Tag: International Women

  • Aditi Rao features in a unique audiovisual  ‘Let’s Dance’ for UnBlushed

    Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed

    MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.

    Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s  philosophies and its purpose in an extraordinary video which is choreographed by ‪Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.

    The video begins with Aditi’s haze, walking into a decrepit location.  She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.

    All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”. 

    Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself.  She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”-  a befitting message to celebrate International Women’s Day.  An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.

    Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration!  That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.

    The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic

  • Aditi Rao features in a unique audiovisual  ‘Let’s Dance’ for UnBlushed

    Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed

    MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.

    Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s  philosophies and its purpose in an extraordinary video which is choreographed by ‪Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.

    The video begins with Aditi’s haze, walking into a decrepit location.  She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.

    All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”. 

    Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself.  She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”-  a befitting message to celebrate International Women’s Day.  An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.

    Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration!  That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.

    The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic

  • Viacom18 surprised its female employees with cupcakes on Women’s Day

    Viacom18 surprised its female employees with cupcakes on Women’s Day

    MUMBAI: On International Women’s day Viacom18 thought of a great way to surprise their women employees- with Cupcakes! They walked into their offices to be greeted with a bright and cheery box that held a sweet surprise. A welcome sugar rush early in the morning.

    Media & Entertainment is always stressful with pressures 24/7 and this gesture was much appreciated by the women. The menwere given 5 placards with taglines like Red Bull Lady, Invincible Rock, Sweetest Soul, Brightest Star etc. When you work with your colleagues for long hours people’s personalities shine through. They had to give their favorite women colleagues the sayings that applied to them. In this way they wereable to express their appreciation for their colleagues with personal messages at the back of the cards.  

    Given the fact that Viacom18 network has a multigenerational workforce, women of all ages enjoyed this gesture. Whilequirky is part of the Network’s DNA they didn’t have to think too far out of the box as Cupcakes win every time!

  • Viacom18 surprised its female employees with cupcakes on Women’s Day

    Viacom18 surprised its female employees with cupcakes on Women’s Day

    MUMBAI: On International Women’s day Viacom18 thought of a great way to surprise their women employees- with Cupcakes! They walked into their offices to be greeted with a bright and cheery box that held a sweet surprise. A welcome sugar rush early in the morning.

    Media & Entertainment is always stressful with pressures 24/7 and this gesture was much appreciated by the women. The menwere given 5 placards with taglines like Red Bull Lady, Invincible Rock, Sweetest Soul, Brightest Star etc. When you work with your colleagues for long hours people’s personalities shine through. They had to give their favorite women colleagues the sayings that applied to them. In this way they wereable to express their appreciation for their colleagues with personal messages at the back of the cards.  

    Given the fact that Viacom18 network has a multigenerational workforce, women of all ages enjoyed this gesture. Whilequirky is part of the Network’s DNA they didn’t have to think too far out of the box as Cupcakes win every time!

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Govt. moves to stop screening on internet websites as notice is issued to two lawyers

    Govt. moves to stop screening on internet websites as notice is issued to two lawyers

    NEW DELHI:  Even as the documentary “India’s Daughter” by Oscar-winning British filmmaker Leslee Udwin on the Nirbhaya gang-rape case has been telecast by BBC4 on a channel not available in India despite the ban by the Delhi High Court, two lawyers who defended the rapists have been issued notices for their allegedly anti-women remarks.

     

    The notices were issued by the Bar Council of India to M L Sharma and A P Singh under a provision of the advocates act and their licences to practice may be cancelled if BCI is not satisfied with their response.

     

    Sharma has already refuted the charge that he made any such remarks in the documentary.

     

    Within hours, the film became available on YouTube despite a message that showed “URL Blocked”. It also became available on some other websites.

     

    Home Minister Rajnath Singh said two days earlier that the government was exploring ways to block the film on YouTube. He also said action would be taken for the telecast of the film last night and added that he was pained by the development

     

    The documentary was to have been aired in the UK, Denmark, Sweden, Switzerland, Norway, Canada, and India (NDTV 24X7) on International Women’s Day 8 March.

     

    But a statement from the BBC two days earlier said given the “intense level of interest” it would telecast the film later. Butthe channel later said in a communication to the Home Ministry that it had no plans to telecast the documentary in India, “in compliance with the Indian Government’s directive”.

