Tag: interior design

  • Designing a Warm & Inviting Home: Interior Design Tips for Winters

    Designing a Warm & Inviting Home: Interior Design Tips for Winters

    As temperatures drop and daylight shortens, the home naturally becomes the centre of activity and comfort. Winter is the season of gatherings, introspection, and slowing down — a time when design plays a crucial role in shaping our emotional connection to the spaces we inhabit. The interiors that genuinely stand out this season are those that combine texture, colour, and light to create warmth without excess.

    Here’s a closer look at key design elements and styling cues that can help you curate a home that feels both elegant and inviting this winter.

    Embrace Rich, Warm Colour Palettes

    This winter, colour trends are leaning towards grounding hues that evoke comfort and calm. Shades such as deep navy, olive green, terracotta, rust, and mustard add richness and depth to interiors while maintaining a sense of restraint. When paired with soft, warm lighting, these tones create a cocooning effect perfect for the cooler months.

    Homeowners can introduce these colours through an accent wall, upholstery, drapery, or even artwork. Even small additions, such as a rust-toned throw or mustard cushion covers, can transform the visual temperature of a space. The goal is to move away from stark, monochromatic palettes and embrace tones that feel inherently nurturing.

    Introduce Textures and Fabrics

    While an abundance of layers can feel suffocating in the summer, it has the opposite effect during the winter. It not only adds visual depth but also enhances warmth. Incorporate a mix of wool, velvet, cotton, and faux fur through throws, cushions, carpets, and rugs. A well-layered living room or bedroom can instantly feel more welcoming, particularly when textures are thoughtfully balanced.

    Designers suggest that mixing contrasting materials, such as pairing linen with velvet or cotton with wool, can yield interesting results. Throws from IKEA, textured cushions from H&M Home, or thick wool rugs from Rugberry can be excellent additions. For a touch of sophistication, introduce quilted or faux fur blankets from Jaypore.

    Warm Wood and Rattan Finishes

    Wood, with its natural grain and warmth, is a timeless choice for adding character during the winter months. Whether through flooring, furniture, or accents, wood tones such as oak, teak, or walnut bring depth and grounding energy into interiors. For those who prefer lighter alternatives, rattan and cane offer a similar warmth with a breezier appeal.

    Consider integrating wooden trays, rattan lamps, or wicker baskets to add texture and natural contrast. When positioned near sunlight, these materials accentuate the yellows and browns within a room. Collections from Urban Ladder and The Wicker Story offer handcrafted pieces that can elevate the seasonal aesthetic without overwhelming the space.

    The Rise of the Sunlit Kitchen

    The kitchen, traditionally the heart of the home, takes on an even more central role during winter. Bright, sunlit kitchens are emerging as a key design trend, as they infuse interiors with a sense of optimism and energy. Warm colour palettes such as ochre, butterscotch, and muted mustard help achieve this effect while maintaining a sophisticated tone.

    For instance, Specta’s Butterscotch Yellow quartz surface can be used on countertops or kitchen islands to introduce warmth without sacrificing durability. Quartz surfaces are particularly well-suited for Indian homes due to their stain resistance, ease of maintenance, and ability to reflect light beautifully. Paired with brass fittings, open wood shelving, and soft yellow lighting, such a kitchen creates an inviting backdrop for family gatherings or quiet mornings.

    Creating Comfort Corners

    Small design interventions can make a big difference in how a home feels during winter. Consider curating intimate corners that encourage relaxation — a window seat layered with cushions and a throw, a reading nook with a lamp and side table, or a sunny breakfast spot with winter plants like poinsettias or money plants. These pockets of comfort enhance the aesthetic appeal of your home, transforming interiors into spaces of refuge and rest.

    Conclusion

    Designing a winter-ready home is less about a dramatic overhaul and more about intentional layering of colour, texture, and light. The interplay of rich hues, natural materials, soft lighting, and tactile fabrics can turn even minimalist spaces into welcoming retreats. As the season unfolds, a home designed with warmth and care becomes more than a physical space — it becomes an experience. A place where comfort meets design, and every corner invites you to slow down, stay in, and enjoy the season’s quiet charm.

