Mumbai: In a world where masculinity is ever-evolving, one connection remains constant—the deep bond between men and their cars. This International Men’s Day, Spinny, India’s leading full-stack car-buying platform, celebrates this timeless bond with its ‘Men’s Day Exclusive’ campaign. As part of this initiative, Spinny is offering up to a 10 per cent discount on car purchases—a special tribute to the men who find freedom, adventure, and joy behind the wheel.
Through this campaign, Spinny celebrates men who cherish every road trip, take pride in their vehicles, and believe that every drive has a story to tell. This campaign is designed to make their dream cars more accessible, memorable, and exciting, with the added benefit of a special discount to make the experience even sweeter.
The company provides a limited-time opportunity available only on 19 & 20 November 2024 to make car ownership a truly delightful experience. With Spinny’s seamless buying process and trusted quality assurance, car enthusiasts can avail the discount on all Spinny cars. The platform’s wide selection of Spinny-certified cars and hassle-free services ensure an accessible and satisfying journey toward car ownership. Customers can also take advantage of this exclusive Men’s Day celebration both online and at all Spinny hubs nationwide.
Hanish Yadav at Spinny “Whether it’s the excitement of a long drive, or simple joy of everyday commutes, or serving the best transportation for the family, cars hold a special place in many men’s lives. This Men’s Day, we are proud that Spinny celebrates the passion of every car guy who has experienced life’s best moments from behind the wheel. With this campaign, we’re not only offering an exclusive discount on car purchases, it’s our way of showing gratitude to the men who follow their drive.”
Mumbai: “Real men don’t cry. Real men are tough, real men don’t seek help, real men are self-sufficient. Be strong. Be a man.”
When it comes to gender-based stereotypes, it’s not just women, but men who also become victims of rigid and deeply entrenched cultural expectations. We live in a society where the identities and roles of individuals are often linked to their gender. That’s why it’s important to question these biases and normalise conversations around positive masculinity and manhood.
This International Men’s Day, that’s what several brands did as they raised awareness on men’s issues that are normally brushed under the carpet.
Man Matters
The home-grown digital health platform for men launched a digital campaign #MenDontTalk. The brand roped in Mirzapur fame actor Divyenndu Sharma to encourage men to speak up and start conversations around their health and well-being. The digital film executed by Spring Marketing Capital addresses how socially recognised ideas about masculinity are proving painfully slow at changing the mindset. The archaic concept of ‘Alpha’ is compelling men to impose self-enforced silence on issues related to mental health, medical problems, intimacy, and other struggles. The campaign seeks to break this unhealthy cycle of stigma and urges men to open up and normalise conversations around one’s wellbeing.
The campaign also sheds light on statistics revealing that 28 per cent of men don’t seek medical help for mental health conditions while 35 per cent wait more than two years or have never disclosed a mental health problem to a friend or family member. As per another recent survey conducted by a brand, over 80 per cent of the men do not express their emotions for the fear of being judged or getting embarrassed in front of their peer group.
Bombay Shaving Company
The men’s grooming brand celebrated International Men’s Day by rolling out a campaign video #AllGuysAreTheSame. The video highlights archaic generalisation and preconceived notions about men and their emotional, behavioural, and social orientation, which results in all men being boxed into the same labels.
The campaign conceptualised and developed in-house by the Bombay Shaving Company team tries to get close to the truth by interviewing nine men and eight women and asking them revealing questions about men. The difference in the unfiltered and heartfelt responses of these men and women highlight the misconceptions about men in our society, revealing that ‘all men are not the same’. Amusing yet thought-provoking, the film reveals some home truths about men, their struggles, insecurities, vulnerability, and stacks of self-doubt.
SBI General
SBI General highlighted the important and diverse roles that men play in our lives. From being a responsible sibling to a dependable husband and caring father and a son, it’s the little things men do that make them the original providers of ‘Suraksha aur Bharosa dono’ for their loved ones. The campaign by Tonic Worldwide emphasise the struggles men go through while safeguarding their families, even as they ensure to provide Suraksha and Bharosa.
Mankind Pharma
The importance of starting a conversation about positive masculinity can go a long way in shaping the gender notions for the coming generations. It is equally crucial to call out toxic masculinity when one sees it. Society is often guilty of turning a blind eye to a man’s not-so-gentlemanly behaviour under the guise of tropes like ‘Men will be men’.
