ITV

Tag: Insurance

  • Niva Bupa signs Leo Burnett as its advertising agency

    Niva Bupa signs Leo Burnett as its advertising agency

    New Delhi: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has signed Leo Burnett as its advertising agency partner. The account was won following a multi-agency pitch.

    Niva Bupa is on a mission to democratise health insurance to make quality healthcare accessible for the masses. The company intends to bring a fresh perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints related to hospitalisation. This partnership with Leo Burnett will aid the brand in fulfilling its vision of creating ground-breaking work to give people more control over their health and well-being.

    Speaking of this collaboration, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “At Niva Bupa, we are evangelizing insurance for freedom and not constraints and the brand philosophy around claiming life captures the brand mission. There is a massive need to simplify the category and lift the category narrative to be more positive and empowering. During our interaction, we found the approach of Leo Burnett to be bold yet extremely intuitive and in line with our vision for the brand and are delighted to partner with them.”

    BBH India chairman and Leo Burnett South Asia chief executive officer Dheeraj Sinha said, “Health insurance category has come into sharp focus owing to the pandemic. Niva Bupa being one of the leaders in this segment offers some of the most comprehensive products making health insurance more accessible to all. We look forward to partnering with them to enhance consumer understanding about the benefits of health insurance using data, technology and creativity; encouraging everyone to take a health-first approach.”

    Adding further, Leo Burnett head of North Samir Gangahar said, “This is a fantastic opportunity for us to create a conversation around a category that has immense growth potential. The brand needs a strong communication plan that addresses its business problems backed by new age thinking and creative solutions. We are looking forward to working together with the team.”

  • R K Swamy launches Amrit Mahotsav Campaign for finance ministry

    R K Swamy launches Amrit Mahotsav Campaign for finance ministry

    Mumbai: The ministry of finance has released a special music video called “Thank You” as part of the “Azadi ka Amrit Mahotsav” celebrations, which mark the 75th anniversary of India’s independence. 

    The song was composed by the duet Salim-Sulaiman and has a star cast of singers in several languages. It was written and conceptualised by R K SWAMY. This music video stands out since it was created as originals in 11 languages and was originally rendered in each language.

    The video is intended to recognise the contributions of everyone involved in the ministry as well as the workers in the banks, insurance, and other financial services sectors to nation-building and the fight against the Covid pandemic.

    R K SWAMY executive creative director Sangeetha N said, “We wanted to break the clutter for these special people who never shut down their service even during Covid, so that the country could cope. We cast for talent in every language, and we have a lineup of the best of them. Remarkably, there was so much enthusiasm for this project from everyone. It shows in the genuine expression of gratitude we could capture both in the song and in the video.”

    Music composer Salim Merchant commented, “This was a super special project for us. It was a privilege and an honour to be able to execute this on behalf of the ministry of finance. It was a special thought. It needed a magical expression. We were fortunate to get such good talent to participate. Hats off to Team R K SWAMY for their conception and management of this project.”

  • Online advertisements influence 55% of health insurance buyers: WATPapers

    Online advertisements influence 55% of health insurance buyers: WATPapers

    Mumbai: Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the need to have financial backup to meet unforeseen medical expenditures.

    According to the report, more than half of the respondents have purchased health insurance in the last six months. These policyholders belong to the age group of 25 to 35 years, residing in the top four metros as well as small metros.

    Most of them have purchased health insurance for themselves and their parents. With regard to the coverage duration, 32 per cent of the respondents have purchased health insurance for up to two years. 27 per cent of the respondents have opted for a health insurance plan for a year’s duration.

    For the record, in India, there are a plethora of benefits offered by health insurance policies. Most of the respondents say that their health insurance policy covers facilities like cashless treatment and maternity coverage followed by emergency room services, discounted treatment for COVID, and free health check-ups.

    The report further states that when it comes to purchasing health insurance policies online, the journey from assessing the need for a health insurance policy to purchasing one is very likely to start by watching policy reviews and videos online. This enables the consumer to get familiar with the brands and options available. They then visit the brand’s website or search for suitable policies on the internet. Post which, they are likely to compare websites and evaluate a suitable policy based on the benefits and features it offers.

