ITV

Tag: Interact

  • Soon to be erstwhile, Philips Lighting launches IoT platform in India

    Soon to be erstwhile, Philips Lighting launches IoT platform in India

    BENGALURU: After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as Signify. This change is set to happen in the India subsidiary also, starting 1 January 2019 – the start of Philips group companies financial year. However, the new company will very much continue selling Philips branded products. Signify (the erstwhile Philips Lighting), the world leader in lighting, today launched its new Internet of Things (IoT) platform, called Interact in India, which will enable its professional customers to unlock the full potential of connected lighting for the IoT. The platform delivers new insights to help customers drive operational efficiencies and take more effective decisions. It also supports the company’s strategy to deliver new data-enabled services as value expands from lighting products and systems to services.

    Launching the platform in India, Signify’s operations in India  vice chairman and managing director Sumit Padmakar Joshi said, “First, we led the way in energy efficient LED lighting, then in connecting lighting to deliver operational benefits for our customers. Now that light points are smart enough to collect data on their performance and the environment around them, we are tapping into that intelligence. By analysing the data from our connected lights, devices and systems, our goal is to create safer cities, energy efficient buildings and industries and smarter retail stores in the country. We are confident that this platform will deliver immense value for our professional lighting customers in India”.

    In addition, data from authorised third-parties can also be analysed by Interact. For example, for a municipal authority, news articles and social media posts, reacting to a new lighting installation on a bridge, can be analysed and data sent to a social impact app dashboard that summarises the public sentiment.

    Signify has already installed 29 million connected light points worldwide and plans for every new LED product it produces to be connectable by 2020 says a company press release. Potential users include complete cities – and Signify says that it has been involved in more than 1,000 smart projects including cities across the world, business, malls, sports arenas, even one’s own home. Available now are:

    Interact Office – enables you to turn your office into a smart sustainable workspace with software that allows you to increase building efficiency and employee productivity.

    Interact City – helps improve street lighting, safety, reduce energy consumption, improve efficiency and support your sustainability goals and beautify the urban landscape across roads.

    Interact Retail – enables customers to group, zone and schedule connected lighting to create stopping power in stores. It also supports in-store location-based marketing services to increase shopper engagement and indoor navigation to improve staff productivity.

    Interact Landmark – aids in managing and triggering light shows with dynamic architectural lighting to help increase tourism, regenerate downtown areas, and stimulate commerce.

    Interact Sports – aids in monitoring, managing and coordinating across all lighting infrastructure from a single dashboard from pitch lighting, entertainment light shows, hospitality areas and exterior architectural lighting.

    Interact Pro – an intuitive cloud-based software for small and medium enterprises that automates lighting and allows management via the Interact Pro dashboard.

    Most of the selling will be on a B2B basis using case studies of previous installations. The global market potential is huge – an estimated 300 billion light points says Joshi.

    The home segment has a potential of fifty percent of the new business – while Interact is more of a B2B platform, for the home user, Philips has already launched a brand – Philips Hue. To that effect the company had initiated a 360 degree mass media communications campaign earlier that included a TVC that featured Bollywood actors Ranbir Singh and Shruti Hasan. At present its brand communication is skewed towards print, the 180 Philips Light Lounges, BTL activities and the internet. Signify/Philips Lighting India plans to come up with another campaign in the first quarter of its fiscal 2019 revealed Signify/Philips Lighting India chief marketing manager Sukanto Aich towww.indiantelevision.com. Lowe handled the creative work, while Hawas the media buying.

  • Primetime OOH undergoes revamp

    Primetime OOH undergoes revamp

     MUMBAI: Primetime Media’s specialist out-of-home (OOH) media division Primetime OOH is in the process of revamping itself.

     

    Primetime OOH has re-positioned itself as Prime Outdoors. The company has revamped its logo and brand to reposition itself as a trusted solution provider for the client’s OOH needs. Next, it shall concentrate on fine tuning its marketing strategy and adding more clients to its clientele and building brand by creating opportunities, environments and events that educate, engage, entertain, interact and inspire the target audience.

     

    The company also has a new CEO in Sanjay Somvanshi who has 13 years of experience across companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and has cross functional expertise.

     

    “We wanted to highlight the fact that we are an “Outdoors” company that can stand on its own mettle. We also wanted to use our own logo for the outdoor business to help establish our independent identity which is completely focussed exclusively in the Indian outdoor space. Our marketing strategy is to be completely aligned with our philosophy of providing innovating, cost effective media options to advertisers which helps them meet their business objectives. Our future plan for Prime Outdoors would be brand recognition,” said Somvanshi.

     

    On joining the company, Somvanshi said, “What intrigued me about Primetime was the fact that it is the first ‘six sigma company’ to have developed and implemented outdoor relevant systems and processes – PIPS (Prime Information and Process Systems), which enables one to deliver quality and benchmarked campaigns.”

     

    Primetime was an early entrant in the Television media who started by selling airtime on television serials and films on Doordarshan and other private satellite networks. By virtue of diversification, Primetime has expanded their business to include international marketing of airtime, Out-of-Home media solutions, and specialised mid-sized and small towns initiatives and more recently by launching initiatives in the digital space.

     

    Prime Outdoors has developed scientific tools such as PRISMS (Prime Information and Site Management System), which uses market information in terms of its total potential, profile of the population and different media options exposed to these towns. It also offers web-enabled services, such as the online tracker, ensure complete transparency which helps clients to view and monitor their campaigns conveniently online.