ITV

Tag: integrated

  • ‘Integrated video’ key to TV’s digital transformation, aids cost optimisation

    MUMBAI: Ooyala, a global provider of video monetisation technology and services, today published a new report, “The Lifecycle of Content: From Production to Monetisation,” in collaboration with Futuresource Consulting, a specialist research and consulting firm for media and entertainment industries. The findings show content providers will seek integrated video solutions to minimize costs, streamline processes and provide growth opportunities at every step in the video lifecycle.

    The research, which included input from both traditional and new media operators across multiple geographies, identifies common concerns and challenges due to the new era of TV and its digital transformation to over-the-top (OTT) delivery. All participants agree OTT is necessary to match audience demands and grow video businesses, however, it also cites new pressures on finance and resources. Primary challenges include:

    The integration of, and interoperability between, new and legacy infrastructure
    * The need to produce more with limited or no increase in investment or ongoing spend
    * The management and distribution of an ever-rising number of OTT video endpoints
    * The lack of standardisation and automation of metadata
    * The underutilisation of metadata to improve experiences, enable personalisation and, subsequently, achieve greater monetisation

    Futuresource finds fully optimized integrated video solutions that connect disparate systems and workflows is essential to reduce the mounting pressure from OTT. Operators will seek greater efficiencies and economies of scale at every step in media operations—from production to distribution. Respondents are turning to automation for improved productivity across production workflows and metadata insertion. Further, greater data collection from OTT viewing will reduce risk in content investments, as acquisition and commissions are more tightly aligned to consumers’ viewing preferences.

    “Due to the many hurdles to still overcome, most media and broadcast organizations are not yet fully realizing the potential of integrated video solutions and automation,” said Head of Broadcast Technology at Futuresource Consulting, Adam Cox. “The continued rise of multi-platform content delivery is placing ever greater pressures on operations. Therefore, a successful approach to absorbing initial investment and operating costs, in addition to seeking alternative monetization strategies, is imperative.”

    “The report is indicative of the sheer complexity that content providers face in today’s world of global audiences, global operations and global opportunities,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Achieving greater productivity for our customers is top of mind so they can maximize their resources and revenue, without letting scale burden their operations.”

  • RCom reduces debt burden with 51% towers biz sale to Brookfield

    RCom reduces debt burden with 51% towers biz sale to Brookfield

    MUMBAI: Reliance Communications, an integrated telecommunications service provider, announced that it has signed term sheet with Brookfield Infrastructure Group for part-sale of its telecom tower business. RCom is selling 51% stake in tower unit for Rs 11,000 crore. The deal involving 45,000 mobile towers will facilitate RCom to lessen debt burden.

    Reliance Communications has a net debt of Rs. 42,000 crores as of end-June, which it expects to cut by Rs. 20,000 crore. Reliance had been looking to sell its mobile towers business, and had expected to seal a deal by October, CEO Gurdeep Singh had said earlier.

    Under the existing conditions, the specified assets are intended to be transferred from Reliance Infratel Ltd. (RITL) on a going concern basis into a separate SPV, to be owned by Brookfield. RCom will own 49% in the SPV.

    RCom will receive an upfront cash payment of Rs 11000 crore, and will also enjoy 49% future economic upside from the towers business, based on certain conditions.

    RCom said that, under the term sheet, the specified assets are intended to be transferred from Reliance Infratel (RITL) on a going concern basis into a separate special purpose vehicle (SPV), to be owned by Brookfield. RCom will continue as an anchor tenant on the tower assets, under a long term MSA, for its integrated telecommunications business.

    RCom and Brookfield expect considerable growth in tenancies based on increasing 4G offerings by all telecom operators, and the fast accelerating trends in data consumption, which are expected to contribute to significant growth in revenues and profitability for the towers business in the future.

    RCom and Brookfield also see several opportunities for consolidation in the towers industry in India that will further enhance growth and value creation in the future. The proposed transaction is subject to definitive documentation, customary approvals and certain other terms and conditions.

    RCom will continue as an anchor tenant on the tower assets, under a long-term pact, for its integrated telecom business.

    Both companies expect considerable growth in tenancies on the back of increasing 4G offerings by all telecom service providers, and data consumption growth, as they are expected to contribute to significant growth in revenues and profitability for the towers business in the future.

  • RCom reduces debt burden with 51% towers biz sale to Brookfield

    RCom reduces debt burden with 51% towers biz sale to Brookfield

    MUMBAI: Reliance Communications, an integrated telecommunications service provider, announced that it has signed term sheet with Brookfield Infrastructure Group for part-sale of its telecom tower business. RCom is selling 51% stake in tower unit for Rs 11,000 crore. The deal involving 45,000 mobile towers will facilitate RCom to lessen debt burden.

    Reliance Communications has a net debt of Rs. 42,000 crores as of end-June, which it expects to cut by Rs. 20,000 crore. Reliance had been looking to sell its mobile towers business, and had expected to seal a deal by October, CEO Gurdeep Singh had said earlier.

    Under the existing conditions, the specified assets are intended to be transferred from Reliance Infratel Ltd. (RITL) on a going concern basis into a separate SPV, to be owned by Brookfield. RCom will own 49% in the SPV.

    RCom will receive an upfront cash payment of Rs 11000 crore, and will also enjoy 49% future economic upside from the towers business, based on certain conditions.

    RCom said that, under the term sheet, the specified assets are intended to be transferred from Reliance Infratel (RITL) on a going concern basis into a separate special purpose vehicle (SPV), to be owned by Brookfield. RCom will continue as an anchor tenant on the tower assets, under a long term MSA, for its integrated telecommunications business.

