MUMBAI: WPP owned creative agency Bates India has won the creative duties for apparel brand Integriti. The win is the result of a multi agency pitch.
Bates India group CEO Sanjay Thapar said, “Our desire to build a great brand brought us together. We are excited and are looking forward to a long-term association for taking the brand to greater heights”.
Integriti is an apparel brand from the Kewal Kiran Clothing (KKCL) stable. It was launched in 2002 and extended its range to womenâs casual wear and fashion accessories in 2009 under the Integriti Galz banner.