ITV

Tag: International Airport

  • WION rolls out outdoor campaign in domestic & international airport lounges

    WION rolls out outdoor campaign in domestic & international airport lounges

    Mumbai: The Indian multinational news channel WION has launched a six-month-long campaign at the domestic and International airport lounges of Delhi, Mumbai, and Kolkata.  

    The campaign leverages multiple live screens across India’s three major airport lounges and premium cafés where the WION channel will run Live constantly targeting the highfliers and potential WION viewers. 

    Highfliers form a large part of the WION target group. The objective of this campaign is to serve the travellers with news content which is relevant and factual and enhance brand awareness among the English news viewing target group. This will also aid sampling for the brand.

    Speaking of the campaign, Zee Media Corporation marketing head Anindya Khare said, “WION has always believed in facts and not in jingoistic reportage and loud debates. By increasing our presence among the frequent fliers, we aim at increasing our brand awareness and viewership through this campaign.”

    WION news has been at the forefront in covering news from all over the world. The channel’s reportage on the ongoing conflict between Russia-Ukraine has been lauded not just by viewers across the globe, but also by world leaders. The YouTube channel of WION has received over three hundred fifty two million views, surpassing international media channels such as CNN, BBC, and Aljazeera. It is also way ahead of many Indian English News channels such as India Today, NDTV, and Times Now.

  • Times OOH bags advertising contract for Kolkata International Airport

    Times OOH bags advertising contract for Kolkata International Airport

    Mumbai: Outdoor advertising company Times Innovative Media Ltd (Times OOH), a part of Times of India Group has been awarded seven years of exclusive advertising contract for Kolkata’s Netaji Subhash Chandra Bose International Airport.

    With this association, Times OOH has finally extended its media footprint into the East region of India, it said in a statement.

    Kolkata International Airport, as it is also known, is the largest hub for air traffic in East India. The airport handled 22 million passengers in FY 2019 – 2020, making it the fifth-busiest airport in India, and is a key centre for flights to Northeast India, Bangladesh, Bhutan, China, Southeast Asia, and the Middle East, namely Dubai, Abu Dhabi, and Doha.

    In a media statement, the company said the advertising at Kolkata airport will be spread over a whopping 14,700 sq ft and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards. The media plan is designed to be unobstructed to the passenger movement and allows for advertising exposure at strategic touchpoints through the airport premises. 

    “The City of Joy has given us another reason to rejoice. We are delighted and proud to be awarded the prestigious contract for advertising at Kolkata International Airport,” said Times OOH, chief strategy officer, Aman Nanda. “With this contract and our operations at Delhi, Mumbai, Indore, Coimbatore, and Trichy airports, I believe that we have built a comprehensive presence in every zone of India and can offer an ever wider reach to our clients. I look forward to working closely with AAI to develop the airport into a hotspot for advertising in the region.”