ITV

Tag: Integrated communications agency

  • Curry Nation bags Jaihind’s ad brief with full sleeves rolled and strategy stitched

    Curry Nation bags Jaihind’s ad brief with full sleeves rolled and strategy stitched

    MUMBAI: Curry Nation has just tailored itself into the thick of things with Jaihind, one of Pune’s oldest and most trusted menswear retail chains. On 3 April 2025, the indie ad agency known for transforming commodity brands into cultural powerhouses clinched the integrated communications mandate for Jaihind. And this wasn’t your average pitch win—it came hot on the heels of the agency’s signature ‘UNLIMIT’ workshop, a no-holds-barred brand therapy session that helped reposition Jaihind from a ‘men’s only store’ to a more expansive ‘men’s mall’.

    Translation? It’s not just a store—it’s the destination for anyone identifying anywhere on the boy-to-man fashion spectrum.

    Curry Nation will now suit up to handle Jaihind’s entire branding wardrobe—from social media and campaign design to community building and multichannel storytelling. Data tracking, long-term relationship nurturing, and brand personality polishing are all part of the job description.

    “The process followed by Curry Nation of understanding our business inside out is something commendable… the conclusions made us see the whole being and not just parts,” said Jaihind CMD Dinesh Jain in a note that reads part testimonial, part poetic mic drop.

    Jaihind CMD Dinesh Jain; Curry Nation founder Nagessh Pannaswami

    Curry Nation founder Nagessh Pannaswami added, “The UNLIMIT workshop is one of our tools… to provide a platform for uninhibited breakthrough ideation on the business, the brand and the product.”

    Jaihind has been on a style evolution of its own—from housing just fabrics and a few readymades to now boasting eight multi-brand stores across Pune, Kolhapur, Chhatrapati Sambhajinagar and Nashik. With Curry Nation’s strategic flair and Jaihind’s legacy swag, this isn’t just a rebrand. It’s a retail renaissance dressed to impress.

  • Zeno Group and Origami Logic form global partnership

    Zeno Group and Origami Logic form global partnership

    MUMBAI:  Integrated communications agency Zeno Group and marketing signal measurement  company Origami Logic announced a global partnership offering brands the ability to manage the increasing  complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

    The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.  

    “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.

  • Zeno Group and Origami Logic form global partnership

    Zeno Group and Origami Logic form global partnership

    MUMBAI:  Integrated communications agency Zeno Group and marketing signal measurement  company Origami Logic announced a global partnership offering brands the ability to manage the increasing  complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analysing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

    The partnership with Origami Logic will help Zeno Group deliver even more comprehensive results supported by data-fuelled approach driven by real-time newsrooms, social amplification, engagement planning, and process management and design.

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said Zeno Group chief digital officer John Kerr.

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Origami Loogic CEO and co-founder Opher Kahane.  

    “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels,” added Kahane.

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 percent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 percent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.