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Tag: Interactive Avenues

  • Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of five gold, seven silver, and five bronze accolades across multiple categories. Notably, ITC topped Interactive Avenues’ metals tally with three gold, two silver, and one bronze.

    Founded in 2009, IAMAI’s India Digital Awards celebrate organisations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The winners were unveiled at a dazzling awards gala held on the second day of the India Digital Summit 2024 in Mumbai.

    Expressing his delight, Interactive Avenues CEO Amardeep Singh said, “We are elated to be recognised as the ‘Digital Agency of the Year’ for the eleventh time. IAMAI’s India Digital Awards are the gold standard of digital excellence, and this honour underscores our commitment to delivering top-notch, comprehensive services. Our team is overjoyed!”

    Interactive Avenues’ winning entries encompassed groundbreaking campaigns executed for renowned brands such as Sunfeast Dark Fantasy, ITC Masterchef, Spotify India, Amazon Fresh, Tanishq, Kellogg’s India, OnePlus, Bajaj Auto, Mahindra Auto, Mahindra Tractors, and Hershey India.

    Here is a detailed list of all the winning campaigns and categories: 14th India Digital Awards (iamaiawards.in)

  • Vim takes a strong stance on chores neutrality

    Vim takes a strong stance on chores neutrality

    Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes.

    In collaboration with their creative digital agency, Interactive Avenues, and India’s first women’s channel, SheThePeopleTV, the brand has launched a special vodcast addressing gender stereotypes when it comes to household responsibilities. The thought-provoking episode features a heartfelt conversation with renowned poetess, actress and columnist – Priya Malik.

    Delving into Priya’s dynamic life experiences and unique perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.

    “With ‘Love, Life & A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand,” said Interactive Avenues senior creative director Eshwari Pandit.

  • Interactive Avenues wins e-commerce mandate for TTK Healthcare

    Interactive Avenues wins e-commerce mandate for TTK Healthcare

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products. The account was won by the agency following a multi-agency pitch process and will be handled from their Chennai office.

    Interactive Avenues will be responsible for elevating TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. Their mandate includes e-commerce strategy, content creation, media activation, catalogue management, and more.

    Commenting on the association, TTK Healthcare DGM – digital marketing & ecommerce Arjun Siva said, “We are delighted to appoint Interactive Avenues as our ecommerce agency. We’re confident their proven digital expertise will help us drive growth and efficiencies across ecommerce platforms, especially for our brands Skore & MsChief in the sexual pleasure category and Eva, our personal enhancement brand.”

    Interactive Avenues EVP south Aparna Tadikonda added, “TTK Healthcare has significantly contributed to the advancement of India’s FMCG & healthcare ecosystem for over 6 decades, and is also a pioneer of the condom industry in India. We are thrilled to be working with them. We will focus on delivering a seamless customer journey and driving digital growth powered by our proprietary data-driven frameworks and tools.”

  • Argentine Football Association expands presence in India with Interactive Avenues

    Argentine Football Association expands presence in India with Interactive Avenues

    Mumbai: The Argentine Football Association (AFA) and the leading digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years. AFA began operations in the Indian market in 2021, creating content and activations for fans in India and generating regional sponsorship agreements with the largest companies in the region.

    To develop exclusive content on social networks and media in India, AFA began to work hand in hand with the leading agency in this market, to propose interactions with the community, understanding the particular dynamics and Indian culture, with innovative proposals for elevating AFA’s presence in India.

    Since the beginning of 2021, AFA has begun a commercial expansion plan in India, for which today it has more than five regional agreements with large Indian companies, and intending to continue with growth in the region, entrusts Interactive Avenues with the management of AFA’s official social networks in India.

    Following Argentina’s historic conquest at the 2022 FIFA World Cup, AFA joined forces with Interactive Avenues to launch digital channels dedicated to the unique nuances of the Indian market and thus multiply its fan base. The agency was selected for its proven experience in managing sports media for renowned teams specializing in the Indian market. Today, AFA can connect directly with a broader audience, and drive large-scale engagement of thousands of followers on the official India networks on Instagram, Twitter and Facebook.

    In parallel, AFA is developing its new e-commerce channel for the Indian market, replicating the successful model implemented in China, to offer a wide range of merchandising products to Argentine fans in this region.

