Tag: Interface Communications

MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016

MUMBAI: MullenLowe Lintas Group India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.

The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.

The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.

On the network front, MullenLowe Group received a total of 24 nominations which included 16 from India, 4 from MullenLowe Singapore, 3 from MullenLowe Philippines, and 1 from MullenLowe Vietnam.

To recap, the Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.

May 26, 2016
MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016

MUMBAI: MullenLowe Lintas Group India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.

The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.

The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.

On the network front, MullenLowe Group received a total of 24 nominations which included 16 from India, 4 from MullenLowe Singapore, 3 from MullenLowe Philippines, and 1 from MullenLowe Vietnam.

To recap, the Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.

May 26, 2016
Interface Communications give a new identity to BMA

MUMBAI: Interface Communications has designed a new logo for the Bombay Management Association (BMA).

The all-new identity reflects the changes that are sweeping management thinking. The new logo is a vibrant expression of contemporary management thought and has been conceptualised to support the new brand experience that the association aims to provide.

Commenting on the design, Interface Communications NCD Robby Mathew said, “Every element in the logo has a story to tell. For example, the lower case used in the logo brings alive a more open culture that typifies today’s management thinking and one that welcomes participation from the younger generation.”

The new logo celebrates a more collaborative culture that is today’s mantra. The letter ‘m’ in the logo also graphically captures this collaboration and the coming together of two management professionals. Different colours cue the different areas of learning, knowledge-sharing and enhancing managerial competencies that bma promotes.

Commenting on the new logo, L&T BMA president and senior vice president (corporate human resources) Yogi Sriram said, “Lord Tennyson wrote ‘the old order changeth yielding place to the new…’. Bombay or Mumbai has seen dramatic changes in its corporate landscape. The pulse beat of business in modern India can be felt most significantly in Mumbai. The pulse is epitomized by youth, color, vibrancy and energy and is ensconced in the new logo of BMA that represents this story of change and robust enthusiasm”

On the same lines, BMA VP and Asterii Analytics executive director Niteen Bhagwat said, “This design is a bold step and is a dramatic departure from the past in design and expression, without losing out on the core values of BMA which remain unchanged”.

The old logo of BMA symbolised management thinking that was prevalent 60 years ago. A person standing on the podium with all initials in capital letters represented a very different style of management, a top down management approach and the authority that management was supposed to exude.

October 29, 2013
Oreo fans get a ‘chocolaty surprise’

MUMBAI: Interface Communications has conceptualised and carried out the launch campaign of Oreo’s new product variant Oreo Choco Creme. The fans on Oreo’s Facebook page got an exclusive sneak peek of the new television commercial.

The agency used this opportunity to connect with the fans. To unveil the surprise, members had to play a short game where they were asked to drink enough Oreos in a glass of milk to ‘unveil’ the TVC.

The TVC shows a bossy sister trying to entertain herself at the expense of her little brother. She promises him an Oreo if he agrees to wear her pink, polka-dotted hairband. The boy, being used to this, complies. The girl’s real intentions are revealed when she blindfolds him with the hair band instead and surprises him with the new Oreo Choco Cr?me.

The digital medium has been playing an increasingly significant role in all marketing and communication campaigns of brand Oreo.

Interface Communications national creative director Robby Mathew said, “Oreo is a cookie that single mindedly celebrates the child in you, no matter how old you are. This simple FB game allows fans to be kids all over again, by dunking cookies to get a surprise prize – the preview of the new Oreo ad film.”

Internationally too, Oreo has been using the digital medium to promote the brand and its variants. It launched the Daily Twist Campaign some time back which has a new ad every day on social media platforms and a dedicated website. The ads are based on daily events, current affairs or in memory of an event that happened on that particular day in history. The visuals are developed by manipulating the classic Oreo cookie.

October 20, 2012
E.I.D Parry assigns creative duties to Interface Communications

MUMBAI: E.I.D. Parry, a part of the Murugappa Group, has handed over the creative duties of its soon-to-be launched ad campaign to Interface Communications.

The account has been awarded to the agency on the back of a multi-agency pitch.

The agency will be working on the new ad campaign on the brand‘s 225th anniversary. Interface Communications‘ Chennai office will service the account.

Founded in 1788, E.I.D Parry is engaged in the manufacture and marketing of sugar and bio-products. The company is a part of the Murugappa Group since1981.

August 16, 2012
Interface Communications bags Seacod’s creative biz

MUMBAI: Health supplement brand Seacod has awarded its creative duties to Draftfcb Ulka’s Interface Communications.

The account was backed by a multi-agency pitch that took place in Mumbai. It will be handled by agency’s Mumbai office.

The account was with Sorento Healthcare Communications, handling it till this February.

Packed with essential Omega- 3 Fatty Acids, Seacod is a ‘natural’ source of Vitamin A and Vitamin D, which builds immunity and offers protection from diseases. It is a product from Sanofi, a diversified global healthcare leader, and makers of Combiflam and Soframycin.

April 11, 2012