    Commenting on the latest issue, Isobar India Group CEO Heeru Dingra said, “Since the pandemic, there has been an ever-growing demand for health covers because people have realised that huge medical expenses, especially when engulfed in uncertainty can take a toll on their financial and mental well-being. In such a situation relying on savings is not enough, hence, a health insurance policy is ideal as it covers facilities like cashless treatment, maternity coverage followed by emergency room services, discounted treatment, reimbursements, and free health check-ups. This issue of WATPapers is a must-read as it showcases the trends observed in the sale of health insurance plans and how policyholders today are shielding themselves against medical emergencies.”  

    WATConsult managing partner Sahil Shah added, “The pandemic has disrupted the industry by altering how people view health insurance for themselves, and their family members. This period of an extreme health crisis, with the pandemic looming over, has led more and more people to opt for health insurance. The future looks promising for the health insurance sector with changes in the regulatory framework, which will lead to changes in the industry conducting its business. Factors such as growing awareness, the need for health protection and inclusion in the financial planning of an individual, will drive the growth of the Indian health insurance sector even higher and further.”

  • Policybazaar unveils new term life ad campaign featuring Pankaj Tripathi

    Policybazaar unveils new term life ad campaign featuring Pankaj Tripathi

    Mumbai: Online insurance marketplaces Policybazaar unveils its newest brand campaign featuring actor Pankaj Tripathi to raise awareness quotient regarding the significance of term life insurance. Presented with a healthy dose of humour, the ad film is aimed at individuals who procrastinate the crucial decision of buying term insurance for their dependents.

    The low insurance penetration in India stems from the low collective public awareness regarding insurance, and Policybazaar’s new campaign deftly underlines this fact. Corresponding to the brand’s promise of insuring every family, the initiative targets the all-too-prevalent perception of stalling insurance purchases until it’s too late. The quirky ad emphasises that not buying term insurance is equivalent to a ‘ghor paap’ or unforgivable sin against one’s family.

    Commenting on the launch, Policybazaar.com CEO Sarbvir Singh said, “The overall low insurance penetration rate in India is a reflection of mostly uninsured or underinsured people. We at Policybazaar have relentlessly been working towards the mission of closing the protection gap in the country and bringing it to global levels. Our new campaign is humorous and hard-hitting in equal measures to create the maximum impact on the general consumer mindset of procrastination. We want to effectively drive a strong consumer connection through this campaign and make them aware of the consequences of their indecision.”

    Establishing an afterlife setting, the creative campaign kicks off with a seemingly affable college professor being directed to the gates of hell in a surprising turn of events. Downright baffled, he is told by the gatekeeper that he has committed a ‘ghor paap’ against his family by not purchasing a term life insurance in his lifetime. Played by the charismatic Pankaj Tripathi, the gatekeeper then lets the next guy into heaven since he had taken a policy! 

    Talking about the campaign launch, Policybazaar Group senior director brand & marketing Sai Narayan said, “Procrastination, especially when it comes to insurance, is pretty much a fundamental trait. The concept behind this campaign is to make consumers aware of the transience of life and the gravity of an unprecedented situation. The humour element is intended to educate as well as entertain them at the same time. Pankaj Tripathi is one of the most popular faces of the entertainment industry and his trademark style helps get our message across prudently among the masses.”

    MagicCircle managing director Hemant Misra added, “Death is the only truth in our lives. Policybazaar is one brand that has taken this truth by the horns and coaxed a highly underpenetrated category into action. For this campaign, we went beyond the fear of death to a fear that lives on even after death. The fear of being remembered as the person who robbed their family of happiness. That is not simply a crime but ‘Paap’. Ghor Paap. That is the simple insight this campaign is based on.”

    Since its inception, Policybazaar’s larger vision has been to make the insurance ecosystem more transparent and make insurance simpler for the end consumer. Our end-to-end digital assistance and diversified solutions have been vital in giving people a safer and easier way for buying, renewing, and claiming insurance for over a decade. The campaign is a part of the larger brand message of encouraging more and more people to invest in protection products for a better future for their loved ones, even in their absence.

