Tag: integrated marketing agency

Lyxel&Flamingo promotes six leaders as partners amid business growth plans

Mumbai: Lyxel&Flamingo (L&F), a Gurugram-headquartered digital-first marketing agency on Tuesday announced major restructuring of its leadership team. The company has elevated six homegrown leaders as new partners to further strengthen the focus on scaling its business pan-India.

The company’s partner comprises of Nishant Singh (creative director – copy), Nishit Mohan (head of technology), Shivam Singh (team lead R&D), Hitanshu Gupta (solutions architect), Upesh Verma (head of e-commerce) and Ashish Sharma (delivery head). “The six newly-minted partners have already spent more than half a decade with the company and have risen through the ranks to now lead very important and profitable businesses within the L&F fold,” said the statement.

“We are incredibly proud to elevate six of ‘our own’ to partners as they represent what homegrown talent can do for the growth of any company. Having come up through the ranks, they embody & exemplify the strong cultural values our organisation is exceedingly proud of,” stated L&F co-founder and CEO Dev Batra. “A few of them began their professional careers with us and have soldiered on through thick & thin to have reached this pivotal point in their careers. They have demonstrated the same perseverance and other core values integral to L&F like any other partner has and hence, this elevation only makes natural sense.”

The four original co-founders, Dev Batra (CEO), Yesh Miranda (CCO), Shreyansh Bhandari (COO) and Priya Batra (director – people strategy and growth), shall dilute as much as 20 per cent of their equity in order to help more than 30 leaders within their company become partners over the next three years in an industry-first restructuring and organisation building process, said the company in a statement.

“As a team we have always had the unwavering belief that L&F has what it takes to grow into a globally relevant, multinational, marketing agency from India. To strengthen our mission of ‘Building For The Future’ and further build on our vision, the natural step was to groom the next generation of leadership within a structure where they hold more equity in the company & build on the momentum of growth & new competencies,” Batra further said.

“The company’s growth culture is an integral part of our outlook. We focus on doing things passionately and always pushing the envelope – yet giving complete independence to our people to decide their own growth and enabling this in a decentralised manner,” commented Priya Batra. “This is where the six new partners are going to bring their expertise to the table – Building For The Future in the process- for brands & for the organisations alike.”

In the last few years, L&F has established competencies across digital, social, analytics, tech, CRM and automation. The company has business spread across Gurugram, Mumbai, Bengaluru, Vancouver, Canada and Wyoming, US.

March 8, 2022
Shradha Agarwal named as Grapes CEO

Mumbai: Integrated marketing agency Grapes has elevated Shradha Agarwal to the position of chief executive officer. She takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes.

Agarwal’s role will be instrumental in leading and expanding the business for the company while overseeing the overall operations, across the agency’s three offices in India – Delhi, Mumbai and Bangalore, said the company in a statement.

She will be based out of the agency’s headquarter in Delhi and will manage the overall business and operations of the company, it added.

“In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back,” said Grapes founder Himanshu Arya, speaking on the appointment. “She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

With over a decade’s experience, Agarwal has a deep understanding of providing strategic direction, and providing end-to-end solutions to clients, according to the agency.

Talking about her plans for Grapes, Shradha Agarwal commented, “I look forward to embarking on my journey as the CEO and taking Grapes forward to new successes. Together with my amazing team of young achievers, I hope to deliver more path breaking solutions and deliver immense value to our clients.”

March 8, 2022
Chimp&z Inc bags digital mandate for MuscleXP, Man Arden

Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd.

As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram. Chimp&z Inc will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.

“I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally,” commented Emmbros Overseas Lifestyle Pvt Ltd director Sahil Mehta. “We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”

Aiming to boost digital footfall, engagement, and brand recall, the agency will position Man Arden as a one-stop solution for the modern-day evolved men’s daily grooming essentials and MuscleXP as the most scientifically advanced, safest nutritional sports supplement. Both these brands share a common goal of delivering high-quality products at affordable prices, said the agency in a statement.

“We are excited to work with Sahil and his vision for both the brands. The game plan is to create recognisable social and digital strategies which back the brands’ key messages,” stated Chimp&z Inc CEO and co-founder Angad Singh Manchanda. “Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future.”

January 19, 2022