     

    Singh had also said that it would attempt to block the telecast in other countries and the External Affairs and Information and Broadcasting Ministries had been asked to ensure the film was not broadcast on any platform anywhere in the world.

     
    Singh had made a statement in Parliament amid massive uproar over how permission was granted to the filmmaker to interview Mukesh Singh, one of the six men who brutally raped and tortured a 23-year-old paramedical student on a moving bus on 16 December 2012. She had died 13 days later in a Singapore hospital.

    In the interview, Mukesh Singh said the rape and killing was deliberate to teach women a lesson, and displayed no remorse as he blamed the woman.

    The BBC said in its statement, “This harrowing documentary, made with the full support and co-operation of the victim’s parents, provides a revealing insight into a horrific crime that sent shock waves around the world and led to protests across India demanding changes in attitudes towards women.”

    “The film handles the issue responsibly and we are confident the programme fully complies with our editorial guidelines,” it said.

    Delhi Police chief BS Bassi said: “We took a regular order from a competent court and informed BBC and other channels against broadcasting and uploading of the video of the interview on internet and so that nobody violates the law.” The Delhi Police have filed a case and have started investigation, Mr Bassi said. He said permission to take interview is always the discretion of the concerned authority, so we are not looking for criminality in that.

     

    The Delhi Police has written to the Telecom and Communications Ministry and sought blocking of the film on YouTube. The Police may also question the crew who shot the film. While its co-producer Dibang is in India, Udwin is understood to have left late last night for the United Kingdom. (Ms Udwin was producer of the award-winning feature film ‘East is East’ which had starred Om Puri among others around twenty years earlier,)

     

    Lalita Kumaramangalam felt that showing the film was ‘morally wrong’ as the broadcaster did not think about the anguish that women who have faced such things will go through.

     

    However, film lyricist and Rajya Sabha member Javed Akhtar said the film should be shown to reveal to the world what rapists are like. He said he could have understood the ban if Mukesh’s lawyer had asked for it. He said the goal of such documentaries is to bring out disgust against rapists’ point of view. “It makes people aware such a mindset is not uncommon.”

     

    Bharatiya Janata Party member of Parliament from Mumbai Poonam Mahajan has said in an article that the film only shows the mindset of men.

      

    Meanwhile, people took to the streets in Varanasi earlier this week and burnt an effigy of the BBC in protest against the documentary.

     

    Minister of State for Parliamentary Affairs Mukhtar Abbas Naqvi said the channel that broadcast the Nirbhaya documentary will not be forgiven.

     

    The victim’s father, who had cooperated with the filmmaker, has now said that BBC should not have been shown in view of the ban.

     

    Meanwhile, Udwin has said society created the rapists by teaching them “what to think”. She said she was not inspired by the rape to make the film, but the wave of protests this generated all over the country within hours of the report. In an interview with India Insight (a blog on Reuter website), she said the argument that airing the convict’s interview would amount to giving him a platform to promote his views was “stupid” and “uneducated.”

     

    In a separate interview to CNN, Udwin described the people she spoke with – the attorneys, the lawyers, and the culprits – as “ordinary, apparently normal and certainly unremarkable men.” 

     

    CNN says that Udwin’s documentary illustrates how even people with power in India harbour shockingly similar attitudes. One of the lawyers who represented the attackers says he would burn his own daughter alive if she behaved dishonourably. Another defence lawyer gestures with his hands to describe women as “flowers” who must be protected by men and “diamonds” who face inevitable assault if they end up in the wrong places.

  • Film on Nirbhaya gang rape to premiere on International Women’s Day

    Film on Nirbhaya gang rape to premiere on International Women’s Day

    NEW DELHI: The India-United King co-production India’s Daughter, which is based on the gruesome Nirbhaya incident of December 2012, will be telecast in a world premiere simultaneously in India, the UK, Denmark, Sweden, Switzerland, Norway and Canada.

     

    NDTV 24×7 will telecast of the interview-based documentary in India on International Women’s Day – 8 March at 9.00 pm. 

      

    India’s Daughter tells the story of the horrific Delhi gang rape and of the unprecedented protests and riots, which this horrific event ignited throughout India, demanding changes in attitudes towards women.