  • Bajaj Allianz Life Insurance launches personal finance education campaign

    Bajaj Allianz Life Insurance launches personal finance education campaign

    Mumbai: Bajaj Allianz Life Insurance has launched an educational initiative under the theme “Life Goal Mantras”. The campaign aims to simplify personal finance and insurance concepts collaborating with content creators.

    Every episode, in this short-format video series, focusses on a single personal finance concept simplified by the influencer in an engaging manner. Bajaj Allianz Life Insurance’s ‘LifeGoal Mantras’ campaign videos will be available on the social media pages of the company and the influencer.

     

     

    Starting with influencer Aiyyo Shraddha, the initiative simplifies several financial concepts including Rule of 72, equity allocation formula, size of insurance cover, 10-5-3 investment allocation thumb rule, and many more.

    Commenting on the educational initiative, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “One of the challenges driving personal finance awareness is the seemingly complex concepts and jargons. Through the initiative, Life Goal Mantras, we aim to leverage social media influencers to educate and advise the newer generation of investors, about key personal finance concepts in a manner that aids easy comprehension and strengthens resonance with the brand.”

  • Future Generali promotes insurance for pet dogs with new campaign

    Future Generali promotes insurance for pet dogs with new campaign

    Mumbai: Good dogs can make bad decisions. With this thought in mind, Future Generali India Insurance (FGII) has launched a digital campaign called ‘Oh My Dog!’ to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends.

    With FG Dog Health Cover, dog parents will be able to choose their veterinarian, budget their pet care costs, and avoid dipping into their emergency funds all the while giving their dogs the care that they deserve, according to the brand.

    The 360-degree digital campaign, conceptualised by Mullen Lintas, aims to strike a chord with dog lovers by bringing out quirky, yet relatable moments that they might have witnessed as a dog parent. The ad film showcases how dogs can often go barking up the wrong tree or hurt themselves frolicking in the mess. Which is why they need to be protected just like one would protect their families against uncertainties.  

    “Dog insurance is a first mover advantage in India for Future Generali India Insurance. We have a lot more dog parents, which means more pet stores and pet products around us today and it’s a fresh category for mass media that is catering to this spike, and as an insight for the offering, it’s something that works across borders,” noted Mullen Lintas chief creative officer Garima Khandelwal.

    On the launch of the campaign, Future Generali India Insurance chief marketing officer Ruchika Malhan Varma shared, “As a brand that is focused on having a pulse on its customers evolving needs and providing innovative solutions across their life cycle, we realised the place a dog holds in a household today – that of a family member. This meant bringing forth an unfelt need – just as one would protect a loved one with health insurance, a pet parent can also consider purchasing a dog health insurance cover for safeguarding their four-legged doggie family.”

    “However, here is the twist. Insurance is a serious matter while we associate dogs with mischief and play. Hence, to drive home the importance of dog health insurance cover we decided to launch a playful digital campaign that showcases the mischiefs that dogs get into while also being value accretive,” she added.

    To drive home the point, FGII is kicking up a storm on both Twitter and Instagram. For its Twitter campaign it has roped in celebrities who are known for their affection towards their furry friends. On Instagram, the company is engaging followers with a filter-based idea to capture the funny thoughts of their dogs in a thought bubble. 

  • Acko launches new print campaign for its paperless service

    Acko launches new print campaign for its paperless service

    Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers, to the digitally-savvy youth.

    Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records. The hassle of obtaining a claim becomes a huge hindrance because of this. As a result, paperwork becomes an enormous and a real pain point for insurance holders.

    Acko wanted to exaggerate the pain point. In this case – paperwork. “We created a setting of the typical brick and mortar offices in India – in a decrepit state, with piles of files and folders.  Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers – as opposed to the smooth, paperless process that Acko offers,” said the brand in a statement.

