mumbai: Prime Focus World (PFW), the creative services division of Prime Focus Limited, and VFX house Double Negative (Dneg) have entered the next phase of expansion plans with the building of a new VFX facility in Mumbai.
Located in Mumbai’s Film City, the new studio will be built to the same exacting standards as Dneg’s facilities in London, Vancouver and Singapore, with particular emphasis on providing one of the best working environment for artists.
Dneg’s technical infrastructure, tools and pipeline will be rolled out to the new facility as part of the build, mirroring Dneg’s other international locations.
Recruitment roadshows are being planned throughout India and key international locations to attract the best VFX talent across all levels of experience to work exclusively on Dneg VFX projects.
Movies already slated for work in Mumbai include The Huntsman for Universal starring Chris Hemsworth, Charlize Theron and Emily Blunt, and Inferno, Ron Howard’s latest movie based on the Dan Brown novel, amongst others.
The new VFX facility will also offer rigorous training programmes for staff with the intention of creating Asia’s leading ‘VFX Campus,’ complete with specifically-built classrooms and training areas, and offering Dneg’s training programmes.
“Prime Focus is the undisputed industry leader in India and knows the market, the culture and the landscape better than any other company. This collaboration plays to the strengths of both companies, the intention being to create a world-class VFX facility that can proudly sit alongside the rest of Dneg’s global network,” said Double Negative CEO Matt Holben.
“This is another great step forward for Prime Focus World and Double Negative, Prime Focus is committed to supporting Dneg in achieving its vision of becoming a truly global company in the high-end film industry, and this new state-of-the-art facility will help them to remain creative and competitive across all of their locations, and to continue producing award-winning visual effects work that is second-to-none,” added Prime Focus founder, executive chairman and global CEO Namit Malhotra.
Dneg and PFW have recently collaborated on a number of shows, providing VFX and stereo conversion services on projects such as Avengers: Age of Ultron, Terminator: Genisys and Ant-Man. Upcoming projects include Mission Impossible: Rogue Nation, Insurgent, Alice in Wonderland: Through the Looking Glass, Tarzan, Batman v Superman: Dawn of Justice and Spectre.
