ITV

Tag: Interactive Television

  • Box office records its best performance post-Covid in Jan-Apr: Report

    Box office records its best performance post-Covid in Jan-Apr: Report

    Mumbai: Box office numbers reach Rs 4,200 crore during January-April recording the cinema exhibition industry’s best performance post-Covid, as per a report by cinema advertising company Interactive Television, GroupM India and media consulting firm Ormax Media.

    The report titled ‘India is back…at the theatres’ found that average monthly box office collections stood at Rs 1,000 crore. “These milestones have been achieved despite the impact of the third wave and 18 percent of cinemas still being closed since 2019,” said the statement.

    “K.G.F: Chapter 2” is the best performing film of the quarter with Rs 1,008 crore in collections so far, followed by “RRR” and “The Kashmir Files” with gross collections of Rs 875 crore and Rs 293 crore, respectively. The report also indicates that in-cinema footballs have recovered compared to 2019 levels.

    While there were no Hollywood blockbusters released during January-April, the report indicates that with the strong line-up of Hollywood movies slated for the rest of the year, 2022 collections may surpass 2019 gross box office collections of Rs 1,595 crore for Hollywood movies. “Doctor Strange in the Multiverse of Madness” which was released in May has done very well and upcoming films such as “Avatar: The Way of Water”, “Thor: Love and Thunder”, and “Black Panther: Wakanda Forever” are expected to beat previous records.

    The future of regional cinema namely Marathi and Punjabi cinema looks positive with four Marathi films crossing rupees one crore in their opening weekend collection. Hindi cinema contributed 38 per cent to the box office and almost 60 per cent of this share comes from Hindi dubbed versions of South India films, primarily “K.G.F: Chapter 2” and “RRR”.

    GroupM South Asia CEO Prasanth Kumar, said “It is good to see the cinemas back on track. Five months into this year and we are seeing very promising numbers in terms of box office collection and consumer footfalls in the theatres. Movies have always been India’s favourite source of entertainment and this year looks very optimistic to us in terms of recovery, following two years of slowdown due to covid. This report will help advertisers plan their campaigns appropriately and it will help revive the in-cinema advertising domain which in turn will help recover the previously slowed down economy.”

    Interactive Television (iTV) founder and managing director & Kinetic India managing director Ajay Mehta said, “With the return of audience into the cinemas, we are also seeing major advertiser interest picking up on where it was left in 2019. We have already seen more than 350 brands active in cinema and with the festive season, we expect it to go much beyond that. The operating capacity of the cinema halls is set to cross the 90 per cent mark by mid-year. With several big-ticket releases planned across languages for the rest of 2022, we are very optimistic about this year’s cinema AdEx (advertising expenditure) as India comes back to its favourite entertainment hub.”

    The report states that 2022 is expected to be the strongest year ever at the Indian box office. With the resurgence of cinema, the medium is also attracting advertisers from various spectrums of the industry. As per GroupM, around 280 brands advertised their products/services in the opening week of “K.G.F: Chapter 2”.

    “Over the last two years, when cinemas were shut due to the pandemic, many analysts were quick to write an obituary of the theatrical medium,” said Ormax Media founder and CEO Shailesh Kapoor.

    “The first four months of 2022 have proven how far removed from reality that analysis was. The theatrical medium has not only bounced back but emerged as stronger than it has been in decades. 2022 will be the biggest box office year till date, and by a good margin too,” he added.

  • Interactive Television’s Buzz Index to help advertisers make smart investment in movies

    Interactive Television’s Buzz Index to help advertisers make smart investment in movies

    MUMBAI: Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

    Buzz Index is a measuring tool that identifies, captures and quantifies the ‘buzz’ around a particular film across all social media platforms such as Twitter, Facebook, blogs, boards, forums, news websites, aggregation, YouTube etc. which are true enablers for an unbiased evaluation of Bollywood and arrives at a unique buzz score. The Buzz Index of a specific film is based on four identifiers – positive conversation index, star cast buzz, positive views and unique authors.

    Methodology:

    After combining information from all the data points mentioned above, Buzz Index arrives at a benchmark score once the model for the index is run through Interactive’s Movie Buzz Database (2015 and updated yearly).

