Tag: Interactive entertainment

  • Electronic Arts, Warner team up for Harry Potter game

    Electronic Arts, Warner team up for Harry Potter game

    MUMBAI: Electronic Arts and Warner Bros. Interactive Entertainment in the US have announced that the Harry Potter and the Order of the Phoenix video game is in development. The game is scheduled for a July 2007 release to coincide with the film based on J.K. Rowling’s fifth book of the same title.

    EA UK executive producer Harvey Elliott says, “Harry Potter and the Order of the Phoenix is the first in the franchise that we have developed for the next generation consoles. Together with current generation versions, we are creating an immersive and, above all, faithful Harry Potter experience that will both accurately reflect the world showcased in the film and also delight fans of all ages.”

    Warner Bros. Interactive Entertainment senior VP Jason Hall says, “Working with EA, we look forward to offering fans the most authentic Harry Potter game to date, one which captures the compelling story of the fiction and high visual quality of the movie. After reading the book and seeing the film, fans will be able to take advantage of the complete interactive experience with Harry Potter and the Order of the Phoenix game.”

    The close and synergistic relationship between book, film and videogame is more defined in the Harry Potter and the Order of the Phoenix videogame than ever before the two parties state. Players will be able to explore the many key locations within Hogwarts in minute detail, each one a visual match to its film equivalent, while being engrossed in the thrilling adventures outlined in the rich narrative of the book.

    In Harry Potter and the Order of the Phoenix, Harry returns for his fifth year of study at Hogwarts and discovers that much of the wizarding community is in denial about the teenager’s recent encounter with the evil Lord Voldemort, preferring to turn a blind eye to the news that Voldemort has returned. Fearing that Hogwarts’ venerable Headmaster, Albus Dumbledore, is lying about Voldemort’s return in order to undermine his power and take his job, the Minister for Magic, Cornelius Fudge, appoints a new Defense Against the Dark Arts teacher to keep watch over Dumbledore and the Hogwarts students.

    But Professor Dolores Umbridge’s Ministry-approved course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the dark forces threatening them and the entire wizarding community, so at the prompting of his friends Hermione and Ron, Harry takes matters into his own hands. Meeting secretly with a small group of students who name themselves “Dumbledore’s Army,” Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.

    With the ability to play multiple characters, including Harry Potter, Dumbledore and Sirius Black, the video game offers fans the opportunity to wield a wand, explore all around Hogwarts.

  • Interactive entertainment marketers form trade body; Microsoft’s Moore to chair

    Interactive entertainment marketers form trade body; Microsoft’s Moore to chair

    MUMBAI: A new non-profit trade organization, the Association of Electronic Interactive Marketers (AEIM), has been formed in the US.

    The intiative has been spurred by the response garnered by MI6: Marketing Interactive ‘06, the special conference that addresses the challenges facing marketers in the interactive entertainment sector. The inaugural MI6 Conference and Awards Show will be be held on 27–28 June in San Francisco.

    Peter Moore, corporate vice president, Interactive Entertainment Business in the Entertainment and Devices Division of Microsoft Corp., has been named to chair the new organization.

    Jim Chabin, president and CEO of Promax/BDA, is the MI6/AEIM president/CEO while Dale Hopkins, the COO of G4, is MI6 chairman.

    Said Moore, “The AEIM will serve to enhance the professional value of video game marketers and will seek to build strong partnerships between the gaming, entertainment, technology, distribution and retail sectors of this business.”

    Looking to increase the effectiveness of interactive marketers by spearheading idea sharing within the sector and encouraging communication with marketers in other entertainment areas, AEIM will provide education and training opportunities for marketers. Moving forward, AEIM will assume full responsibility for organizing subsequent MI conferences and developing additional means for contributing to members’ professional development and education. AEIM will also be overseeing the Senet-Muse annual marketing and promotion awards program. AEIM will Operate in collaboration with Promax/BDA and will be housed in the Promax/BDA offices in Los Angeles.

    Among the future objectives for AEIM are the development of an online community for educating, inspiring and facilitating idea sharing among its fledgling members; regional seminars and workshops, as well as networking opportunities, and, eventually, a certification program.