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Tag: integrated digital marketing

  • TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    Mumbai: Digital and social media marketing agency TheSmallBigIdea has been appointed as the digital strategic partner for online pharmacy and medical care platform, Sandu Pharmaceuticals.

    As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation.

    Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios, the agency’s video creation arm as a starter to the mandate, conceptualised and made four brand films and launched them digitally.

    Speaking about the win, TheSmallBigIdea COO and co-founder Manish Solanki said, “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling digital first stories on social media to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.”

    Commenting on awarding the mandate to TheSmallBigIdea, Sandu Pharmaceuticals director Shashank Sandu said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.”

  • White Rivers Media turns 10, celebrates milestone with a second Mumbai office

    White Rivers Media turns 10, celebrates milestone with a second Mumbai office

    Mumbai: Independent integrated digital marketing agency White Rivers Media (WRM), headquartered in Mumbai, celebrated its 10-year anniversary on 7 August. In line with its vision of expansion, the agency also announced the opening of its second Mumbai office ‘Delta’ in Goregaon for clients, partners, and talent in the city’s western suburbs.

    The agency that started with a team of three is today a family of over 350 individuals. From working closely with the likes of Netflix amongst others to working with the world’s leading influencers like Khaby Lame for his ‘first-ever campaign in India’, WRM’s journey has been a creative adventure, shared the agency in a statement.

    “The 10-year milestone is good, but the 10-year journey was fantastic,” said White Rivers Media co-founder and CEO Shrenik Gandhi on the occasion. “The decade was full of compassion, creativity, and hard work. We are grateful to all our stakeholders who have been instrumental in this journey.”

    “After working on various industry-first campaigns and leading MarTech in the creative space to international influencer collaborations, we are now geared up to create more impact on a global scale,” said White Rivers Media co-founder and CCO Mitesh Kothari.