MUMBAI: Turning up the style and turning down the heat, Interio’s latest campaign is a breath of fresh flair. Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, has launched its sunny new campaign, Summer Chill Deals, showcasing how modern Indian homes can beat the heat with cool customisation and hot deals. The campaign comprises three breezy films that highlight the brand’s diverse range of stylish and functional furniture, designed to mirror the tastes, quirks and daily dynamics of today’s families.
Whether you’re a colour-coordinated maximalist or a minimalist with a Pinterest obsession, Interio promises a personalised fit. From the modular Upmods range perfect for those who want flexibility with flair to bespoke sofa fabrics and user-designed kitchens, every piece becomes an extension of personal expression.
Speaking about the films Interio head of integrated marketing & communications Reshu Saraf said, “At Interio, we believe that home space is deeply personal. Our furniture isn’t just functional, it’s a canvas for self-expression. From modular innovations like our Upmods range, which allows for limitless customization, to our wide array of styles, colours, and materials, we enable customers to create spaces that truly reflect their individual taste. Our summer campaign brings this philosophy to life, celebrating the creativity and uniqueness of every Indian home. For over decades, our commitment to style, design, and personalization has made us a trusted part of Indian homes and a beloved brand for families across the country.”
Each campaign film captures relatable everyday moments: the social media-savvy parent trying to recreate a ‘dream home’ setup, the couple debating kitchen finishes over brunch, or the solo dweller designing a living room that suits both Netflix and nap time. The message is clear Interio makes it personal.
To sweeten the deal, the brand is offering up to 35 per cent off on furniture and a chance to win a free Godrej AC, adding a literal chill to the Summer Chill Deals. The campaign is being rolled out across Youtube, social media, and print, ensuring it reaches digital explorers and newspaper loyalists alike.
As Indian consumers increasingly seek out spaces that reflect their identity, Interio steps in not just to furnish homes, but to frame the stories within them.