    To this topic, AFA, president Claudio Tapia, stated: “For more than 6 years we have been working steadily on AFA’s expansion plan in the world, developing important markets and regions where we previously had no presence or sponsorship agreements. Today we can highlight that AFA is one of the sports brands with the greatest presence in strategic markets such as India, China, the Middle East and the U.S. In this case, we are happy to renew our agreement with Interactive Avenues, who is helping us generate a closer link with the Indian audiences and at the same time generate new channels of communication and visibility for our sponsors in the region. We appreciate the trust and will continue working to be a bigger brand every day in India and the rest of the world.”

    Interactive Avenues COO Shantanu Sirohi added: “We are delighted to offer differentiated and relatable content that resonates well with Indian audiences and creates a thriving fan community for AFA. We are privileged to be the preferred digital partner for several Indian and international sports teams, and this collaboration will further strengthen our position as a one-stop digital agency for sports marketing.”

    Leandro Petersen, Commercial and Marketing Manager of AFA, said: “The Argentine Football Association together with Interactive Avenues has grown rapidly in India and this has allowed us to build deep connections with our broad audience base in this market. We are delighted with the results of this transcendental partnership and we will remain committed to involving Indian fans with our Argentinean National Team. We are convinced that the path outlined in global commercial expansion has the Indian market as a fundamental axis of growth and that the most important brands in the country today accompany us It is a demonstration of what has been built in the region for the last 2 years now. AFA has a presence in all the important markets where we had set our goals to enter: India, China, the Middle East and the United States. Today more than 50 join us as commercial partners in different regions and territories, which demonstrates the global strength of our brand and the strong bond that unites us with the most important companies in the world, who find in AFA, a strategic partner to carry out their marketing plans.”

  • Twinings partners with Interactive Avenues

    Twinings partners with Interactive Avenues

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office.

    With an incredible heritage of 300+ years, Twinings is well known for its vibrant range of premium teas and wellbeing drinks. Interactive Avenues will focus on expanding the brand’s e-commerce sales and driving growth across India’s biggest marketplaces. The agency will handle their end-to-end e-commerce business, including strategy, content creation, media activation, catalogue management, and more. They will leverage their proprietary e-commerce solution, Carter, to deliver data-driven insights, optimise the brand’s media campaigns, and drive profitability.

    “Interactive Avenues has a proven track record of executing successful e-commerce campaigns and delivering significant business results for leading brands. We are confident that their deep digital expertise will help us amplify our online presence and strengthen our reach in India. We look forward to collaborating with their dynamic team,” said Twinings head of marketing – India Jonathan Ellis.

    Interactive Avenues VP — e-commerce Shashank Rathore added, “We are delighted to announce our collaboration with Twinings, a household name in India and across the globe. To facilitate their leadership on e-commerce platforms, we will deploy best-in-class strategy frameworks and automation-led tools, with a sharp focus on the end-to-end customer journey. We will also leverage the capabilities of our in-house production studio, Echo to build visually stunning content for the brand.”

  • Rohit Sharma dominates social buzz in India-Pakistan ICC World Cup showdown

    Rohit Sharma dominates social buzz in India-Pakistan ICC World Cup showdown

    Mumbai: Excited cricket fans set social media ablaze with posts and memes during the highly-anticipated India vs. Pakistan match at the ICC Men’s Cricket World Cup 2023. Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India released a comprehensive social media listening report around the intense match which ended in a crushing defeat for Pakistan. Based on extensive data gathered from social media platforms and popular cricket forums, the report deep dives into highlights of the social buzz before, during, and after the match.

    Interactive Avenues COO Shantanu Sirohi said, “The India vs. Pakistan match was one of the most talked about matches in this year’s World Cup tournament. Using best-in-class social listening tools, our Social team compiled a comprehensive report which unlocks valuable insights around player popularity and public sentiments, while revealing the most memorable, controversial, and heartwarming moments of the match.”

    Here are some key highlights from the report:

    Most popular players of the match:

    ●    Powered by his electrifying performance, Rohit Sharma emerged as the most talked about player, with 674.3K mentions.

    ●    Virat Kohli and Babar Azam were neck-to-neck for the #2 spot on social media chatter. Virat finally won the battle with 62K more mentions.

    Most talked about Indian and Pakistani players:

    ●    Among Indian players, Rohit Sharma was followed by Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) on social media popularity charts.

    ●    The most talked about Pakistani player was Babar Azam (302.6K), followed by Mohammad Rizwan (121.8K), Haris Rauf (65.8K), Shaheen Afridi (43.9K) and Hasan Ali (42.4K).

    Fans heap praise on Rohit Sharma:

    ●    Rohit Sharma drove 3.1 Mn engagement and received the most praise as an exceptional captain for field setting, bowling changes, highest number of sixes and more.