This International Men’s Day, Mankind Pharma tackles this unpleasant, difficult but more relevant than ever subject through its campaign #NahiChaltaHai. It encourages people to educate themselves and be aware of the behaviours that can be uncomfortable and are downright wrong. The video featuring actor Adil Hussein urges us to talk with the men and growing boys around us to tell them about the acts that are unacceptable while promoting gender equality and improved gender relations to create a safe and better world for everyone.
Kotak Mahindra
The bank paid a sweet tribute to different roles played by a man in easing the lives of their families with a social media post that goes: “Thank you for loosening the tight jars, reaching the top shelves of the cupboards, being our go-to heroes, and helping us be our best selves every day”
The homegrown digital monthly employee health benefits subscription platform for SMEs & start-ups has launched a digital-first campaign #ManItsOk to mark International Men’s Day. The campaign encourages men to be vocal about their emotions and express themselves, driving the core messaging that it’s perfectly ‘OKAY’.
The #ManItsOk campaign will run for a week, starting from 18 November to 25 November kickstarting with a social story campaign encouraging men to share stories that resonate with the theme, leading to a weeklong employee and their family engagement initiatives.
Mumbai: Putting a spotlight on men’s health, an integrated healthcare company Practo has kicked off its Movember campaign ‘The Bro Health Code,’ ahead of International Men’s Day (observed globally on 19 November). As part of the campaign, Practo has launched a webpage with a section devoted to major men’s health ailments.
The campaign aims to encourage men to prioritise, assess and discuss important health problems through the ‘bro’ lingo that millennial men feel comfortable communicating in and can relate to.
Men face greater health risks than women in 58 per cent of countries worldwide as per a report by WHO and India is one among the four G20 countries in Asia where men’s health gap is concerning. In this scenario, the platform will also be home to a ‘guidebook’ that would act as a guide for men to become more cognisant of their health. Instructions on self-examination for various ailments such as testicular cancer would be a part of the playbook. The downloadable version of the section would be made available by the end of November, said the company.
“November or Movember, as we popularly know it, is a month dedicated to raise awareness of men’s health issues. But why should talking about men’s health be restricted to just a month?,” asks Practo executive vice president of marketing Srikanth Pinninti, adding that, “If anything, the pandemic has taught us to prioritise healthcare, irrespective of our age or gender. This initiative is a step in that direction. With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”
As an extension to the webpage, Practo has constructed the ’Brommunity,’ an exclusive men’s health blog section where important issues would be addressed by men’s health experts associated with Practo.
Using the popular term ‘bro code,’ the initiative will be highlighted on Practo’s social media pages as well. The brand will encourage ‘bros’ to talk to each other and consult doctors in order to decode their health problems. All information on the men’s health category will be made available as a standalone page that will surface on the app storefront in the form of a tile, said the statement.
In line with its overall endeavour to help people prioritise healthcare, Practo aims to bring that much-needed focus on men’s overall health through this campaign. It will continue to provide this support throughout the year to normalise discussions on major health concerns of men.
MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man’.
International Men's Day is celebrated on November 19th every year to spread awareness on the issues men quietly face on a global scale. However, unlike Women’s day, no special celebrations are held on this day. Further, most men themselves, are unaware of the day.
Through this campaign, Indian Terrain engaged with its primary target group of men to find out how many men remembered the day dedicated to them. The brand further created organic buzz by engaging with its customers through social media wherein it encouraged men to talk about their proud moments. This resulted in good engagement with the brand’s followers. Additionally, Indian Terrain roped in fashion influencers, including a mix of men women to talk about the campaign and promote it among their followers, through engaging activities.
Indian Terrain Fashions Limited Managing Director & CEO Mr. Charath Narsimhan commented, “Men often miss celebrating the things about being a man. Through our latest campaign around International Men’s Day, we wanted to encourage men to talk about and celebrate their achievements. Our recent campaign on celebrating the men who built the nation, featuring our brand Ambassador Mahendra Singh Dhoni was a huge success. This campaign has been created to continue our momentum in this direction, lauding the true ‘Spirit of Man’”.
The campaign was conceived and executed by Indian Terrain’s integrated advertising agency Brave New World.
Brave New World Agency Sr. Creative Director Sraman Majumdar commented, “It is more important than ever for menswear brands to rise above the fashion quotient and represent something real in people’s lives. While Men’s Day is a low key and often misinterpreted occasion, it was the perfect opportunity to start a conversation about self-worth and validation, without taking ourselves too seriously."
‘The Day Men Forgot’ campaign has been rolled out digitally and leveraged across social media platforms such as Facebook & Instagram.
