever e-commerce campaign that turned misspelled searches into sales. The campaign won around 15 awards out of which nine were Gold medals. It also won a Grand Emvie.

    ·   ‘Thanks A Dot’ which was launched on Women's Day for SBI Life Insurance, was a step to spread awareness about breast cancer and inculcate the habit of self-examination among women. The campaign won around 10 awards including four Golds at national and international award shows. 

    ·     With ‘Beat the Crave’ campaign created for Safola Fittify, we created the first-ever audio-driven digital initiative that aimed to distract the audience from unhealthy food cravings. It also won the title of Best Use of Platform (Whatsapp) at campaign India digital crest awards. 

    What are the latest trends in the digital marketing segment that you have witnessed?

    The 3Vs of digital media – voice, video and vernacular will continue to dominate at scale in 2020. Businesses will continue to adjust to new ways of doing things, most of which are related to the digital transformation that the world has experienced in recent years. From artificial intelligence, marketing technology, and the internet of things, new digital technologies will continue to have a major impact on business in 2020.

    How easy or difficult it is to be a woman entrepreneur? Major challenges you have faced while being a women entrepreneur? And how did you overcome them?

    Nothing comes easy as an entrepreneur or otherwise, regardless of your gender. Both genders face challenges and when it comes to achieving success. It is about one’s conviction, self-belief and perseverance, than one’s capability or gender. What irks me is the constant comparison when there is actually none. Both genders are wired differently, physically and psychologically. Both come with their traditional and unique skill sets and strengths. In this day and age, the responsibilities of both men and women are ever-changing and interchangeable. Rather than competing with each other, we should work as a team and balance the skills of one with the complementary abilities of others.

    Do you have a message to aspiring women entrepreneurs?

    My message is –

    ·   Celebrate yourself. You are brilliant and unique just the way you are. I don't think you need to compare yourself with anyone. Have confidence, conquer your fears and respect your point of view. If you find yourself in a room full of men, remember you are there for a reason and the reason is YOU – your talent and your ability brought you here. Love yourself and be a catalyst for change.
    ·  Build a network. I’ve seen that women are extremely shy of networking. Networking is one of the strongest forces at all stages of the career. What stops us is that we overthink, we judge ourselves before we are judged. Stop doing this. Go forth confidently and get your work done. 

     Speak up fearlessly, express your opinion, it is far more valuable than you think!

     

  • Twitter celebrates IWD2020 with a tribute to voices that inspire #EveryWoman

    Twitter celebrates IWD2020 with a tribute to voices that inspire #EveryWoman

    MUMBAI: Twitter has been at the epicentre of powerful public conversations and women’s movements have been a part of that. For instance, in the first few months of 2020 there was an 87 per cent growth in conversations in India to do with women’s day and women’s empowerment when compared to the same months in 2019 (1 Jan – 25 Feb). 

    Globally, there have been 125 million tweets about feminism and equality over the past three years. Conversations are closely tied to International Women’s Day, as Twitter has seen a spike in Tweet volume over the past three years on and immediately surrounding 8 March. To celebrate the day this year, Twitter has launched a special emoji that is activated with the hashtags #EveryWoman and #प्रत्येकमहिला. 

    Speaking about the campaign, Twitter VP Asia Pacific Maya Hari said, “At Twitter, we see incredibly vibrant and diverse voices on our platform, from those engaging in joyful everyday conversations, to strong women who raise awareness about issues that matter. Through #EveryWoman, we want to highlight every shade and every kind of Indian woman, and honour those who are transforming how we are perceived in the workplace and beyond.”

    The platform will be celebrating five inspiring women; Tamil playback singer Chinmayi Sripaada (#VoiceOfChange), runner Dutee Chand(#RecordBreaker), scientist and entrepreneur Kiran Mazumdar Shaw (#Catalyst), CNBC TV18 managing editor Shereen Bhan (#TwitterTurk), and former minister of external affairs late Sushma Swaraj (#TwitterDiplomat).