    All new releases will automatically be compared to the indexed number of 100 which is the average score or the Gold Standard for all films, primarily films that have done more than 100 crore at the box office. A film’s Buzz Index will be calculated regularly – (Week 1) 31 days before the film release, (Week-2) 24 days before the film release, (Week-3) 17 days before the Movie release and (Week-4) 10 days prior to the release.

    Interactive Television CEO Ajay Mehta said “Cinema advertising peaks around 10-12 blockbuster movies and in the absence of any measure of a film’s buzz, advertisers miss out on movies which are being talked about by their consumers. Buzz Index aims to change that so that even a small movie which is creating buzz and has a possibility of opening well should come up on the radar of the advertiser. With the launch of the Buzz Index , we want to make cinema advertising data driven rather than based on subjectivities. We aim to broad base the number of movies which can attract advertisers.

    The two biggest impediments to the growth of cinema advertising is monitoring and measurement. Buzz Index is our second initiative in this direction after CAM and we will be launching a lot more such initiatives in the near future to ensure that cinema advertising is transparent and accountable by being data driven and tech enabled.”

    It is common knowledge that audience preferences, pre-release affinity towards certain actors and films and consumption of digital data under the guise of “fandom” are very perceptive and honest indicators of a film’s future. If campaigns can be tailor made to align perfectly with a film, it is a much stronger advertising message; one that does not fall victim to over exposure or force fit. Capturing cinema advertising by harnessing the two most important factors shaping our generation today – social media conversation and an exuberant sentiment attached to films – was essentially the need of the hour to ensure that cinema advertising gets its due.

  • Interactive Television’s Buzz Index to help advertisers make smart investment in movies

    Interactive Television’s Buzz Index to help advertisers make smart investment in movies

    MUMBAI: Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

    Buzz Index is a measuring tool that identifies, captures and quantifies the ‘buzz’ around a particular film across all social media platforms such as Twitter, Facebook, blogs, boards, forums, news websites, aggregation, YouTube etc. which are true enablers for an unbiased evaluation of Bollywood and arrives at a unique buzz score. The Buzz Index of a specific film is based on four identifiers – positive conversation index, star cast buzz, positive views and unique authors.

    Methodology:

    After combining information from all the data points mentioned above, Buzz Index arrives at a benchmark score once the model for the index is run through Interactive’s Movie Buzz Database (2015 and updated yearly).

    All new releases will automatically be compared to the indexed number of 100 which is the average score or the Gold Standard for all films, primarily films that have done more than 100 crore at the box office. A film’s Buzz Index will be calculated regularly – (Week 1) 31 days before the film release, (Week-2) 24 days before the film release, (Week-3) 17 days before the Movie release and (Week-4) 10 days prior to the release.

    Interactive Television CEO Ajay Mehta said “Cinema advertising peaks around 10-12 blockbuster movies and in the absence of any measure of a film’s buzz, advertisers miss out on movies which are being talked about by their consumers. Buzz Index aims to change that so that even a small movie which is creating buzz and has a possibility of opening well should come up on the radar of the advertiser. With the launch of the Buzz Index , we want to make cinema advertising data driven rather than based on subjectivities. We aim to broad base the number of movies which can attract advertisers.

    The two biggest impediments to the growth of cinema advertising is monitoring and measurement. Buzz Index is our second initiative in this direction after CAM and we will be launching a lot more such initiatives in the near future to ensure that cinema advertising is transparent and accountable by being data driven and tech enabled.”

    It is common knowledge that audience preferences, pre-release affinity towards certain actors and films and consumption of digital data under the guise of “fandom” are very perceptive and honest indicators of a film’s future. If campaigns can be tailor made to align perfectly with a film, it is a much stronger advertising message; one that does not fall victim to over exposure or force fit. Capturing cinema advertising by harnessing the two most important factors shaping our generation today – social media conversation and an exuberant sentiment attached to films – was essentially the need of the hour to ensure that cinema advertising gets its due.

  • Hot Star takes to cinema advertising to reach younger TG : Feb ’15 CAM report

    Hot Star takes to cinema advertising to reach younger TG : Feb ’15 CAM report

    MUMBAI: Being the newest entrant on the bloc, Star India’s digital baby Hot Star has managed to create the necessary buzz around it. The digital app, in a bid to reach a wider segment of young audiences, has chosen cinema advertising as part of its mega marketing campaign. 