    RCom and Brookfield expect considerable growth in tenancies based on increasing 4G offerings by all telecom operators, and the fast accelerating trends in data consumption, which are expected to contribute to significant growth in revenues and profitability for the towers business in the future.

    RCom and Brookfield also see several opportunities for consolidation in the towers industry in India that will further enhance growth and value creation in the future. The proposed transaction is subject to definitive documentation, customary approvals and certain other terms and conditions.

    RCom will continue as an anchor tenant on the tower assets, under a long-term pact, for its integrated telecom business.

    Both companies expect considerable growth in tenancies on the back of increasing 4G offerings by all telecom service providers, and data consumption growth, as they are expected to contribute to significant growth in revenues and profitability for the towers business in the future.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Dentsu Digital bags duties for Honda and Indo-Nissin

    Dentsu Digital bags duties for Honda and Indo-Nissin

    MUMBAI: Dentsu Digital, a digital marketing solutions company of the Dentsu India Group, has added two new businesses to its kitty.

    Honda Motorcycles and Scooters India (HMSI) has appointed Dentsu Digital as its digital agency to develop a complete digital ecosystem for the brand. Starting with the launch of an integrated social media campaign via various platforms to expanding the footprint across different touch points, the digital agency will also help drive Honda’s search and optimsation efforts with the help of media campaigns and search engine optimisation.
    We’ve also invested in technology and tools that allow us to deliver a great online experience says Glen Ireland

    Dentsu Digital recently worked on a unique brand engagement campaign using iButterfly – a proprietary platform, to launch HMSI’s new Activa-i. iButterfly is a the mobile platform that allows people to virtually catch branded butterflies and redeem them for discount coupons, branded merchandise and many more exciting takeaways.

    The second win for Dentsu Digital is Top Ramen (instant noodles), from Indo Nissin. The mandate given to the agency is to find a digital expression to Top Ramen’s offline campaign – ‘More Masala, More Maaza’ by creating consumer engagement and interest with its core target group.

    This is Top Ramen’s first serious foray into the digital world. The plan is to start by developing an engaging brand conversation followed by a more immersive experience through the website and other digital points of contact.

    Commenting on winning these prestigious accounts, Dentsu Digital CEO Glen Ireland said, “These wins directly reflect the hard work and effort put in by the entire agency.It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We’ve also invested in technology and tools that allow us to deliver a great online experience.”

    With these wins seems Dentsu Digital is to creating a unique digital service offering within the Dentsu India Group.

  • Twitter has edge over Facebook in real-time TV, says report

    Twitter has edge over Facebook in real-time TV, says report

    MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report said Thursday.

    As per the report, Twitter is still more attractive to advertisers and marketers than Facebook when it comes to real-time TV, according to eMarketer.

    “Facebook is further behind, but it has several advantages—such as its massive size—that will, over time, make it an attractive option,” said the report.

    Still, with more than a billion users, compared to Twitter’s base of more than 215 million, Facebook’s real-time TV promise is huge. A major reason is that, compared to Twitter, it has more user data for advertisers to tap.

    Twitter, the report noted, “integrated with TV shows and networks and developed ad products that align with marketers’ television advertising.” Twitter has reported that “95% of public social conversations around TV happen on its service,” the report said.

    Twitter’ strong TV potential has become more prominent as the San Francisco-based social network moves toward going public. Analysts sizing up the Twitter offering have consistently pointed to TV as one of its core strength.

    In a way, Twitter’s TV edge is based on how it quickly emerged as “a place where people have gone to discuss what they are watching on TV.”

  • Digiserv announces suite of content delivery services

    Digiserv announces suite of content delivery services

    MUMBAI: Digital Entertainment Services (Digeserv) in the US has announced that it will provide the complete suite of services necessary for the motion picture industry to move cost effectively and expeditiously from analogue to digital film and advertising delivery.

    Unlike many previous companies in the industry, Digeserv says that its diversified management team has performed film and advertising delivery in the entertainment industry for over 30 years. The firm says that it is committed to all industry participants to offer integrated, modular and complete services that expedite delivery and optimize cost and quality in the transition to digital. The firm adds that it is industry and participant neutral and is able to provide interfaces so any industry participant can benefit from its capabilities:

    Digital Network Services – Digeserv says that itsnetwork services will be open to each participant in the motion picture industry so any digital delivery companies, exhibitors and studios can move their content securely to ensure the digital delivery of films, pre-show and alternative content on a more cost effective basis. The digital network services will offer 24×7 service delivery with standardised protocols, thereby making access uniform throughout the industry.

    Digital Equipment Services – These the company says will accommodate any manufacturer’s equipment with the objective of increasing throughput while lowering cost and facilitating standards that permit DCI compliance throughout the industry. Each equipment package will accommodate both advertising as well as other digital content delivery.

    Funding Platform – The company says that it will make available to the industry a financial platform that permits the cost effective funding of exhibitor equipment that meets its compliance standards. In addition, the platform will monitor and settle all commercial trade transactions electronically between all parties in the distribution chain, whether they be digital delivery companies, studios, exhibitors, manufacturers or other vendors. The financial platform will allow all parties to minimize their working capital requirements with certainty of payment in settling all trade transactions.

    Alternative Content – The company adds that it has been approached by numerous content providers that would like to utilise the Digiserv open network services for offering new venues not currently available to the motion picture industry.

    The firm will provide a demonstration of its digital entertainment services and capabilities early next year in the US. After its demonstration, the firm will consult with all parties in the industry to exhibit how each participant can benefit by implementing a lower cost solution using proven technology and delivery partners.