    Speaking about the initiative as well as conversations by women on the platform, Twitter India MD Manish Maheshwari said, “Twitter is committed to powering positive change by fostering healthy conversations, sharing stories that inspire, and highlighting individuals who create real impact through Twitter. As a company committed to ensuring inclusivity and diversity, #IWD2020 is particularly special to us. In fact, Indians are the second largest group to follow @TwitterWomen after Americans. It is our honour to acknowledge these incredible Indian voices who make conversations on Twitter interesting and vibrant, inspiring #EveryWoman while at it.”

  • SUGAR Cosmetics to fight female infanticide with Women’s Day 2020 campaign

    SUGAR Cosmetics to fight female infanticide with Women’s Day 2020 campaign

    MUMBAI : SUGAR Cosmetics, one of the fastest-growing premium makeup and beauty brands in India aims to raise awareness about female foeticide, this Women's Day. The Ministry of Finance estimates that, as of 2014, 63 million women in India have gone missing due to both differential female survival and sex selection. While the national child sex ratio in 1991 was 945 girls for every 1,000 boys aged 0 to 6, by 2011, it had fallen to 918. Over the coming decades, this trend will contribute to a deepening marriage squeeze that will make it increasingly difficult for young men to find wives. According to a study by demographer Christophe Guilmoto, by 2060, more than 10% of men will still be single by the time they turn 50 years old.

    To raise awareness about the alarming issue of female foeticide and infanticide in the country, SUGAR Cosmetics has launched its latest digital campaign #getthepicture #betterwithher. The campaign aims at inspiring consumers to emphasize on how important women are, and what their families would look like without them.  Furthermore, the brand urges us all to pledge and stand against female foeticide and infanticide through a simple act on their social media platforms between the 6th – 8 March 2020.

    This Women’s day, SUGAR asks women to show their support for the cause by uploading a family photo across social media platforms like Instagram, Facebook and Twitter wherein they simply scribble out the women in the picture along with the message – ‘This Women's Day, make a difference by being the voice of those who didn't make it! Do your bit to stand up against female foeticide and infanticide in India. So spread the message and show your support by uploading your scribbled photographs, so the world can truly #GetThePicture.  #BetterWithHer #TrySUGAR #SUGARCosmetics’.

    The brand aims to engage with approximately 4500+ influencers to create maximum reach and engagement in this campaign. Alongside this, with the purchase of every SUGAR Minis Set this March, SUGAR Cosmetics will give a part of the proceedings towards fighting this societal evil.

    Speaking about the campaign, SUGAR Cosmetics CEO Vineeta Singh says, “SUGAR as a brand caters to strong, independent millennial women. We have always believed that everyone is equal. Both men and women deserve the same acceptance and access to a flourished life. With this campaign, we want to raise awareness in the community and encourage families to accept and love every girl child. Our idea with this campaign was to showcase what families would look like if the women didn’t exist. We want to inspire our community to fight against female feticide and embrace a girl child – because she is capable of great things!"

  • LimeRoad Takes Forward International Women’s Day 2020 Campaign #EachForEqual

    LimeRoad Takes Forward International Women’s Day 2020 Campaign #EachForEqual

    MUMBAI: With International Women’s Day beckoning right around the corner, LimeRoad, India’s largest independent fashion retailer, has joined this global crusade for equality and launched a campaign that celebrates ‘Collective Individualism’.

    While celebrating ‘HER’ has become a vital notion globally, in an equal world where every individual chooses to combat stereotypes and break barriers to collectively narrow the gender gap, it has become vital. While taking forward the essence of this global theme, the campaign launched by LimeRoad, celebrates three achievers who have individually chased their dreams and passions and created a niche for themselves in their chosen professions – regardless of the stereotypes.

    The campaign questions the basics of gender equality and the personal challenges faced by the personalities who have broken labels and shattered the glass ceiling which has been enforced by the society and making a bold statement in itself.

    The  unique journeys of Priya Jha – Country Director Evidence Action (International NGO), Ruchira Hoon (former journalist, now head chef Ek Bar) and photographer par excellence Ashish Chawla, have been captured in videos that will be released on LimeRoad’s exclusive Instagram, Facebook and YouTube handles. Staying true to the campaign’s essence the company has included Ashish Chawla who photographer with his experience of over 17 years, as a gesture to drive home the Each For Equal message. 

