Tag: integrated media mandate

Lodestar UM wins BMW India’s integrated media mandate

Mumbai: Mediabrands India Network’s Lodestar UM has successfully retained the luxury auto giant, BMW’s integrated media duties. The win came on the heels of a competitive multi-agency pitch held from March to October.

Lodestar UM’s renewed mandate for BMW spans the entire media spectrum, including mainline, digital, out-of-home, events, and special projects, with an ongoing focus on cementing BMW’s product superiority and attracting newer, more upwardly mobile people to the premium auto segment. The account will continue to be led out of the agency’s Gurugram office.

Speaking about the momentous development, Lodestar UM CEO Aditi Mishra said, “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year-old journey speaks volumes about how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome new customers to this segment. The adoption of our proprietary futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”

Lodestar UM is the India arm of UM, a global media agency committed to future-proofing our clients’ businesses for the now and the future. We leverage the transformational power of rich business analytics and real-time intelligence to maximise growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity, and belonging, drive better business outcomes for brands.

November 17, 2022
Omnicom Media Group India bags integrated media mandate for Electrolux

Mumbai: Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux to strengthen their footprint in the country. The directive will involve creating end-to-end media solutions for the business and accelerating its growth journey in the market.

Leveraging the agency’s analytics and insight-driven tools, the Swedish powerhouse is set to make waves with its range of premium products in the Indian market.

Electrolux has shaped living for the better for more than 100 years with its elegant Scandinavian design coupled with innovative technology across a range of care, taste, and well-being appliances.

The brand has ambitious growth targets in India, complemented by its cohesive omnichannel approach and optimism for sustainable and better living experiences for its customers.

Electrolux’s sustainable product portfolio is designed to meet the dynamic demands of modern consumers and includes air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers, dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

Team OMG is excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities, and data-driven approach as the brand ramps up its proposition and presence in India to achieve sustainable growth.

November 4, 2022
Havas Media Group awarded the Integrated Media Mandate of MoneyView.in

MUMBAI: Havas Media Group India has been awarded the integrated media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bengaluru office.

Money View is a money management app, trusted by over 3 million users claims the company. With an objective to drive financial fitness for all, Money View claims that it helps users stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more

MoneyView.in co-founder PuneetAgarwal, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. I am sure that it will help craft compelling communication strategies for MoneyView.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We look forward to their explosive growth.”

Havas Media Group-India managing director Mohit Joshi, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havason the back of an absolutely fantastic 2015!”

Earlier this month, Havas Media had bagged the account for financial services platform for affordable housing Brick Eagle account and the integrated media mandate of Spice Mobiles after a multi-agency pitch. The former is being handled by the group’s Mumbai office, while the latter from its Gurgoan office. In 2015, Havas Media won more than Rs 300 crore of new business.

March 29, 2016
Havas Media Group awarded the Integrated Media Mandate of MoneyView.in

MUMBAI: Havas Media Group India has been awarded the integrated media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bengaluru office.

Money View is a money management app, trusted by over 3 million users claims the company. With an objective to drive financial fitness for all, Money View claims that it helps users stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more

MoneyView.in co-founder PuneetAgarwal, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. I am sure that it will help craft compelling communication strategies for MoneyView.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We look forward to their explosive growth.”

Havas Media Group-India managing director Mohit Joshi, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havason the back of an absolutely fantastic 2015!”

Earlier this month, Havas Media had bagged the account for financial services platform for affordable housing Brick Eagle account and the integrated media mandate of Spice Mobiles after a multi-agency pitch. The former is being handled by the group’s Mumbai office, while the latter from its Gurgoan office. In 2015, Havas Media won more than Rs 300 crore of new business.

March 29, 2016
Havas Media wins the Integrated Media Mandate of Brick Eagle Group

MUMBAI Havas Media Group India has won the integrated media mandate of Brick Eagle Group, India’s leading financial services platform for affordable housing. The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of Rs 20 crore.

Speaking on the appointment, Brick Eagle MD and CEO Rajesh Krishnan said, “India needs over 5 million affordable homes every year. We are investing in the affordable housing ecosystem and gearing up to deliver housing at scale. In this ambitious endeavour, we found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their knowledge on the sector, passion and integrated media strengths have convinced us that we are with the best partners for growth.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are very happy to add another innovative client to our kitty. The Brick Eagle team is poised to make a huge mark on the Indian business landscape as well as positively impact citizen lives. This is very much in line with our Meaningful Brands philosophy. We are delighted and privileged – this is a great win for Havas Media and further strengthens our Mumbai operations.”

Havas Media Group, India, MD Mohit Joshi explained, “Our digital at the core and Meaningful Connections Planning philosophy has always impressed the client. This further consolidates our position in the ‘entrepreneurial ecosystem’. Affordable housing is the need of the hour and we look forward to partnering with Brick Eagle to make a positive difference in people’s lives.”

March 1, 2016
Havas Media wins the Integrated Media Mandate of Brick Eagle Group

MUMBAI Havas Media Group India has won the integrated media mandate of Brick Eagle Group, India’s leading financial services platform for affordable housing. The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of Rs 20 crore.

Speaking on the appointment, Brick Eagle MD and CEO Rajesh Krishnan said, “India needs over 5 million affordable homes every year. We are investing in the affordable housing ecosystem and gearing up to deliver housing at scale. In this ambitious endeavour, we found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their knowledge on the sector, passion and integrated media strengths have convinced us that we are with the best partners for growth.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are very happy to add another innovative client to our kitty. The Brick Eagle team is poised to make a huge mark on the Indian business landscape as well as positively impact citizen lives. This is very much in line with our Meaningful Brands philosophy. We are delighted and privileged – this is a great win for Havas Media and further strengthens our Mumbai operations.”

Havas Media Group, India, MD Mohit Joshi explained, “Our digital at the core and Meaningful Connections Planning philosophy has always impressed the client. This further consolidates our position in the ‘entrepreneurial ecosystem’. Affordable housing is the need of the hour and we look forward to partnering with Brick Eagle to make a positive difference in people’s lives.”

March 1, 2016
Havas Media wins ClubMyCab’s integrated media AOR

MUMBAI: Havas Media has won the integrated media mandate of ClubMyCab in a multi-agency pitch. The account will be handled from the agency’s New Delhi office.

ClubMyCab is a ride sharing app that makes ride sharing safe and fun. The biggest obstacle to ride sharing taking off in a big way in India is that people don’t feel safe sharing a cab or car with strangers. ClubMyCab believes that sharing works best with people you trust – friends, colleagues and neighbours – not with strangers.

ClubMyCab founder-CEO Pratul Chopra said, “Ride sharing is still a nascent concept in India and requires building customer awareness towards the benefits. We are therefore partnering with Havas Media to take this message to our customers. We believe Havas Media’s vast experience and established infrastructure in customer communication design and delivery will be of immense value to ClubMyCab.”

Havas Media Group-India and South Asia CEO Anita Nayyar added, “ClubMyCab is an innovative concept and very necessary in the daily lives of Indians. Comfort, affordability and above all safety are the key drivers in travel today and ClubMyCab offers these. More so travelling in a more social environment helps beat the traffic grind and also allows for a happier disposition and hence higher productivity. We look forward to partner with the team as they scale in India.”

“ClubMyCab offers an interesting and timely proposition also ensuring people are in their comfort-safety zone as they commute. Apps and the digital frontier are witnessing exciting growth in India. The Havas Media unique digital offering is perfectly suited to connect and engage with this audience, encouraging evolving customer behaviour,” said Havas Media Group-India managing director Mohit Joshi.

August 6, 2015