Tag: Integrated Communications

PR Professionals boosts digital firepower with Sunny Jain as associate vice president – digital

MUMBAI: PR Professionals (PRP) is betting big on digital. On 28 April 2025, the integrated communications agency announced the appointment of Sunny Jain as associate vice president – digital, strengthening its leadership bench as it doubles down on performance-driven brand storytelling.

Armed with over 15 years of digital marketing experience, Jain will focus on expanding PRP’s performance marketing capabilities, maximising client ROI, and weaving together content, PR, and digital strategies into a seamless growth engine. His arrival coincides with PRP’s aggressive digital push across infrastructure, education, and governance sectors.

Jain’s résumé reads like a blueprint for digital excellence, having steered strategies at Spicejet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and Indiamart. His skill set spans SEO, SEM, lead generation, affiliate marketing, digital media planning, and customer acquisition across India, the GCC, Bangladesh, and Sri Lanka.

“As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny’s extensive experience and result-driven approach will further strengthen PRP’s ability to deliver holistic communication strategies to our clients,” said PR Professionals founder & MD Sarvesh Tiwari.

Expressing his excitement, Jain added, “I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP’s portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance.”

PRP’s digital credentials are already strong, managing major mandates like Hudco, PFRDA, RLDA, IIM Mumbai, MMRDA, and Bihar’s education and revenue departments. Founded in 2011, PR Professionals now spans 12 Indian cities and six international centres, with a 150-strong team driving its integrated communications engine.

April 28, 2025
Boult cranks up the volume with 80db Communications as PR partner

MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility, and drive consumer engagement. If Boult is turning up the decibels, 80db Communications is ready to ensure the world hears every beat loud and clear.

Known for its cutting-edge innovation, sleek designs, and pocket-friendly pricing, Boult has carved a space for itself in India’s booming wearables market. As competition intensifies, the brand is turning to 80db Communications to fine-tune its media outreach and craft a robust integrated communications strategy that resonates with its growing consumer base.

“We are excited to partner with 80db Communications at a pivotal time in our growth journey,” said Boult founder & CEO Varun Gupta. “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”

With a strong track record of elevating brands in India’s dynamic consumer tech space, 80db Communications is set to bring its storytelling prowess to Boult’s marketing symphony.

“Boult has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders,” said 80db Communications co-founder & joint managing director Abhilasha Padhy.

With this partnership, Boult aims to further solidify its brand identity while keeping its pulse on India’s evolving wearable tech landscape.

March 6, 2025
Hansgrohe India assigns PR duties to PR Pundit

Mumbai: Hansgrohe India, a manufacturer of bathroom and kitchen fittings has appointed PR Pundit as its strategic communications partner. The mandate is aimed at strengthening awareness and enhancing engagement for the brand to power preference for its core brands hansgrohe and AXOR, in addition to telling a compelling story of the company’s leadership in the category in India.

“PR Pundit is expected to develop effective stakeholder engagement strategies with a strong focus on the key innovations led by Hansgrohe in the field of bath, technology and aesthetics,” said the company in a statement.

“The bathware and sanitation is at an extremely buoyant junction, and it is imperative to create strong consumer connect and build engagement through authentic storytelling and category differentiation,” said Hansgrohe head of marketing for India and Saarc countries Abhijeet Sonar. “PR Pundit has a pedigree of working with some of the finest brands from India and around the globe. Its team of savvy communicators has a pulse of the now and new to craft meaningful and impactful programmes and we look forward to a rewarding association with them.”

With a legacy of over 120 years, this German bathroom and kitchen fittings manufacturer, Hansgrohe is a shower head, hand shower and tap supplier. The brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks, whereas, AXOR is dedicated to manufacturing iconic objects for luxurious bathrooms and kitchens.

“This legacy global brand, synonymous with innovation, design and quality, presents a fabulous opportunity for us to deliver impactful campaigns to highlight the brand’s competitive edge. We aim to undertake some benchmarking work to build a category dominance for the brand,” commented PR Pundit managing director Archana Jain. “We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communication programme that includes strategic media outreach in addition to campaign planning and execution to strengthen popular appeal.”

March 3, 2022
The Mavericks India wins integrated communications mandate for Face

Mumbai: The Mavericks India, an integrated marketing communications advisory, has won the integrated communications mandate for the Fintech Association for Consumer Empowerment (Face), one of India’s leading fintech industry bodies. Face’s mission is to drive ethical lending practices among the Indian fintech sector while protecting consumer interest against predatory lenders and enhancing digital financial literacy and awareness.

“At Face, our aim is to work closely with the government and other stakeholders and bring forth a framework which has trust, transparency and accountability at its core, and which can take India one step closer to financial inclusion,” said Face member and Kissht founder-MD Ranvir Singh. “We are delighted to onboard The Mavericks India to further drive our mission with their expertise in integrated communications in the fintech sector, and help us communicate our purpose and objectives to the relevant stakeholders.”

With 13 leading fintech players as its members, Face is working closely with the government, industry players, policymakers, and regulators to strengthen the entire digital lending ecosystem and accelerate its growth.

“We are proud to partner Face in its mission towards protecting consumers against illicit digital lending practices, and the fintech ecosystem as a whole,” said The Mavericks India founder and CEO Chetan Mahajan. “We are excited to bring forth our expertise in co-creating and amplifying a narrative for the industry body that can bring about regulatory and policy-level changes in the long-term.”

November 15, 2021
The Mavericks wins communications mandate for Stellaris Venture Partners

Mumbai: Marketing communications advisory The Mavericks India has been awarded the integrated communications mandate for early-stage fund Stellaris Venture Partners.

“We are thrilled to partner Stellaris Venture Partners in co-creating its communications approach and amplifying its business impact amongst relevant stakeholders,” stated The Mavericks founder and CEO Chetan Mahajan. “The fund is a formidable force in the Indian venture capital ecosystem that discovered soonicorns such as Whatfix and Mamaearth, and continues to identify and invest in potential movers and shakers.”

As one of the top early-stage tech-focused funds in the country, Stellaris recently announced the launch of its second fund of $225 million. The fund has backed many market movers including Whatfix, Mamaearth, Slintel (recently acquired by US-based unicorn 6Sense), mFine, and Propelld to name a few.

“As the ecosystem has grown, so has the number of funds, and the need for every fund to clearly articulate its purpose, positioning, and differentiation,” said Stellaris Venture Partners – partner Alok Goyal. “We are confident that their expertise will help us in communicating our positioning of an early-stage fund that partners with bold founders at nascent stages of their ventures to help transform ideas into resilient businesses.”

October 20, 2021
Yes Mart awards creative biz to Push Integrated Communications

MUMBAI: Hyderabad-based electronics and white goods giant Yes Mart has handed over its creative duties to Push Integrated Communications.

The agency will also handle the communication strategy of the brand.

The communication budget allotted for the brand is around Rs 50 million.

Push Integrated Communications MD & CEO V.A. Shrikumar said, “Yes Mart is poised to change the retail landscape of Hyderabad in the Electronics, Mobile & White goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good”.

“The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yesmart is happy to team up with Push to meet our leadership goals”, Ramakrishna Teletronics MD Ravi Kumar Vemula said.

For the record, this is the third major win for Push in Hyderabad, after acquiring the creative duties for 6 Mall and Centro Footwear.

November 30, 2012