    LimeRoad has long paved the way for equality and for #EachForEqual with having a woman at the helm of affairs, a very high percentage  women in the senior leadership team as well as a veritable army of scrap bookers.  The very concept of a workplace is alien to a huge percentage of women in India, but thanks to LimeRoad’s unique approach to user-generated content, thousands are now embracing these opportunities and are able to use virtual styling as a means of self-expression, as their connect with the external world, as well as a key source of self-affirmation.

  • Opancho celebrates individuality this International Women’s Day

    Opancho celebrates individuality this International Women’s Day

    MUMBAI: Ahead of International Women’s Day this year, Opancho, a for-women-only contemporary footwear brand, has launched a social and digital media campaign titled #Youareyou that highlights and celebrates the uniqueness of every woman individual. The internet campaign showcases powerful stories of some of India’s successful women personalities who have broken the glass ceilings to achieve something meaningful and big in their lives/careers.

    The messaging of the campaign revolves around encouraging women of the present day to be their true self at all times and in any kind of situation whatsoever; it basically urges a woman that she should never feel obligated to change her unique personality traits, views, and opinions, etc. only to conform to societal stereotypes. 

    This online campaign is inlines with Opancho’s brand vision of enabling women to take complete charge of their lives and lifestyle choices. Four Founders PR, a Delhi-based strategic public relations and communications consultancy management firm has been bestowed the responsibility of planning and executing the campaign activities on behalf of Opancho.

    The initiative has already onboarded 11 prominent women influencers (whom they call as ‘Boss Babes’) from diverse backgrounds to be the initial faces of the campaign; the names of these campaign ambassadors are Shweta Tanwar (entrepreneur), Heena Gupta (actress), Tulip Sehgal (model), Saru Mukherjee (mom blogger), Aadhya Sharma (fashion blogger), Vaishali Thaperr (model & stylist), Shiwali Bola (anchor), Upasana Lamba (YouTuber), Tanya Sharma (lifestyle influencer), and Kaamna Singh (air hostess).

    Explaining the thought behind the newly rolled out campaign, Opancho founder-director Dipika Agarwal said, “Being a woman in India is not easy. One of the major reasons that deter women to be the best version of themselves is the questioning and constant criticisms of the people around them. Also, the hardwired conditioning of the patriarchal society many times makes women believe that their own judgments are flawed, and they need to change their personality attributes to fit into society. At Opancho, we have always believed that women are incredibly powerful and capable of breaking all such myths and social stereotypes. So, through our company’s latest digital campaign, we are taking a step ahead to remind every woman to not let go her distinctive personality in trying to satisfy anything or anyone; just be confident and proud of yourself, because even if you seem to be different, ‘You are you’.”

    Four Founders PR CEO and founding partner Anjali K. Gupta said, “As a women-led public relations agency, we feel extremely proud to be the implementation arm of Opancho for this innovative campaign. In our society, women have been unfortunately projected as the ‘weaker sex’; but this perception is too far from the truth. Modern independent women are increasingly realizing that they should always live by their own choices and decisions. And in doing so they should never ever pause or stop, even if they apparently become ‘everything they are not supposed to be’. Keeping these aspects in mind, we conceptualized this campaign which not only celebrates the spirit of womanhood but also emphasizes the individuality of every woman.”

    The campaign went live on platforms like Facebook and Instagram, 6 March onwards. As a part of the campaign, a series of video clips, images, posts, and social stories would be published at periodic intervals by the official social handles of the brand as well as its campaign ambassadors. While maximum engagements for the campaign are expected to happen in the upcoming Women’s Day Week, Opancho would be taking the same hashtag ahead for a longer tenure, i.e. at least for the next 6-8 months, and further attempt to collaborate with many more inspiring women personalities pan-India, including but not limited to celebrities, stylists and fashion divas, women-entrepreneurs, and women’s rights activists.

  • Audible Suno takes on stereotypes with #BossWomenOfSuno for International Women’s Day

    Audible Suno takes on stereotypes with #BossWomenOfSuno for International Women’s Day

    MUMBAI: Audible Suno, which has been on a steady rise to popularity in the audio content space launched a power-packed social media campaign for International Women’s Day. #BossWomenOfSuno highlights some of the most powerful, and outspoken women who lend their voices to the platform, including Neena Gupta, Tahira Kashyap, Kaneez Surkha, and Mouni Roy. 