     

    Using the movie Roy as a case study, the CAM report for the month of February 2015 found that out of the 200 screens, they were present in 32 per cent of the screens, which is close to 65 screens. “This number is more than the category that four wheeler and mobile phones undertake for their campaigns,” said Interactive Television CEO Ajay Mehta.

     

    According to industry experts and estimates, Hot Star undertook cinema advertising because of the demographics to reach out effectively to their TG i.e young audiences. The campaign for cinema advertising undertaken across the eight metros could have cost Star India close to Rs 50 – 70 lakhs. Such campaigns are usually undertaken for a period of four weeks. In the past, apps such as Free Charge, Viber and Hike have used cinema advertising extensively in similar patterns. 

     

    The report also found that during the same period, a total of 297 brands were active. Banking and Finance have emerged as the top category spending with State Bank of India topping the list. F&B followed with beauty and Personal care coming third in the hierarchy. 

     

    “There has been a three per cent increase in the number of brands active on cinema with the movie Roy in February 2015 round as compared to the earlier round,” adds Mehta.

     

    There has also been a major increase in spending of clothing/apparels category from 45 per cent in January 2015 to 79 per cent in February 2015. The automobile category has increased from 34 per cent to 57 per cent during the same period. Online portals too increased their spending from 21 per cent to 48 per cent for the same period. Choc On has the highest recall with 24 per cent present in 152 screens followed by Syska LED with 20 per cent present in 136 screens.

  • Cinema advertising to grow at 20%: Interactive Television’s Ajay Mehta

    Cinema advertising to grow at 20%: Interactive Television’s Ajay Mehta

    MUMBAI: Movie buffs prefer visiting a cinema for the almost minimal number of advertisements that play during the movie run. Advertisers are still somewhat hesitant of opting for these ads since there is a lack of measurement of these ads. Contrary though according to Group M’s biannual advertising expenditure futures report titled ‘This Year Next Year’ (TYNY) cinema advertising closed 2014 with a 25 per cent increase.

    When asked at what rate he expects cinema advertising to grow for this year, Interactive Television CEO Ajay Mehta says that it will grow at 20 per cent.

    Interactive Television specializes in cinema advertising and releases the CAM report. According to Mehta, for the last two – three years cinema has been the second fastest growing medium after the digital. “While digital is on a different growth trajectory, the basic level of cinema in the country is low,” says Mehta. 

    “Even though we are a cinema savvy country, the total cinema spends is less than one per cent, which is even lower than the global average. When you look at global averages there are countries where cinema is hardly part of the consumer’s habit,” he adds.

    There are a few reasons why the segment is seeing a growth. Firstly it is because of the low base number, which is increasing today. Secondly, over the last two to three years there has been the phenomenon of “multiplexisation” of the industry, which is getting reflected because of a whole round of consolidation that will continue in 2015. “As players like PVR, INOX, Cinepolis and Carnival get bigger and stronger, the whole consolidation will further aid growth.”

    The growth can also be attributed to the digitisation process of single screen theaters wherein films are being delivered directly via satellite to theaters as compared to the costlier traditional prints, which has reduced costs and is creating transparency as practically the entire single screen universe (barring an odd 500) is digitised.

    According to industry estimates, a 60 second ad in a multiplex for one week (which is minimum of 21 shows and can go up to 28)  in the top metros would cost Rs 10,000 to Rs 12,000, while the cost for single screens would between Rs 1,500 to 2,000 for the same period. The cost in areas such as South Mumbai and South Delhi multiplexes is much higher than the average figures for multiplexes.

    As per a report by Interactive Television brands such as Choc On, HDFC Life, Vicco Vajradanti, Engage, Vicco Sugarfree, Woodland, TVS Apache, Vicco Shaving Cream, LIC and Bhima Jewellers have been consistently advertising on cinema. The report takes into account their presence on cinema for the period August 2013 to January 2015. Choc On as a brand is totally built on cinema as majority of their spends are on this medium.

    The selection process of including cinema advertising spends depends on the brand’s target audience and cinema space in their priority markets. While a regional brand could select a single screen cinema, for brands with larger pockets it could be an “and” option wherein both multiplexes and single screens are combined.

    Telecom is one category that has started advertising recently on cinema on both single screens and multiplexes as it seek to penetrate its brand campaign in Tier III and rural markets, like the FMCG category. “In 2014 we saw e-commerce brands like Flipkart and Amazon including specific travel verticals like travel websites increase their spends, which will continue,” opines Mehta.

