ITV

Tag: Interactive

  • TCS opens NYC design studio to reimagine digital experiences with AI

    TCS opens NYC design studio to reimagine digital experiences with AI

    MUMBAI: Big apple, bigger ideas. Tata Consultancy Services (TCS) has unwrapped its flagship ‘Interactive design studio’ in the heart of New York city, bringing a fresh wave of innovation to midtown Manhattan.

    Spread across 4,000 square feet, the state-of-the-art studio will help clients design seamless, human-like digital experiences by harnessing advanced multimodal AI, digital twin technology, and next-generation design practices.

    “This marks the advent of a new era for design,” said TCS Interactive, president, Kamal Bhadada. “The studio will be a hub for co-creation, giving our designers and clients the tools to create iconic, enduring experiences.”

    The space will also showcase TCS’ cutting-edge work, including its ‘Future athlete project,’ which uses digital twins to monitor health and optimise performance.

    TCS north America, president, Amit Bajaj added “Technology is redefining the art of the possible in customer experience. By expanding in New York, one of the world’s most creative capitals, we aim to help clients reinvent how consumers interact with brands in this new AI-driven world.”

    TCS Interactive has a track record of delivering award-winning digital solutions, from mobile apps for major sporting events to reimagined omnichannel journeys for global brands. The new Manhattan hub builds on this expertise while reinforcing New York’s reputation as a tech and creative powerhouse.

    With over 46,000 associates already in north America and more than 50 years of presence in the region, TCS’ latest investment is both a nod to the city’s commercial resurgence and a commitment to shaping the future of digital experiences.

    Because when it comes to design, TCS is proving that the city that never sleeps just got a studio that never stops creating.

  • Jio partners Screenz for interactive TV solution

    Jio partners Screenz for interactive TV solution

    MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital, Jio has announced a partnership with Screenz to launch Jio Screenz.

    It will be a solution for broadcasters to get digital interactivity and will convert passive TV viewing and advertising into an interactive and participative one. Screenz is used globally by broadcasters and format owners for entertainment-based interactivity.

    For starters, there will be two-way communication between broadcasters and viewers through quizzes, polls and votes during the show. There will be an easy content management system (CMS) for broadcasters to design, create and launch interactive engagements. It can be enabled on any digital app using SDK with support on Android, iOS and Jio Kai-OS. Jio Screenz supports various social networks namely Google, Facebook, Twitter etc.

    It also has a drooling proposition to advertisers – better customer profile. Jio Screenz will support a rich data reporting and create unique profiles for each user, hence enabling targeted advertisement.

    This partnership will be an add on to Jio’s existing platform for gamification. Jio Screenz claims to be the largest and probably the only platform to provide entertainment-based gamification. Some of its features are to allow live, real-time interaction between broadcasters and viewers for intense engagement and viewership.

    In a press release, Jio calls itself a ‘customer obsessed organisation and will continue to bring disproportionate value, innovative features and best-in-class services to its customers, always’.

    A few days ago Jio launched JioInteract, an AI-based brand engagement platform.

  • Jio Pioneers yet another revolution launches india’s first interactive sports experience on jiotv

    Jio Pioneers yet another revolution launches india’s first interactive sports experience on jiotv

    MUMBAI: India’s popular Live TV App JioTV announced today that it has introduced India’s FIRST interactive sports experience for consumers watching the ongoing tri-nation Nidahas trophy which is being shown exclusively on JioTV in India. With this, JioTV consumers can interact with the game while watching it – A revolution in the Live TV space.

    Customers who watch the tri-series can:

    1.     Customize their viewing experience by selecting from 5 different camera angles

    2.     Experience audio from stump mic & stadium ambience, giving an immersive feel

    3.     Choose commentary in a language of their choice – Hindi, English, Tamil, Telugu and Kannada

    4.     Get access to leading cricket experts and commentators including Zaheer Khan, Ashish Nehra and Gaurav Kapoor

    5.     View score and other details on demand, on a single click

    6.     Watch catch-up (past content) in case they have missed a ball or a six

    Once again, Jio has put the power of technology in the hands of the consumers, enabling them to challenge status quo. Till date, viewers are fed a single feed with broadcaster controlled video, commentary and score-boarding. With this innovation of digital interactivity, the game-viewing experience will get redefined.

    “Interactivity in sports will transform the way sports is consumed in India. Jio continues to deliver the best and most premium content exclusively to its users through the Jio apps. Additionally, we have challenged status quo and redefined the existing user experience, with the help of technology. Jio will continue to bring a superlative consumer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days,” said Mr. Akash Ambani, Director, Jio.

    JioTV users need to update to the latest version of the app from relevant app store to get this feature. JioTV, which recently won the prestigious Global Mobile (GLOMO) Award 2018 for the “Best Mobile Video Content”, has acquired the exclusive India digital rights for the T20 cricket series Nidahas Trophy – a tri-nation T20 competition being played at Colombo from March 6 to 18, 2018 between host Sri Lanka, Bangladesh and India. JioTV will provide comprehensive coverage of the triangular series, enabling millions in India to access live and catch-up content on their mobile devices. The event coverage on JioTV will commence on match days at 6:25 pm.  It will include live and repeat telecast and highlight packages.

