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Tag: Interbrand India

  • Interbrand India ropes in Ashoo Advani as brand strategy – associate director

    Interbrand India ropes in Ashoo Advani as brand strategy – associate director

    MUMBAI: Interbrand India has brought on-board Ashoo Advani as associate director – brand strategy. Based out of Mumbai, Advani will work closely with Interbrand India MD Ashish Mishra on the agency’s client roster.

     

    Advani said, “Since my B-school days, brand valuation has been an area of interest. It is the ultimate metric for any brand and there is no organization in the world that comes close to Interbrand in brand valuation expertise. I am excited about learning and using the global best practices of managing brands.”

     

    Mishra believed that the war for talent is accelerating and globally Interbrand’s people’s skills are considered as a benchmark. According to Mishra, the agency clearly wants the select few who can do justice to the company’s reputation and the ones who can be trusted with transformational value creation through brands and are valued for it too.

     

    “For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident that with Ashoo on board with us, we can help make this happen,” stated Mishra.

     

    Advani brings to the agency an experience of over a decade in brand communications and strategy development. His expertise pans largely around developing brand communication for new and existing brands. He joins Interbrand from Chlorophyll where he was senior brand planner. Prior to Chlorophyll, Advani was associated with Ogilvy & Mather where he exclusively worked with Asian Paints and managed development of communication for 22 different product brands. He has also worked with Lowe earlier in his career.

     

     

    An MBA from Asian Institute of Management, Manila, Philippines; he believes in saving the world from the overuse of the word brand. For doing his share, he is associated with Xavier Institute of Communications as a guest faculty member for Corporate and Product Branding, where he interacts with students and clarifies their ideas about branding.

  • Tata tops the Best Indian Brands 2014 list

    Tata tops the Best Indian Brands 2014 list

    MUMBAI: Omnicom Group’s Interbrand India has released the second edition of its Best Indian Brands 2014 league table, the definitive guide to the top 40 brands in India.

    While unveiling the table, Interbrand global chief marketing officer Graham Hales said that with an impressive growth rate of 14 per cent across the brands within table, it can be seen that investing in brands is a good opportunity for Indian business. “Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands,” he said.

    Interbrand India managing director Ashish Mishra believes that not just Indian, but very few Asian companies have managed to build valuable international brands. “In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool.”

    As a brand consultant in the region, he sees the need to continue to educate senior managers, about brands being an asset that requires long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless.

    “Indeed opportunities are a positive way of looking at the challenges. And there can’t be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world – between the two league tables we bring to the market – best Indian brands and best global brands,” adds Mishra.

    Beyond resulting in a numeric value, the brand value perspective brings in an appreciation of where and how brand and business value could be created. These are the discussions Interbrand wants to create in the Indian market to create a rightful leverage for Indian Brands on the domestic as well as the global scale.

    The league table is pasted below:

     

  • Interbrand India adds Mahindra to its roster

    MUMBAI: DDB Mudra‘s brand consultancy agency Interbrand India has added Mahindra Group to its roster of clients that includes Tata Group and Godrej.

    The Interbrand offices in Mumbai and London will carry out the assignment. Mahindra is looking to establish itself as one of the world‘s most valuable brands.

    Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India offers complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

    Interbrand India MD Ashish Mishra said, “We want Indian companies to realise that brands are not mere logos or slogans but rank among the most important assets a business owns. As the world‘s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”