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Tag: Instax

  • Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman.

    The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”

    As part of the campaign, Soman can be seen having fun with different Instax cameras and recreating a photograph he cherishes using multiple quirky and classic cameras from the Instax series.

    The campaign will run for 30 days till this year’s Diwali across Instax’s social media channels, websites, and across select locations, including at metro stations in Bangalore, Mumbai, and Kolkata and at the Delhi airport. It will also be echoed across radio stations.

    Speaking on the campaign, Fujifilm India optical devices & Instax division general manager EID Arun Babu said that, “With the festive season around the corner, Instax aims to reiterate the unparalleled role that printed memories play in special moments. We are proud to have continued our partnership with the multi-talented star, Milind Soman, who used Instax prints in the most fun and unique way in the film. With this, we look forward to furthering our message of cherishing memories with print.”

  • Fujifilm ropes in Milind Soman as a brand ambassador for India’s healthcare & Instax biz

    Fujifilm ropes in Milind Soman as a brand ambassador for India’s healthcare & Instax biz

    Mumbai: Fujifilm India has roped in India’s fitness, health and stylish icon, Milind Soman as their healthcare, wellness, and lifestyle brand ambassador. With the announcement, the actor and model will be representing the brand’s overall philosophy of innovation in healthcare, technology, and lifestyle space.

    Fujifilm India recently launched its Instax Mini Evo analog-digital camera in India along with Milind Soman. The new camera is the latest, most advanced addition to the brand’s most loved flagship series Instax Mini, which allows users to shoot and enjoy on-the-spot photo printing.

    Going forward, he will be a part of all major brand campaigns by Fujifilm India for medical imaging and instax division, with key focus on health awareness wellness and lifestyle campaigns.

    With a brand legacy of over 90 years, Fujifilm has been tirelessly working towards introducing multiple initiatives in the healthcare space in several aspects such as early detection through medical imaging, and preventive healthcare with diagnostics. Additionally, with this strong legacy in the imaging business, the brand has also been committed to introducing technologically advanced products in the lifestyle category with digital cameras and Instax cameras.

    Therefore, in line with the overall brand narrative, Milind Soman as a fitness enthusiast and an advocate of a balanced & healthy lifestyle is the perfect representative of the brand, contributing to society with his health and awareness through innovative means, even at 57.

    Speaking on the brand’s association with Milind Soman, Fujifilm managing director Koji Wada said, “We are delighted to have Milind Soman as our brand ambassador for our medical imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icons of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to ‘Never Stop’ our endeavours for a healthier and Better India!”

    Talking about his association with Fujifilm India, Milind Soman said, “I’ve always wanted to contribute to making health and fitness an active part of our lifestyle. I’m pleased to be associated with Fujifilm India whose brand values showcase great innovation which applies both to society as well as individuals. On these goals, we are both aligned to pledge for a better and Healthier India, and I look forward to helping more Indians understand the value of a healthy lifestyle going forward.”

    Fujifilm India has consistently pushed to improve healthcare diagnostic standards, helping to make the world healthier and better. Fujifilm is committed to providing Indians with the most cost-effective diagnostic technologies available. Its technical and innovative prowess is unrivalled in the business, and with each passing year, it cements its position as the industry’s pioneer in medical imaging while still being committed to other diagnostic services. With its ‘Never Stop’ philosophy, Fujifilm India will continue to bring in initiatives that complement Indians’ mental and physical wellbeing.

  • Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

    The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the brand attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.

    Commenting on the occasion, Fujifilm India managing director Haruto Iwata said, “We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space.”

    “Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.

    Fujifilm India head – photo imaging and Instax Centhil Nathanv added, “Alia Bhatt is undeniably one of the most gifted and accomplished women of her generation and a role model to young men and women. In just a few years, her incredible talent has made her one of the most articulate actors of all time. Our association with Alia is focused on bringing her youthful vivacity among individuals by spreading the joy of instant pictures.”

    In the coming months, Fujifilm will be running a series of campaigns on their social media platforms.

  • Fujifilm partners Anushka Sharma for Instax range of instant cameras

    Fujifilm partners Anushka Sharma for Instax range of instant cameras

    MUMBAI: Fujifilm India has announced a strategic partnership for its Instax range of instant cameras with Bollywood actor Anushka Sharma.

    A sweeping promotional campaign for Instax will be rolled out across social media platforms with Anushka’s participation for four months starting from August 2018 till November 2018.

    The Instax has been a global hit in more than 100 countries, with over 30 million units sold. Its quirky design and retro look has helped the brand carve a winning niche for itself. This year holds of great importance to Fujifilm as Instax celebrates its 20th anniversary. The company aims to further explode Instax’s awareness through its strategic collaboration with one of the most followed Indian personalities. Sharma is one of the most powerful personalities in the country today and she is known for her inherent charm and novelty. She perfectly complements the brand attributes of Fujifilm Instax.

    Fujifilm India managing director Haruto Iwata says, “We are very excited and optimistic to embark on this digital partnership with Anushka Sharma. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). Instax is celebrating its 20th anniversary this year and we will be rolling out many more surprises for our customers in the coming months.’’

    “For me, photography is all about self-expression and preserving memories and what can be better than a camera that comes from Fujifilm which has an extensive and profound expertise in photography nurtured over the last 80 years. Instax captures the magic of the moment and seals it in a picture instantly and serve as reminders of those beautiful memories forever,” Sharma comments.

    Fujifilm India head of image capturing SM Ramprasad adds, “Anushka Sharma is undeniably one of the most gifted and accomplished women of her generation and a role model to young women. The association with Anushka is in line with our aim to bring in a youthful vibrancy by spreading the joy of printed pictures.”

    Within these four months, Fujifilm will roll out a special contest. The winners from the challenge will get an instax camera along with Anushka’s instant pictures, duly signed by her.