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Tag: IntelliGrape

  • Tech trends to watch out in 2015

    Tech trends to watch out in 2015

     

    Every January brings along flood of predictions to guide us through the trends that will shape businesses in the coming year. With us already in 2015, it would be quite apt to list down a few of our expectations for this year. So here are the top 5 tech trends we can expect to take off in 2015.

     

    Mobility: 2015 will see mobility becoming even more pervasive. According to a recent survey by Citrix, 71 per cent of the enterprises believe that mobility is a top priority while 63 per cent believe it to be the biggest factor in helping them gain a competitive advantage. These stats surely speak aloud about the future of mobility, which will see lots of enterprise applications getting native mobile interface. Many new applications will start with mobile first design and implementation. Along with this, mobile devices (including tablets) will become smarter and more powerful with much better computation and storage capabilities.

     

    Cloud Computing: Trend of cloud computing will continue to grow in this year. With large growth in data storage, more and more applications being delivered on SaaS model, cloud computing will keep growing. According to a study by Gartner, 50 per cent of the enterprises will use hybrid cloud by 2017. This clearly implies that we should be seeing more hybrid clouds where there is an easier integration between private and public clouds keeping different security requirements in mind.

     

    Wearables / Smarter Devices: Market for wearables will expand exponentially. 2015 should see some of innovative prototypes finally coming of age and in mass production and usage. They can be smart watches, google glasses or phones capable of monitoring health parameters and providing value added services.

     

    Smart Data / Intelligent Analytics: Some of the problems being faced in Big Data space about gaining actionable insights rapidly from mountains of data being stored will be resolved. This will lead to further adoption of Big Data in large number of enterprises and products. We should also witness easy integration and innovative usage of Big Data in varied business contexts.

     

    Mobile Identities: With us living in a mobile-driven world, mobile identity emerges as a very critical concern. User’s private and public identity will be more effectively and seamlessly used across applications and devices. This will enhance user-experience, more context specific and personalised services.

     

    (These are purely personal views of IntelliGrape VP Engineering Narinder Kumar and indiantelevision.com does not necessarily subscribe to these views.)

  • Big Data: Helping maximise the return on investments

    Big Data: Helping maximise the return on investments

    MUMBAI: Flip through business channels or newspapers and everyone seems to be talking about the Big Data.

     

    And in the current digital revolution phase, it has become quite imperative for brands to efficiently and effectively leverage Big Data for strategic business decisions.

     

    The rise of social and mobile computing means huge volumes of precious customer and prospect insights are available to further propel the business. However, extracting and making sense of this raw data, as well as data from traditional systems of record, requires definitive use of cases in which tangible business objectives drive experimentation with new tools, analytical techniques and operating processes for pinpointing potential returns on information — and investment.

     

    So, Big Data Analysis is helping companies gain deeper insights into customer behaviour and industry trends, thus letting them make informed strategic decisions to improve their operational and marketing ROI.   In layman’s terms, Big Data can be defined as collection of data much larger than can be stored and computed in an individual large server. Generally the data comes from different sources like Data Warehouses, Sales data, online customer behaviour logs and social media streams. Because of rapid digitisation, the data is getting captured at a faster rate and continues to grow over time. These are popularly called as 3V’s of Big Data (Variety, Velocity and Volume), explains IntelliGrape engineering VP Narinder Kumar.

     

    Global spending on Big Data hardware, software, and services will grow at a compound annual growth rate (CAGR) of 30 per cent through 2018, reaching a total market size of $114 billion as per a recent report from AT Kearney.

     

    It’s relevance in today’s world has grown multifold because though data analytics and lot of related techniques have been in use since long time but these were generally under realm of very large organisations. “Rapid digitisation, pervasiveness of internet enabled devices and social media has led to Big Data explosion in recent times. Existing tools and techniques are either not capable to easily handle such large data-sets or find it difficult to keep pace with such fast pace of data evolution,” points out Kumar.

     

    He adds, “Alongside Big Data explosion, we are witnessing technology advances in terms of innovative products to harness power of Big Data. Hadoop ecosystem, NoSQL Databases, cloud platforms, analytical & visualisation tools have made it possible for mid and even small organisations to harness power of Big Data.”

     

    Thanks to technology spurt, today organisations can apply for Big Data techniques in multitude of ways. For instance, an e-commerce portal can build recommendation engines to up-sell and cross-sell visiting customers. A bank can propose tailor made policies to its customers based upon their financial history, their existing portfolio along with their demographic details. A mobile service provider can predict churn and reach out to the potential customer base with more innovative plans.

     

    Kumar says, “In brief, Big Data allows organisations to be become more data driven in formulating their marketing and product strategies rather than relying on guts, assumptions and expert opinions.”

     

    Having said that, there are companies that don’t know how to use Big Data to their benefit. “This is largely because the entire landscape has grown very vast in a relatively short span of time. We would say, Big Data domain is under early stages of maturity in multiple aspects. Many organisations are sitting on fences and waiting for the technologies to be more mature and best practices to evolve. As a result, we see several half-hearted attempts towards Big Data adoption. We witness a lot of PoC (Proof of Concepts) or isolated adoptions of Big Data analytics. This leads to low returns of Big Data investments for organisations,” reasons Kumar.

