ITV

Tag: Instamart

  • Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    MUMBAI: Raksha Bandhan marks the onset of India’s festive season—and what better way to celebrate than with a thoughtful gift that lasts a lifetime. Gold has long been cherished in Indian culture, symbolizing prosperity and making for both meaningful gifts and smart investments. This Raksha Bandhan, India’s pioneering quick commerce platform – Instamart, has partnered with Kalyan Jewellers to add a touch of sparkle to sibling bonds. With every Rakhi purchase made on the platform, customers will receive a ₹2,100 Kalyan Jewellers voucher. The initiative, amounting to a total voucher value of nearly ₹500 crore, enhances the festive shopping experience while promoting the tradition of thoughtful, lasting gifting.

    Instamart’s Raksha Bandhan campaign, ‘Gehna To Your Behna’, is live from 28 July to 9 August. As part of this special festive offer, every Instamart customer placing an order above Rs 499 will automatically receive a Rs 2,100 voucher from Kalyan Jewellers. The voucher can be used to choose from a stunning selection of gold, diamond and platinum jewellery at Kalyan Jewellers, no matter what you’re picking – a modern piece or a timeless heirloom. With redemption available in-store and validity extended through Diwali 2025, customers have the freedom to shop at their own pace and style. This campaign turns a simple Rakhi purchase into a more meaningful, lasting gift—whether you’re surprising your sibling or treating yourself.

    Sharing insights on this special gift for users, Manender Kaushik, AVP & category head – Instamart, said, “Festivals carry deep sentimental value across India, and gifts are a way to express emotions—whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter, but at its core, heartfelt gratitude towards one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something really meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

    Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, to make celebrations even more special, Instamart is introducing silver rakhis—available for quick delivery. As a first in quick commerce, these silver rakhis have quickly become a favourite among customers across cities.

    Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.

  • Instamart’s new ad proves it delivers everything, even a laugh riot

    Instamart’s new ad proves it delivers everything, even a laugh riot

    MUMBAI: When burglars double up as domestic help, you know an ad has gone deliciously rogue. Instamart, Swiggy’s quick-commerce arm, has dropped a side-splitting new campaign, “Big or Small, We Deliver It All”, spotlighting its jaw-dropping 35,000+ product range and how it all lands at your door in just 10 minutes.

    Conceptualised by Moonshot Films, the ad kicks off with a man catching robbers mid-heist, only to calmly ask them to wait for a few more essentials he’s ordered. What follows is a madcap montage: thieves helping the family cook, study, and stream movies with stolen (but oddly useful) gadgets like mixers, projectors, and plates.

    The film wraps with a deadpan delivery executive showing up just in time, while the robbers stand hilariously frozen, tools in hand.

    With this campaign, it’s flexing its expanded inventory muscle across categories like home & kitchen, electronics, Korean beauty, baby care, and more. Whether it’s a vacuum cleaner or a vial of serum, Instamart’s message is clear: if it fits in a bag, it’s at your door before you blink.

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  • Plush and Instamart join forces

    Plush and Instamart join forces

    MUMBAI: No more last-minute period hacks! Plush has partnered with Instamart to redefine period care with a breakthrough solution, Plush’s Seamless Period Panty. Combining innovation, convenience, and comfort, this game-changing product is transforming the disposable period panty space with a seamless, undie-like design – nothing like the bulky, diaper-like options out there. Now, with just a tap, Plush Period Panties arrive in 10 minutes via Instamart, making period care effortless, and eliminating the need for last-minute makeshift fixes that women have relied on for generations.

    Their latest ad film takes a quirky, relatable spin on period prep struggles, capturing a classic jugaad moment where an older sister creatively layers multiple pads as a DIY leak-proofing hack, only to be stopped by her younger sister, who effortlessly orders a Plush Seamless Period Panty in a snap. This collaboration is a call to move beyond outdated solutions and embrace the future of period care.

    “For years, period care has been about adjustments and compromises. At Plush, we set out to change that,” said Plush co-founder Prince Kapoor. “Our Seamless Period Panty redefines period care – blending innovation, style, and superior leak protection for ultimate comfort.  Periods come with enough worries, but finding the right care shouldn’t be one of them. Teaming up with Instamart ensures just that.”

  • Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities

    Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities

    MUMBAI: Instamart, India’s pioneering quick commerce platform, has partnered with Jio to launch the telecom giant’s popular mobile phones on its platform. Now customers across 95 cities in India can order JioBharat and JioPhone Prima2 phones on Instamart and have them delivered to their doorstep in minutes, a first-of-its-kind launch on a quick commerce platform.

