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MUMBAI: Big apple, bigger ideas. Tata Consultancy Services (TCS) has unwrapped its flagship ‘Interactive design studio’ in the heart of New York city, bringing a fresh...
MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital,...
MUMBAI: India’s popular Live TV App JioTV announced today that it has introduced India’s FIRST interactive sports experience for consumers watching the ongoing tri-nation Nidahas trophy...
MUMBAI: Nimbuzz, a leading communication and entertainment platform, has associated with Life Ok to provide an innovative and interactive brand engagement module on mobile – the...
MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’. FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram...
MUMBAI: Scripps Networks Interactive, owner of the Food Network and the Travel Channel, can rest easy as advertising spending plateaus on television and explodes on the...
MUMBAI: With ‘instant gratification’ being the flavour of this generation, can ‘instant’ movie making be far behind? After causing a buzz in the trade media and...
MUMBAI: Warner Brothers Interactive Entertainment has forged a technology, marketing and promotional relationship with ATI Technologies, a leading graphics card supplier, in support of ‘The Matrix...
MUMBAI: The International Academy of Television Arts and Sciences and Reed Midem announced that the International Academy is creating three new International Interactive Emmy Awards...
MUMBAI: Telecom service provider Tata Indicom has unveiled the latest in the range of its value added service offerings. The interactive audio episode Inspector Baaz powered...
MUMBAI:Star’s interactive service – 7827 has added a new feature for those interested in astrology and predictions. Star Interactive has tied up with the celebrity astrologer,...
MUMBAI: The Academy of Television Arts and Sciences (Atas) in the US has announced the Emmy winners in the categories costumes for a variety or music...
VIRGINIA: America Online the world’s leading interactive services company has announced that Lisa Brown has been appointed Executive VP, Interactive Marketing. Her job will involve overseeing...
MUMBAI: The global video game industry had a 35 per cent aggregate revenue growth for the past fiscal year. It also had an aggregate operating income...
MUMBAI: In-store media network creator Premier Retail Networks (PRN) has announced the results of its recent survey conduced in the US. This shows that PRN’s Home...
MUMBAI: CNN has announced that its regional breakfast programme News Biz Today has introduced a Question of the Day opinion poll. The poll enables viewers to...
MUMBAI: Channel [V] has been awarded the Gold Promax in the ‘Best interactive promo category’ for its promo with ‘Rai University’ and a Silver Promax in...
NEW DELHI: This is another innovation done by an FMCG in oder to understand the future customers’ needs and preferences. Electrolux Kelvinator Limited (EKL), a subsidiary...
NEW YORK : Within 18 months, the number of US homes able to view interactive television commercials will drive a huge increase in the number of...
SAN FRANCISCO: SF Interactive (SFI), a pioneering interactive marketing agency, has announced the launch of its proprietary Ad3 (“Ad Cube”) platform. The new ad unit acts...
PARIS: From today Playin’TV which claims to be the leading interactive games channel in the world, starts on TPS (channel 55/Bandiagara), France Télécom Câble (Channel 41)...
NEW DELHI: In a bid to connect with audiences, Aaj Tak has launched an SMS interaction during the telecast of Seedhi Baat . Starting last Wednesday,...
SINGAPORE: Nokia and Castrol have teamed up with ESPN Star Sports (ESS) on the sports broadcaster’s live coverage of the new English Premier League (EPL) season....
MUMBAI: Here is a piece of news that should make MAX, ESPN-Star Sports and Ten Sports sit up. Interactivity is expected to increase the revenue streams...
MUMBAI: INTERACTION ’03: A Transatlantic Producers’ Forum which was scheduled to take place on 1 April in London has now been put off till September. As...