     

  • After celebrities, corporates catch on the ALS Ice Bucket Challenge

    After celebrities, corporates catch on the ALS Ice Bucket Challenge

    MUMBAI: From celebrities, both Indian and global, to young and old alike everyone has tried this. The ALS Ice Bucket Challenge, a movement that has snowballed into a social media trend, raising crucial awareness and funds for ALS.

    But it’s not just celebs and folks who have participated in the challenge – now, corporates too are doing their part to raise awareness for a good cause.

    The latest addition to this list is To The New and Havas Media Group India, where key executives have now taken the challenge.

    Several executives from To The New, across India, China and Singapore offices have participated in the challenge and posted videos getting drenched in the iced bucket to raise awareness for ALS.

    Among the participants are head honchos of several of the group companies including Tangerine CEO Kesavan Kanchi Kandadai, IntelliGrape CEO Deepak Mittal, ThoughtBuzz CEO Anshul Jain, IntelliGrape  CBD Raman Mittal, Techsailor China CEO Rex Huang and To The New Marketing Head Irfan Khan.

    The company was challenged by Marketing Interactive Magazine from Singapore. To The New has extended the challenge to Sony LIV, Amazon Internet Services India, afaqs! and Times Innovation Media to take the epic #icebucketchallenge.

    On the other hand, Havas Media Group India took the challenge from Havas Media UK & Havas International. Havas UK and Havas International were challenged by HMG Asia Pacific. Havas Media Group India has gone on to challenge some other agencies and their clients.

    Many countries across the Havas Group also took up the challenge donating and spreading awareness for ALS.

    Click here to watch the video
  • IntelliGrape signs up with DataStax Partner Network program

    IntelliGrape signs up with DataStax Partner Network program

    MUMBAI: IntelliGrape, which is a leading player in building custom Big Data solutions, has joined hands with DataStax to increase the adoption of their Apache Cassandra-based database, used by more than 400 companies including more than 20 in the Fortune 100.

     

    The DataStax Partner Network (DSPN) is built around business collaborations with solution, application, infrastructure and ecosystem partners such as Accenture, Apigee and many others.

     

     “We are delighted to welcome IntelliGrape into the DataStax Partner Network as our first partner in New Delhi.  IntelliGrape clearly offers some great experience with Cassandra projects and without doubt will benefit both businesses and the Cassandra community” said DataStax Channel director Tim Marston.

     

    As a member of DataStax partner network, IntelliGrape will offer scalable, flexible and more business relevant Big Data solutions built on Apache Cassandra platform. Basis this association, IntelliGrape will also have access to DataStax’s ETL/Data Integration, BI/Reporting and Development Tools.

     

     “We are very excited to join hands with DataStax, which we feel will help us leverage this cutting edge platform to build and support Big Data solutions for our enterprise and start-up clients” mentioned IntelliGrape VP engineering Narinder Kumar. He further added, “All businesses across the globe are witnessing rapid technological and digital revolution, leading to a burgeoning amount of data, which needs to be analyzed efficiently and effectively for strategic business decisions.”

  • To The New raises Rs 750 mn from Four Cross Media

    MUMBAI: To The New, the company which holds Ignitee Digital Services, Tangerine and Intelligrape, has raised Rs 750 million from Four Cross Media.

    The investment will be made in the India operations of To The New over a period of three years.

    To The New said it will employ the renewed investments in further cementing its position in the Indian digital marketing industry by investing in people, technology, brand and infrastructure.

    With the fresh corpus of investment from Four Cross Media, To The New said it will target revenues of Rs 25 billion over the next three years.

    Looking for strategic acquisitions for growth, To The New had acquired Ignitee Digital Services in 2011.

    Four Cross Media co-founder Puneet Johar said, “There has been a burgeoning demand for digital services in India over the last couple of years and we see this market rapidly growing. As Indian consumers spend more time online, we are seeing many more businesses working this to their advantage. We aim to strengthen the ‘To The New’ brand so that it becomes the partner of choice for businesses which have the strategic intent of reinventing themselves for the digital consumer.”

    Four Cross Media is known for its investments in the Indian and ASEAN region. Since its inception, Four Cross Media has invested Rs 350 million in building the Indian business operations of To The New from ground-up and growing the organisation organically and through various strategic acquisitions.

    Ignitee Digital Services CEO Atul Hegde commented, “We are delighted to be a part of the TO THE NEW network. With a young and enthusiastic group of individuals and global domain experts, we are confident that we will be able provide world-class service delivery to our clients in India. We will focus on investing in developing the right skill-sets as we find innovative ways to develop and execute campaigns for our clients.”

    Founded in 2010, To The New offers a comprehensive range of digital services across marketing, media, content and technology.

    Through its various business units, To The New collectively manages the mandates for around 50 clients in India, across diverse sectors including BFSI, automobiles, e-commerce, FMCG/retail, hospitality and media and entertainment.

    To The New currently employs 300 people in India across its business units. As the industry continues to flourish, it is expected to ramp up the talent pool to 600 professionals in the next two years.