    Audible Suno has multiple compelling shows that focus on empowering the voices of women. The themes tackled on shows like My Ex-Breast, Ae Dil Hai Complicated, Tridevi, She Says She’s Fine and Matrimonial Anonymous bring alive strong female voices and opinions. These shows highlight situations and circumstances where women are subjected to misogyny, insensitive judgments, and patriarchy. While talking about these very real issues, they also connect with women on how we can all overcome these stereotypes and challenges by speaking up.

    Link: https://www.facebook.com/AudibleSuno/videos/625211721598004/

    Helmed by Blink Digital, the campaign brings to the surface the various issues women face, from comments about marriage, weight, and sexuality to “indecent dressing”, and thrash these stereotypes in a candid and relatable way. Taking powerful audios of female talent from relevant Audible Suno shows, they respond to situations that depict patriarchy, sexism, and misogyny of everyday life in a way that we all wish we could. For example, one of the posts depicts a girl sitting in an auto where the auto driver keeps adjusting the mirror. Playing a clip from Tridevi, there is a retort about why the auto driver should feel the need to harass her like this. The campaign is being run across Facebook, Twitter, and Instagram. 

  • She Inspires Us: ET NOW announces Women’s Day special programming line-up

    She Inspires Us: ET NOW announces Women’s Day special programming line-up

    MUMBAI: ET NOW, Times News Network’s English business news channel announced an exclusive programming line-up to celebrate the spirit of Women's Day with ‘She Inspires Us’. The channel offers viewers, a compelling range of special feature shows and interviews, the one-hour special programming will air from 6-8 March 2020.

    Featuring a gamut of change agents, ET NOW presents inspiring stories of brave women from different walks of life and the challenges they overcame to become trailblazers in their own right.

    The programming lineup includes:

    1.  ET NOW will air interviews with iconic women leaders, who broke the glass ceiling in various sectors including Zia Mody, Devina Mehra, Rubi Arya Manisha Girotra and Sairee Chahal amongst others.

    2.  Bikernis – ET NOW presents a special feature show on India's first women's only biking club with chapters across the country.

    3. Special Edition of IDD with Seema Verma –This special episode of India Development Debate brings to the viewers the inspiring story of Seema Verma. Abandoned with a young child at 17, Seema became a domestic help before becoming a successful professional marathoner.

    4. Fight for Equal Pay: A special edition of India Development Debate that will discuss the need to address the gender pay gap with an expert panel comprising Manisha Girotra, Chief Executive Officer, Moelis India, Rituparna Chakraborty – Executive Vice President and Co-Founder, Teamlease and Pranav Haldea, MD, Prime Database.

    5. GIG Economy Special: ET NOW brings presents a day in the life of Trupti Swami, who works at women last-mile delivery service 'Hey Deedee".

    6. Startup Central: Ahead of Women’s Day, ET NOW interviews Tanvi Johri, Founder and CEO of Carmesi the all-natural women’s personal care brand. Knowns as the Pad Woman, she was awarded “Female entrepreneur of the year’ by Jeff Bezos

    7. ISRO'S SHEROES – Be it India's mars mission, a moon mission or the first manned mission, women scientists at ISRO are leading from the front to take India to space. ET NOW’s special feature show will present the inspiring women of ISRO, who are scripting India's space odyssey.

    8. SPORTS: The special feature show will focus on female athletes, who are making India proud which includes Indian women’s cricket team in the ICC T20 Women’s World Cup 2020.

    9. Different Strokes: From equine dentistry to premier chocolatier to humour on YouTube, ET NOW presents the stories of women leading in roads less taken. The show will feature Ananya Birla, Indian singer, songwriter, entrepreneur and mental health advocate, Dr Akruti Choksi, one of the pioneers in the Equine Dentistry field in India who quit human dentistry to follow her passion and love for horses, Sanjana Patel, Creative Director & Executive Chef, La Folie's and Prajakta Koli, Indian YouTuber.