ITV

Tag: Interface

  • Curry-Nation picks up Nirlep’s creative biz

    Curry-Nation picks up Nirlep’s creative biz

    MUMBAI: Non stick utensils manufacturer Nirlep has named creative agency Curry-Nation as its agency of record.

    The company is looking to expand its brand presence and plans to launch a slew of products in new categories.

    The win comes on the back of a multi agency pitch involving agencies like Meridian, Interface, McCann Erickson, Postscript and Network.

    In an official communiqué, the agency said that Curry-Nation used its usual insight tool for market research – indsights before going into the pitch.

    Curry-Nation director Priti Nair said, “Nirlep is a brand that is very Indian and is a part and parcel of every day life since childhood. The brand needs to be repositioned, given the change in consumer mindset.”

    Nirlep GM Sanjay Shingikar said, “The consumer understanding & the strategy that emanated thereof showcased by Curry – Nation and the ‘Indianness‘ of their communication was truly amazing. That really sealed our decision in their favour.”

    The campaign is slated to be launched in April. The media mix will involve TV, print, radio and outdoor.

    Curry-Nation director Nagessh Pannaswamy added, “It was very exciting for all of us at Curry-Nation when we worked on the brand. From personal experience we had with the brand ,it is close to every one’s heart and culturally it just seems the right fit for CurryNation”.

  • Interface, Lodestar to handle ad duties for Mahindra Genio DC

    Interface, Lodestar to handle ad duties for Mahindra Genio DC

    BANGALORE: Automobile major Mahindra & Mahindra Ltd. announced the national launch of a variant of its pickup – Genio – the Genio DC (or Genio dual cabin) in Bangalore.

    Interface Communications will handle the creative duties for the brand and Lodestar the media buying.

    While Mahindra is using television as one of the mediums for promoting the single cab Genio that it had launched earlier this year, there are no plans at present to have a specific TVC for the dual cabin, revealed Mahindra’s Automotive Division Vice President for Marketing Vivek Nayer.

    “While we do have a campaign planned out once the Genio DC has been rolled out across the country by August, there are no plans for television advertising for the DC at present. The campaign that is on currently for the Genio brand which includes television will continue,” he added.

    The market for the one tone capacity pickup in India is about 85,000 units and Mahindra is eyeing to grow the market with a new subcategory as well as its market share. Automobile sales have reduced in India over the past few months – Mahindra’s Automobile division has seen volume growths of about 29 per cent last fiscal and 23 per cent during the last month.

    Nayer further said, “Being the leader in the pick-up segment with a 73 per cent market share, the onus is on us to offer superior products to our customers to elevate their status and lifestyle. The Genio DC is a high end premium double cabin pickup designed to match the evolved needs of businessman, both as an efficient cargo mover as well as to provide premium comfort for passengers.”