     

    Director-producer Leslee Udwin said in a press meet today, “When news of this gang-rape hit our TV screens in December 2012, I was as shocked and upset as we all are when faced with such brazen abandon of the norms of ‘civilised’ society. But what actually inspired me to commit to the harrowing and difficult journey of making this film was the optimism occasioned by the reports that followed the rape. Courageous and impassioned ordinary men and women of India braved the December freeze to protest in unprecedented numbers, withstanding an onslaught of teargas shells, lathi charges and water canons, to make their cry of ‘enough is enough’ heard. In this regard, India led the world by example – and I love India for this. In my lifetime, I can’t recall any other country standing up with such commitment and determination for women’s rights.”

     

    With exclusive and unprecedented access, the film examines the values and mind-sets of the rapists. Udwin told indiantelevision.com that the message of the film was that the time had come to respect women and not just treat them well. She was hoping for a sea-change.

     

    The film took her two years to make. She conducted interviews that ran into 87 hours of filming but then reduced the film to just 26 interviews.

     

    Speaking at the press meet, Udwin said she found the family of the girl to be extraordinary human beings. She had found audiences crying after private screenings in India and many men had come to her to say they would henceforth work to change the mind-set of their fellow men.

     

    Interestingly, the film also carries interviews of men who feel women are to blame for the rape cases.
     

    One of the accused, Mukesh Singh, offers a revealing insight into his attitudes towards women and into why men rape. He said women are more responsible for rape than men, women should not travel late at night, nor should they go to discos and bars or wear the ‘wrong clothes’. He also claims that his execution will make life more dangerous for future rape victims. Referring to rape and responsibility, Singh said: “You can’t clap with one hand – it takes two hands. A decent girl won’t roam around at 9 o’clock at night. A girl is far more responsible for rape than a boy. Boy and girl are not equal. Housework and housekeeping is for girls, not roaming in discos and bars at night doing wrong things, wearing wrong clothes. About 20 per cent of girls are good.”

     

    He suggests that the rape and beatings were to teach the girl and her friend a lesson that they should not have been out late at night. And he criticised the girl for having fought back against her attackers saying, “When being raped, she shouldn’t fight back. She should just be silent and allow the rape. Then they’d have dropped her off after ‘doing her’, and only hit the boy.”

     

    Referring to her encounter with the rapists (during 31 hours of interviews in Tihar Jail over seven days), Udwin said, “The horrifying details of the rape had led me to expect monsters. The shock for me was discovering that the truth couldn’t be further from this. These were ordinary, apparently normal and certainly unremarkable men who shared a rigid and ‘learnt’ set of attitudes towards women. What I learned from these encounters, is the degree to which society itself is responsible for these men and for their actions. These rapists are not the disease, they are the symptoms. Gender inequality is the disease, and gender inequality is the solution. The only one.”

     

    Two lawyers who defended the men convicted of the rape and murder also reveal insightful attitudes in their interviews.

     

    In a previous televised interview, lawyer AP Singh said, “If my daughter or sister engaged in pre-marital activities and disgraced herself and allowed herself to lose face and character by doing such things, I would most certainly take this sort of sister or daughter to my farmhouse, and in front of my entire family, I would put petrol on her and set her alight.” And he confirms to Udwin in the documentary that his stance remains the same. “This is my stand. I still today stand on that reply.”

     

    Another defence lawyer who acted in the case, ML Sharma, says, “In our society, we never allow our girls to come out from the house after 6:30 or 7:30 or 8:30 in the evening with any unknown person. You are talking about man and woman as friends. Sorry, that doesn’t have any place in our society. We have the best culture. In our culture, there is no place for a woman.”

     

    The girl’s mother sums up a widely held attitude, “Whenever there’s a crime, the girl is blamed, ‘She should not go out. She shouldn’t roam around so late or wear such clothes. It’s the boys who should be accused and asked why they do this. They shouldn’t do this.”

     

    Writer and historian Dr Maria Misra of Oxford University says, “Her death has made a huge difference. I think that, first of all, it has really brought home the issue of the problems of the way young and independent women are perceived in Indian society. It’s opened up a debate in India that I think hasn’t been held publicly and widely about exactly what the relationship between men and women should be.”

     

    The girl’s father adds, “My daughter has become a symbol. In death, she has lit such a torch that not only this country, but the whole world, got lit up. But at the same time, she posed a question. What is the meaning of ‘a woman’? How is she looked upon by society today? And I wish that whatever darkness there is in this world should be dispelled by this light.”