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MUMBAI: Snap and Integral Ad Science (IAS) are taking transparency to a new level, giving advertisers something worth snapping about. The duo has expanded their measurement...
MUMBAI: Less hot air, more clean air. That’s the promise as Integral Ad Science (IAS) teams up with Good-Loop to help advertisers track and shrink their digital...
MUMBAI: Integral Ad Science (IAS) has launched an insightful case study in collaboration with MilliporeSigma, the life science business of Merck KGaA, Darmstadt, Germany. The study...
MUMBAI: Integral Ad Science is crunching the numbers for a new chapter bringing seasoned financial powerhouse Alpana Wegner on board as chief financial officer, effective 10...
Mumbai: Integral Ad Science (IAS) has introduced IAS Curation in partnership with Google Ad Manager, providing programmatic buyers a deal-based approach to curate inventory directly at...
Mumbai: Integral Ad Science, a global media measurement and optimization platform, has announced the appointment of Marc Grabowski as chief operating officer (COO) and Srishti Gupta...
Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced the expansion of its Quality Attention measurement product, adding support for mobile...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, has announced the launch of the IAS Election Lab. Led by IAS...
Mumbai: Integral Ad Science (NASDAQ: IAS) a leading global media measurement and optimization platform, has announced that it is one of the first companies to receive...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the expansion of its brand safety and suitability measurement product...
Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, has announced it has earned accreditation by the Media Rating Council (MRC)...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Made for Advertising (MFA) AI-driven solution....
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced that its AI-driven total media quality (TMQ) brand safety and...
Mumbai: Integral Ad Science, a leading global media measurement and optimisation platform, has announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and...
Mumbai: 2023 was an eventful year for digital advertising, where AI emerged as a driving force. Marketers also witnessed the rise in the popularity of Connected...
Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform announced the general availability of its Quality Attention™ measurement product –to unify media...
Mumbai: Integral Ad Science (Nasdaq: IAS) a global media measurement and optimization platform announced an expansion of its measurement capabilities on YouTube. IAS will now offer...
Mumbai: Disney+ Hotstar, India’s leading streaming platform, has launched a handbook for effective brand building on the platform. Titled Winning in the OTT era with Disney+...
Mumbai: Netflix’s monthly active users for the ad-supported plan stands at 15 million, Netflix’s advertising president Amy Reinhard has said in a blog, “As we continue...
Mumbai: The global leader in digital media quality, Integral Ad Science (IAS), on Wednesday announced a global partnership with purpose-led ad platform Good-Loop. The partnership will...
Mumbai: India recently celebrated its 75th Independence Day—a notable landmark to look back at and cherish all the achievements of our young yet grandiose nation. Our...
Mumbai: Integral Ad Science (IAS), in collaboration with YouGov and a market research firm, has released its report ‘2022 Future of Privacy-First Advertising.’ IAS surveyed 346...
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: When you look at the evolution of digital advertising, it makes sense that viewability has continued to be a top concern for marketers. The entire...
Mumbai: Mobile campaigns in India posted lower brand risks than display, viewability on mobile environments increased in India, and ad fraud rates decreased in desktop and...
Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in...
NEW DELHI: As the world underwent a tectonic shift in 2020, sparking evolution in consumer behaviour, brands had to resort to innovative ways to target their...
MUMBAI: As per eMarketer ad fraud is a top concern for both media buyers (33 per cent) and suppliers (44 per cent), and both groups also...