    2014 also for the first time saw luxury brands taking to multiplexes, especially car brands such as Mercedes, Jaguar and Audi. “In 2015, when the economy promises to be better, there are a lot of launches lined up and auto is going to be one interesting category for multiplexes,” says Mehta.

  • Major rise in spending of consumer durables category: CAM report

    Major rise in spending of consumer durables category: CAM report

    MUMBAI: Integrated entertainment and retail marketing company Interactive Television, in collaboration with IPSOS-MEDIA CT, released its CAM report for December 2014. The detailed trends and tracker are for the movie PK.

     

    The highlights are as follows:

     

    With 415, there were a high number of brands active on cinema in the last 17 rounds of CAM. This is also the first time that CAM has observed a high number of national brands being present on cinema. A total of 106 new brands tested cinema as an advertising medium for the first time with the movie PK during the month of December 2014. There has been a 54 per cent increase in number of brands active on cinema with the movie PK in December as compared to the CAM round held in November. There has been a major increase in spending of consumer durables category from 32 per cent in November to 85 per cent in December.

     

    A maximum number of 7402 spots played with PK which was Bollywood’s highest grossing film of all time. In the automobile category it increased from18 per cent in November to 71 per cent in December 2014. Finally for the travel accessories category, spending increased from 4 per cent in November to 68 per cent in December 2014.

     

    Choc On has been number one brand on cinema for the last one year. Manyavar garments increased its spending and surpassed Choc on to become number one brand during the December CAM Round. Interestingly the second spot among the top brands is equally distributed among four brands namely; Chocon, High Sierra, Kotak Mahindra Bank and Syska LED Lights at par with 59 per cent.

     

    Olx has a 19 per cent higher brand recall than Choc on with 13 per cent in spite of screen presence of Choc On with 118 screens being more than Olx, which had 86 screens. It was also noticed that the majority of top spenders play 30 seconds ad on cinema. Food and beverage continues to be the top category on cinema in the last one year and has emerged as a biggest spender on this medium.

     

  • Interactive Television: Throwing light at cinema advertising

    Interactive Television: Throwing light at cinema advertising

    MUMBAI: In the country where cricket and movies are more than a pastime, for Ajay Mehta films meant more than just a family business.

    Brought up in a household of film distributors, Mehta decided to do much more than that for the same industry. “I wanted to do something related but not join the family business and working with advertisers sounded exciting and fun,” he recalls.

    Founded in 1996 in New Delhi, Interactive Television, was set up as a marketing agency which provides cinema advertising and marketing services in multiplexes, malls, and shopping chains.

    However, the journey wasn’t a smooth one even though he belonged to the film fraternity. “The biggest challenge was to convince people of the medium without any data and in fact the cinema industry still does not offer enough data to advertisers,” says Mehta while adding that in the digital age that is simply unacceptable.

    Even though everyone knows that cinema is like a religion in India but without viewership data and demographics, advertisers are investing in the dark, highlights Mehta. To counter this, Cinema Audit Monitoring (CAM) was launched, which according to him was the first step in making the medium transparent and accountable.

    Today, working across 9000 screens in India, the company is country’s only integrated entertainment and retail marketing company, releasing CAM report each month, which gives comparative analysis of cinema advertising and movie marketing throughout the country.

    Satisfied with the journey so far, Mehta feels that the process of establishing a medium which was not in any major advertisers plans to one which is included in every major plan has been tremendous. “High point have been many, every conversion of a client is a high point especially the non believers, every innovation is a high point as it feels special to create an idea which has not been thought off before, advertising for Indian clients in international markets like the USA, UK and the UAE has been a high point as Indian movies now have a global reach and can offer a platform for clients trying to reach out to the Indian diaspora.”

    Seeing the potential, WPP had acquired the company, but it remains an independent company. “They have been fantastic shareholders and we have learnt a lot from them, apart from access to clients, we have learnt a lot on systems, processes, accountability   to clients.  The business has benefited from the insights which they have brought and we have managed to scale up the business post them coming on board,” informs Mehta.

