ITV

Tag: International Cricket Conference

  • ICC & Unilever partner to push women’s cricket

    ICC & Unilever partner to push women’s cricket

    MUMBAI: It’s got a lever into the International Cricket Council (ICC) – the apex body of the cricketing world. FMCG behemoth Unilever  has announced a  two-year partnership for two of its personal care brands, Rexona and Dove,  with the cricket body for women’s cricket that will run until the end of 2027. 

    The alliance was unveiled during a vibrant criiio cricket festival in Dubai on International Women’s Day, featuring 100 participating girls. This strategic collaboration brings together two influential organisations committed to accelerating the growth of women’s cricket globally.

    The partnership comes at a crucial time when women’s cricket is experiencing unprecedented growth. It will span several major tournaments, beginning with the ICC Women’s Cricket World Cup 2025 in India and including Women’s T20 World Cups, U19 Women’s T20 World Cups, and the inaugural Women’s Champions Trophy in 2027.

    ICC chairman  Jay Shah described the deal as “a pivotal moment for women’s cricket” that will “empower female cricketers, inspire future generations, and contribute significantly to the continued growth and success of women’s cricket globally.”

    ICC chief commercial officer  Anurag Dahiya highlighted the significance of pursuing partnerships specifically focused on the women’s game, noting that this deal “not only highlights the growing commercial appeal of women’s cricket but also underlines ICC’s position as one of the pioneers of the women’s sport movement.”
    Rexona, as the world’s leading deodorant brand with a mission to inspire movement and confidence, will implement various initiatives including a flag bearers programme and digital experiences during events. The brand will also support participation through women’s criiio festivals and leverage its expertise to collaborate on women’s hygiene education programmes.

    Hindustan Unilever CEO& MD Rohit Jawa  called the partnership “an exciting opportunity for Rexona to tap into a cultural moment, connect with new audiences, and importantly help drive women’s cricket further.”
    The deal was facilitated by Unilever International, the company’s global business unit focused on exploring new market opportunities.

  • Jay Shah begins tenure as ICC chair

    Jay Shah begins tenure as ICC chair

    MUMBAI: Former Board of Control for Cricket in India (BCCI) honorary secretary Jay Shah began his tenure as chair of the International Cricket Conference on 1 December.  

    Said Shah in a press release issued by ICC: “I am honoured to be starting in the role of ICC chair and want to thank the ICC directors and member boards for their support and trust in me to undertake this important role.

    “This is an exciting time for the sport as we build up to the LA28 Olympic Games and strive to make cricket more inclusive and popular than ever before. We also stand at a critical juncture in terms of the coexistence of multiple formats and accelerating the growth of the women’s game. There is huge potential for the game of cricket globally, with so much opportunity to engage with existing and new fans, while ensuring the best resources and platforms for our cricketers around the world.

    “I would also like to thank Greg Barclay for his leadership in the role for the past four years and the milestones achieved during that period. I look forward to working closely with the ICC team and the member countries to sustainably expand the game’s reach and evolution on the global stage.”

    Shah like the cricketers – who his organization governs – who  notch up records match after match has  got quite a few records under his hat himself.

    One of the youngest members of the Gujarat Cricket Association. The youngest ever honorary secretary of the BCCI. ). And  in August 2024  the 36 year old Jay Shah added  another feather to his hat: the youngest ever chairperson of the International Cricket Conference.  Shah was unanimously elected as the ICC chair – as he was the sole nominee –  succeeding New Zealand’s Greg Barclay, who was in the role from November 2020. 

    Shah has built his reputation as a great administrator. While at the BCCI, he helped take Indian cricket to newer heights with key accomplishments such as record-breaking IPL media rights deal, creation of the Women’s Premier League, creation of new state-of-the-art centre of excellence, test cricket incentive scheme and more. He has also played important roles in world cricket as the president of the Asian Cricket Council and as chair of the ICC’s finance and commercial affairs committee.

     

    Picture: ICC website