  • Lowe Lintas launches bold ‘Be Different’ campaign for Merino Laminates

    Lowe Lintas launches bold ‘Be Different’ campaign for Merino Laminates

    Mumbai: Merino Laminates has launched a captivating 360° brand campaign, ‘Be Different’, to inspire homeowners to make bold style choices. Conceptualised by Lowe Lintas, the campaign features an intriguing film with actress Isha Talwar that challenges consumers to rethink traditional decor with Merino’s unique and aesthetically driven laminate designs.

    “With ‘Be Different’, we are empowering customers to create spaces that are as unique as they are,” said Merino Group chief marketing officer, Parveen Gupta. “Our new brand proposition reflects our commitment to offering designs that let our customers make confident style statements.”

    The campaign spotlights Merino’s Sampada Collection, a groundbreaking series of laminate designs inspired by Indian art and heritage, which sets new benchmarks in interior design. Sharing her thoughts, Lowe Lintas, president (creative), Vasudha Misra said, “As fine dining restaurants speak about produce that’s farm to table, here’s an advertising equivalent that’s as satisfying. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times.”

  • Immersive and branded experiences in commercial interior design and build

    Immersive and branded experiences in commercial interior design and build

    Mumbai: In the ever-evolving world of commercial interior design and build, creating immersive and branded experiences has become a key focus for businesses aiming to captivate their target audiences. The design of a physical space is more than just aesthetics; it is a strategic tool that can shape the way customers perceive and interact with a brand. From retail stores to hospitality establishments, the integration of immersive and branded experiences in interior design is gaining momentum as companies seek to create memorable and engaging environments.

    Immersive experiences in commercial interior design involve engaging multiple senses to create a fully immersive environment that transports visitors to a different world. This is achieved through the thoughtful use of lighting, sound, texture, and technology to create a cohesive and captivating space. By immersing customers in a unique environment, businesses can leave a lasting impression and differentiate themselves from competitors.

    One of the key aspects of creating immersive experiences in commercial interior design is storytelling. By weaving a narrative throughout the space, businesses can engage customers on an emotional level and create a connection that goes beyond just the products or services being offered. Whether it’s through the use of visual displays, interactive exhibits, or thematic elements, storytelling plays a crucial role in shaping the overall experience and guiding customers through a memorable journey.

    Another important element of immersive experiences in commercial interior design is the strategic use of technology. From interactive displays to augmented reality features, technology plays a vital role in enhancing the overall experience and creating a sense of wonder and excitement. By incorporating cutting-edge technology into the design of a space, businesses can create interactive elements that engage customers and provide them with a truly immersive experience.

    In addition to creating immersive environments, businesses are also focusing on developing branded experiences that align with their identity and values. Branded experiences in commercial interior design involve translating a company’s brand identity into physical space, creating a cohesive and consistent brand experience for customers. From the color palette to the choice of materials, every design element is carefully curated to reflect the brand’s personality and values.

    Branded experiences also extend beyond just the visual aesthetics of a space; they encompass every touchpoint that customers encounter, from the moment they step foot in the door to the checkout process. By creating a seamless and cohesive experience that reinforces the brand at every turn, businesses can build trust and loyalty with customers and create a strong brand presence in the market.

    One industry that has embraced immersive and branded experiences in commercial interior design is the retail sector. Retailers are increasingly investing in creating immersive environments that offer customers a unique and memorable shopping experience. From flagship stores to pop-up shops, retailers are using innovative design elements to create spaces that engage customers and drive sales.

    For example, flagship stores often feature interactive displays, personalized experiences, and exclusive product offerings that create a sense of exclusivity and excitement. By creating an immersive environment that resonates with customers and aligns with the brand’s values, retailers can enhance the overall shopping experience and leave a lasting impression on customers.

    In conclusion, immersive and branded experiences in commercial interior design and build are becoming increasingly important as businesses seek to create memorable and engaging environments that resonate with customers. By creating immersive environments that engage multiple senses and tell a compelling story, businesses can differentiate themselves from competitors and build strong brand loyalty. Through the strategic use of technology and a focus on creating cohesive brand experiences, businesses can transform their physical spaces into powerful tools for brand building and customer engagements.

    The article has been authored by Flipspaces founder & CEO Kunal Sharma.