    Ogilvy India (South) chief creative officer Mahesh Gharat said, “With Acko, there is zero paperwork. Our creative idea and execution was born out of this simple product insight. We wanted to dramatise the pain point and highlight the horrifying experience one has to go through while dealing with traditional insurance companies.  To see the campaign come alive on print was truly gratifying. Acko believed in the idea, and to see brands like Acko investing in the craft and not just the message, is great to see.” 

  • PhonePe’s new campaign showcases the ease of buying insurance

    PhonePe’s new campaign showcases the ease of buying insurance

    Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.

    The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first – making it easily accessible to all users.

    The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar, and other prime channels. The six-month-long campaign will educate customers on the availability of bike, car, life, and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size, and trust that customers have on the platform.

    “We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space,” said PhonePe VP and head of insurance Gunjan Ghai. “Our users place immense trust in us as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of six months.”

  • Covid Care: Droom announces 1 cr budget to support fight against Covid

    Covid Care: Droom announces 1 cr budget to support fight against Covid

    New Delhi: Stepping up to take care of its employees during the devastating second wave of Covid2019, AI-driven online automobile marketplace Droom on Thursday announced Rs one crore budget for its new initiative – Droom Cares.

    As a part of this initiative, Droom will ensure sanitization of some healthcare facilities, police stations, clinics, pharmacies, and homes of healthcare workers in Delhi NCR using Germ Shield, its anti-microbial coating. It has also created a Covid SWAT team to verify all leads regarding oxygen supply, hospital beds, ICU availability, oximeters, food suppliers, plasma donors, and Covid-related life-saving drugs.

    The company has also launched programs for its 20,500+ dealers to assist with pharmaceuticals, Covid vaccination, medical assistance, and also provide isolation ward to asymptotic dealers with basic medical facilities. It has launched a telemedicine consultation for mental and physical health free of cost for Droomers. A unique Buddy Program has been initiated where Droom will assign one employee to another who is recovering from Covid2019 and requires assistance.

    “The second wave of the pandemic has triggered an unprecedented crisis for the country. We would like to show our commitment to society by trying to help people in these difficult times. We have also organized a Covid SWAT room for quick assistance and have converted one of our office facilities into emergency wards with basic medical facilities and doctor teleconsultation for our employees in times of need,” said Droom, founder and CEO, Sandeep Aggarwal.

    Among other relief measures, the company has announced a special insurance scheme for all its employees and dealers to have hassle-free treatment in these stressful times. The insurance scheme will give five times more cover to its employees and be also extended to their parents and current family members. “Our endeavor has always been to stand firmly united with our stakeholders in the most stressful times and we are confident to overcome these together,” Aggarwal added.

  • UK producers bid to extend Covid2019 insurance scheme

    UK producers bid to extend Covid2019 insurance scheme

    MUMBAI: UK producers are in discussions with the government to extend the landmark £500 million ($664.6 million) Covid2019 insurance scheme for film & TV production.

    Media reports said that producers have sought permission to extend the deadline for the Film and TV Production Restart Scheme to June 2021. If approved, it will ensure coverage for the spring production rush when filmmakers take advantage of longer daylight hours. UK producers’ body Pact is currently gathering information to support the extension, which will be presented to the country’s department for digital, culture, media & sport (DCMS), the government body in charge.

    When the proposal was first announced, the deadline was originally 31 December and has since been extended to 28 February. The extension is intended to “help even more productions access the scheme, reflecting ongoing uncertainty and the continued inability of productions to secure private insurance for coronavirus-related risks,” said a statement from the DCMS at the time.

    Under the scheme, productions can receive compensation for future coronavirus-related losses including filming delays from illness among cast and crew. There is a total cap on insurance claims per production of £5 million ($6.65 million), and production houses need to pay an “appropriate excess” when seeking to claim under the scheme, as well as an “appropriate fee” when joining the scheme. Productions also need to purchase other, more standard insurance to cover non-Covid2019 risks to ensure their production is adequately insured.

    Insurance claims are expected to significantly reduce as the Covid2019 vaccine, which began rolling out across the country last week, expands and reaches maximum people.