    Started with just three people, the company now employees more than 70 in six cities which helps it to create exclusive packages for its clients. “Our people are our biggest strength and come from diverse backgrounds like cinema chains, media agencies, logistic companies, research agencies and ad sale houses. This is unmatched in the industry and gives us deep understanding of what clients want from their media investments and also gives us insights into how the cinema channel thinks. This ability to understand the entire landscape of cinema advertising is our biggest advantage.” The  company  has  been  responsible  for  immense  value  adds  to  promotions  for corporates like Samsung, HLL, ITC Foods, Reckitt Benckiser, Vodafone, Star Network, and many more.

    On the current market trend, Mehta believes that single screens have a lot of potential for advertisers trying to reach out to the mass market and categories such as FMCG, telecom, BFSI etc can leverage the reach and impact offered by the largest screen in the world i.e. the movie screen. “Digital cinema is an enabler for it and today new content reaches smaller cities on the same day as the Delhis and Mumbais of the world, this means piracy is controlled and newer audiences are embracing cinema. Till today, advertisers found advertising on single screens in small cities logistically difficult but this has changed completely with digital cinema. We think digital cinema will be the growth driver for the whole cinema advertising industry and we at Interactive want to lead this transition,” he pinpoints.

    As for the future plans, the agency wants to lead the process of making this medium more transparent and accountable through newer tools and Big Data. “We also think cinema is more than just the screen and is the only medium where one can have a live engagement with the audiences, off screen advertising is still pretty much a virgin territory and we want to ensure that gets its value,” concludes Mehta.

     

  • 25 per cent drop in number of brands active on cinema: CAM Report

    25 per cent drop in number of brands active on cinema: CAM Report

    MUMBAI: Interactive Television in collaboration with IPSOS-MEDIA CT has released the CAM report for the month of September 2014. It includes detailed trends for the movie Finding Fanny. The report documents specifics including presence of each category and brands in cinema, brand recall, placement and distribution strategy of each brand and traces the developments in the Indian cinema advertising. The report examined advertising investments in Indian multiplexes or theatres and offers an overview of where the money is flowing in cinema advertising.

    Some of the key highlights of the report are: Food and beverages, beauty and personal care and media retained their position of top three categories on cinema in last 13 months. Electrical Equipment category has risen from 43 per cent in August to 74 per cent in September due to increase in spending of Syska LED lights on cinema screens. Syska LED is present in 3/4th of the screens but the number of spots is much higher than the top brand Chocon.

    Elaborating on the report Interactive Television CEO Ajay Mehta said “CAM completed 13 rounds of audit with the movie Finding Fanny. One can observe that there has been 25 per cent drop in number of brands active on cinema with the movie Finding Fanny as compared to Singham Returns.  Due to festive season the ad duration for 30/60sec is prominent with the majority of brands. Also, 238 total brands were active via cinema advertising during September 2014 audit, out of which 39 brands were screened on cinema for the first time.”

    Most brands prefer the During Interval Spot (70 per cent) over the Before Movie spot (30 per cent).But brands like HDFC Life, Kurkure, 7up and Vicco Vajradanti Toothpaste prefer before movie slots.  Food and Beverages shows a slight increase due to Chocon and Kurkure.

    Also the difference between the top brand recalled and the others is quite high. The report also highlights that Chocon is the top Brand played in north zone theatres followed by OLX.

     

  • Interactive Television’s CAM auditing cinemas

    Interactive Television’s CAM auditing cinemas

    MUMBAI: The highly competitive market has created new venues for marketers to advertise their products and reach out to their audiences.

     

    With multiplexes mushrooming in every nook and corner of the country, cinema halls are providing ample space for advertisers. And to give a fair view to marketers if the money is well spent or not, Interactive Television, a part of WPP group, has released Cinema Audit Monitoring Report, which gives comparative analysis of cinema advertising and movie marketing throughout the country.

     

    Interactive Television’s proprietary tool CAM claims to be a game changer for brands investing in cinema advertising in India. “The results of the monthly audit will help our existing and potential clients recognise the growth opportunities for their brands whilst choosing cinema as an advertising medium. With this audit, we aim to provide transparency and visibility to our set of clients to assist them in result oriented media planning and buying. It is a key differentiator for our existing and potential clients,” says Interactive Television CEO Ajay Mehta.

     

    The report captures all the brand ads screened before the movie and during the interval. It also includes the order in which they are played. The analysis helps brands monitor if their ad was played on cinema or not and also to understand their presence in market in comparison with its competitors. The report provides useful insights for cinema media planning and buying similar to what exists for TV, print and radio.

