Tag: InterMiles

InterMiles announces festive reward programme

Mumbai: Loyalty and rewards programme InterMiles on Friday announced its festive season sale called ‘InterMiles 300 Million Miles Festival.’ The festival will run for a total of three months including peak festive periods of Diwali, Christmas, and New Years, giving members more earnings and savings opportunities, it said.

The campaign will be amplified across YouTube, Facebook, and Instagram to educate existing and new members about the different ways in which they can engage with the programme and secure maximum value for their spends, said the brand in a statement.

“With the festive season around the corner and vaccination drives picking up pace across the country, consumer confidence is higher and discretionary spending is on the rise,” said InterMiles SVP of marketing and customer engagement Ashish Dhruva. “Through our 300 mn Miles Festival we want to reward members for these spends by ensuring that they not only spend smarter and save money but also end up creating a valuable miles fund for their future spends.”

The festive campaign includes five unique transactions of minimum Rs 2,000 each that can earn InterMiles members assured 15,000 miles. Members can engage with over 200 partners via the InterMiles Super App or the website across programme categories of flights, hotels, shop, dine, and vouchers, said the statement.

Members will also secure an assured 15 per cent discount on spends and a free upgrade to ‘Silver Tier’ which will give them a complimentary Zomato Pro or Amazon Prime membership plus free gift vouchers of up to Rs 500, it added.

“Our focus over the last few years has been on consolidating the InterMiles programme to offer our members a broader, more diverse category and partner portfolio to engage with. We have made Miles earnings attainable by broad basing opportunities to include daily lifestyle utilities and have balanced this by introducing multiple, quick micro and macro redemption options for our members to make the most of their miles,” Dhruva further said.

October 1, 2021
InterMiles hands over its digital creative mandate to The Minimalist

Mumbai: The Minimalist, a Mumbai-based creative solutions group company has been accorded the digital creative mandate of travel company InterMiles (part of the Etihad Aviation Group).

The agency will be responsible for shaping the brand’s digital journey by striking the right balance between a data-driven approach and creative conceptualisation. As a creative partner, The Minimalist will also handle InterMiles’ social media platforms and direct marketing across digital touchpoints, the brand said in a statement.

InterMiles SVP-marketing and customer engagement, Ashish Dhruva said, “As a programme with ten million-plus member-base, we constantly aim at creating value for our members to ensure every transaction with us counts. With the ongoing digital transition taking across businesses, we were looking for an agency that could transcribe our growth plan into reality and The Minimalist perfectly fit the ask. We are impressed by the team’s creative drive as well as solution-oriented approach for our brand and are looking forward to establishing a mutually beneficial partnership. InterMiles is driven to make a difference in our members’ lives, and we are optimistic that The Minimalist will be an able partner in our journey towards achieving this goal.”

The Minimalist co-founder Chirag Gander said, “We are thrilled to partner with InterMiles on expanding their digital journey across various digital and social platforms. As a digital first creative group company, we have always believed in exploring new-age technology that syncs in with the changing tastes and preferences of the audience. We are very excited to embark on a new journey with InterMiles, who is the epitome of change and always come out successful through all odds, to create great synergy.”

The Minimalist co-founder Sahil Vaidya shared, “The world has seen a massive dependence on Digital Platforms and InterMiles and our team at The Minimalist see this as a great opportunity. We plan to leave no stone unturned in exploring the newest and the most effective strategies to deliver exceptional and creative digital solutions to the brand. We look forward to our association with InterMiles.”

July 5, 2021
Ashish Dhruva joins InterMiles as SVP – marketing & customer engagement

NEW DELHI: InterMiles has brought on Ashish Dhruva as senior vice president – marketing & customer engagement. Prior to joining InterMiles, Dhruva had a 13-year long tenure with leading travel tech organisation, Cleartrip as vice president, marketing.

In his new position at InterMiles, Dhruva will drive marketing strategies for the programme across business verticals through integrated brand strategy, communication, content and digital marketing. He will also be responsible to build on and elevate the company’s capabilities and, establish a culture of excellence in all aspects of marketing.

InterMiles MD & CEO Manish Dureja said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer-centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”

Dhurva said, “The InterMiles team has been doing some truly inspiring work on their journey towards becoming India’s leading travel & lifestyle programme. It is an honour to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”

In his two-plus decades in marketing and brand building, Dhruva has been part of prestigious organisations like Cleartrip, Tata AIG and Justdial, to name a few.

December 15, 2020
Meru partners with loyalty & rewards programme, InterMiles

Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.

InterMiles programme members will be able to book these services at the click of a button. The collaboration will guarantee them a safe, sanitised and hassle-free overall point-to-point travel experience. Additionally, they will be eligible to earn 10 miles on every Rs 100 spent on top of the base fare and a special offer of 50 per cent off for their first ever booking.

Meru Mobility Tech founder and MD Neeraj Gupta said, “Safe end-to-end transport solutions have assumed new importance amid the COVID-19 pandemic. The tie-up with InterMiles means any programme member can now book flights, hotels and surface transport all in one place and as a part of one overall trip. Further, the credibility of our two brands will inspire trust among programme members and reassure them at a stressful time for travel. Moreover, it will expand Meru’s footprint and potentially open the company up to a much wider customer base.”

InterMiles MD & CEO Manish Dureja said, “InterMiles, today, is a valuable new digital currency that unlocks exciting, meaningful and relevant experiences – both essential and aspirational – for our members. Our members can now earn Miles, accelerate their growth of tier status and gain from new tier benefits of the programme through their daily commute. Through our association with Meru, we reiterate our commitment towards broadening our programme partner portfolio to make our members’ experiences with us more rewarding and meaningful.

InterMiles will showcase the Meru services on the Intermiles app and website. The cabs provided by Meru will all be thoroughly sanitised and will come with further safety guidelines issued by the company. Meru Mobility Tech is accredited to be the only Indian cab company providing seven-tier safety measures during Covid2019 pandemic and is the first to introduce ozone treatment of its cabs.

November 23, 2020