    The models available as part of this launch include the JioBharat V4 and JioPhone Prima2 in the range of Rs 799 and Rs 2799, making them extremely affordable and accessible to Instamart’s consumers Whether for staying connected, gifting a loved one, or as a reliable secondary device, users across metros, tier 2, 3 and 4 cities can now access Jio’s value-driven mobile phones with unmatched speed and convenience through Instamart.

    On this partnership, Instamart CBO Hari Kumar G said, “At Instamart, we are continuously redefining the role of quick commerce in everyday life. Our partnership with Jio marks a significant step in making essential technology, like phones, more accessible than ever. By enabling the instant delivery of Jio phones across 95 cities, we’re not just offering convenience; we’re partnering with Jio to bring affordable connectivity and digital access closer to millions, within minutes.”

    Reliance Jio Infocomm Ltd president Sunil Dutt said, “This strategic partnership with Instamart marks yet another step in our mission to empower every Indian with affordable digital connectivity. By making our popular JioBharat and Prima phones available for instant delivery across 95 cities, we are ensuring that the power of the internet and digital connectivity reaches our users within minutes. It’s about bringing the digital revolution directly to every doorstep, faster than ever before.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Plant one on mum as Ugaoo digs into Mother’s Day with a twist

    Plant one on mum as Ugaoo digs into Mother’s Day with a twist

    MUMBAI: Forget flowers and chocolates this Mother’s Day, Ugaoo is going off the beaten path and straight into your living room with leafy love and a lot of laughs. The brand’s new campaign, Moms In All Forms, is a charming shout-out to the many flavours of modern motherhood equal parts heartfelt and hilariously on point.

    With a brand film that opens with the cheeky question, “What even is a mom today?”, Ugaoo flips the script on tired tropes. The answer? She could be anyone your therapist-friend, your elder sister, your chaos-managing auntie, or your boss-turned-mentor who always brings tissues to meetings. And what do all these mum energies deserve? A thriving plant, of course just like they help you thrive.

    The campaign features a delightful bouquet of characters, from Jia the Zen plant mom to Ishi the emergency-contact bestie, and Sheela, the OG no-nonsense mum who swears by neem oil. Each one is paired with a perfectly symbolic plant pod, now available for lightning-fast 10-minute delivery via Blinkit, Zepto and Instamart. Quick commerce just got a dose of green goodness and emotional intelligence.

    “Motherhood today is layered, dynamic and beyond biology,” says Ugaoo founder Siddhant Bhalinge. “With Moms In All Forms, we wanted to move past traditional, emotional tropes and spotlight the many ways women nurture, guide, and uplift us. Our partnership with quick commerce platforms makes this appreciation instant and impactful.”

    This isn’t just a gifting gimmick, it’s Ugaoo positioning itself as more than just a plant company. With Moms In All Forms, it plants its flag in the fertile space where culture, content, and commerce intersect. A lush little tribute to the mums (and mum-types) who make life bloom.

    Would you like a short caption version of this for social media?

  • Instamart and Vetic offer free vet teleconsults for pet parents in India

    Instamart and Vetic offer free vet teleconsults for pet parents in India

    MUMBAI: Instamart, has joined hands with Vetic, the country’s largest pet healthcare provider, to offer free veterinary teleconsultations for pet parents across India.

    Running from 8 to 11 April, the campaign enables Instamart users to access a complimentary online consultation with one of over 250 qualified vets via the Vetic app. To extend support beyond the holiday window, Vetic is offering an additional 1,000 consultations over the following 30 days each user eligible for one free session during this period.

    Vetic founder Gaurav Ajmera said, “Access to quality veterinary care remains a significant challenge across India, especially during emergencies. By partnering with Instamart a platform trusted by millions we’re breaking that barrier and making quality vet support available instantly. This collaboration is a step forward in our mission to provide 24/7, human-grade pet healthcare across India, that meets the needs of today’s pet parents.”

    VP marketing Mayur Hola added, “Instamart has always focused on making everyday convenience more accessible for our users. Pet parents are one of the biggest user groups on Instamart, buying everything from pet food to toys on the platform. We are delighted to offer this service to the many pet parents in the Instamart community.”

    How it works, after any Instamart purchase, users will see a banner on the post-order screen redirecting them to the Vetic app. There, they can book a preferred time slot (slots open two hours in advance), receive confirmation from Vetic’s team, and complete the teleconsultation. A detailed prescription is then provided on the app.