Mumbai: Integrated marketing communications firm The Mavericks India has won the national PR mandate for B2B fintech startup, Razorpay.
According to a statement, the mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.
“At Razorpay, the desire is to help businesses reimagine and rethink how B2B finance works in India,” stated associate director – corporate communication and branding Hepsibah Rozario. “Even through the PR function, our stories are not purely about how great our products and services are, but about sharing a new way of thinking, embracing a new way of paying and banking, helping businesses understand why they should really care now and what’s in it for them.”
On winning the mandate The Mavericks India CEO Chetan Mahajan said, “It is indeed an honour to be working with Razorpay, a brand that is working towards becoming the financial backbone of the economy. This win reiterates our commitment towards crafting multi-channel campaigns for relevant stakeholders.”
“We are absolutely thrilled at the limitless possibilities with the team at Razorpay, to co-create stories that will lead conversations revolutionising the neo-banking and fintech ecosystems in India,” he added.
Established in 2014 by IIT Roorkee alumni Shashank Kumar and Harshil Mathur, Razorpay is a full-stack financial services company and a recently crowned unicorn.