     

    Two hundred premium multiplexes like PVR, Big Cinema, Cinemax, Inox, Fame, Fun, DT, SPI and Wave Cinemas are audited in Delhi & NCR, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad and Pune. The monitoring is carried out in collaboration with IPSOS-MEDIA CT, and only shows between 12 noon and 8 pm are audited.

     

    The category with maximum spots is of course food and beverages followed by beauty and personal care.  Chocon featuring Katrina Kaif is the top most brand to be advertised.

     

    When asked how does it benefit the industry? Mehta says, “People in media have long recognised the power of cinema advertising but lack of measurement and accountability reduced cinema ads potential. As a result, clients always question the measurability and ROI of the medium.  As a solution to this problem ITV launched Cinema Audit Monitoring (CAM), a proprietary tool in 2013 to ensure transparency in the audit of cinema advertising. The monitoring is carried out in top eight cities, which contribute to approximately 60 per cent of the cinema ADEX in a given week. The main objective of CAM is to provide a study that will quantify the reach and impact of advertising in cinema. From consumer point of view, we conduct exit interviews among cinemagoers to understand the recall of brands active on cinema.”

  • Interactive Television introduces CAM for brands in India

    Interactive Television introduces CAM for brands in India

    Interactive Television (A WPP Group Company), one of the leading cinema advertising company which works with over 9,000 screens across India, has announced the launch of a third party monitoring tool – Cinema Audit Monitoring (CAM) which is being carried out in collaboration with Ipsos-media ct. This monitoring will be carried out in top eight cities covering 200 screens which contribute approximately 70 per cent of the cinema adex in a given week. The selected screens include key multiplex chains like PVR, Big Cinema, Cinemax, Inox, Fame, Fun, DT, SPI and Wave Cinemas.

     

    The country’s film entertainment industry is the largest in the world in terms of the number of films produced (approx. 900) and its theatrical admissions (approx. three billion).

     

    The film industry has evolved over time and technology has played a major role in the way cinema is presented to audiences in theaters. Movies which were previously released on just 200-300 screens are now screened in over 2,000 on day one. This has significantly improved the probability of every movie to make money and ensure profitability. The Rs 100 crore plus box office collections movie club has thus come into existence and is growing every year.

     

    The year 2012 was an exciting year for the Indian film industry with footfalls returning to the big screen. The domestic theatrical segment grew at a CAGR of 23.8 per cent y-o-y contributing 76 per cent to the Rs 112.4 billion film Industry and it is expected to continue its growth trajectory and be worth Rs 193.3 billion by 2017.

     

    According to Interactive Television founder and CEO Ajay Mehta, “Interactive’s proprietary tool CAM is a game changer for brands investing in cinema advertising in India. The results of the monthly audit will help our existing and potential clients recognise the growth opportunities for their brands whilst choosing cinema as an advertising medium. With this audit, we aim to provide transparency and visibility to our set of clients to assist them in result oriented media planning and buying.”

    Ajay Mehta believes Interactives proprietary tool CAM will be a game changer for brands investing in cinema advertising in India

     

    Cinema in India is big, but cinema advertising is not that great. Cinema advertising in India varies between Rs 200-250 crore; which is less than a per cent of the adex of overall media spends. Even UK has more than two per cent of their overall media industry, but India is not even one per cent claims Interactive Television’s report.

    The report goes on to explain: the key reason is that there is no monitoring system is in place. Because of which the clients always question the measurability and ROI of the medium and therefore are not sure if their ads are playing or not and thus remain wary of including cinema in their media plan. Interactive Television tackles this issue through its proprietary tool CAM as it claims.

     

    The findings of the first round of monitoring, which was conducted in August 2013, is already out. And the report captures all the brand ads screened before the movie and during the interval. It also includes the order in which they were played. The report also highlights the product categories, top spenders and their presence across eight cities.

     

    The other key information areas which this report includes are – total numbers of brands present in cinema during the audit period, occupancy details before and during interval, commercial duration, commercial position, number of times each ad was played, total number of ads being played and average number of ads played with big movies.

     

    CAM reporting will be done on a monthly basis and monitoring is done with big releases in that particular month. The August 2013 report indicates that the F&B category is leading in cinema, followed by personal care.