  • Nimbuzz collaborates with ‘The Bachelorette’

    Nimbuzz collaborates with ‘The Bachelorette’

    MUMBAI: Nimbuzz, a leading communication and entertainment platform, has associated with Life Ok to provide an innovative and interactive brand engagement module on mobile – the Nimbuzz Chat Buddy for The Bachelorette, a dating reality show starring Bollywood starlet Mallika Sherawat. The Bachelorette Buddy would reach out to over 25 million Nimbuzz users in India on their mobile phones giving Life Ok an opportunity to initiate a dialogue with the masses through a format native to the Nimbuzz platform. The Buddy was made available to all Nimbuzz users from 5 October.

    Nimbuzz Chat Buddies appear as regular contacts on the chat roster of Nimbuzz users across India. The Bachelorette Buddy is an extension of Life Ok’s reality show that focusses on finding a match for Mallika Sherawat from among the 30 contestants. The Buddy intends to create one to one engagement through questions around Mallika’s eventful Bollywood career and her exciting personal life. The Bachelorette Chat Buddy on Nimbuzz gives users the opportunity to make live suggestions to Mallika on who she should date and who she could do without.

    Speaking about the association, Nimbuzz head of monetisation and strategy Anubhav Sharma said, “Nimbuzz Chat Buddies have been extremely successful in connecting the biggest brands to their relevant audiences. We are extremely excited about our partnership for primarily two reasons. Firstly, this is the first time that a reality show of such scale has recognised the engagement value that Chat Buddies bring to the entertainment industry and secondly our foray into the lifestyle-entertainment space is being marked by some of the biggest names in the ecosystem including Mallika Sherawat and Star network.’’

    Commenting on the launch of The Bachelorette’s biggest mobile campaign powered by Nimbuzz, Life OK head of marketing Pratik Seal said, “The Bachelorette is a unique concept that looks to capture the interest of a wide audience irrespective of their demographics. Keeping in mind the uniqueness of the format and the audience, we were looking at associating ourselves with a platform that could not only reach out to the masses but also offer engagement value that makes our users feel as much a part of the show as the contestants. We are confident that our partnership with Nimbuzz will be immensely successful in generating interest around the show.’’

    The Bachelorette Buddy on Nimbuzz will be the core of the brands mobile strategy for The Bachelorette. The reality shows premiered on 7 October at 9:30 pm on Life Ok.

  • FoxyMoron to execute digital campaign for Maybelline

    FoxyMoron to execute digital campaign for Maybelline

    MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’.

    FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood.

    FoxyMoron co-founder & online strategist Harshil Karia said, “The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.”

    Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. Commenting on the new campaign, L’Oréal consumer products division director Satyaki Ghosh said, “Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.”

    Maybelline New York marketing manager Leena Shoor said, “Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades from the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.”

  • Scripps’ website puts popular TV shows online

    Scripps’ website puts popular TV shows online

    MUMBAI: Scripps Networks Interactive, owner of the Food Network and the Travel Channel, can rest easy as advertising spending plateaus on television and explodes on the Web. The Knoxville, Tennessee-based, lifestyle media company announced on 3 October that it was launching ulive.com, a destination site for short-form videos and for clips and full-length episodes from its half-dozen cable networks.

    A highlight of Ulive – rhymes with you give – will be its more than 70 original Web series, some with Scripps stars, like the Travel Channel’s Bert Kreischer, and some featuring newcomers. In a demonstration of digital video’s appeal to advertisers, Ford Motor will have a starring role in nine custom episodes featuring ulive talent.

    Though video advertising on the Web is still a fraction of what’s spent on television, digital is growing fast. Advertisers will shell out $5.8 billion on Web video in 2014, a 39 per cent spike over 2013, according to eMarketer. Television advertising will grow 3% next year to $68.5 billion.

    “There really aren’t enough quality video advertising opportunities,” said ulive COO Lisa Choi Owens. “Given that our content is incredibly high quality in categories that are really relevant to advertisers, they’re excited to have this.”

  • India’s first interactive movie channel brings India’s first crowd sourced film!

    India’s first interactive movie channel brings India’s first crowd sourced film!

    MUMBAI: With ‘instant gratification’ being the flavour of this generation, can ‘instant’ movie making be far behind? After causing a buzz in the trade media and agencies with an innovative marketing teaser campaign and a long list of big ticket acquisitions, India’s first interactive movie channel ‘‘&pictures’’ will now venture into previously unexplored territory by going all out to make a movie in just 48 hrs! Impossible you say? Well not if everyone pitches in!

    ‘& pictures’ is all set to create India’s first crowd-sourced film in just a week. From 5th August the channel has invited entries for online users to name the film that they will co-create on the channels micro-site, andpictures.in. Over 7th and 8th August, users can share their storylines and dialogues for the film via Twitter and Facebook. The best ideas will then be aggregated onto the micro-site where users can log in and view how the story is progressing while watching the entries being sent in real time. This unique and one of a kind initiative integrates facebook, twitter and youtube seamlessly.

    Who will have a part in the creation of this movie? While the channel is reaching out to anyone and everyone who has an online account and wishes to contribute to the making of the film, they are particularly reaching out to digital influencers like movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados.

    So if you are a movie lover, or think you can write as well as the celebrated script writers of our industry, come join the movement and be a part of India’s first crowd-sourced movie!