    ●    Fans appreciated his becoming the first Indian to complete 300 sixes in ODI cricket along with his ability to handle high-pressure situations.

    Umpiring controversy:

    ●    Match umpire Marais Erasmus garnered 4.2K mentions and 10K engagements amidst fans’ accusations of not paying attention during the match and making biased decisions in favour of Pakistan.

    Jersey exchange controversy:

    ●    Virat Kohli gifting Babar Azam with a signed jersey after the match won 14.4K mentions.

    ●    Wasim Akram slamming Babar Azam for the on-field jersey exchange got 3.4K mentions.

    Sachin Tendulkar’s dig at Shoaib Akhtar:

    ●    Sachin Tendulkar savaged Shoaib Akhtar’s pre-match #ThandRakh message after India’s smashing 8-0 win, garnering 41.7K mentions.

    Player’s heartwarming gestures win hearts:

    ●    Virat Kohli’s sign language communication with his wife Anushka Sharma garnered 11.4K mentions and 121K engagements.

    ●    Rohit Sharma’s ‘fingers crossed’ gesture to his wife Ritika Sajdeh drove 5.8K mentions and 58.1K engagements.

    In total, the match generated a whopping 1.5 Mn mentions and 9.7 Mn engagements, with 78 per cent of the social chatter from India, 9 per cent from Pakistan and 13 per cent from other countries.

  • Interactive Avenues appoints Ashutosh Nagare as vice president & head of performance marketing

    Interactive Avenues appoints Ashutosh Nagare as vice president & head of performance marketing

    Mumbai: Mediabrands India’s Interactive Avenues announced the appointment of Ashutosh Nagare as vice president & head of performance marketing. Nagare will be based out of the company’s Mumbai office and will report to the company’s executive vice president of media, Harish Iyer.

    As national lead for performance marketing, he will focus on growing the company’s performance portfolio by leveraging a mix of innovative strategies, robust partnerships, automation tools, and Reprise’s very own FLOW framework – which focuses on the seamless movement of consumers from discovery to purchase.

    Prior to this, Nagare has 12+ years of rich experience in digital marketing and has worked with leading brands like Reliance Communications, Dr. Batra’s, ALTBalaji, Tikona Digital Networks, and TrueFan.

    “As an integrated digital agency with a stellar track record, Interactive Avenues has unlocked incredible opportunities for me to create an impact in the performance marketing space. I look forward to elevating the North Star Metric for brands using a holistic combination of media, experience, and content strategies,” commented Nagare.

    Interactive Avenues Amardeep Singh added, “Ashutosh has deep experience of delivering business outcomes for brands across various verticals, including healthcare, telecom, entertainment, and technology. We are confident his proven expertise and leadership skills will help us deliver next-gen performance solutions that power scale and efficiency for our customers.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, under one roof with multidisciplinary teams.

  • Interactive Avenues to handle A23 Games’ digital media duties

    Interactive Avenues to handle A23 Games’ digital media duties

    Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office.

    A23 Games is India’s leading multi-gaming platform with 16+ years of experience in the online skill-based gaming industry.

    With a goal of expanding A23’s reach across the country and establishing online gaming as a source of entertainment, Interactive Avenues’ mandate for A23 Games includes online brand building, social media management, content development, and digital activations.

    Interactive Avenues EVP (south) Aparna Tadikonda said, “We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the second position in the world. Their “Responsible Gaming” campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realise their vision of making India an online gaming powerhouse.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, all under one roof with fluid, multidisciplinary teams.

  • Kohler India awards its digital media duties to Interactive Avenues

    Kohler India awards its digital media duties to Interactive Avenues

    Mumbai: Kohler India, a leading global lifestyle brand in the kitchen and bath space, has appointed Interactive Avenues—a Reprise Network company—as its digital agency following a multi-agency pitch. The account will be managed by the agency’s Gurugram office, with a strong emphasis on expanding digital footprints throughout India.

    Kohler has achieved luxury brand status among consumers by curating beautiful homes through its design and technology-led kitchen and bath products. With a strong presence in several cities around the world, the brand’s market presence appears to be expanding.

    With their digital expertise, Interactive Avenues is tasked with assisting the brand’s endeavour to inspire people to create artistic homes with their unique and aesthetic product offerings.

    Talking about the association, Kohler Kitchen & Bath India Parveen Gupta director – marketing said, “Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us.”

    Interactive Avenues sr. vice president (North & East) Abbhishek Chadha added, “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”