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MUMBAI: Hershey’s has rolled out its first-ever 3D connected TV masthead in India, marking a festive-season push tied to live cricket viewership. The high-impact CTV activation,...
MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing...
MUMBAI: DamGoodFish has hired Satyaki Pal as senior manager, growth and marketing. Pal, who brings nearly a decade in digital and media roles, joins the seafood...
MUMBAI: Veteran marketing professional and angel investor Nikhil Kant has donned the mantle of team lead for marketing & sales at FlixBus India. This announcement coincided...
MUMBAI: It’s hoping to get a large enough agency side audience in India. Independent sell-side advertising company Magnite announced the expansion of Magnite Audiences and its...
Mumbai: IPG Mediabrands India’s digital arm, Interactive Avenues, has been awarded the social media mandate for Home Centre, a destination for home-makers in India. This win...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the creative and media mandate for Super League Kerala (SLK), Kerala’s very own football...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the social media mandate of Racing Promotions Pvt Ltd (RPPL), a formula racing and...
Mumbai: Driven by outstanding player performances, new records, epic turnarounds, and nail-biting moments, the ICC Men’s Cricket T20 World Cup garnered unprecedented social media chatter. Interactive...
Mumbai: In today’s fast-paced world, Performance Marketing Agencies are the driving force behind the transformation of Customer Experience in the FMCG sector. From captivating social media...
Mumbai: In a groundbreaking collaboration aimed at addressing the negativity faced by women athletes on social media, the Women’s Premier League (WPL) cricket team, UP Warriorz,...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the...
Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes....
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of...
Mumbai: The Argentine Football Association (AFA) and the leading digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the...
Mumbai: Excited cricket fans set social media ablaze with posts and memes during the highly-anticipated India vs. Pakistan match at the ICC Men’s Cricket World Cup...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the full-service digital mandate for Daawat, a flagship brand of LT Foods, a...
Mumbai: Mediabrands India’s Interactive Avenues announced the appointment of Ashutosh Nagare as vice president & head of performance marketing. Nagare will be based out of the...
Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will...
Mumbai: Kohler India, a leading global lifestyle brand in the kitchen and bath space, has appointed Interactive Avenues—a Reprise Network company—as its digital agency following a...
Mumbai: Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India, has onboarded Pranali Sarkar as associate vice president, media planning. Sarkar...
Mumbai: In a significant step towards the agency’s growth strategy, Interactive Avenues – a Reprise Network company has welcomed Juin Chakraborty into the fold. She joins...
Mumbai: Interactive Avenues – A Reprise Network Company, the digital arm of Mediabrands India has won the digital media duties of personal care & healthcare FMCG major...
MUMBAI: Interactive Avenues has unveiled its proprietary hyperlocal marketing product suite Caliper, that moves from the alpha stage to a closed beta launch. There has been...
MUMBAI: Interactive Avenues – a Reprise Network Company has been appointed as the digital agency of India’s fastest growing snack brand, Too Yumm! earlier this year....
MUMBAI: Following a competitive pitch, Interactive Avenues – A Reprise Network Company, the digital arm of IPG Mediabrands, has bagged the digital mandate of India’s numero...
MUMBAI: Following the merger of IDFC Bank and Capital First, the financial institution created a new entity – IDFC FIRST Bank and a new brand proposition...
MUMBAI: Even though the digital advertising industry is showing impressive growth, touching a year-on-year rise of around 30 per cent, there is scope for it to...
MUMBAI: Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards...
MUMBAI: Zee Entertainment Enterprise (Zeel) has appointed Interactive Avenues as the digital agency for its two channels – Zee TV and Zee Cinema. The account was...
